切花市場機會、成長動力、產業趨勢分析及2025-2034年預測

2024 年全球切花市場價值為 311 億美元，預計 2025 年至 2034 年期間的複合年成長率將達到 6.3%，這主要得益於裝飾、禮儀和個人場合對鮮花的需求不斷成長。鮮花仍然是婚禮、公司活動和文化慶典中的重要元素，強化了它們在社交和專業領域中的重要性。消費者擴大投資鮮花用於家居裝飾、送禮和自我護理，這一趨勢受到可支配收入增加和生活方式偏好轉變的推動。鮮花的情感和美學價值持續推動其需求，使其成為世界各地家庭和活動策劃中的必需品。

電子商務平台透過提供便利、全年供應的鮮切花服務改變了市場。網上花店和直接面對消費者的花卉品牌正在擴大其影響力，利用數位行銷策略和當日送達服務。冷鏈物流和創新保存技術的進步可確保更長的保存期限並最大限度地減少供應鏈中斷。永續性的影響力日益增強，也塑造著這個產業，花店和零售商越來越重視環保包裝、有機花卉種植和減少浪費的措施。

市場依花卉種類分為玫瑰、康乃馨、百合、菊花、非洲菊、鬱金香和其他品種。玫瑰繼續佔據市場主導地位，到 2024 年將創造 135 億美元的產值，預測期內預計複合年成長率為 6.1%。它們永恆的吸引力和強烈的情感意義推動著持續的需求，尤其是在情人節和周年紀念日等旺季。

按應用程式細分，市場包括個人用途、聚會和特殊日子、婚禮和大型文化活動、歡迎和問候、會議和其他用途。 2024年，個人使用將成為最大的細分市場，佔據31.3%的市場。隨著生活方式的不斷發展，消費者購買鮮花用於家居裝飾、送禮和情感慰藉，強調自我照顧和視覺吸引力十足的居住空間。文化傳統和季節性慶祝活動進一步促進了鮮花銷售，強化了鮮花在日常生活和特殊場合中的作用。

2024 年，美國鮮切花市場產值將達到 76 億美元，預計到 2034 年的複合年成長率為 6%。 2023 年，美國國內鮮花產量將達到 3.5 億美元，其中加州貢獻了 70% 的本地鮮花。冷鏈物流的改善大大提高了全年鮮花的供應量，確保了新鮮度和品質。同時，受城鎮化進程加快和花卉產品消費支出增加的推動，中國市場正在快速擴張。數位商務、永續發展計畫和技術進步的結合繼續塑造全球鮮切花市場的不斷變化的格局。

目錄

第1章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測參數
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 技術與創新格局
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 婚禮和活動中鮮花的使用增加
    • 城鎮人口可支配所得增加
    • 日益興起的送禮文化
  • 產業陷阱與挑戰
    • 運輸成本高
• 消費者購買行為分析
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依花卉類型，2018 年至 2034 年

• 主要趨勢
• 玫瑰
• 康乃馨
• 百合花
• 菊花和非洲菊
• 鬱金香
• 其他

第6章：市場估計與預測：依定價，2018 年至 2034 年

• 主要趨勢
• 批量定價
• 進階定價

第7章：市場估計與預測：按應用，2018 – 2034

• 主要趨勢
• 個人使用
• 聚會和特殊日子
• 婚禮和大型文化活動
• 歡迎和問候
• 會議及活動
• 其他

第8章：市場估計與預測：按配銷通路，2018 – 2034 年

• 主要趨勢
• 直銷
• 零售店
  • 花店
  • 托兒所
  • 其他

第9章：市場估計與預測：按地區，2018 – 2034

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 其餘地區

第10章：公司簡介

• Ball Horticultural Company
• Carzan Flowers K Ltd.
• Danziger Group
• Dos Gringos
• Dummen Orange
• Esmeralda Farms
• Flamingo
• Karen Roses Ltd.
• Multiflora Corp
• Selecta Cut Flowers SAU

The Global Cut Flower Market, valued at USD 31.1 billion in 2024, is projected to expand at a CAGR of 6.3% between 2025 and 2034, driven by increasing demand for flowers in decorative, ceremonial, and personal settings. Flowers remain an essential element in weddings, corporate events, and cultural celebrations, reinforcing their significance in both social and professional spaces. Consumers are increasingly investing in flowers for home decor, gifting, and self-care, a trend fueled by rising disposable incomes and shifting lifestyle preferences. The emotional and aesthetic value of flowers continues to drive their demand, making them a staple in households and event planning worldwide.

E-commerce platforms have transformed the market by offering convenient, year-round access to fresh-cut flowers. Online florists and direct-to-consumer floral brands are expanding their presence, capitalizing on digital marketing strategies and same-day delivery services. Advancements in cold chain logistics and innovative preservation techniques ensure longer shelf life and minimize supply chain disruptions. The growing influence of sustainability is also shaping the industry, with florists and retailers increasingly prioritizing eco-friendly packaging, organic flower farming, and waste reduction initiatives.

The market is categorized based on flower type into roses, carnations, lilies, chrysanthemums, gerbera daisies, tulips, and other varieties. Roses continue to dominate the market, generating USD 13.5 billion in 2024, with an expected CAGR of 6.1% during the forecast period. Their timeless appeal and strong emotional significance drive consistent demand, particularly during peak seasons like Valentine's Day and anniversaries.

Segmented by application, the market includes personal use, parties and special days, weddings and large cultural events, welcoming and greetings, conferences, and other uses. In 2024, personal use emerged as the largest segment, accounting for 31.3% of the market share. Consumers purchase flowers for home decoration, gifting, and emotional well-being, with evolving lifestyle trends emphasizing self-care and visually appealing living spaces. Cultural traditions and seasonal festivities further boost flower sales, reinforcing their role in everyday life and special occasions.

The U.S. cut flower market generated USD 7.6 billion in 2024, with an anticipated CAGR of 6% through 2034. Domestic flower production reached USD 350 million in 2023, with California contributing 70% of locally sourced flowers. Improved cold chain logistics have significantly enhanced year-round flower availability, ensuring freshness and quality. Meanwhile, China is experiencing rapid market expansion, driven by increasing urbanization and higher consumer spending on floral products. The combination of digital commerce, sustainability initiatives, and technological advancements continues to shape the evolving landscape of the global cut flower market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360-degree synopsis, 2018 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Technology & innovation landscape
• 3.3 Key news and initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Increase in use of cut flowers in weddings and events
    • 3.5.1.2 Rise in disposable income of the urban population
    • 3.5.1.3 Rising gifting culture
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 High cost of transportation
• 3.6 Consumer buying behavior analysis
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
  • 3.8.1 Supplier power
  • 3.8.2 Buyer power
  • 3.8.3 Threat of new entrants
  • 3.8.4 Threat of substitutes
  • 3.8.5 Industry rivalry
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Flower Type, 2018 – 2034, (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Roses
• 5.3 Carnations
• 5.4 Lilies
• 5.5 Chrysanthemums and gerbera daisies
• 5.6 Tulips
• 5.7 Others

Chapter 6 Market Estimates & Forecast, By Pricing, 2018 – 2034, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Mass pricing
• 6.3 Premium pricing

Chapter 7 Market Estimates & Forecast, By Application, 2018 – 2034, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Personal use
• 7.3 Parties & special days
• 7.4 Wedding & mega cultural events
• 7.5 Welcoming & greetings
• 7.6 Conference & activities
• 7.7 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2018 – 2034, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Direct sales
• 8.3 Retail stores
  • 8.3.1 Florist
  • 8.3.2 Nursery center
  • 8.3.3 Others

Chapter 9 Market Estimates & Forecast, By Region, 2018 – 2034, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Malaysia
  • 9.4.7 Indonesia
  • 9.4.8 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 South Africa
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 10.1 Ball Horticultural Company
• 10.2 Carzan Flowers K Ltd.
• 10.3 Danziger Group
• 10.4 Dos Gringos
• 10.5 Dummen Orange
• 10.6 Esmeralda Farms
• 10.7 Flamingo
• 10.8 Karen Roses Ltd.
• 10.9 Multiflora Corp
• 10.10 Selecta Cut Flowers SAU