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月經內褲市場規模、佔有率和成長分析（按產品、款式、尺寸、價格、銷售管道和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1904208

月經內褲市場規模、佔有率和成長分析（按產品、款式、尺寸、價格、銷售管道和地區分類）—產業預測（2026-2033 年）

Period Panties Market Size, Share, and Growth Analysis, By Product (Reusable, Disposable), By Style (Boy Short, Bikini), By Size, By Price, By Sales Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月23日 | 出版商:

SkyQuest | 英文 265 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球月經內褲市場規模將達到 1.6971 億美元，從 2025 年的 1.989 億美元成長到 2033 年的 7.0804 億美元，在預測期（2026-2033 年）內複合年成長率為 17.2%。

全球經期內褲市場正經歷強勁成長，這主要得益於人們對月經衛生意識的提高以及旨在消除社會歧視的各項舉措。各組織與當地社區的合作在傳播訊息和推廣健康習慣方面發揮了關鍵作用。環保衛生解決方案的吸引力以及對便捷替代品日益成長的需求也顯著促進了市場擴張。經期內褲為衛生棉和衛生棉條等傳統產品提供了現代化的替代方案，它結合了創新材料，帶來更佳的舒適度和吸濕排汗效果。此外，職業女性數量的增加也推動了潛在需求的成長，因為職業婦女更能體會到經期內褲的實用性。主要製造商持續不斷的促銷活動進一步提升了市場認知度和消費者覆蓋率，從而推動了該領域的持續成長。

全球衛生內褲市場促進因素

人們對永續和環保衛生用品的日益關注正對全球經期內褲市場產生重大影響。隨著女性越來越意識到傳統一次性衛生用品對環境的影響，她們積極尋找符合自身價值觀的永續替代方案。這種觀念的轉變推動了對創新產品的需求，這些產品能夠減少廢棄物並倡導更永續的生活方式。因此，經期內褲品牌正在積極響應這一趨勢，透過提供環保產品來塑造月經衛生用品的未來，這些產品不僅滿足實際需求，也滿足了消費者對環境負責的選擇的願望。

限制全球衛生內褲市場的因素

全球經期內褲市場面臨許多挑戰，尤其是在價格方面，因為這類特殊產品往往比傳統衛生棉價格更高。這種價格差異可能會讓一些女性對經期內褲望而卻步，並影響她們的購買決策。因此，高昂的前期成本可能會阻礙經期內褲的廣泛普及，並導致市場成長機會的錯失。所以，解決經期內褲的價格問題對於提高其接受度，並鼓勵更多女性將其作為月經永續的選擇至關重要。

衛生內褲市場的全球趨勢

全球經期內褲市場正經歷顯著的趨勢變化，這主要得益於消費者對永續性和環境問題的日益關注。隨著人們對一次性衛生用品環境影響的擔憂不斷加深，越來越多的消費者開始轉向創新環保的替代品，例如經期內褲。這項變化反映了消費者對可重複使用經期用品的普遍需求，促使品牌加強對永續材料和生產流程的投資。此外，經期內褲的舒適性和便利性也進一步提升了其吸引力，吸引了越來越多既重視功能性又注重環保的消費者。

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- Knix（加拿大）
- 莫迪博迪（澳洲）
- 證明（美國）
- 薩爾特（美國）
- Aerie（美國）
- 句號。（美國）
- Hanesbrands Inc.（美國）
- 維多利亞的秘密（美國）
- Jockey International, Inc.（美國）
- 親愛的凱特（美國）
- 美國
- WUKA（英國）
- Flux 內衣（英國）
- 愛露娜（澳洲）
- Thistle & Spire（美國）
- Cora（美國）
- Rael（美國）
- 親密門戶網站（美國）
- 莉洛娃（美國）

結論與建議

簡介目錄

Product Code: SQMIG25K2066

Global Period Panties Market size was valued at USD 169.71 Million in 2024 and is poised to grow from USD 198.9 Million in 2025 to USD 708.04 Million by 2033, growing at a CAGR of 17.2% during the forecast period (2026-2033).

The global market for period panties is experiencing robust growth, fueled by heightened awareness of menstrual hygiene and various initiatives aimed at reducing societal stigmas. Collaborations between organizations and local communities have played a vital role in disseminating information and promoting healthy practices. The appeal of eco-friendly hygiene solutions and the increasing demand for convenient alternatives also contribute significantly to market expansion. Menstrual underwear, offering a modern substitute for traditional products like pads and tampons, combines innovative materials for superior comfort and moisture management. Additionally, a growing workforce of women enhances potential demand, as working women favor the practical benefits of period panties. Ongoing promotional efforts by leading manufacturers further bolster market visibility and consumer reach, driving sustained growth in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Period Panties market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Period Panties Market Segments Analysis

Global Period Panties Market is segmented by Product, Style, Size, Price, Sales Channel and region. Based on Product, the market is segmented into Reusable and Disposable. Based on Style, the market is segmented into Boy Short, Bikini, Brief, Hipster and Others. Based on Size, the market is segmented into Small, Medium and Large. Based on Price, the market is segmented into Economic and Premium. Based on Sales Channel, the market is segmented into Direct Sales, Modern Trade, Convenience Stores, Specialty Stores, Mono Brand Stores, Online Retailers and Other Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Period Panties Market

The growing consciousness regarding sustainable and eco-friendly menstrual products is significantly influencing the Global Period Panties market. As women become increasingly aware of the environmental implications associated with traditional disposable menstrual items, many are actively seeking out sustainable alternatives that align with their values. This shift in mindset is driving demand for innovative products that reduce waste and promote a more sustainable lifestyle. Consequently, brands in the period panties sector are responding to this trend by offering eco-friendly options that not only cater to practicality but also appeal to consumers' desire to make environmentally responsible choices, thereby shaping the future of menstrual hygiene products.

Restraints in the Global Period Panties Market

The global market for period panties faces certain challenges, particularly regarding pricing, as these specialized garments tend to be more expensive compared to conventional menstrual products. This cost discrepancy may discourage some women from considering period panties as a viable alternative, influencing their purchasing decisions. As a result, the higher upfront investment can limit accessibility for a broader audience, leading to missed opportunities for market growth. Consequently, addressing the affordability of period panties could be crucial in expanding their acceptance and encouraging more women to embrace them as a sustainable option during their menstrual cycles.

Market Trends of the Global Period Panties Market

The Global Period Panties market is experiencing a notable trend driven by a heightened consumer awareness of sustainability and environmental issues. As concerns regarding the ecological footprint of disposable menstrual products gain traction, more individuals are turning to innovative and eco-friendly alternatives like period panties. This shift reflects a broader movement towards reusable menstrual solutions, prompting brands to invest in sustainable materials and production methods. Additionally, the comfort and convenience offered by period panties further enhance their appeal, leading to an expanding consumer base prioritizing both functionality and environmental responsibility in their personal care choices.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Period Panties Market Size by Product & CAGR (2026-2033)

Market Overview
Reusable
Disposable

Global Period Panties Market Size by Style & CAGR (2026-2033)

Market Overview
Boy Short
Bikini
Brief
Hipster
Others

Global Period Panties Market Size by Size & CAGR (2026-2033)

Market Overview
Small
Medium
Large

Global Period Panties Market Size by Price & CAGR (2026-2033)

Market Overview
Economic
Premium

Global Period Panties Market Size by Sales Channel & CAGR (2026-2033)

Market Overview
Direct Sales
Modern Trade
Convenience Stores
Specialty Stores
Mono Brand Stores
Online Retailers
Other Sales Channel

Global Period Panties Market Size & CAGR (2026-2033)

North America (Product, Style, Size, Price, Sales Channel)
- US
- Canada
Europe (Product, Style, Size, Price, Sales Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Style, Size, Price, Sales Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Style, Size, Price, Sales Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Style, Size, Price, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Knix (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Modibodi (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Proof (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Saalt (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aerie (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Period. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hanesbrands Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Victoria's Secret (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jockey International, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dear Kate (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Speax by Thinx (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WUKA (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flux Undies (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Love Luna (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Thistle & Spire (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cora (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rael (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intimate Portal (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lilova (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments