保暖內衣市場規模、佔有率及成長分析（按產品類型、材料、消費群體、應用、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，保暖內衣市場規模將達到 91.7 億美元，到 2025 年將達到 95.5 億美元，到 2033 年將達到 132.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 4.2%。

受消費者在寒冷季節對保暖舒適需求的不斷成長的推動，保暖內衣市場正經歷強勁成長。這類服裝通常被稱為長版內衣，兼具舒適性和保暖性，使其成為寒冷氣候下的必備單品。輕盈百搭的設計，以及防水和柔軟性的特性，進一步提升了其吸引力。此外，智慧技術的融合，例如可充電電池和USB連接的加熱材料，正成為一種新的趨勢。這項創新技術能夠根據個人需求調節體溫，同時提供有效的防寒保護。各大品牌正致力於提升產品的耐用性，開發出具有出色耐磨性和抗刮擦性的可靠產品，從而鞏固其在惡劣天氣條件下作為必備服裝的地位。

保暖內衣市場的成長要素

保暖服飾需求的成長主要源自於嚴寒地區對保暖的需求。隨著寒冷天氣和降雪量的增加，消費者積極尋求抵禦惡劣環境的解決方案。傳統的外套，例如夾克和毛衣，往往保暖性不足，因此人們開始尋找保暖性能更佳的替代品。由此，保暖內衣的需求顯著成長，其卓越的保暖功能和防凍性能備受青睞。這一趨勢凸顯了冬季服裝舒適性和功能性的重要性。

保暖內衣市場的限制

由於保暖內衣市場分散化程度高，且眾多競爭對手遍佈全球，因此面臨嚴峻的挑戰。該行業競爭異常激烈，各公司競相透過創新設計、高品質產品、策略定價和高效的供應鏈管理來爭取市場佔有率。然而，阻礙成熟品牌發展的一個主要障礙是不受監管的本地供應商的擴張。這些供應商，尤其是在發展中地區，憑藉著簡化的生產流程和價格低廉、易於取得的產品，對成熟品牌構成了威脅。這種情況嚴重限制了成熟企業的市場地位，並阻礙了它們的成長。

保暖內衣市場趨勢

保暖內衣市場正呈現出一股利用社群媒體進行品牌推廣和消費者互動的重要趨勢。隨著消費者對冬季舒適性和功能性的日益重視，各大品牌紛紛利用Instagram和Facebook等平台，透過引人入勝的內容和精準的廣告來展示產品。這種轉變不僅有助於與消費者直接溝通，也有助於圍繞品牌建立社群。透過網紅推廣和發布突出保暖內衣優勢的專屬貼文來提升品牌知名度，進一步激發了消費者的興趣。隨著各大品牌積極採用數位化行銷策略，在不斷變化的消費趨勢的驅動下，保暖內衣產業預計將迎來強勁成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球保暖內衣市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 最高額
• 底部
• 放

全球保暖內衣市場規模（依材質及複合年成長率分類）（2026-2033 年）

• 棉布
• 羊毛
• 合成纖維
• 混合材料

全球保暖內衣市場規模（依消費者屬性及複合年成長率分類）（2026-2033 年）

• 男性
• 女士
• 孩子

全球保暖內衣市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 運動服
• 休閒裝
• 工業/商用

全球保暖內衣市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球保暖內衣市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Under Armour, Inc.（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Columbia Sportswear Company（USA）
• LLBean, Inc.（USA）
• Helly Hansen（Norway）
• Patagonia, Inc.（USA）
• The North Face（USA）
• Craft of Scandinavia（Sweden）
• Icebreaker（New Zealand）
• Smartwool（USA）
• Odlo International AG（Switzerland）
• Decathlon SA（France）
• 32 Degrees（USA）
• Carhartt, Inc.（USA）
• Cabela's（USA）
• Marmot Mountain LLC（USA）
• Mountain Warehouse（UK）
• Berghaus（UK）
• Arc'teryx（Canada）

結論與建議

Thermal Underwear Market size was valued at USD 9.17 Billion in 2024 and is poised to grow from USD 9.55 Billion in 2025 to USD 13.28 Billion by 2033, growing at a CAGR of 4.2% during the forecast period (2026-2033).

The thermal underwear market is experiencing robust growth driven by heightened consumer demand for warmth and comfort during colder seasons. Popularly referred to as long underwear, these garments offer dual functionality-comfort and thermal insulation-making them essential in colder climates. Their lightweight and versatile designs come with properties such as water repellency and flexibility, enhancing their appeal. Additionally, an emerging trend is the integration of smart technologies, including heated materials that utilize rechargeable batteries or USB connectivity. This innovation allows for personalized temperature control, catering to individual needs while providing effective cold protection. Brands are increasingly focusing on durability, ensuring their thermal underwear is resilient, scratch-resistant, and reliable, cementing their role as a vital clothing choice for extreme weather conditions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Thermal Underwear Market Segments Analysis

Global Thermal Underwear Market is segmented by Product Type, Material, Consumer Demographics, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Tops, Bottoms and Sets. Based on Material, the market is segmented into Cotton, Wool, Synthetic and Blended Fabric. Based on Consumer Demographics, the market is segmented into Men, Women and Children. Based on Application, the market is segmented into Sportswear, Casual Wear and Industrial/Occupational Use. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Thermal Underwear Market

The growing demand for thermal clothing is primarily driven by the need for warmth in regions experiencing severe cold weather conditions. With an increase in cold storms and heavy snowfall, consumers are actively seeking solutions to safeguard themselves against the harsh elements. Traditional outerwear like jackets and sweaters often falls short in providing sufficient warmth, prompting individuals to explore alternatives that offer better insulation. As a result, there is a noticeable shift towards thermal underwear, which is recognized for its effectiveness in maintaining body heat and offering essential protection against freezing temperatures. This trend highlights the importance of comfort and functionality in winter apparel.

Restraints in the Thermal Underwear Market

The thermal underwear market faces significant challenges due to its fragmented nature, with numerous competitors operating on a global scale. Intense rivalry characterizes the industry, as companies strive to secure market share through innovative designs, high product quality, strategic pricing, and efficient supply chain management. However, a primary obstacle hindering the growth of established brands stems from the unregulated expansion of local vendors. These vendors, prevalent particularly in developing regions, pose a threat by offering easily accessible products at lower prices, leveraging simplified manufacturing processes. This dynamic significantly constrains the market position of established players and complicates their growth efforts.

Market Trends of the Thermal Underwear Market

The thermal underwear market is experiencing a significant trend towards leveraging social media as a pivotal tool for brand promotion and consumer engagement. Rising consumer awareness around comfort and functionality during colder months has led brands to utilize platforms like Instagram and Facebook to showcase their products through engaging content and targeted advertising. This shift not only facilitates direct communication with consumers but also fosters community-building around the brand. Enhanced visibility through influencers and dedicated posts that highlight the benefits of thermal wear further amplifies interest. As brands embrace digital marketing strategies, the thermal underwear sector is poised for robust growth driven by the evolving consumer landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Thermal Underwear Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Tops
• Bottoms
• Sets

Global Thermal Underwear Market Size by Material & CAGR (2026-2033)

• Market Overview
• Cotton
• Wool
• Synthetic
• Blended Fabric

Global Thermal Underwear Market Size by Consumer Demographics & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Children

Global Thermal Underwear Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sportswear
• Casual Wear
• Industrial/Occupational Use

Global Thermal Underwear Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Thermal Underwear Market Size & CAGR (2026-2033)

• North America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Craft of Scandinavia (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icebreaker (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwool (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Odlo International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 32 Degrees (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cabela's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marmot Mountain LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Warehouse (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berghaus (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations