女性睡衣和內衣市場規模、佔有率和成長分析（按產品類型、材料、分銷管道和地區分類）—2026-2033年產業預測

2024 年女性用睡衣和內衣市場價值 1495.3 億美元，預計從 2025 年的 1579 億美元成長到 2033 年的 2441.8 億美元，在預測期（2026-2033 年）內以 5.6% 的複合年成長率成長。

受多樣化設計以滿足季節性需求和消費者偏好的推動，女性睡衣和內衣市場正經歷顯著成長。消費者對抗菌、體溫調節和吸濕等健康益處的日益關注，進一步刺激了這項需求。可支配收入和購買力的提高也促進了市場擴張。此外，不斷變化的全球趨勢正在再形成人們對罩衣和睡褲的偏好，這些產品採用棉、聚酯纖維和纖維素纖維等多種材料製成。這些產品兼具舒適性和時尚感，並提供多種袖長、領口、顏色和圖案選擇。然而，市場成長也可能面臨一些挑戰，例如客戶維繫問題、生產對環境的影響以及勞工權益問題。

女性用睡衣和內衣市場成長要素

女性用睡衣和內衣市場主要受不斷變化的時尚潮流驅動，這些潮流影響著款式、顏色和設計，最終塑造著消費者的購買行為。人們對舒適度和休閒的關注，使得柔軟、彈性布料（如棉和莫代爾）越來越受歡迎。此外，款式的變化也帶動了無鋼圈胸罩和運動胸罩等產品的流行，逐漸取代了傳統的鋼圈胸罩。 Instagram等社群媒體平台在提升時尚達人和名流的知名度方面發揮了關鍵作用，影響著消費者的偏好，並推動著這個充滿活力的市場的需求。

影響女性睡衣和內衣市場的因素

由於許多公司選擇將生產外包給低工資地區，女性睡衣和內衣市場在定價方面面臨許多限制。這種壓力使得品牌難以在保持盈利的同時提高價格。為了克服這項挑戰，許多品牌正致力於產品差異化，透過打造獨特的設計、布料和功能，使產品在競爭激烈的市場中脫穎而出。此外，品牌還可以透過強調高品質、採用優質布料和先進的生產流程來提升產品吸引力，從而吸引那些願意為更高價值和精湛工藝買單的消費者。

女性睡衣和內衣市場的趨勢

女性睡衣和內衣市場正經歷顯著的包容性轉變。各大品牌優先考慮提供豐富的尺寸選擇，以滿足不同體型的需求。這一趨勢源自於消費者對能夠展現自身體型並帶來舒適穿著體驗的產品的渴望，主要企業也紛紛大幅擴展了尺寸範圍。採用包容性尺寸的品牌不僅提升了產品的可及性，還能透過吸引更廣泛的顧客群來增強品牌忠誠度。此外，行銷策略也擴大採用不同體型的模特，強化了身體積極性和多元化的訊息。隨著零售商積極擁抱這一趨勢，包容性品牌正在競爭激烈的市場中脫穎而出。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球女性睡衣和內衣市場規模（按產品類型分類）及複合年成長率（2026-2033 年）

• 女用貼身內衣
• 睡衣
• 長袍
• 塑身衣

全球女性睡衣和內衣市場規模（按材質和複合年成長率分類）（2026-2033 年）

• 棉布
• 種族
• 絲綢
• 合成纖維

全球女性睡衣和內衣市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 線上零售
• 線下零售

全球女性睡衣和內衣市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Groupe Chantelle（France）
• Wacoal（Japan）
• Triumph International（Switzerland）
• Gossard（United Kingdom）
• Silvano Fashion Group（Estonia）
• Wolford（Austria）
• Eberjey（USA）
• Skims（USA）
• Petite Plume（USA）
• La Ligne（USA）
• Morgan Lane（USA）
• Olivia von Halle（United Kingdom）
• Intimissimi（Italy）
• Sleeper（Ukraine）
• Hanna Andersson（USA）
• Fleur du Mal（USA）
• Victoria's Secret（USA）
• Agent Provocateur（United Kingdom）
• Savage X Fenty（USA）
• Cosabella（Italy）

結論與建議

Women's Night and Underwear Market size was valued at USD 149.53 Billion in 2024 and is poised to grow from USD 157.9 Billion in 2025 to USD 244.18 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The women's nightwear and underwear market is experiencing significant growth driven by a diverse range of designs that cater to seasonal demand and consumer preferences. Increasing consumer awareness about health benefits, such as bacteria control, temperature regulation, and sweat absorption, further fuels this demand. Rising disposable incomes and purchasing power also contribute to market expansion. Additionally, evolving global fashion trends are reshaping preferences for nightgowns and pants, which are made from various materials like cotton, polyester, and cellulosic fibers. These products, designed for both comfort and style, are available in multiple sleeve lengths, necklines, colors, and patterns. However, growth may face challenges from consumer retention issues, the environmental impact of production, and concerns regarding workers' rights.

Top-down and bottom-up approaches were used to estimate and validate the size of the Women's Night and Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Women's Night and Underwear Market Segments Analysis

Global Women's Night and Underwear Market is segmented by Product Type, Material, Distribution Channel: and region. Based on Product Type, the market is segmented into Lingerie, Sleepwear, Robes and Shapewear. Based on Material, the market is segmented into Cotton, Lace, Silk and Synthetic Fabrics. Based on Distribution Channel:, the market is segmented into Online Retail and Offline Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Women's Night and Underwear Market

The Women's Night and Underwear market is significantly driven by evolving fashion trends that affect style, color, and design, ultimately shaping consumer purchasing behavior. A growing emphasis on comfort and athleisure has led to an increased preference for soft, stretchy fabrics such as cotton and modal. Additionally, changing styles have popularized items like bralettes and sports bras, moving away from traditional underwire bras. The influence of social media platforms, such as Instagram, plays a crucial role in amplifying the reach of fashion influencers and celebrities, thereby impacting consumer preferences and driving demand in this dynamic market.

Restraints in the Women's Night and Underwear Market

The Women's Night and Underwear market faces significant constraints due to several companies opting to outsource manufacturing to regions with lower labor costs, which enables them to offer competitive pricing. This pressure makes it challenging for brands to elevate their prices while maintaining profitability. To navigate this issue, many brands focus on product differentiation by creating unique designs, materials, and features that help their offerings stand apart in a crowded marketplace. Additionally, brands may enhance their appeal by emphasizing premium quality, utilizing superior materials and advanced manufacturing processes to attract customers who are willing to invest more for enhanced value and craftsmanship.

Market Trends of the Women's Night and Underwear Market

The Women's Nightwear and Underwear market is experiencing a notable shift towards inclusivity, with brands prioritizing diverse sizing options to cater to a broader spectrum of body types. This trend is driven by consumer demand for representation and comfort, leading companies to expand their size ranges significantly. Brands adopting inclusive sizing not only improve accessibility but also foster brand loyalty by engaging a wider audience. Additionally, marketing strategies are increasingly showcasing models of varying body shapes, reinforcing a message of body positivity and diversity. As retailers embrace this trend, those who prioritize inclusivity are setting themselves apart in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Women's Night and Underwear Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Lingerie
• Sleepwear
• Robes
• Shapewear

Global Women's Night and Underwear Market Size by Material & CAGR (2026-2033)

• Market Overview
• Cotton
• Lace
• Silk
• Synthetic Fabrics

Global Women's Night and Underwear Market Size by Distribution Channel: & CAGR (2026-2033)

• Market Overview
• Online Retail
• Offline Retail

Global Women's Night and Underwear Market Size & CAGR (2026-2033)

• North America (Product Type, Material, Distribution Channel:)
  • US
  • Canada
• Europe (Product Type, Material, Distribution Channel:)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Distribution Channel:)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Distribution Channel:)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Distribution Channel:)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Groupe Chantelle (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gossard (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silvano Fashion Group (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolford (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eberjey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skims (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petite Plume (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Ligne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morgan Lane (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olivia von Halle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sleeper (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanna Andersson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations