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健康美容化妝品

美髮造型產品市場規模、佔有率和成長分析（按類別、配方、類型、價格分佈、性別、最終用途、分銷管道和地區分類）—2026-2033年行業預測

市場調查報告書

商品編碼

1903195

美髮造型產品市場規模、佔有率和成長分析（按類別、配方、類型、價格分佈、性別、最終用途、分銷管道和地區分類）—2026-2033年行業預測

Hair Styling Products Market Size, Share, and Growth Analysis, By Category, By Formulation, By Type, By Price, By Gender, By End Use, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，美髮造型產品市場規模將達到 256.8 億美元，到 2025 年將達到 272.4 億美元，到 2033 年將達到 437.5 億美元，預測期（2026-2033 年）的複合年成長率為 6.1%。

受人們對化學美髮危害的日益關注，美髮造型產品市場正經歷顯著成長。消費者越來越傾向於選擇便利的攜帶式產品，以便在家中打造理想髮型，而非依賴美髮沙龍。造型慕絲和啫咖哩等產品日益流行，進一步推動了市場擴張。此外，社群媒體的影響力也發揮關鍵作用，尤其是在青少年和千禧世代等年輕族群。網紅和名人在這些平台上推崇的髮型正在顯著影響消費者的偏好並推動市場需求。這些因素共同作用，預計將持續推動美髮造型產品市場成長，反映出消費者行為和生活方式的不斷變化。

美髮造型產品市場的成長要素

美髮造型產品市場的成長主要源自於消費者對嘗試不同髮型、嘗試不同髮色、接受創新產品的渴望。這種需求的成長很大程度上歸功於各種髮質（包括直髮、捲髮和波浪髮）的廣泛接受，尤其是在西方市場。消費者的柔軟性和創造力造就了一個充滿活力和動態的市場，產品也因此備受青睞。此外，持續不斷的創新，許多公司不斷推出令人興奮的新產品，進一步推動了市場的擴張，滿足了消費者不斷變化的偏好和需求。

限制美髮造型產品市場的因素

由於消費者日益重視節能，美髮產品市場面臨嚴峻的挑戰。人們對永續能源利用的意識不斷增強，推動了對低功率造型工具（例如吹風機和直髮器）的需求。這一趨勢表明，電力消耗更傾向於選擇節能型電器，例如1600瓦的吹風機，其受歡迎程度超過了功率更高的同類產品。此外，政府推出的旨在推廣環保電器的法規進一步加速了這一轉變，旨在減少高功率電器使用的舉措也日益增多。因此，市場必須做出調整，以滿足不斷變化的消費者偏好和監管壓力。

美髮造型產品市場趨勢

受消費者日益成長的外在形象和整裝儀容關注的推動，美髮造型產品市場正經歷顯著成長。隨著生活方式的改變，消費者轉向高階品牌，對創新解決方案的需求持續攀升。強而有力的行銷活動進一步提升了品牌知名度和消費者參與度。此外，消費者越來越傾向於天然和永續的替代品，越來越多的消費者開始尋找植物來源產品。為此，製造商正積極研發並推出符合環保理念的新產品，展現其致力於滿足消費者對環保健康美髮解決方案不斷變化的偏好。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

L'Oreal SA（France）
The Procter & Gamble Company（USA）
Unilever PLC（UK）
Henkel AG & Co. KGaA（Germany）
Kao Corporation（Japan）
Shiseido Company, Limited（Japan）
Revlon, Inc.（USA）
Coty, Inc.（USA）
Estee Lauder Companies Inc.（USA）
Johnson & Johnson（USA）
Beiersdorf AG（Germany）
Amway Corp.（USA）
Avon Products, Inc.（UK）
Marico Ltd.（India）
Dabur India Limited（India）
Amorepacific Corporation（South Korea）
Mandom Corporation（Japan）
Colgate-Palmolive Company（USA）
John Paul Mitchell Systems（USA）
Slick Organics Private Limited（India）

結論與建議

簡介目錄

Product Code: SQMIG30L2237

Hair Styling Products Market size was valued at USD 25.68 Billion in 2024 and is poised to grow from USD 27.24 Billion in 2025 to USD 43.75 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).

The hair styling products market is witnessing significant growth, fueled by a rising awareness of the adverse effects linked to chemical hair treatments. Consumers are opting for convenient, portable devices that allow them to achieve desired styles at home rather than relying on salon visits. The popularity of products like hair mousse and gel is escalating, further propelling market expansion. Additionally, the influence of social media plays a crucial role, particularly among younger demographics such as teens and millennials. Hairstyles promoted by influencers and celebrities on platforms significantly shape consumer preferences and drive demand. This combination of factors positions the hair styling products market for continued growth, reflecting evolving consumer behaviors and lifestyle choices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Styling Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Styling Products Market Segments Analysis

Global Hair Styling Products Market is segmented by Category, Formulation, Type, Price, Gender, End Use, Distribution Channel and region. Based on Category, the market is segmented into Hair colour, Gels and wax and Hair spray. Based on Formulation, the market is segmented into Serum, Hair spray, Cream & lotion, Oil, Wax & gel and Others (mousses, clay, pomade, etc.). Based on Type, the market is segmented into Organic and Inorganic. Based on Price, the market is segmented into Low, Medium and High. Based on Gender, the market is segmented into Male, Female and Unisex. Based on End Use, the market is segmented into Individual, Fashion industry and spas and salons. Based on Distribution Channel, the market is segmented into Offline Channel, and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Styling Products Market

The growth of the hair styling products market is primarily influenced by consumers' desire to explore diverse hairstyles, experiment with colors, and embrace innovative offerings. This increasing demand is largely fueled by the widespread acceptance of various hair types, such as straight, curly, and wavy styles, particularly in Western markets. The flexibility and creativity of consumers have resulted in a vibrant, dynamic marketplace where products are highly valued. Furthermore, ongoing innovations from numerous companies that consistently introduce new and exciting hair care products further accelerate the expansion of this market, catering to the evolving preferences and aspirations of consumers.

Restraints in the Hair Styling Products Market

The Hair Styling Products market faces a significant restraint due to the growing emphasis on energy efficiency among consumers. As people become more conscious of sustainable energy practices, the demand for low-energy styling tools, such as hair dryers and straighteners, is expanding. This trend highlights a preference for energy-efficient appliances that minimize electricity consumption, making products like 1600W hair dryers increasingly popular compared to their higher wattage counterparts. Additionally, governmental regulations promoting eco-friendly appliances further exacerbate this shift, as initiatives targeting the reduction of high-energy-consuming devices gain traction. Consequently, the market must adapt to meet evolving consumer preferences and regulatory pressures.

Market Trends of the Hair Styling Products Market

The hair styling products market is experiencing notable growth fueled by consumers' heightened focus on personal appearance and grooming. As lifestyle changes prompt a shift towards premium brands, the demand for innovative solutions continues to rise. Strong marketing initiatives are further amplifying brand visibility and consumer engagement. In addition, there is a growing inclination towards natural and sustainable alternatives, prompting consumers to seek out plant-based options. In response, manufacturers are strategically developing and launching new products that align with this eco-conscious trend, demonstrating a commitment to meeting the evolving preferences for environmentally friendly and health-conscious hair styling solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis

Global Hair Styling Products Market Size by Category & CAGR (2026-2033)

Market Overview
Hair colour
Gels and wax
Hair spray

Global Hair Styling Products Market Size by Formulation & CAGR (2026-2033)

Market Overview
Serum
Hair spray
Cream & lotion
Oil
Wax & gel
Others (mousses, clay, pomade, etc.)

Global Hair Styling Products Market Size by Type & CAGR (2026-2033)

Market Overview
Organic
Inorganic

Global Hair Styling Products Market Size by Price & CAGR (2026-2033)

Market Overview
Low
Medium
High

Global Hair Styling Products Market Size by Gender & CAGR (2026-2033)

Market Overview
Male
Female
Unisex

Global Hair Styling Products Market Size by End Use & CAGR (2026-2033)

Market Overview
Individual
Fashion industry
Spas and Salons

Global Hair Styling Products Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Offline Channel
- Convenience Stores
- Specialist Retailers
- Supermarkets and Hypermarkets
- Others
Online Channel

Global Hair Styling Products Market Size & CAGR (2026-2033)

North America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- US
- Canada
Europe (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Procter & Gamble Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corp. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marico Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dabur India Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mandom Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
John Paul Mitchell Systems (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Slick Organics Private Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments