直髮器市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球直髮器市場價值為 67 億美元，預計到 2034 年將以 5.8% 的複合年成長率成長至 112 億美元。

市場成長的驅動力在於消費者對個人儀容和自我照顧意識的提升，尤其是在千禧世代和Z世代中，他們將造型視為整體形象的一部分。社群媒體趨勢、美妝部落客和教學影片的傳播，使得頻繁使用加熱造型工具成為一種常態，鼓勵消費者投資購買優質產品。如今，有相當一部分女性將加熱造型工具作為日常照護的一部分，這反映出消費者對在家就能獲得沙龍級效果的產品有著強烈的需求。人工智慧驅動的熱感應器、無線設計以及陶瓷、鈦金和電氣石等材料的進步，在提升產品性能的同時減少了對頭髮的損傷，使現代直髮器對更廣泛的消費者群體更具吸引力。

2024年，直板夾市場規模達23億美元，預計2034年將達到37億美元。直板夾因其能精準均勻地加熱，打造柔順亮澤、減少毛躁的髮型而備受青睞。這些多功能美髮工具可幫助使用者輕鬆打造直髮或柔和的波浪捲髮，因此深受希望在家中獲得專業美髮效果的消費者歡迎。

預計到2024年，商業領域市場規模將達到47億美元，佔70.1%的市場。美髮沙龍、美容院和專業造型師需要兼具耐用性、性能穩定和先進功能，且適用於各種髮質的高階工具。專業場所的大量使用推動了批量採購，從而提升了整體市場收入。

2024年美國直髮器市場規模達10.4億美元，預計2034年將以6.6%的複合年成長率成長。美國市場強勁的需求源自於消費者在個人照護方面的高額支出，以及生活方式的改變和社群媒體的影響。較高的可支配收入使消費者能夠投資購買高階且技術先進的造型工具，從而進一步推動了市場成長。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 利潤率
  • 每個階段的價值增加
  • 影響價值鏈的因素
• 產業影響因素
  • 成長促進因素
  • 產業陷阱與挑戰
  • 機會
• 成長潛力分析
• 未來市場趨勢
• 技術與創新格局
  • 當前技術趨勢
  • 新興技術
• 價格趨勢
  • 按地區和產品類型
  • 原料成本
  • 原物料供應的實際產能限制與感知產能限制
  • 供應商價格上漲驗證
• 監理框架
  • 按地區
• 貿易統計
  • 主要進口國
  • 主要出口國
• 波特五力分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 產品組合基準測試
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2021-2034年

• 熱風槍
• 捲髮棒
• 直板夾
  • 窄板熨斗（<1吋）
  • 標準尺寸的平底熨斗（1-1.5吋）
  • 寬板熨斗（>1.5吋）
• 直髮梳
• 其他（多功能造型器等）

第6章：市場估算與預測：依電源類型分類，2021-2034年

• 無線
  • 標準型（<3000mAh）
  • 擴展型（3000-5000mAh）
  • 專業級（>5000mAh）
• 有線

第7章：市場估計與預測：依技術分類，2021-2034年

• 陶瓷製品
• 鈦
• 電氣石
• 離子
• 蒸氣
• 紅外線的

第8章：市場估算與預測：依價格區間分類，2021-2034年

• 經濟型（<30 美元）
• 中檔（30 美元 - 80 美元）
• 高級版（80-200 美元）
• 超高階（> 200 美元）

第9章：市場估算與預測：依消費族群分類，2021-2034年

• 男人
• 女性

第10章：市場估計與預測：依用途分類，2021-2034年

• 個人
• 商業的
  • 美容中心
  • 沙龍
  • 其他（皮膚科中心等）

第11章：市場估價與預測：依配銷通路分類，2021-2034年

• 線上
  • 電子商務市場
  • 公司網站
• 離線
  • 大型超市和超市
  • 專賣店
  • 其他（美容院、零售店等）

第12章：市場估計與預測：依地區分類，2021-2034年

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第13章：公司簡介

• BaByliss
• Braun GmbH
• CHI
• Conair
• Drybar Products LLC
• Dyson
• GHD
• Hot Tools Professional
• HSI Professional
• Moehair USA Inc.
• Panasonic
• Philips
• Remington
• Revlon
• RUSK PRO

The Global Hair Straightener Market was valued at USD 6.7 billion in 2024 and is estimated to grow at a CAGR of 5.8% to reach USD 11.2 billion by 2034.

The market growth is fueled by rising consumer awareness about personal grooming and self-care, particularly among millennials and Generation Z, who view styling as part of their overall identity. Social media trends, beauty influencers, and tutorial videos have normalized the frequent use of heat styling tools, encouraging consumers to invest in quality products. Today, a significant portion of women actively use heat-based styling tools as part of their routine, reflecting a strong demand for products that deliver salon-quality results at home. Advances in technology, such as AI-driven heat sensors, cordless designs, and materials like ceramic, titanium, and tourmaline, have enhanced performance while reducing hair damage, making modern straighteners more appealing to a wide range of consumers.

The flat irons segment generated USD 2.3 billion in 2024 and is projected to reach USD 3.7 billion by 2034. Flat irons are favored for their ability to deliver precise, uniform heat, creating smooth, polished hairstyles with minimal frizz. These multifunctional tools allow users to achieve straight or softly waved styles, increasing their popularity among consumers seeking professional results at home.

The commercial segment reached USD 4.7 billion and held a 70.1% share in 2024. Salons, beauty parlors, and professional stylists demand premium tools that combine durability, consistent performance, and advanced features suitable for diverse hair types. High-volume usage in professional settings drives bulk purchases, boosting overall market revenue.

U.S. Hair Straightener Market accounted for USD 1.04 billion in 2024 and is expected to grow at a CAGR of 6.6% through 2034. The strong demand in the U.S. stems from robust consumer spending on personal care, coupled with lifestyle changes and social media influence. High disposable incomes allow consumers to invest in premium and technologically advanced styling tools, reinforcing the market's growth.

Major players operating in the Hair Straightener Market include BaByliss, Braun GmbH, CHI, Conair, Drybar Products LLC, Dyson, GHD, Hot Tools Professional, HSI Professional, Moehair USA Inc., Panasonic, Philips, Remington, Revlon, and RUSK PRO. Companies in the Hair Straightener Market focus on continuous innovation, incorporating AI-based temperature controls, cordless designs, and advanced plate materials to enhance performance and reduce hair damage. Strategic partnerships with professional salons and stylists increase brand visibility and credibility. Expanding e-commerce platforms and digital marketing campaigns target tech-savvy consumers and beauty enthusiasts. Firms also offer product customization, catering to different hair types and styling preferences.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Product type trends
  • 2.2.3 Power source trends
  • 2.2.4 Technology trends
  • 2.2.5 Price range trends
  • 2.2.6 Consumer group trends
  • 2.2.7 Usage trends
  • 2.2.8 Distribution channel trends
• 2.3 CXO perspective: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations
• 2.5 Strategic recommendations
  • 2.5.1 Supply chain diversification strategy
  • 2.5.2 Product portfolio enhancement
  • 2.5.3 Partnership and alliance opportunities
  • 2.5.4 Cost management and pricing strategy
• 2.6 Decision framework
  • 2.6.1 Investment priority matrix
  • 2.6.2 ROI analysis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls & challenges
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region and product type
  • 3.6.2 Raw material cost
  • 3.6.3 Real vs. perceived capacity constraints in supply of raw materials
  • 3.6.4 Supplier price increase validation
• 3.7 Regulatory framework
  • 3.7.1 By region
• 3.8 Trade statistics
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Porter's five forces analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Product portfolio benchmarking
• 4.7 Key developments
  • 4.7.1 Mergers & acquisitions
  • 4.7.2 Partnerships & collaborations
  • 4.7.3 New product launches
  • 4.7.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Hot air brushes
• 5.3 Curling irons
• 5.4 Flat irons
  • 5.4.1 Narrow plates flat irons (<1 inch)
  • 5.4.2 Standard plates flat irons (1-1.5 inch)
  • 5.4.3 Wide plates flat irons (>1.5 inch)
• 5.5 Straightening brushes
• 5.6 Others (multi-functional stylers, etc.)

Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Cordless
  • 6.2.1 Standard (<3000mAh)
  • 6.2.2 Extended (3000-5000mAh)
  • 6.2.3 Professional (>5000mAh)
• 6.3 Corded

Chapter 7 Market Estimates & Forecast, By Technology, 2021 - 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Ceramic
• 7.3 Titanium
• 7.4 Tourmaline
• 7.5 Ionic
• 7.6 Steam
• 7.7 Infrared

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Economy (<USD 30)
• 8.3 Mid-Range (USD 30 - USD 80)
• 8.4 Premium (USD 80- USD 200)
• 8.5 Ultra-premium (> USD 200)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Men
• 9.3 Women

Chapter 10 Market Estimates & Forecast, By Usage, 2021 - 2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Individual
• 10.3 Commercial
  • 10.3.1 Beauty centers
  • 10.3.2 Salons
  • 10.3.3 Other (dermatological center, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce marketplace
  • 11.2.2 Company websites
• 11.3 Offline
  • 11.3.1 Hypermarkets & supermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (beauty shops, retail stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 U.K.
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Netherlands
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 Saudi Arabia
  • 12.6.3 South Africa

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 BaByliss
• 13.2 Braun GmbH
• 13.3 CHI
• 13.4 Conair
• 13.5 Drybar Products LLC
• 13.6 Dyson
• 13.7 GHD
• 13.8 Hot Tools Professional
• 13.9 HSI Professional
• 13.10 Moehair USA Inc.
• 13.11 Panasonic
• 13.12 Philips
• 13.13 Remington
• 13.14 Revlon
• 13.15 RUSK PRO