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美髮造型工具市場規模、佔有率及成長分析（按產品、通路、應用及地區分類）－產業預測（2026-2033）

市場調查報告書

商品編碼

1899921

美髮造型工具市場規模、佔有率及成長分析（按產品、通路、應用及地區分類）－產業預測（2026-2033）

Hair Styling Tools Market Size, Share, and Growth Analysis, By Product (Hair Dryer, Hair Straightener), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，美髮造型工具市場規模將達到 288.2 億美元，到 2025 年將成長至 302.3 億美元，到 2033 年將成長至 443.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 4.9%。

全球美髮造型工具市場的主要驅動力是日益成長的消費趨勢，即對個人美的重視，尤其是在千禧世代和Z世代。這些世代格外注重自身形象，尤其是在數位互動更能凸顯精緻外表重要性的時代。即使在充滿挑戰的時期，自我護理仍然是重中之重，因此許多人會投資購買美髮造型工具，以便在家中進行整裝儀容，尤其是在美髮沙龍暫停營業的時期。這種轉變為直髮器、捲髮棒和理髮器製造商帶來了新的機遇，尤其是在美髮沙龍服務正在蓬勃發展的低度開發地區。中國、印度和澳洲等國家已成為美髮造型工具市場的先驅，這反映出強勁的銷售業績和不斷成長的消費者需求。

美髮造型工具市場促進因素

推動美髮工具市場發展的關鍵因素是瞬息萬變的時尚趨勢。隨著髮型風格的快速更迭，消費者從電影和高級時裝中汲取靈感，尋求專業美髮沙龍或居家造型方法，以跟上最新髮型潮流。這種對髮型多樣性和自我表達的追求，顯著提升了對美髮工具的需求。人們對個人儀容的日益重視以及創新造型工具的不斷湧現，滿足了消費者多樣化的需求，進一步推動了市場成長，並促使各大品牌不斷豐富產品線。

限制美髮工具市場的因素

美髮造型工具市場面臨許多挑戰，阻礙其擴張，其中包括電器產品價格高昂，這限制了直髮器和捲髮棒等產品的普及，尤其是在低收入地區。廉價仿冒品的出現進一步加劇了這一局面，給知名品牌帶來了巨大的競爭壓力。此外，安全隱患，特別是觸電事故的增加，正在削弱消費者的信心，這可能會對市場成長產生負面影響。綜上所述，這些因素凸顯了價格合理、安全可靠和市場競爭力對於創造健康的美髮造型工具市場環境的重要性。

美髮工具市場趨勢

美髮造型工具市場正經歷顯著成長，這主要得益於不斷提升產品功效和效率的創新產品研發。攜帶式和多功能美髮造型設備的興起尤其吸引那些追求便利和多樣化整裝儀容的消費者。此外，消費者對個人護理的日益重視以及各種髮型帶來的挑戰，正在重塑他們的偏好，並推動對先進造型工具的需求不斷成長。天然護髮產品和保健品等配套產品的出現，也進一步促進了市場擴張，因為消費者越來越傾向於選擇全方位的護髮方案。這一趨勢預示著美髮造型產業正蓬勃發展，創新層出不窮。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2021-2023年營收年比比較

主要企業簡介

Panasonic Corp.
Helen of Troy Ltd.
Koninklijke Philips NV
Dyson Ltd.
WAHL Clipper Corporation
Groupe SEB
Andis Company
FHI Brands LLC
Ikonic Professional
Farouk Systems Inc.
Solano International
Cricket Company LLC
GHD Group
Elchim SpA
Sultra

結論與建議

簡介目錄

Product Code: SQMIG30L2198

Hair Styling Tools Market size was valued at USD 28.82 Billion in 2024 and is poised to grow from USD 30.23 Billion in 2025 to USD 44.32 Billion by 2033, growing at a CAGR of 4.9% during the forecast period (2026-2033).

The global market for hair styling tools is primarily fueled by a growing consumer trend focusing on personal aesthetics, notably among millennials and Generation Z. These demographics emphasize their appearances, particularly in an era where digital interactions amplify the importance of looking polished. Even throughout challenging times, self-care has remained a priority, leading many to invest in hairstyling tools to maintain their grooming at home, especially during periods when salons were inaccessible. This shift has opened up new opportunities for manufacturers of straighteners, curlers, and crimpers, particularly in developing regions with expanding salon services. Notably, countries like China, India, and Australia emerge as frontrunners in the hair styling tools market, reflecting robust sales and increasing consumer demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Styling Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Styling Tools Market Segments Analysis

Global Hair Styling Tools Market is segmented by Product, Distribution Channel, Application, and region. Based on Product, the market is segmented into Hair Dryer, Hair Straightener, Curling Irons, Hair Clippers, Hot Brushes, Crimpers and Wavers, Hot Rollers, Multistylers, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online, and Others. Based on Application, the market is segmented into Household, and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Styling Tools Market

A primary catalyst propelling the hair styling tools market is the continuous transformation of fashion trends. As styles rapidly change, consumers seek to either visit professional salons or engage in at-home styling to stay current with the latest hairstyles, often inspired by films or high-fashion looks. This desire for versatility and self-expression in hair aesthetics has led to a substantial increase in the demand for hair styling equipment. The rising emphasis on personal grooming and the availability of innovative styling tools cater to the diverse needs of consumers, further stimulating market growth and encouraging brands to enhance their product offerings.

Restraints in the Hair Styling Tools Market

The Hair Styling Tools market faces several challenges that may hinder its expansion, particularly in low-income regions where the high price of electric appliances makes straighteners and curlers less accessible. The emergence of affordable counterfeit products further complicates the landscape, creating significant competition for established brands. Moreover, concerns surrounding safety, particularly the rising incidence of electric shock incidents, could negatively impact consumer confidence and, subsequently, market growth. These factors collectively underscore the importance of addressing affordability, safety, and competition to foster a healthier market environment for hair styling tools.

Market Trends of the Hair Styling Tools Market

The hair styling tools market is witnessing significant growth driven by innovative product developments that enhance effectiveness and efficiency. The rise of portable and multifunctional hair styling devices is particularly appealing to consumers seeking convenience and versatility in their grooming routines. Additionally, the increasing emphasis on personal grooming and experimentation with various hairstyles is reshaping consumer preferences, fostering a greater demand for advanced styling tools. The emergence of complementary products, such as natural hair treatments and wellness-enhancing supplements, further complements the market's expansion, as consumers become more invested in holistic hair care solutions. This trend showcases a thriving landscape for hairstyling innovations.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis

Global Hair Styling Tools Market Size by Product & CAGR (2026-2033)

Market Overview
Hair Dryer
Hair Straightener
Curling Irons
Hair Clippers
Hot Brushes
Crimpers and Wavers
Hot Rollers
Multistylers
Others

Global Hair Styling Tools Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Hypermarkets & Supermarkets
Specialty Stores
Online
Others

Global Hair Styling Tools Market Size by Application & CAGR (2026-2033)

Market Overview
Household
Commercial

Global Hair Styling Tools Market Size & CAGR (2026-2033)

North America (Product, Distribution Channel, Application)
- US
- Canada
Europe (Product, Distribution Channel, Application)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific (Product, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America (Product, Distribution Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Panasonic Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Helen of Troy Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyson Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WAHL Clipper Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Groupe SEB
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Andis Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FHI Brands LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ikonic Professional
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Farouk Systems Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Solano International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cricket Company LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GHD Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Elchim S.p.A
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sultra
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments