頭髮定型聚合物市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、應用、地區和競爭細分，2020-2030 年）

2024 年全球頭髮定型聚合物市場價值為 5.7577 億美元，預計在預測期內將呈現強勁成長，到 2030 年的複合年成長率為 4.15%。頭髮定型聚合物市場正在經歷大幅成長，這得益於消費者對有效且持久的美髮產品的需求。隨著護髮行業的不斷發展，製造商預計將專注於永續和環保的替代品，以滿足有環保意識的消費者的需求。隨著配方技術的不斷進步和個人修飾意識的不斷提高，頭髮定型聚合物市場前景光明，為全球消費者提供大量創新的頭髮造型解決方案。定型凝膠通常用於創造和保持各種髮型。定型聚合物在配方中起著重要作用，可提供頭髮造型效果，例如硬度和定型效果。許多代聚合物表現出不同的防潮性能，這決定了在潮濕氣候下的保持力和缺乏凝聚力。

頭髮定型聚合物的需求直接取決於消費者的行為，他們更傾向於選擇能夠滿足自身需求的髮型產品。如今，質地硬挺、定型效果好的造型產品是最受歡迎的產品之一。當啫咖哩塗抹在頭髮上時，會形成一種聚合物纖維複合材料，類似於用於承重應用的高性能纖維複合材料。此外，社群媒體和時尚產業的影響力提高了人們對個人修飾和造型的意識，促使消費者嘗試各種髮型。護髮產業的持續研發帶來了新型和改良型頭髮定型聚合物的發現，拓寬了可用產品的範圍。然而，包括護髮在內的美容行業因其對環境的影響而面臨嚴格審查。製造商面臨著開發永續且環保的傳統頭髮定型聚合物替代品的壓力。此外，包括護髮在內的美容行業因其對環境的影響而面臨嚴格審查。製造商面臨著開發傳統頭髮定型聚合物的永續且環保的替代品的壓力。

關鍵市場促進因素

對持久髮型的需求不斷成長，推動了整體市場的需求

主要市場挑戰

經濟波動

主要市場趨勢

增強質感和體積

目錄

第 1 章：產品概述

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球頭髮定型聚合物市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依類型（非離子聚合物、陰離子聚合物、陽離子聚合物、兩性聚合物）
  • 依用途分類（髮膠、髮膠、髮蠟、摩絲、其他）
  • 按地區（歐洲、亞太地區、北美、中東和非洲以及南美）
  • 按公司分類（2024 年）
• 市場地圖
  • 按類型
  • 按應用
  • 按地區

第6章：歐洲頭髮定型聚合物市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 英國
  • 義大利
  • 西班牙

第7章：亞太地區頭髮定型聚合物市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第8章：北美頭髮定型聚合物市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第9章：中東和非洲頭髮定型聚合物市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 沙烏地阿拉伯頭髮定型聚合物化學品市場
  • 阿拉伯聯合大公國頭髮定型聚合物化學品市場
  • 卡達頭髮定型聚合物化學品市場
  • 埃及頭髮定型聚合物化學品市場
  • 土耳其頭髮定型聚合物化學品市場
  • 南非頭髮定型聚合物化學品市場

第10章：南美洲頭髮定型聚合物化學品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 技術進步
• 嚴謹的頭髮定型聚合物研發
• 新產品發布

第 13 章：全球頭髮定型聚合物化學品市場：SWOT 分析

第 14 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 15 章：競爭格局

• The Lubrizol Corporation
• Business Overview
• SWOT Analysis
• The Dow Chemical Company
• Spectrum Chemical Mfg. Corp.
• Davines SpA
• Nouryon Holding BV
• Eastman Chemical Company
• Ashland Inc.
• BASF SE
• Covestro AG
• Mitsubishi Chemical Corporation

第 16 章：策略建議

第 17 章：關於我們與免責聲明

Global Hair Fixative Polymers Market was valued at USD 575.77 Million in 2024 and is anticipated to project robust growth in the forecast period with a CAGR of 4.15% through 2030. The hair fixative polymers market is experiencing substantial growth, driven by consumers' demand for effective and long-lasting hair styling products. As the hair care industry continues to evolve, manufacturers are expected to focus on sustainable and eco-friendly alternatives to cater to environmentally conscious consumers. With ongoing advancements in formulation technologies and increasing awareness about personal grooming, the hair fixative polymers market is poised for a promising future, offering a plethora of innovative hair styling solutions for consumers around the globe. Hair-setting gels are often used to create and maintain a variety of hairstyles. Fixative polymers play an important role in formulations that provide hair styling benefits such as stiffness (stiffness) and hold (curl retention). Many generations of polymers exhibit varying moisture resistance properties that determine both holding power and lack of cohesion in humid climates.

The demand for hair fixative polymer is directly dependent on the behavior of consumers who prefer a hair styling product that fulfills their needs. Nowadays, styling products with stiff texture and stronghold is one of the most popular products. When a gel is applied to the hair, a polymer-fiber composite is created that is like high-performance fiber composites which are used in load-bearing applications. Moreover, social media and the fashion industry's influence have heightened awareness about personal grooming and styling, pushing consumers to experiment with various hairdos. Ongoing research and development in the hair care industry have led to the discovery of new and improved hair fixative polymers, broadening the range of available products. However, the beauty industry, including hair care, has faced scrutiny for its environmental impact. Manufacturers are under pressure to develop sustainable and eco-friendly alternatives to traditional hair-fixative polymers. Further, the beauty industry, including hair care, has faced scrutiny for its environmental impact. Manufacturers are under pressure to develop sustainable and eco-friendly alternatives to traditional hair-fixative polymers.

Key Market Drivers

Rising Demand for Long-Lasting Hairstyles is propelling the demand of Overall Market

The increasing demand for long-lasting hairstyles is closely linked to the changing lifestyles of consumers. In today's fast-paced world, individuals have limited time for frequent touch-ups and hairstyling throughout the day. Long-lasting hairstyles have become a practical choice for busy professionals, students, and anyone seeking an efficient grooming routine. Moreover, personal grooming trends have undergone a significant transformation, fueled by the rise of social media and the influence of celebrities and fashion icons. People are more conscious of their appearance and are inclined to experiment with different hairstyles to express their individuality. This shift in grooming preferences has led to a higher demand for hair fixative products that can provide reliable and sustained hold. Hair fixative polymers are key ingredients in hairsprays, gels, mousses, and other hair styling products. These polymers form a thin, flexible film around each hair strand, creating a bonding effect that locks the hair in place. As a result, the hairstyle maintains its shape and integrity for an extended period, even in the face of external factors like humidity, wind, and movement. The versatility of hair fixative polymers allows manufacturers to develop a wide range of styling products with varying degrees of hold, from light to ultra-strong. This variety caters to different hair types and styling preferences, empowering consumers to achieve a diverse range of long-lasting hairstyles. Furthermore, for many individuals, a well-styled and long-lasting hairstyle contributes to their overall confidence and self-esteem. A hairstyle that stays intact throughout the day not only enhances one's appearance but also provides peace of mind, knowing that their look remains polished and put-together in any situation. Long-lasting hairstyles also enable individuals to express their personalities and creativity. Whether it's a sleek and professional look for the workplace, a bold and voluminous style for a night out, or a natural and tousled beachy wave for a casual day, hair fixative products make it possible to achieve and maintain these diverse looks effortlessly. According to studies, 62.8% of women in the U.S. with straight hair report that finding suitable hair products is "easy," followed by 53.4% of women with wavy hair who share the same sentiment.

Key Market Challenges

Fluctuations in Economy

Fluctuations in the global economy can significantly affect consumer spending patterns. Economic fluctuations can result in fluctuations in production costs, raw material prices, and disruptions in the supply chain. These factors, along with increased price sensitivity among consumers during economic downturns, can affect the affordability and appeal of hair fixative polymer products. During economic downturns, there may be a decrease in funding for research and innovation. Manufacturers of hair fixative polymers depend on advancements in polymer science and technology to create enhanced products. Economic challenges can impede research and development efforts, potentially delaying the introduction of innovative and high-performance hair fixative solutions. Furthermore, international trade plays a pivotal role in the cosmetics and personal care industry, encompassing hair fixative polymers. Economic uncertainties, such as trade disputes or tariff modifications, have the potential to disrupt supply chains, impact raw material availability, and escalate costs related to global sourcing. Manufacturers must adeptly navigate these challenges to ensure the stability of their production processes.

Key Market Trends

Enhancement in Texture and Volume

Full and voluminous hair has long been a symbol of beauty and vitality. As this desire persists, the Hair Fixative Polymers Market has responded with innovative solutions that enhance hair volume. These polymers work by creating a scaffolding effect, providing structure to the hair shafts, and lifting them from the roots. Texture is a key factor in achieving diverse and eye-catching hairstyles. The Hair Fixative Polymers Market is witnessing a trend toward polymers that enhance texture, making it easier to create intricate styles. Polymers designed for texture and volume enhancement achieve a harmonious equilibrium between hold and flexibility. These polymers provide structure while preserving the hair's natural bounce and flow, leading to dynamic and touchable hairstyles. Celebrities and social media influencers play a significant role in shaping beauty trends and influencing consumer decisions. As individuals aspire to recreate the voluminous and textured hairstyles showcased by their favorite icons, they actively seek products that can help them achieve similar looks. This influential factor has contributed to the increased interest in hair fixative polymers that effectively enhance texture and volume.

Key Market Players

• The Lubrizol Corporation
• The Dow Chemical Company
• Spectrum Chemical Mfg. Corp.
• Davines SpA
• Nouryon Holding B.V.
• Eastman Chemical Company
• Ashland Inc.
• BASF SE
• Covestro AG
• Mitsubishi Chemical Corporation

Report Scope:

In this report, the Global Hair Fixative Polymers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Fixative Polymers Market, By Type:

• Non-ionic Polymer
• Anionic Polymer
• Cationic Polymer
• Amphoteric Polymer

Hair Fixative Polymers Market, By Application:

• Hair Gel
• Hair Spray
• Hair Wax
• Hair Mousse
• Others

Hair Fixative Polymers Market, By Region:

• Europe
  • France
  • Germany
  • United Kingdom
  • Italy
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• North America
  • United States
  • Canada
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • Turkey
  • Egypt
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Fixative Polymers Market.

Available Customizations:

Global Hair Fixative Polymers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customers

5. Global Hair Fixative Polymers Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 5.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 5.2.3. By Region (Europe, Asia Pacific, North America, Middle East & Africa and South America)
  • 5.2.4. By Company (2024)
• 5.3. Market Map
  • 5.3.1. By Type
  • 5.3.2. By Application
  • 5.3.3. By Region

6. Europe Hair Fixative Polymers Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 6.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 6.2.3. By Region
• 6.3. Europe: Country Analysis
  • 6.3.1. France Hair Fixative Polymers Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
  • 6.3.2. Germany Hair Fixative Polymers Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
  • 6.3.3. United Kingdom Hair Fixative Polymers Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
  • 6.3.4. Italy Hair Fixative Polymers Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Type
      • 6.3.4.2.2. By Application
  • 6.3.5. Spain Hair Fixative Polymers Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Type
      • 6.3.5.2.2. By Application

7. Asia-Pacific Hair Fixative Polymers Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 7.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 7.2.3. By Region
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Hair Fixative Polymers Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
  • 7.3.2. India Hair Fixative Polymers Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
  • 7.3.3. Japan Hair Fixative Polymers Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
  • 7.3.4. South Korea Hair Fixative Polymers Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
  • 7.3.5. Australia Hair Fixative Polymers Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application

8. North America Hair Fixative Polymers Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 8.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 8.2.3. By Region
• 8.3. North America: Country Analysis
  • 8.3.1. United States Hair Fixative Polymers Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
  • 8.3.2. Canada Hair Fixative Polymers Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
  • 8.3.3. Mexico Hair Fixative Polymers Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application

9. Middle East and Africa Hair Fixative Polymers Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 9.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 9.2.3. By Region
• 9.3. MEA: Country Analysis
  • 9.3.1. Saudi Arabia Hair Fixative Polymers Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
  • 9.3.2. UAE Hair Fixative Polymers Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
  • 9.3.3. Qatar Hair Fixative Polymers Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
  • 9.3.4. Egypt Hair Fixative Polymers Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Application
  • 9.3.5. Turkey Hair Fixative Polymers Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By Application
  • 9.3.6. South Africa Hair Fixative Polymers Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By Application

10. South America Hair Fixative Polymers Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 10.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 10.2.3. By Region
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Fixative Polymers Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
  • 10.3.2. Colombia Hair Fixative Polymers Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
  • 10.3.3. Argentina Hair Fixative Polymers Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Technological Advancements
• 12.2. Rigorous Hair Fixative Polymers Research & Development
• 12.3. New Product Launches

13. Global Hair Fixative Polymers Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Lubrizol Corporation
  • 15.1.1 Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (In case of listed companies)
  • 15.1.5. Recent Developments
  • 15.1.6. SWOT Analysis
• 15.2. The Dow Chemical Company
• 15.3. Spectrum Chemical Mfg. Corp.
• 15.4. Davines SpA
• 15.5. Nouryon Holding B.V.
• 15.6. Eastman Chemical Company
• 15.7. Ashland Inc.
• 15.8. BASF SE
• 15.9. Covestro AG
• 15.10. Mitsubishi Chemical Corporation

16. Strategic Recommendations

17. About Us & Discalimer