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體育用品和健身健身器材

市場調查報告書

商品編碼

1903172

瑜珈墊市場規模、佔有率及成長分析（按材料、通路、應用和地區分類）－2026-2033年產業預測

Yoga Mat Market Size, Share, and Growth Analysis, By Material (PVC, TPE), By Distribution Channel: (Supermarkets & Hypermarkets, Specialty Stores), By End Use, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 265 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球瑜珈墊市場規模將達到 161 億美元，到 2025 年將達到 168.6 億美元，到 2033 年將達到 243.4 億美元，預測期（2026-2033 年）的複合年成長率為 4.7%。

全球瑜珈墊市場正經歷顯著成長，這主要得益於消費者健康意識的提升以及肥胖率的上升。瑜珈被公認為有益於身心健康，因此，各種款式和材質的瑜珈墊能夠提升使用者的舒適度，並已成為瑜珈練習者的必備配件。健身俱樂部、健身房和健身設施的擴張進一步激發了消費者參與瑜珈和其他健身活動的熱情。越來越多的人尋求有效的練習工具，這一趨勢反映了人們生活方式向更健康方向的轉變，並有望推動瑜珈墊市場的發展。總而言之，瑜珈的日益普及是推動市場發展的主要動力。

全球瑜珈墊市場促進因素

隨著越來越多的人意識到瑜珈和其他靈修方式帶來的許多健康益處，全球瑜珈墊市場預計將顯著成長。隨著人們對這些益處的認知不斷加深，越來越多的人開始透過瑜珈來緩解壓力和焦慮等健康問題。這種對健康日益成長的興趣帶動了健身相關活動的激增，進而推動了瑜珈墊及相關配件需求的成長。此外，世界各地瑜珈館和健身中心等健康健身設施的蓬勃發展，也進一步刺激了對高品質瑜珈墊的需求，並促進了市場的擴張。

限制全球瑜珈墊市場的因素

由於原物料價格波動，全球瑜珈墊市場的擴張面臨嚴峻挑戰。瑜珈墊的生產材料多種多樣，包括天然橡膠、聚氯乙烯（PVC）、熱可塑性橡膠（TPE）和聚氨酯（PU），其中許多材料都源自原油。原油價格的波動會造成市場不穩定，並對整個瑜珈墊供應鏈產生負面影響。儘管原始設備製造商（OEM）和供應商試圖提高價格以提高利潤率，但他們面臨虧損和客戶維繫的雙重困境。因此，原料成本的不確定性成為限制市場成長的主要阻礙因素。

全球瑜珈墊市場趨勢

全球瑜珈墊市場正朝著永續材料方向發展，以回應消費者對環保產品日益成長的需求。在環境意識不斷增強的推動下，各大品牌優先使用可再生和永續塑膠，顯著降低對石化燃料的依賴。這一趨勢正促使傳統PVC材料轉變為熱可塑性橡膠（TPE）、棉花和黃麻等替代材料。此外，各地日益嚴格的法規也鼓勵生產商進行創新，並採用更環保的生產方式。這種永續性措施不僅滿足了消費者的偏好，也使製造商在日益重視環境責任的市場中佔有有利地位。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Lululemon Athletica Inc.（Canada）
Manduka LLC（USA）
Jade Yoga（USA）
Hugger Mugger Yoga Products（USA）
Gaiam（USA）
Nike, Inc.（USA）
Adidas AG（Germany）
Puma SE（Germany）
Under Armour, Inc.（USA）
Tomuno（USA）
Alo Yoga（USA）
Yoloha Yoga（USA）
Barefoot Yoga Co.（USA）
Bean Products（USA）
Liforme Ltd.（UK）
Yoga Design Lab（USA）
Kharma Khare（USA）
Aurorae（USA）
Columbia Sportswear（USA）

結論與建議

簡介目錄

Product Code: SQMIG25J2063

Global Yoga Mat Market size was valued at USD 16.1 Billion in 2024 and is poised to grow from USD 16.86 Billion in 2025 to USD 24.34 Billion by 2033, growing at a CAGR of 4.7% during the forecast period (2026-2033).

The global yoga mat market is experiencing significant growth driven by increasing consumer awareness around health and wellness and a rising prevalence of obesity. As yoga is recognized for its effectiveness in promoting both mental and physical well-being, diverse styles and materials of mats enhance user comfort, making them essential accessories for practitioners. The expansion of health clubs, gyms, and fitness facilities is further motivating consumers to engage in yoga and other fitness activities. This trend is likely to bolster the market for yoga mats, as more individuals seek effective tools for their practice, reflecting a broader shift towards a healthier lifestyle. Overall, the growing popularity of yoga serves as a key catalyst for market development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yoga Mat market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yoga Mat Market Segments Analysis

Global Yoga Mat Market is segmented by Material, Distribution Channel, End Use and region. Based on Material, the market is segmented into PVC, TPE, Rubber, Cotton and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online Stores and Others. Based on End Use, the market is segmented into Household, Yoga & Fitness Clubs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yoga Mat Market

The global yoga mat market is poised for significant growth as more individuals recognize the numerous health benefits associated with yoga and other spiritual practices. As awareness of these advantages spreads, an increasing number of people are turning to yoga to address health issues stemming from stress and anxiety. This heightened focus on wellness promotes a surge in fitness-related activities, leading to a corresponding rise in demand for yoga mats and related accessories. Furthermore, the proliferation of health and fitness facilities, including yoga studios and fitness centers worldwide, further fuels the appetite for high-quality yoga mats, supporting the market's expansion.

Restraints in the Global Yoga Mat Market

The expansion of the global yoga mat market faces significant challenges due to the volatility in raw material prices. Yoga mats are produced using various materials such as natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU), many of which are derived from crude oil. Fluctuations in crude oil prices create instability that negatively impacts the entire supply chain of yoga mats. As original equipment manufacturers (OEMs) and suppliers attempt to raise prices to enhance profit margins, they simultaneously experience losses and a decline in customer retention. Consequently, this unpredictability in raw material costs acts as a substantial restraint on market growth.

Market Trends of the Global Yoga Mat Market

The Global Yoga Mat market is increasingly characterized by a shift towards sustainable materials, as manufacturers respond to rising consumer demand for eco-friendly products. With a growing consciousness around environmental impact, brands are prioritizing the use of recyclable and sustainable plastics, significantly reducing reliance on fossil fuels. This trend is driving a transition from traditional PVC to alternative materials such as thermoplastic elastomer (TPE), cotton, and jute. Additionally, stricter regulations in various regions are encouraging producers to innovate and adopt greener practices. This commitment to sustainability not only meets consumer preferences but also positions manufacturers favorably in an evolving market focused on environmental responsibility.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis
Patent Analysis

Global Yoga Mat Market Size by Material & CAGR (2026-2033)

Market Overview
PVC
TPE
Rubber
Cotton
Others

Global Yoga Mat Market Size by Distribution Channel: & CAGR (2026-2033)

Market Overview
Supermarkets & Hypermarkets
Specialty Stores
Online Stores
Others

Global Yoga Mat Market Size by End Use & CAGR (2026-2033)

Market Overview
Household
Yoga & Fitness Clubs
Others

Global Yoga Mat Market Size & CAGR (2026-2033)

North America (Material, Distribution Channel, End Use)
- US
- Canada
Europe (Material, Distribution Channel, End Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Material, Distribution Channel, End Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Material, Distribution Channel, End Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Material, Distribution Channel, End Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Lululemon Athletica Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Manduka LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jade Yoga (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hugger Mugger Yoga Products (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gaiam (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nike, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Puma SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tomuno (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alo Yoga (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yoloha Yoga (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Barefoot Yoga Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bean Products (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Liforme Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yoga Design Lab (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kharma Khare (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aurorae (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Columbia Sportswear (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments