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體育用品和健身健身器材

市場調查報告書

商品編碼

1737138

全球女性用瑜珈服市場規模（按產品、應用、地區、範圍和預測）

Global Women Yoga Clothing Market Size By Product (Yoga Tops, Yoga Bottom Wear, Yoga Tank Tops), By Application (Online Stores, Supermarkets, Direct Stores), By Geographic Scope And Forecast

出版日期: 2025年05月09日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

女性用瑜珈服的市場規模與預測

2024 年女性用瑜珈服市場規模為 208.1 億美元，預計到 2032 年將達到 396.8 億美元，2026 年至 2032 年的複合年成長率為 8.40%。

女性用瑜珈服經過特別設計，可提升您練習瑜珈時的舒適度和靈活性，讓您在做不同姿勢時增加活動範圍。

它們通常由透氣、有彈性的材料製成，如棉、氨綸和尼龍，可以吸走身體上的水分並提供彈性。

風格涵蓋從傳統到現代休閒休閒風格，並且通常採用鮮豔的色彩和圖案來吸引注重時尚的消費者。

隨著休閒的興起，在注重健康與健身文化趨勢的推動下，瑜珈服作為日常服裝越來越受歡迎。

主要市場促進因素：

永續且符合道德的消費主義：消費者越來越意識到他們的服裝選擇對環境的影響。越來越多的女性青睞採用環保材質製成的瑜珈服，例如有機棉和再生聚酯纖維。這種向永續實踐的轉變得到了多項研究的支持，這些研究表明，優先考慮永續性的品牌具有競爭優勢。

瑜珈文化蓬勃發展：瑜珈界的普及度正在不斷提升，越來越多的女性將瑜珈視為整體的健康方式。美國環保署指出，隨著女性瑜珈愛好者的增多，對舒適時尚的瑜珈服飾的需求也不斷成長。

電子商務的成長：電子商務的快速擴張為消費者提供了更廣泛的瑜珈服選擇。報告顯示，由於便利性和多樣性，網路購物已成為女性用瑜珈服市場成長最快的細分市場。

都市化與生活方式的改變：隨著城市人口的成長，儘管日程繁忙，人們也越來越重視維持健康的生活方式。根據世界銀行的報告，都市化正在鼓勵人們養成瑜伽等健身習慣，這進一步增加了對合適服裝的需求。

主要市場挑戰：

激烈的競爭與市場飽和：市場競爭激烈，眾多品牌提供各式各樣的瑜珈服。這種飽和度使得新參與企業和小型企業難以立足。市場上充斥著琳瑯滿目的選擇，為差異化帶來了挑戰。

低品質替代品的供應：許多消費者選擇較便宜的替代品，例如普通的運動服或傳統服裝。這種趨勢在發展中地區尤其明顯，因為價格負擔能力是關鍵因素。

消費者價格敏感度：經濟波動導致消費者價格敏感度上升。在可支配所得較低的市場，這種敏感度會影響消費者購買高階瑜珈服的意願，進而影響整體銷售。

瑜珈相關損傷增加：瑜珈相關損傷的增加引發了潛在瑜珈練習者的擔憂，並可能限制他們參與瑜珈活動。一份報告發現，2001年至2014年間，急診室記錄了超過29,590例與瑜珈相關的損傷，凸顯了與瑜珈練習相關的安全隱患。

主要市場趨勢：

時尚與功能的結合：受社交媒體興起的推動，風格與性能的結合正在成為瑜伽服飾的主流趨勢，人們透過社交媒體展示自己積極的生活方式並影響購買決策。

永續性和環保材料：越來越多的消費者開始青睞永續產品，例如採用永續材料製成的瑜珈服。根據美國環保署的報告，消費者的環保意識日益增強，這導致對在生產過程中優先考慮永續性的品牌的需求不斷成長。

技術創新：將科技融入瑜珈服正在提高其性能，吸濕排汗材料、防臭性能和智慧紡織品等功能變得越來越普遍——這一趨勢與消費者對高性能運動服不斷成長的期望相吻合。

尺寸的整體性和多樣性：品牌提供更廣泛的尺寸和風格以適應各種體型，這項舉措反映了社會對時尚中身體積極性和包容性的更廣泛運動。

Sustainable and Ethical Consumerism: There is a rising awareness among consumers regarding the environmental impact of their clothing choices. Women increasingly prefer yoga apparel made from eco-friendly materials like organic cotton and recycled polyester. This shift towards sustainable practices is supported by various research, which indicates that brands prioritizing sustainability gain a competitive edge.

Growing Yoga Culture: The global popularity of yoga is expanding, with more women embracing it as a holistic approach to well-being. The U.S. Environmental Protection Agency notes that as the number of female yoga enthusiasts rises, so does the demand for comfortable and fashionable yoga clothing.

E-commerce Growth: The rapid expansion of e-commerce has made it easier for consumers to access a wide range of yoga clothing options. According to the report, online shopping has become the fastest-growing sector in the women's yoga clothing market, driven by convenience and variety.

Urbanization and Lifestyle Changes: As urban populations grow, there is an increasing focus on maintaining a healthy lifestyle amidst busy The World Bank reports that urbanization encourages individuals to adopt fitness practices like yoga, further driving demand for appropriate apparel.

Key Market Challenges:

Intense Competition and Market Saturation: The market is highly competitive, with numerous brands offering a wide range of yoga clothing options. This saturation makes it difficult for new entrants and smaller businesses to establish The market is flooded with choices, leading to challenges in differentiation.

Availability of Low-Quality Substitutes: Many consumers opt for cheaper alternatives, such as generic gym wear or traditional clothing, which can deter them from purchasing specialized yoga apparel. This trend is particularly pronounced in developing regions where affordability is a significant factor.

Consumer Price Sensitivity: Economic fluctuations can lead to increased price sensitivity among consumers. In markets with lower disposable incomes, this sensitivity affects the willingness to spend on premium yoga clothing, impacting overall sales.

Increase in Yoga-Related Injuries: A rise in yoga-related injuries has raised concerns among potential practitioners, which may limit participation in yoga Reports indicate that over 29,590 yoga-related injuries were recorded in emergency rooms between 2001 and 2014, highlighting safety concerns associated with the practice.

Key Market Trends:

Fashion Fusion with Functionality: The convergence of style and performance is becoming a dominant trend in yoga apparel. Consumers are seeking clothing that not only performs well during yoga practice but also looks fashionable for everyday This trend is supported by the rise of social media, where individuals showcase their active lifestyles, influencing purchasing decisions.

Sustainability and Eco-Friendly Materials: There is a growing consumer preference for sustainable products, including yoga clothing made from eco-friendly materials. The U.S. Environmental Protection Agency reports that consumers are increasingly aware of environmental issues, driving demand for brands that prioritize sustainability in their production processes.

Technological Innovations: The integration of technology into yoga clothing is enhancing performance and Features such as moisture-wicking fabrics, odor resistance, and smart textiles are becoming more prevalent. This trend aligns with the increasing consumer expectation for high-performance activewear.

Inclusivity and Diversity in Sizing: The market is witnessing a shift towards inclusivity, with brands offering a wider range of sizes and styles to cater to diverse body types. This trend reflects broader societal movements towards body positivity and inclusivity in fashion.

Global Women Yoga Clothing Market Regional Analysis

Here is a more detailed regional analysis of the global women yoga clothing market:

North America:

North America holds a significant share of approximately 55% of the global yoga clothing market as of 2023, reflecting its leading position in this sector.

There is a growing emphasis on health and wellness among North American consumers. The Centers for Disease Control and Prevention (CDC) reports that physical activity levels, including yoga participation, are increasing, which boosts demand for specialized yoga clothing.

The rapid growth of the e-commerce sector in North America has made it easier for consumers to access a wide variety of yoga clothing The U.S. Census Bureau indicates that online shopping continues to gain traction, providing convenience and accessibility for consumers.

The increasing number of fitness and yoga studios across North America enhances accessibility for consumers, further driving demand for yoga Reports indicate that the presence of these studios correlates with higher participation rates in yoga classes

Asia Pacific:

The Asia Pacific region has shown substantial growth in the yoga clothing market, driven by increasing health consciousness and a rising number of yoga Countries like China and India are leading this trend, with a growing interest in healthier lifestyles.

Yoga is deeply rooted in the culture of several Asia Pacific countries, which contributes to its popularity and the demand for associated apparel. The integration of yoga into daily life is encouraging more women to invest in specialized yoga

A significant portion of the population in Asia Pacific consists of young people who are increasingly adopting fitness trends, including yoga. This demographic shift is driving demand for stylish and functional yoga clothing.

The rise of e-commerce and retail outlets specializing in fitness apparel is making yoga clothing more accessible to consumers across the This accessibility is further fueling market growth.

Global Women Yoga Clothing Market Segmentation Analysis

The Global Women Yoga Clothing Market is segmented on the basis of Product, Application, And Geography.

Women Yoga Clothing Market, By Product

Yoga Tops
Yoga Bottom Wear
Yoga Tank Tops
Yoga Pants

Based on Product, the market is segmented into Yoga Tops, Yoga Bottom Wear, Yoga Tank Tops, and Yoga Pants. The bottom wear segment accounted for 54.5% of the overall yoga clothing market in 2023, indicating its leading position among various product categories.

Women Yoga Clothing Market, By Application

Online Stores
Supermarkets
Direct Stores

Based on Application, the market is segmented into Online Stores, Supermarkets, and Direct Stores. Online shopping for yoga clothing has seen significant growth, driven by the convenience and accessibility it offers consumers. The rise of e-commerce platforms allows women to browse a wide variety of options from the comfort of their homes.

Women Yoga Clothing Market, By Geography

North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, the Global Women Yoga Clothing Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America holds a significant share of approximately 39.55% of the global yoga clothing market as of 2023, reflecting its leading position in this sector.

Key Players

The "Global Women Yoga Clothing Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as ALO Yoga, ANJALI, Cozy Orange, Be Present, Green Apple, Inner Waves, SOLOW, Beyond Yoga, Shining Shakti, Lily Lotus.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above- mentioned players globally.

Women Yoga Clothing Market Recent Developments
In March 2023, ALO Yoga announced the launch of its new Spring Collection, which emphasizes sustainable materials and eco-friendly production practices. This collection features a range of yoga apparel designed to meet the growing consumer demand for environmentally conscious products.
In January 2024, Be Present introduced a line of yoga accessories, including mats and bags, designed to complement its clothing offerings. This expansion reflects Be Present's strategy to provide a comprehensive yoga experience for its customers.

1 INTRODUCTION OF GLOBAL WOMEN YOGA CLOTHING MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL WOMEN YOGA CLOTHING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model

5 GLOBAL WOMEN YOGA CLOTHING MARKET, BY PRODUCT

5.1 Overview
5.2 Yoga Tops
5.3 Yoga Bottom Wear
5.4 Yoga Tank Tops
5.5 Yoga Pants

6 GLOBAL WOMEN YOGA CLOTHING MARKET, BY APPLICATION

6.1 Overview
6.2 Online Store
6.3 Supermarket
6.4 Direct Store

7 GLOBAL WOMEN YOGA CLOTHING MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL WOMEN YOGA CLOTHING MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 ALO Yoga
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 ANJALI
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Cozy Orange
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Be present
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Green Apple
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Inner Waves
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 SOLOW
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Beyond Yoga
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Shining Shatki
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Lily Lotus
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments