瑜珈墊市場按類型、分銷管道、最終用戶和地區分類

Yoga Mat Market, By Type, By Distribution Channel, By End User, By Geography

出版日期: 2025年12月16日 | 出版商:

Coherent Market Insights | 英文 135 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025年瑜珈墊市場規模預計為174.7億美元，預計到2032年將達到264.5億美元，2025年至2032年的複合年成長率為6.1%。

報告內容		報告詳情
基準年：	2024	2025年市場規模：	174.7億美元
歷史數據時期：	2020年至2024年	預測期：	2025年至2032年
預測期（2025-2032年）複合年成長率：	6.10%	2032 年的預測值：	264.5億美元

近年來，瑜珈墊市場經歷了顯著成長。隨著健康意識的增強，許多人將瑜伽和冥想融入日常生活，以達到健身和緩解壓力的目的。瑜珈墊為各種瑜珈體位法和練習提供舒適防滑的表面。它們有多種材質、厚度、尺寸和設計可供選擇，以滿足不同使用者的需求和瑜珈風格。領先的製造商正在推出具有更多功能的新產品系列，例如天然除臭和緩衝支撐，以提升瑜伽體驗。此外，人們對包括瑜珈在內的靈修和健康活動的興趣日益濃厚，也推動了對專業瑜珈墊的需求。

市場動態

瑜珈作為健身和放鬆方式，在全球範圍內日益普及，是瑜珈墊市場的主要驅動力。根據業界估計，光在美國就有超過3,600萬人練習瑜珈。新冠疫情後，人們對健康、正念和壓力管理的關注度不斷提高，進一步推動了瑜珈的普及。然而，來自本地製造商的低價瑜珈墊以及運動墊等替代品的存在，都帶來了價格壓力，構成了一定的挑戰。針對專業瑜珈練習者、老年使用者和行動不便人士，開發具有附加功能的創新產品線蘊藏著巨大的機會。製造商還可以探索與知名瑜伽工作室和應用程式進行聯合品牌推廣的機會。

本次調查的主要特點

本報告對全球瑜珈墊市場進行了詳細分析，以 2024 年為基準年，給出了預測期（2025-2032 年）內的市場規模和複合年成長率。
我們將重點介紹各個細分市場的潛在收入成長機會，並說明該市場具有吸引力的投資提案矩陣。
該研究還提供了有關市場促進因素、限制因素、機會、新產品發布或核准、市場趨勢、區域展望以及主要企業採取的競爭策略的重要見解。
該報告根據以下參數對全球瑜珈墊市場的主要企業參與者進行了分析：公司概況、產品系列、主要亮點、財務表現和策略。
本報告的研究結果將使負責人和企業經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
這份全球瑜珈墊市場報告的目標受眾是該行業的各類相關人員，包括投資者、供應商、產品製造商、經銷商、新參與企業和金融分析師。
相關人員可以透過各種用於分析全球瑜珈墊市場的策略矩陣輕鬆做出決策。

北美洲
- 美國
- 加拿大
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲國家
歐洲
- 英國
- 德國
- 義大利
- 法國
- 西班牙
- 俄羅斯
- 其他歐洲
亞太地區
- 中國
- 印度
- 日本
- ASEAN
- 澳洲
- 韓國
- 其他亞太地區
中東和非洲
- 海灣合作理事會國家
- 以色列
- 其他中東和非洲地區

第8章競爭情勢

熱圖分析
市佔率分析（3x3矩陣）
公司簡介
- Jade Yoga
- Hugger Mugger
- Alo Yoga
- Lululemon Athletica
- Manduka
- prAna
- Liforme Ltd.
- Khataland
- Gaiam
- Yoga Direct
- Suga
- La Vie Boheme Yoga
- Barefoot Yoga
- Trimax Sports
- Body-Solid
- Grip Yoga
- Arcturus Foam Industries
- Wavar
- Successful Mat Co., Ltd.
- Travancore Cocotuft Pvt. Ltd.

第9章分析師建議

幸運輪盤
分析師觀點
Coherent Opportunity Map

第10章各節

參考
調查方法

簡介目錄

Product Code: CMI6784

Yoga Mat Market is estimated to be valued at USD 17.47 Bn in 2025 and is expected to reach USD 26.45 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 17.47 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	6.10%	2032 Value Projection:	USD 26.45 Bn

The yoga mat market has experienced significant growth in recent years. With increasing health awareness, many people are incorporating yoga and meditation into their daily routines for fitness and stress relief. Yoga mats provide a comfortable, non-slip surface needed to perform different yoga poses and exercises. They are available in a variety of materials, thickness, sizes and designs to suit different user needs and styles of yoga. Major manufacturers are introducing new product lines with added features like natural odor control and padded support to enhance the yoga experience. The global population is also getting more inclined towards spirituality and wellness activities like yoga, which is supporting the rising demand for specialized yoga mats.

Market Dynamics

The rising popularity of yoga as a fitness and relaxation activity across the world is a major driver for the yoga mat market. According to industry estimates, over 36 million people in the U.S. alone practice yoga. High importance given to wellness, mindfulness, and stress management post the COVID-19 pandemic has further accelerated yoga participation rates. However, pricing pressure from local manufacturers offering low cost yoga mats and availability of substitutes like exercise mats pose a challenge. Opportunity lies in the development of innovative product ranges with added features focused at professional yoga practitioners, older users, and those with physical limitations. Manufacturers can also explore co-branding opportunities with major yoga studios and apps.

Key Features of the Study

This report provides an in-depth analysis of the global yoga mat market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global yoga mat market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Jade Yoga, Hugger Mugger, Alo Yoga, Lululemon Athletica, Manduka,, prAna, Liforme Ltd., Khataland, Gaiam, Yoga Direct, Suga, La Vie Boheme Yoga, Barefoot Yoga, Trimax Sports, Body-Solid, Grip Yoga, Arcturus Foam Industries, Wavar, Successful Mat Co., Ltd., and Travancore Cocotuft Pvt. Ltd.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global yoga mat market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global yoga mat market

Market Segmentation

Type Insights (Revenue, USD Bn, 2020 - 2032)
- Sticky Yoga Mats
- Natural Rubber Yoga Mats
- Plastic Elastomer Yoga Mats
- Others (Cotton & Hemp Yoga Mats, etc.)
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Hypermarkets & Supermarkets
- Specialty Stores
- Online Channels
- Others
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Health & Fitness Clubs
- Households
- Schools & Corporates
- Others (Public Seminars & Events, etc.)
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- Israel
- Rest of Middle East & Africa
Key Players Insights
- Jade Yoga
- Hugger Mugger
- Alo Yoga
- Lululemon Athletica
- Manduka,
- prAna
- Liforme Ltd.
- Khataland
- Gaiam
- Yoga Direct
- Suga
- La Vie Boheme Yoga
- Barefoot Yoga
- Trimax Sports
- Body-Solid
- Grip Yoga
- Arcturus Foam Industries
- Wavar
- Successful Mat Co., Ltd.
- Travancore Cocotuft Pvt. Ltd.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Distribution Channel
- Market Snippet, By End-User
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend

4. Global Yoga Mat Market, By Type, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Sticky Yoga Mats
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Natural Rubber Yoga Mats
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Plastic Elastomer Yoga Mats
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Others (Cotton & Hemp Yoga Mats, etc.)
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends

5. Global Yoga Mat Market, By Distribution Channel, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Hypermarkets & Supermarkets
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Specialty Stores
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Online Channels
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Others
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends

6. Global Yoga Mat Market, By End-User, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Health & Fitness Clubs
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Households
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Schools & Corporates
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Others (Public Seminars & Events, etc.)
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends

7. Global Yoga Mat Market, By Region, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2032
North America
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, By Country, 2021 - 2032
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Countries
  - U.S.
  - Canada
Latin America
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, By Country, 2021 - 2032
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Countries
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, By Country, 2021 - 2032
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Countries
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Y-o-Y Growth Analysis, By Country, 2021 - 2032
- Countries
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Market Share Analysis, By Region/Country, 2025, 2028 and 2032 (%)
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Y-o-Y Growth Analysis, By Region/Country, 2020 - 2032
- Sub-Regions/Countries
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

8. Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
- Jade Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Hugger Mugger
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Alo Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Lululemon Athletica
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Manduka
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- prAna
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Liforme Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Khataland
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Gaiam
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Yoga Direct
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Suga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- La Vie Boheme Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Barefoot Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Trimax Sports
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Body-Solid
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Grip Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Arcturus Foam Industries
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Wavar
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Successful Mat Co., Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Travancore Cocotuft Pvt. Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates