娛樂保險市場規模、佔有率和成長分析（按類型、風險、最終用戶、分銷管道和地區分類）－2025-2032年產業預測

全球娛樂保險市場規模預計在 2024 年達到 30 億美元，從 2025 年的 31.8 億美元成長到 2033 年的 50.7 億美元，在預測期（2026-2033 年）內複合年成長率為 6.0%。

由於電影、電視、實況活動和數位媒體製作相關的風險日益複雜，全球娛樂保險市場正經歷強勁成長。製片人和工作室正在尋求全面的保險保障，以防範設備損失、延誤、事故、網路安全問題和責任索賠。北美市場佔據領先地位，這主要得益於一些領先企業推廣的專業活動取消保險和製作保險。歐洲市場也呈現強勁需求，這主要受現場音樂和體育贊助的興起所推動。同時，亞太地區成長最快，這主要得益於韓國和日本電影製作的蓬勃發展，以及K-pop和電子競技的崛起。保險公司正透過推出網路安全保險和參數化解決方案來應對市場變化，先進技術也在提升服務水平，儘管面臨定價和監管複雜性等挑戰。

全球娛樂保險市場促進因素

全球娛樂保險市場的主要促進因素之一是娛樂製作（包括電影、電視節目、實況活動和音樂巡迴）的複雜性和價值不斷提升。隨著製作規模和範圍的擴大，它們面臨著許多風險，例如意外取消、設備損壞和責任索賠。這使得相關人員越來越意識到全面保險的重要性，以降低潛在的財務損失。此外，國際合作的日益增加和獨立製作的興起也進一步推動了對能夠應對該行業獨特挑戰的專業保險解決方案的需求。

全球娛樂保險市場面臨的限制因素

全球娛樂保險市場面臨的主要限制因素之一是娛樂產業相關風險的複雜性和波動性。活動取消、製作延期和責任索賠等因素受許多不可預測因素的影響，包括天氣狀況、政治不穩定以及公共衛生狀況的變化。此外，娛樂計劃（涵蓋電影製作和實況活動等）的獨特性使得保險政策難以標準化，從而導致承保挑戰和保費上漲。潛在客戶也可能因為認為保費相對於潛在賠償過高而望而卻步，這進一步限制了市場成長。

全球娛樂保險市場趨勢

全球娛樂保險市場正經歷顯著成長，這主要得益於創作者經濟的擴張和新媒體平台的崛起。保險公司正加速開發客製化保險產品，以應對數位原民創作者（例如社群媒體影響者、播客和身臨其境型體驗內容創作者）面臨的獨特風險。這種向傳統上保險不足領域的拓展，反映出人們對特定風險（例如平台取消盈利和贊助內容責任問題）的認知不斷提高，並推動了創新保險產品的開發。隨著娛樂產業格局的不斷變化，這些趨勢正在重塑面向這個充滿活力的市場的保險產品。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 主要市場亮點
• 細分市場概覽
• 競賽概況

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響
  • 競爭對手之間的競爭
  • 替代品的威脅
  • 買方的議價能力
  • 新進入者的威脅
  • 供應商的議價能力

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術評估
• 技術評估
• 監管環境

娛樂保險市場規模：保險類型及複合年成長率（2026-2033）

• 市場概覽
• 主要保險
• 綜合/超額保險

娛樂保險市場規模：風險類型及複合年成長率（2026-2033）

• 市場概覽
• 財產損失
• 責任
• 業務中斷
• 天氣/取消
• 網路風險

娛樂保險市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 市場概覽
• 電影和電視製作
• 實況活動和音樂會
• 體育娛樂
• 表演藝術/戲劇

娛樂保險市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 市場概覽
• 仲介/代理人
• 直接保險公司

娛樂保險市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Chubb
• Allianz
• AXA XL
• Hiscox
• Marsh
• Aon
• Tokio Marine HCC
• Zurich Insurance Group
• CNA Financial
• Liberty Mutual
• Travelers Insurance
• Berkshire Hathaway Specialty Insurance
• Sompo International
• Nationwide Mutual Insurance Company
• Farmers Insurance
• QBE Insurance Group
• Everest Re Group
• Munich Re
• Lloyd's of London
• RSUI Group

結論與建議

Global Entertainment Insurance Market size was valued at USD 3.0 billion in 2024 and is poised to grow from USD 3.18 billion in 2025 to USD 5.07 billion by 2033, growing at a CAGR of 6.0% during the forecast period (2026-2033).

The global entertainment insurance market is experiencing robust growth due to the expanding complexity of risks associated with film, television, live events, and digital media productions. Producers and studios pursue comprehensive coverage to safeguard against equipment losses, delays, accidents, cybersecurity issues, and liability claims. North America leads the market, driven by influential players advocating for specialized event cancellation and production insurance. Europe is also seeing significant demand, spurred by an increase in live music and sports sponsorships. Meanwhile, the Asia-Pacific region is witnessing the fastest growth, fueled by surges in South Korean and Japanese film production, along with the rise of K-pop and esports. Insurers are adapting by incorporating cyber coverage and parametric solutions, with advanced technology enhancing service delivery despite challenges in pricing and regulatory complexities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Entertainment Insurance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Entertainment Insurance Market Segments Analysis

Global Entertainment Insurance Market is segmented by Insurance Type, Peril Type, End-User, Distribution Channel and region. Based on Insurance Type, the market is segmented into Primary Insurance and Umbrella / Excess Insurance. Based on Peril Type, the market is segmented into Property Damage, Liability, Business Interruption, Weather / Cancellation and Cyber Risk. Based on End-User, the market is segmented into Film & Television Production, Live Events & Concerts, Sports Entertainment and Performing Arts / Theatre. Based on Distribution Channel, the market is segmented into Brokers / Agents and Direct Insurer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Entertainment Insurance Market

One of the key market drivers for the Global Entertainment Insurance Market is the increasing complexity and value of entertainment productions, which encompass films, television shows, live events, and music tours. As productions grow in scale and scope, they face numerous risks, including unexpected cancellations, equipment damage, and liability claims. This has led to a heightened awareness among stakeholders regarding the importance of securing comprehensive insurance policies to mitigate potential financial losses. Moreover, the growing trend of international collaborations and the rise in the number of independent productions further amplify the demand for specialized insurance solutions tailored to unique industry challenges.

Restraints in the Global Entertainment Insurance Market

One key market restraint for the global entertainment insurance market is the complexity and variability of risks associated with the entertainment industry. Factors such as cancellations, production delays, and liability claims are influenced by numerous unpredictable elements, including weather conditions, political instability, and evolving public health concerns. Additionally, the unique nature of entertainment projects, which can range from film productions to live events, creates challenges in standardizing policies, leading to difficulties in underwriting and increasing premiums. Insurers may also face hesitance from potential clients due to the perceived high costs of coverage relative to potential payouts, further limiting market growth.

Market Trends of the Global Entertainment Insurance Market

The global entertainment insurance market is experiencing significant growth, driven by the expansion of the creator economy and the rise of emerging media platforms. Insurers are increasingly tailoring bespoke insurance products to address the unique risks faced by digital-born creators, including social media influencers and content producers of podcasts and immersive experiences. This venture into previously under-insured sectors reflects a broader recognition of specific perils, prompting the development of innovative policies that cover areas such as platform demonetization and sponsored content liability. As the landscape of entertainment continues to evolve, these trends are reshaping the insurance offerings available to this dynamic market.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Technology Assessment
• Regulatory Landscape

Global Entertainment Insurance Market Size by Insurance Type & CAGR (2026-2033)

• Market Overview
• Primary Insurance
• Umbrella / Excess Insurance

Global Entertainment Insurance Market Size by Peril Type & CAGR (2026-2033)

• Market Overview
• Property Damage
• Liability
• Business Interruption
• Weather / Cancellation
• Cyber Risk

Global Entertainment Insurance Market Size by End - User & CAGR (2026-2033)

• Market Overview
• Film & Television Production
• Live Events & Concerts
• Sports Entertainment
• Performing Arts / Theatre

Global Entertainment Insurance Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Brokers / Agents
• Direct Insurer

Global Entertainment Insurance Market Size & CAGR (2026-2033)

• North America (Insurance Type, Peril Type, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Insurance Type, Peril Type, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Insurance Type, Peril Type, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Insurance Type, Peril Type, End-User, Distribution Channel)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Insurance Type, Peril Type, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Chubb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allianz
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AXA XL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hiscox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marsh
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tokio Marine HCC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zurich Insurance Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CNA Financial
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liberty Mutual
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelers Insurance
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berkshire Hathaway Specialty Insurance
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sompo International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nationwide Mutual Insurance Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farmers Insurance
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QBE Insurance Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everest Re Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munich Re
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lloyd's of London
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSUI Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations