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威士忌市場規模、佔有率及成長分析（按飲料類型、產品類型、口味、最終用戶、銷售管道和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1902380

威士忌市場規模、佔有率及成長分析（按飲料類型、產品類型、口味、最終用戶、銷售管道和地區分類）－2026-2033年產業預測

Whiskey Market Size, Share, and Growth Analysis, By Beverage Type (Alcoholic Whiskey, Non- Alcoholic Whiskey), By Product Type, By Flavor, By End User, By Sales Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，威士忌市場規模將達到 953.5 億美元，到 2025 年將成長至 1,019.3 億美元，到 2033 年將成長至 1,738.4 億美元，在預測期（2026-2033 年）內複合年成長率為 6.9%。

威士忌市場呈現強勁成長勢頭，主要受職場人士生活方式轉變的推動。這一趨勢源自於職場人士社交活動和週末聚會的增多，因而帶動了威士忌消費。社交互動的增加對市場動態正面影響，同時，更多價格分佈的威士忌選擇和消費者對高階產品日益成長的需求也進一步推動了市場擴張。值得注意的是，無論是在發展中地區或已開發地區，對高階和超高階威士忌的強勁需求都已成為關鍵促進因素。這一趨勢遍及各個社會經濟階層，反映出消費者對高品質威士忌的普遍偏好，也反映了他們願意為卓越體驗投資的意願。總而言之，這些發現預示著威士忌市場將擁有令人矚目的成長前景。

威士忌市場成長要素

受全球消費群不斷擴大的推動，調和威士忌的需求日益成長，預計威士忌市場將迎來顯著成長。超高階威士忌市場預計將顯著擴張，尤其是在美國、英國、法國和加拿大等已開發地區。這一成長得益於行業關鍵趨勢，例如注重創新和優質化，這些趨勢與消費者對高品質和獨特產品的需求相契合。隨著偏好的變化，越來越多的人將威士忌視為首選飲品，市場已做好充分準備，應對這些不斷變化的偏好，並掌握消費者對高階威士忌產品日益成長的興趣。

限制威士忌市場的因素

威士忌市場正面臨創新無酒精飲料日益成長的挑戰，這些飲料深受注重健康和養生的消費者的青睞。這一趨勢也體現在果汁和碳酸飲料消費量的顯著成長上，人們尋求更清淡、更健康的選擇。無酒精替代品的日益流行，尤其是在零酒精產品品牌的推動下，凸顯了飲料偏好格局的轉變。隨著消費者優先考慮更健康的選擇並減少酒精攝入，威士忌生產商可能需要調整和創新，才能在不斷變化的消費者需求中保持市場競爭力。

威士忌市場趨勢

威士忌市場正經歷著蓬勃發展的趨勢，這主要得益於全球對高階酒精飲料日益成長的需求。消費者偏好轉向手工精釀烈酒、中產階級的都市化以及可支配收入的顯著增加，都為這一成長提供了支撐。隨著威士忌愛好者追求獨特的風味和體驗，各大品牌不斷創新，推出小批量生產、單一麥芽威士忌以及不同的陳釀工藝。此外，全球消費者對威士忌的興趣也日益濃厚，積極參與威士忌品嚐會和相關社交活動就是明證。這種不斷變化的市場環境正在推動威士忌產業的持續擴張，並鞏固其在全球酒精飲料市場的地位。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Diageo（UK）
Pernod Ricard（France）
Beam Suntory（US）
Brown-Forman（US）
Edrington（UK）
Bacardi（Bermuda）
Suntory（Japan）
Remy Cointreau（France）
William Grant & Sons（UK）
Michter's（US）
Heaven Hill（US）
Wild Turkey（US）
Buffalo Trace（US）
Four Roses（US）
Maker's Mark（US）
Elijah Craig（US）
George Dickel（US）
Templeton Rye（US）
Compass Box（UK）

結論與建議

簡介目錄

Product Code: SQMIG30D2006

Whiskey Market size was valued at USD 95.35 Billion in 2024 and is poised to grow from USD 101.93 Billion in 2025 to USD 173.84 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The whiskey market is witnessing robust growth driven by evolving lifestyle choices among working professionals, who are increasingly engaging in socializing and weekend gatherings that facilitate whiskey consumption. This rise in social interactions has positively impacted market dynamics, while the growing availability of affordable options alongside a heightened appetite for premium offerings further fuels this expansion. Notably, a marked demand for premium and super-premium whiskeys is emerging as a significant catalyst in both developing and developed regions. This trend encompasses a wide range of socioeconomic groups, reflecting a broad-based inclination toward high-quality whiskey, demonstrating that consumers are willing to invest in exceptional experiences. Overall, these insights underscore a promising trajectory for the whiskey market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Whiskey market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Whiskey Market Segments Analysis

Global Whiskey Market is segmented by Beverage Type, Product Type, Flavor, End User, Sales Channel and region. Based on Beverage Type, the market is segmented into Alcoholic Whiskey and Non- Alcoholic Whiskey. Based on Product Type, the market is segmented into Bourbon Whiskey, Scotch Whiskey, Malted Whiskey, Rye Whiskey, Corn Whiskey, Blended Whiskey and Other Whiskey Types (Wheat, Spirit, etc). Based on Flavor, the market is segmented into Unflavored and Flavored. Based on End User, the market is segmented into HoReCa and Household Retail. Based on Sales Channel, the market is segmented into B2B and B2C. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Whiskey Market

The whiskey market is expected to experience substantial growth due to an increasing demand for blended whiskey, driven by a broader global consumer base. The super-premium segment is particularly set for notable expansion, especially in developed regions like the U.S., U.K., France, and Canada. This growth is fueled by key industry trends, especially the emphasis on innovation and premiumization, which resonate with consumers seeking high-quality and unique offerings. As tastes evolve and more individuals embrace whiskey as a preferred beverage choice, the market is well-positioned to cater to these changing preferences and capitalize on the rising interest in sophisticated whiskey options.

Restraints in the Whiskey Market

The whiskey market is encountering challenges due to the rising popularity of innovative non-alcoholic beverages, which are capturing the attention of consumers increasingly focused on health and wellness. This trend is also reflected in a noticeable shift toward juices and carbonated drinks, as individuals seek lighter, more health-conscious options. The growing appeal of non-alcoholic alternatives, driven by brands offering zero-alcohol selections, highlights a changing landscape in beverage preferences. As consumers prioritize healthier choices and minimize alcohol consumption, whiskey producers may find it essential to adapt and innovate in order to maintain market relevance amidst these evolving consumer demands.

Market Trends of the Whiskey Market

The whiskey market is witnessing a dynamic trend driven by a burgeoning global appetite for premium alcoholic beverages. This growth is fueled by shifting consumer preferences towards artisanal and craft spirits, alongside a significant increase in urbanization and disposable income among the middle class. As whiskey enthusiasts seek unique flavors and experiences, brands are innovating with small-batch, single malt, and aged variants. Furthermore, global consumption patterns reflect a rising inclination towards whiskey, evidenced by substantial engagement in whiskey tastings and social events. This evolving landscape positions the whiskey industry for sustained expansion, underscoring its allure in the global alcohol market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Whiskey Market Size by Beverage Type & CAGR (2026-2033)

Market Overview
Alcoholic Whiskey
Non- Alcoholic Whiskey

Global Whiskey Market Size by Product Type & CAGR (2026-2033)

Market Overview
Bourbon Whiskey
Scotch Whiskey
Malted Whiskey
Rye Whiskey
Corn Whiskey
Blended Whiskey
Other Whiskey Types (Wheat, Spirit, etc)

Global Whiskey Market Size by Flavor & CAGR (2026-2033)

Market Overview
Unflavored
Flavored
- Citrus
- Honey
- Caramel
- Cider
- Apple
- Others

Global Whiskey Market Size by End User & CAGR (2026-2033)

Market Overview
HoReCa
Household Retail

Global Whiskey Market Size by Sales Channel & CAGR (2026-2033)

Market Overview
B2B
B2C
- Modern Trade
- Traditional Liquor Stores
- Specialty Stores
- Online Retail
- Other Retail Formats

Global Whiskey Market Size & CAGR (2026-2033)

North America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- US
- Canada
Europe (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Diageo (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beam Suntory (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brown-Forman (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edrington (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bacardi (Bermuda)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Remy Cointreau (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
William Grant & Sons (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michter's (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven Hill (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wild Turkey (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Buffalo Trace (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Four Roses (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maker's Mark (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Elijah Craig (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
George Dickel (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Templeton Rye (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Compass Box (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments