營養保健品市場規模、佔有率和成長分析（按分銷管道、產品、功能性宣稱、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，全球營養保健品市場規模將達到 4,681.5 億美元，從 2025 年的 5,154.3 億美元成長到 2033 年的 1,1129.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 10.1%。

全球營養保健品市場持續成長，主要受健康意識提升、運動營養需求增加、人口老化等因素所驅動。消費者越來越注重預防保健，推動營養保健品作為一種積極的健康策略被廣泛採用。慢性病的快速成長進一步加速了這一趨勢，而電子商務和數位健康平台則提高了產品的可及性，簡化了產品發現和購買流程。同時，消費者對合成化學物質持懷疑態度，更傾向於成分潔淨標示、來源清晰的產品。然而，高階營養補充劑高成本、缺乏標準化以及對科學檢驗和潛在污染的擔憂等挑戰，可能會阻礙市場滲透和細分市場的成長。

全球營養保健品市場按產品、通路、功能性宣稱、最終用戶和地區進行細分。功能性宣稱包括高纖維/添加纖維、維生素/礦物質強化、健腦、健骨/添加鈣、體重管理、心血管健康、護膚護髮護甲、添加蛋白質等。產品類別包括膳食補充品（維生素、礦物質、酵素、脂肪酸、蛋白質等）、機能性食品（乳製品、早餐用麥片穀類、點心、嬰幼兒食品等）和機能飲料（強化/功能性熱飲、功能性碳酸飲料、強化果汁、草本飲料、強化/功能性能量飲料、強化水等）。分銷管道包括超級市場/大賣場、便利商店、線上零售商等。最終用戶包括注重生活方式的人、運動員、老年人、健身愛好者等。地區包括北美、歐洲、亞太地區、拉丁美洲以及中東和非洲。

全球營養保健品市場促進因素

積極生活方式的興起和人們對健身日益成長的興趣，正推動著對提升運動表現的營養保健品的顯著需求。運動和健身愛好者積極尋求蛋白質粉、胺基酸、能量補充劑和恢復產品等營養補充劑，以提高運動表現和耐力。社群媒體的影響，以及健身達人和健康應用程式的興起，進一步提升了人們對這些營養保健品的認知度和消費量。這些因素共同推動了全球營養保健品市場的強勁成長，反映出人們對健康和提升運動表現的日益關注。

全球營養保健品市場面臨的限制因素

全球營養保健品市場面臨嚴峻挑戰，這主要是由於各地在定義、品質標準和標籤要求等方面的法規存在差異。這種不統一性可能導致消費者困惑，並使國際貿易和合規變得更加複雜。執法力度不足可能導致低品質或檢驗的產品流入市場，從而可能損害消費者對該行業的信心。這些障礙可能會抑制市場的整體成長潛力，尤其對於那些尋求拓展海外市場、觸達更廣泛客戶群的中小型企業而言更是如此。

全球營養保健品市場趨勢

全球營養保健品市場正經歷顯著的需求成長，這主要得益於消費者對免疫支持和心理健康日益成長的關注。隨著個人健康意識的提高，各公司正致力於開發富含維生素C、鋅、益生菌、睡茄、L-茶氨酸和鎂等關鍵成分的產品。這一趨勢對於應對當今快節奏、以數位為中心的生活方式中普遍存在的倦怠、焦慮和睡眠障礙等挑戰尤為重要。因此，各大品牌正策略性地將產品開發和行銷重點放在這些注重健康的解決方案上，以滿足日益成長的健康意識消費者的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球營養保健品市場規模（按來源和複合年成長率分類）（2026-2033 年）

• 植物來源
• 動物源性
• 微生物來源

全球營養保健品市場規模（依成分分類）及複合年成長率（2026-2033 年）

• 蘆薈
• 胺基酸
• 植物來源成分
  • 睡茄
  • 薑黃素
  • 參
  • 麻
  • 其他
• 大麻二酚（CBD）
• 碳水化合物
• 肉鹼
• 食用色素
• 類胡蘿蔔素
  • 蝦青素
  • 葉黃素
  • 茄紅素
  • 其他
• 螺旋藻
• 膠原蛋白
• 初乳
• 菌種和發酵劑
• 乳製品原料
• 乳化劑
• 酵素
• 精油
• 脂肪替代品
• 油脂
• 膳食纖維
• 味道
• 水果和蔬菜產品
• 葡萄糖胺/軟骨素
• 異黃酮
• 果汁和濃縮液
• 磷蝦，脂質/脂肪酸
• 海洋來源成分
• 礦物
  • 鈣
  • 鐵
  • 鎂
  • 碳粉匣
  • 其他
• Omega-3脂肪酸
  • 海洋來源
  • 植物來源
• 益生元
• 益生菌
• 蛋白質
• 甜味劑
  • 甜菊糖
• 羅漢果
  • 其他
  • 蜂蜜
  • 蔗糖
  • 果糖
  • 其他
• 維他命
  • 維生素A
  • 維生素B
  • 維生素C
  • 維生素D
  • 維生素E
  • 維生素K
  • 其他
• 乳清蛋白
• 其他

全球營養保健品市場規模（依產品分類）及複合年成長率（2026-2033 年）

• 機能飲料
  • 能量飲料和運動飲料
  • 功能性果汁
  • 其他
• 機能性食品
  • 益生菌
  • 礦物
  • 蛋白質和胺基酸
  • 益生元
  • 膳食纖維
  • 維他命
  • 其他
• 營養補充品
  • 維他命
  • 植物成分
  • 礦物
  • 蛋白質和胺基酸
  • 纖維和特殊碳水化合物
  • 歐米伽脂肪酸
  • 其他

全球營養保健品市場規模（依劑型及複合年成長率分類）（2026-2033 年）

• 膠囊和片劑
• 液體
• 粉末
• 其他

全球營養保健品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 大賣場/超級市場
• 零售店
• 專賣店
• 藥局
• 線上管道

全球營養保健品市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 過敏和不耐受
• 動物營養
• 健康老齡化
• 骨骼和關節健康
• 癌症預防
• 兒童健康
• 認知健康
• 糖尿病
• 消化器官系統/腸道健康
• 能量和耐力
• 眼部健康
• 心臟健康
• 免疫系統
• 嬰兒健康
• 發炎
• 孕產婦健康
• 男性健康
• 營養美容
• 口腔清潔用品
• 個人化營養
• 產後及生殖健康
• 性健康
• 皮膚健康
• 運動營養
• 體重管理和飽足感
• 女性健康
• 其他

全球營養保健品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Nestle（Switzerland）
• Danone（France）
• BASF（Germany）
• Herbalife Nutrition（USA）
• Ingredion（USA）
• Archer Daniels Midland Company（ADM）（USA）
• Yakult Honsha（Japan）
• Otsuka Holdings（Japan）
• Royal DSM（Netherlands）
• International Flavors & Fragrances（IFF）（USA）
• Tate & Lyle（UK）
• Medifast（USA）
• BellRing Brands（USA）
• Glanbia（Ireland）
• Meiji Holdings（Japan）
• USANA Health Sciences（USA）
• Jamieson Wellness（Canada）
• Perrigo Company（Ireland）
• Nature's Sunshine（USA）
• Aker BioMarine（Norway）

結論與建議

Global Nutraceuticals Market Size was valued at USD 468.15 Billion in 2024 and is poised to grow from USD 515.43 Billion in 2025 to USD 1112.94 Billion by 2033, growing at a CAGR of 10.1% during the forecast period (2026-2033).

The global nutraceuticals market is experiencing growth driven by increased health consciousness, rising demand for sports nutrition, and an expanding aging demographic. Consumers are increasingly leaning towards preventive healthcare, catalyzing the uptake of nutraceuticals as a proactive health measure. The surge in chronic diseases further fuels this trend, while e-commerce and digital wellness platforms enhance accessibility, simplifying product discovery and purchasing. Concurrently, consumers exhibit skepticism towards synthetic chemicals, fostering a preference for clean label ingredients and transparent sourcing. Nevertheless, challenges such as the high costs associated with premium nutraceutical products, lack of standardization, and concerns regarding scientific validation and potential contamination may hinder market penetration and growth in the segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nutraceuticals market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nutraceuticals Market Segments Analysis

The global nutraceuticals market is segmented by product, distribution channel, functional claim, end user, and region. Based on functional claim, the market is segmented into high/added fiber, vitamin/mineral fortified, brain health, bone health/added calcium, weight management, cardiovascular health, skin/hair/nails, added protein, and others. Based on product, the market is segmented into dietary supplements (vitamins, minerals, enzymes, fatty acids, proteins, others), functional foods (dairy food, breakfast cereals, snacks, baby food, others), and functional beverages (fortified and functional hot drinks, functional carbonates, fortified juices, herbal beverages, fortified and functional energy drinks, fortified water, others). Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail, and others. Based on end user, the market is segmented into lifestyle users, athletes, geriatric users, fitness enthusiasts, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Driver of the Global Nutraceuticals Market

The increasing embrace of active lifestyles and a heightened focus on fitness are significantly boosting the demand for performance-enhancing nutraceuticals. Individuals engaged in sports and fitness activities are actively seeking out supplements like protein powders, amino acids, energy enhancers, and recovery products to improve their physical capabilities and endurance. The influence of social media, coupled with the rise of fitness influencers and wellness applications, is further amplifying awareness and consumption of these nutraceutical offerings. Collectively, these elements contribute to a positive trajectory for the global nutraceuticals market, reflecting a growing commitment to health and performance enhancement.

Restraints in the Global Nutraceuticals Market

The global nutraceuticals market faces significant challenges due to varied regulations concerning definitions, quality standards, and labeling requirements across different regions. This lack of uniformity can create confusion among consumers, making international trade and compliance more complicated. In the absence of rigorous enforcement, there is a risk of low-quality or unverified products entering the market, which can erode consumer trust in the industry. Such obstacles can hinder the market's overall growth potential, particularly impacting smaller companies that seek to expand their reach across borders and connect with a wider audience.

Market Trends of the Global Nutraceuticals Market

The Global Nutraceuticals market is experiencing a significant surge in demand, driven by a heightened consumer focus on immune support and mental health. As individuals increasingly prioritize their well-being, companies are innovating formulations rich in key ingredients such as vitamin C, zinc, probiotics, ashwagandha, L-theanine, and magnesium. This trend is particularly pertinent in addressing issues like burnout, anxiety, and sleep disorders, which have become prevalent in today's fast-paced, digitally dominated lifestyles. Consequently, brands are strategically centering their product development and marketing efforts around these health-oriented solutions, positioning themselves to meet the evolving needs of health-conscious consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Nutraceuticals Market Size by Source & CAGR (2026-2033)

• Market Overview
• Plant
• Animal
• Microbial

Global Nutraceuticals Market Size by Ingredients & CAGR (2026-2033)

• Market Overview
• Aloe Vera
• Amino Acids
• Botanical Ingredients
  • Ashwagandha
  • Curcumin
  • Ginseng
  • Hemp
  • Others
• Cannabidiol (CBD)
• Carbohydrates
• Carnitine
• Food Color
• Carotenoids
  • Astaxanthin
  • Lutein
  • Lycopene
  • Other
• Spirulina
• Collagen
• Colostrum
• Cultures and fermentation starters
• Dairy ingredients
• Emulsifiers
• Enzymes
• Essential oils
• Fat replacers
• Fats and oils
• Fibers
• Flavors
• Fruit and vegetable products
• Glucosamine / Chondroitin
• Isoflavones
• Juices and concentrates
• Krill, Lipids / Fatty Acids
• Marine ingredients
• Minerals
  • Calcium
  • Iron
  • Magnesium
  • Selenium
  • Others
• Omega-3s
  • Marine Derived
  • Plant-derived
• Prebiotics
• Probiotics
• Proteins
• Sweeteners
  • Stevia
• Monkfruit
  • Others
  • Honey
  • Sucrose
  • Fructose
  • Others
• Vitamins
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
  • Others
• Whey proteins
• Others

Global Nutraceuticals Market Size by Product & CAGR (2026-2033)

• Market Overview
• Functional Beverage
  • Energy and Sports Drinks
  • Functional Juices
  • Others
• Functional Foods
  • Probiotics
  • Minerals
  • Proteins & Amino Acids
  • Prebiotics
  • Dietary Fibers
  • Vitamins
  • Others
• Dietary Supplements
  • Vitamins
  • Botanicals
  • Minerals
  • Proteins & Amino Acids
  • Fibers & Specialty Carbohydrates
  • Omega Fatty Acids
  • Others

Global Nutraceuticals Market Size by Form & CAGR (2026-2033)

• Market Overview
• Capsule and Tablets
• Liquid
• Powder
• Others

Global Nutraceuticals Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarket/Supermarket
• Retail Stores
• Specialty Stores
• Pharmacy
• Online Channels

Global Nutraceuticals Market Size by Application & CAGR (2026-2033)

• Market Overview
• Allergy & Intolerance
• Animal Nutrition
• Healthy Ageing
• Bone & Joint Health
• Cancer Prevention
• Children's Health
• Cognitive Health
• Diabetes
• Digestive / Gut Health
• Energy & Endurance
• Eye Health
• Heart Health
• Immune System
• Infant Health
• Inflammation
• Maternal Health
• Men's Health
• Nutricosmetics
• Oral Care
• Personalized Nutrition
• Post Pregnancy and Reproductive Health
• Sexual Health
• Skin Health
• Sports Nutrition
• Weight Management & Satiety
• Women's Health
• Other

Global Nutraceuticals Market Size & CAGR (2026-2033)

• North America (Source, Ingredients, Product, Form, Distribution Channel, Application)
  • US
  • Canada
• Europe (Source, Ingredients, Product, Form, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Ingredients, Product, Form, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Ingredients, Product, Form, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Ingredients, Product, Form, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances (IFF) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BellRing Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations