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按類型、產品類型、類別、最終用途、酒精濃度、產量和地區分類的生啤酒市場規模、佔有率和成長分析 - 2026-2033 年行業預測

市場調查報告書

商品編碼

1900621

按類型、產品類型、類別、最終用途、酒精濃度、產量和地區分類的生啤酒市場規模、佔有率和成長分析 - 2026-2033 年行業預測

Draught Beer Market Size, Share, and Growth Analysis, By Type (Keg Beer, Cask Beer), By Product Type (Lager, Ale), By Category, By End Use, By Alcohol Content, By Production, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球生啤酒市場規模將達到 440.4 億美元，到 2025 年將達到 465.1 億美元，到 2033 年將達到 719.2 億美元，預測期（2026-2033 年）的複合年成長率為 5.6%。

全球生啤酒市場正經歷強勁成長，這主要得益於消費者對直接從酒桶或桶裝啤酒中供應的新鮮美味啤酒日益成長的偏好。這種供應方式提升了整體飲用體驗，並已成為消費者的熱門選擇。社交和外出用餐機會的增加也推動了市場擴張。生啤酒通常與社交聚會、運動賽事和休閒活動連結在一起，豐富了顧客的體驗和享受。隨著經濟狀況的改善和可支配收入的增加，越來越多的人光顧酒吧，從而推動了對生啤酒的需求。這些因素共同創造了一個有利於生啤酒市場持續成長和在飲料行業保持熱度的市場環境。

全球生啤酒市場促進因素

全球生啤酒市場主要受酒吧、餐廳和酒館等場所現場消費需求的推動。餐飲服務業的擴張，以及酒吧和啤酒廠的興起，顯著提升了生啤酒作為現場消費首選飲品的需求。這項轉變主要源自於消費者追求獨特、高品質啤酒體驗的趨勢，從而提高了社交場合對優質啤酒的期望。隨著這些地方不斷豐富啤酒種類，生啤酒在追求獨特風味和品質的鑑賞家群體中持續走紅。

限制全球生啤酒市場的因素

全球生啤酒市場受到一些分銷相關限制的限制。與瓶裝啤酒不同，生啤酒主要在店內（商店）供應，這主要是由於物流方面的挑戰以及對專用分發設備的需求。這種有限的分銷模式使得消費者難以在這些場所之外購買到生啤酒，並影響了其在不同地區的供應。因此，某些地區的消費者可能難以買到生啤酒，這限制了市場成長和消費者的選擇。加強分銷策略對於克服這些障礙、擴大生啤酒的供應範圍至關重要。

全球生啤酒市場趨勢

全球生啤酒市場正經歷動態變化，這主要得益於精釀啤酒消費的快速成長。小規模獨立啤酒廠的興起，使其更加注重使用獨特風味的原料而非批量生產的產品，這一趨勢也得益於酒吧和餐廳數量的不斷成長，這些場所供應精釀啤酒，從而提升了消費者的購買管道和體驗。此外，消費者對精釀啤酒的益處（例如其手工品質和多樣化的風味）的認知不斷提高，這正在培養一種欣賞精釀啤酒的文化。因此，生啤酒的需求穩定成長，反映了市場上對個人化、高階飲品選擇的整體趨勢。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Nestle（Switzerland）
HiPP GmbH & Co. Vertrieb KG（Germany）
Danone（France）
Abbott Laboratories（US）
Holle Baby Food AG（Switzerland）
Bubs Australia Limited（Australia）
Earth's Best Organic（US）
Babybio（France）
Parent's Choice（US）
Lebenswert Bio（Germany）
Kabrita（Netherlands）
Biostime International Holdings Limited（China）
Nature's One（US）
Prolacta Bioscience（US）
The Honest Company（US）
Bobbie（US）

結論與建議

簡介目錄

Product Code: SQMIG30E2041

Global Draught Beer Market size was valued at USD 44.04 Billion in 2024 and is poised to grow from USD 46.51 Billion in 2025 to USD 71.92 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The global draught beer market is witnessing robust growth, driven by the increasing preference for fresh, flavorful beer served directly from kegs or casks. This dispensing method enhances the overall drinking experience, making it a popular choice among consumers. The rise in socializing and dining out further supports market expansion, as draught beer is often linked to social gatherings, sports events, and casual leisure activities, enriching the atmosphere and enjoyment for patrons. As economic conditions improve and disposable incomes rise, more individuals are choosing to frequent pubs and bars, resulting in heightened demand for draught beer. This combination of factors positions the market for sustained growth and ongoing popularity within the beverage sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Draught Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Draught Beer Market Segments Analysis

Global Draught Beer Market is segmented by Type, Product Type, Category, End Use, Alcohol Content, Production and region. Based on Type, the market is segmented into Keg Beer and Cask Beer. Based on Product Type, the market is segmented into Lager, Ale, Stout, Pilsner and Wheat Beer. Based on Category, the market is segmented into Super Premium, Premium and Regular. Based on End Use, the market is segmented into Commercial Use and Home Use. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular Alcohol and High Alcohol. Based on Production, the market is segmented into Macro Breweries and Microbreweries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Draught Beer Market

The Global Draught Beer market is primarily influenced by its popularity in on-premise venues like bars, restaurants, and pubs. The expansion of the hospitality and foodservice sectors, coupled with a rising number of bars and breweries, significantly boosts the demand for draught beer as the favored option for on-site consumption. This shift is largely motivated by consumers' desires for a distinctive and high-quality beer experience, leading to an increasing expectation for premium offerings in social settings. As these establishments enhance their beer selections, draught beer continues to gain traction among enthusiasts seeking unique flavor profiles and quality.

Restraints in the Global Draught Beer Market

The Global Draught Beer market is hindered by certain limitations related to its distribution. Unlike packaged beer, draught beer is predominantly offered in on-premise locations, mainly due to logistical challenges and the need for specialized dispensing equipment. This restricted distribution creates barriers to accessing draught beer outside of these establishments, impacting its availability in various regions. As a result, consumers may find it difficult to obtain draught beer in certain areas, which can limit market growth and consumer choice. Enhanced distribution strategies are crucial to overcoming these obstacles and expanding the reach of draught beer to a broader audience.

Market Trends of the Global Draught Beer Market

The Global Draught Beer market is witnessing a dynamic shift influenced by the surge in craft beer consumption, characterized by small, independent breweries prioritizing unique, flavorful ingredients over mass production. This trend is buoyed by an expanding network of bars and restaurants embracing craft beer offerings, thus enhancing consumer access and experience. Moreover, heightened awareness of the benefits associated with craft beer, including its artisanal quality and diverse flavor profiles, is fostering a culture of appreciation among consumers. As a result, the demand for draught beer is steadily growing, reflecting a broader inclination toward personalized and premium beverage choices in the marketplace.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer And Buying Criteria Analysis
Regulatory Analysis

Global Draught Beer Market Size by Type & CAGR (2026-2033)

Market Overview
Keg Beer
Cask Beer

Global Draught Beer Market Size by Product Type & CAGR (2026-2033)

Market Overview
Lager
Ale
Stout
Pilsner
Wheat Beer

Global Draught Beer Market Size by Category & CAGR (2026-2033)

Market Overview
Super Premium
Premium
Regular

Global Draught Beer Market Size by End Use & CAGR (2026-2033)

Market Overview
Commercial Use
Home Use

Global Draught Beer Market Size by Alcohol Content Outlook & CAGR (2026-2033)

Market Overview
Low Alcohol
Regular Alcohol
High Alcohol

Global Draught Beer Market Size by Production & CAGR (2026-2033)

Market Overview
Macro Breweries
Microbreweries

Global Draught Beer Market Size & CAGR (2026-2033)

North America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- US
- Canada
Europe (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HiPP GmbH & Co. Vertrieb KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Abbott Laboratories (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Holle Baby Food AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bubs Australia Limited (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Earth's Best Organic (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Babybio (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Parent's Choice (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lebenswert Bio (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kabrita (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biostime International Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's One (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Prolacta Bioscience (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bobbie (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments