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淡啤酒市場規模、佔有率和成長分析（按生產、包裝、分銷管道、類型、年齡層、口味、應用和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1897950

淡啤酒市場規模、佔有率和成長分析（按生產、包裝、分銷管道、類型、年齡層、口味、應用和地區分類）—產業預測（2026-2033 年）

Light Beer Market Size, Share, and Growth Analysis, By Production (Macro-brewery, Microbrewery), By Package (Glass, PET bottles), By Distribution Channel, By Type, By Age Group, By Flavor, By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月22日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，淡啤酒市場規模將達到 3,007.5 億美元，到 2025 年將成長至 3,115.8 億美元，到 2033 年將成長至 4,134.7 億美元，在預測期（2026-2033 年）內複合年成長率為 3.6%。

全球淡啤酒市場經歷了顯著成長和演變，以適應消費者偏好和生活方式的改變。淡啤酒以其低酒精濃度和低卡路里的特點，深受注重健康、追求清爽飲品的消費者的喜愛。隨著人們對健康和養生的關注度日益提高，消費者越來越傾向於選擇符合自身飲食和健身目標的飲品，從而推動了對低脂飲品的需求。淡啤酒恰好滿足了這項需求，既能帶來愉悅的口感，又不會損害健康。此外，啤酒廠也不斷創新，推出各種口味、原料和包裝。精釀酒廠的加入進一步豐富了淡啤酒市場的高級產品，吸引了許多追求獨特高品質飲品的消費者。

淡啤酒市場促進因素

消費者對健康和養生的日益關注是推動淡啤酒市場發展的主要動力。對於那些既想享受社交場合又想維持健康生活方式的人來說，低卡路里、低酒精濃度的淡啤酒已成為普通啤酒的理想替代品。消費者偏好的這種轉變表明，他們對既能適量飲酒又不影響健身目標的低酒精飲品的需求日益成長。因此，注重健康的消費者越來越青睞淡啤酒，進一步推動了其在飲料業的流行。這一趨勢凸顯了產品供應與消費者不斷變化的生活方式選擇相匹配的重要性。

限制淡啤酒市場的因素

淡啤酒市場面臨來自各種酒精飲料（例如葡萄酒和烈酒）以及非酒精飲料（例如無酒精調飲和無酒精啤酒）的嚴峻挑戰。由於可供選擇的替代品眾多，消費者並非總是願意選擇淡啤酒。這種競爭可能會阻礙淡啤酒市場的成長，尤其是在消費者轉向其他飲料的情況下。面對如此多的選擇，淡啤酒必須不斷展現其吸引力和價值，才能在不斷變化的消費者偏好中維持並擴大市場佔有率。

淡啤酒市場趨勢

在消費者健康意識日益增強的推動下，淡啤酒市場正經歷重大變革時期。隨著越來越多的人將健康生活方式放在首位，對低卡路里、低酒精飲料的需求也日益成長。這一趨勢在注重健康的飲酒者中尤其盛行，他們力求在社交活動和健康目標之間取得平衡。為了因應這一趨勢，啤酒釀造商正積極採取創新舉措，開發新型淡啤酒，並在行銷宣傳活動中強調其低卡路里、低碳水化合物等營養優勢。這些積極主動的舉措正將淡啤酒定位為不斷變化的市場格局中的首選，並吸引更廣泛的消費群體。

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- 百威英博（比利時）
- 喜力啤酒公司（荷蘭）
- 摩森康勝飲料公司（美國）
- 嘉士伯集團（丹麥）
- 帝亞吉歐有限公司（英國）
- 星座品牌（美國）
- 朝日集團控股（日本）
- 麒麟控股公司（日本）
- 青島啤酒股份有限公司（中國）
- Ambev SA（巴西）
- 波士頓啤酒公司（美國）
- 新比利時釀酒公司（美國）
- 帕布斯特釀酒公司（美國）
- 內華達山脈釀酒公司（美國）
- 德舒特啤酒廠（美國）
- 拉古尼塔斯釀酒公司（美國）
- BrewDog（英國）
- 哈普恩啤酒廠（美國）
- 布魯克林啤酒廠（美國）
- 勝利釀酒公司（美國）

結論與建議

簡介目錄

Product Code: SQMIG30E2045

Light Beer Market size was valued at USD 300.75 Billion in 2024 and is poised to grow from USD 311.58 Billion in 2025 to USD 413.47 Billion by 2033, growing at a CAGR of 3.6% during the forecast period (2026-2033).

The global light beer market has undergone significant growth and evolution, shaped by shifting consumer preferences and lifestyle choices. With its lower alcohol content and reduced calories, light beer has resonated with health-conscious individuals seeking a refreshing beverage. The rising focus on health and wellness has driven demand for lighter options, as consumers increasingly prefer beverages that align with their dietary and fitness goals. Light beer effectively caters to this need, allowing enjoyment without compromising on health. Additionally, the market has seen a wave of innovation from breweries, offering a diverse range of flavors, ingredients, and packaging. The entry of craft breweries into the light beer segment has further expanded premium offerings, appealing to consumers in search of unique and high-quality options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Light Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Light Beer Market Segments Analysis

Global Light Beer Market is segmented by Production, Package, Distribution Channel, Type, Age Group, Flavor, Application and region. Based on Production, the market is segmented into Macro-brewery, Microbrewery, Craft brewery and Others. Based on Package, the market is segmented into Glass, PET bottles, Metal cans and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores and Others. Based on Type, the market is segmented into Limit Fermentation and Dealcoholization Methods. Based on Age Group, the market is segmented into 18-25, 26-35, 36-45, 46-55 and 56+. Based on Flavor, the market is segmented into Citrus, Herbal, Fruity and Spiced. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Light Beer Market

The growing focus on health and wellness among consumers has significantly propelled the light beer market. As individuals strive to maintain a healthier lifestyle while still enjoying social occasions, light beers, with their lower calorie content and reduced alcohol levels, emerge as a more appealing alternative to regular beers. This shift in consumer preferences highlights the increasing demand for lighter options that allow for moderate alcohol consumption without compromising fitness goals. As a result, health-conscious individuals are increasingly drawn to light beers, further enhancing their popularity in the beverage industry. This trend underscores the importance of aligning product offerings with the evolving lifestyle choices of consumers.

Restraints in the Light Beer Market

The light beer market encounters significant challenges from various alcoholic beverages, including wine and spirits, as well as non-alcoholic options such as mocktails and alcohol-free beer. With a diverse selection of alternatives available, consumers may not consistently choose light beer as their preferred drink. This competition can hinder the growth of the light beer segment, particularly if buyers lean towards these alternative beverages. The presence of numerous choices requires light beer to continuously demonstrate its appeal and value in order to maintain and expand its market share amidst evolving consumer preferences.

Market Trends of the Light Beer Market

The light beer market is experiencing a significant shift driven by a heightened focus on health and wellness among consumers. As individuals increasingly prioritize healthier lifestyles, there is a growing demand for beverages that offer lower calorie and alcohol content. This trend is particularly appealing to health-conscious drinkers seeking to balance social activities with their wellness goals. In response, breweries are innovating by developing new varieties of light beers and spotlighting their nutritional benefits, including low-calorie and lower carbohydrate options in marketing campaigns. This proactive engagement is positioning light beer as a favorable choice in the evolving beverage landscape, appealing to a broader audience.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Study Analysis
Customer And Buying Criteria Analysis

Global Light Beer Market Size by Production & CAGR (2026-2033)

Market Overview
Macro-brewery
Microbrewery
Craft brewery
Others

Global Light Beer Market Size by Package & CAGR (2026-2033)

Market Overview
Glass
PET bottles
Metal cans
Others

Global Light Beer Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Hypermarkets & supermarkets
On-trade
Specialty Stores
Convenience Stores
Others

Global Light Beer Market Size by Type & CAGR (2026-2033)

Market Overview
Limit Fermentation
Dealcoholization Methods

Global Light Beer Market Size by Age Group & CAGR (2026-2033)

Market Overview
18-25
26-35
36-45
46-55
56+

Global Light Beer Market Size by Flavor & CAGR (2026-2033)

Market Overview
Citrus
Herbal
Fruity
Spiced

Global Light Beer Market Size by Application & CAGR (2026-2033)

Market Overview
Men
Women

Global Light Beer Market Size & CAGR (2026-2033)

North America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- US
- Canada
Europe (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ambev S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
New Belgium Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pabst Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sierra Nevada Brewing Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Deschutes Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lagunitas Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrewDog (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harpoon Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brooklyn Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Victory Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments