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啤酒市場規模、佔有率和成長分析（按產品類型、類別、酒精濃度、包裝、產量、分銷通路和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1898194

啤酒市場規模、佔有率和成長分析（按產品類型、類別、酒精濃度、包裝、產量、分銷通路和地區分類）－2026-2033年產業預測

Beer Market Size, Share, and Growth Analysis, By Product Type (Ale, Lager), By Category (Alcoholic Beer, Non-Alcoholic Beer), By Alcohol Content, By Packaging, By Production, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月16日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球啤酒市場規模將達到 7,485.1 億美元，到 2025 年將達到 7,747.1 億美元，到 2033 年將達到 12.014 億美元，預測期（2026-2033 年）的複合年成長率為 3.5%。

受都市化帶來的可支配收入成長和消費者購買力提升的推動，全球啤酒市場正經歷顯著成長。年輕一代，尤其是千禧世代和Z世代，越來越偏愛啤酒，因為啤酒口味豐富多樣，配方創新，這也促成了啤酒作為全球主要酒精飲料之一的流行。儘管疫情帶來了挑戰，但也加速了消費者行為的轉變，導致線上啤酒銷售大幅成長，消費者對直銷平台的偏好顯著增強。這一趨勢反映了消費者購買習慣的持續轉變，與現代生活方式相契合。消費者偏好和偏好的不斷變化為啤酒在全球飲料行業中擴大市場佔有率提供了廣泛的機會。隨著新產品不斷湧入市場，啤酒與年輕消費者的互動也將持續成長。

全球啤酒市場成長要素

全球啤酒市場正經歷顯著成長，主要受GDP成長帶來的消費者購買力提升所驅動。尤其是在開發中國家，可支配所得的增加正顯著推動酒精消費量的成長。近期報告顯示，全球酒精消費量呈現小幅上升趨勢，這主要得益於亞洲和非洲消費者年度酒精支出的增加。此外，西方文化和現代生活方式的影響也吸引這些地區的消費者，導致啤酒需求激增。經濟成長和文化變遷的雙重作用預計將極大地促進全球啤酒市場的發展。

限制全球啤酒市場的因素

由於過度飲酒帶來的負面影響，全球啤酒市場面臨嚴峻挑戰。各國政府正加強應對此一問題，導致不同地區對酒精飲料的行銷和廣告活動實施限制。這些區域性限制會降低品牌知名度和覆蓋範圍，對啤酒市場產生負面影響。為了應對這些限制，業內相關人員正擴大轉向創造性和間接的行銷策略，以規避限制並有效地推廣產品。在競爭激烈的飲料產業，這種複雜的廣告限制環境持續為市場成長和產品認知度帶來挑戰。

全球啤酒市場趨勢

全球啤酒市場正經歷一場深刻的變革，其驅動力是消費者偏好和習慣的轉變。隨著社交聚會限制的逐步放寬，居家消費顯著增加，消費者擴大轉向零售商店和線上通路購買啤酒。為了因應這項變化，市場相關人員正在調整策略，專注於加強電商平台建設，並拓展居家消費產品線。此外，精釀啤酒和更健康的啤酒選擇也日益受到青睞，反映出消費者對品質和獨特體驗的日益重視。隨著消費者偏好日趨成熟，啤酒產業必須不斷調整和創新，才能保持成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Anheuser-Busch InBev（Belgium）
Heineken Holding NV（Netherlands）
Carlsberg Group（Denmark）
Molson Coors Beverage Company（US）
Constellation Brands（US）
Asahi Group Holdings, Ltd.（Japan）
Kirin Holdings Company, Limited（Japan）
Tsingtao Brewery Co., Ltd.（China）
Beijing Yanjing Beer Group Corporation（China）
Grupo Modelo（Mexico）
FEMSA（Mexico）
Diageo plc（UK）
Sapporo Holdings Limited（Japan）
United Breweries Group（India）
Castel Group（France）
Efes Beverage Group（Turkey）
Boston Beer Company（US）
Sierra Nevada Brewing Co.（US）
Duvel Moortgat Brewery（Belgium）
Radeberger Gruppe KG（Germany）

結論與建議

簡介目錄

Product Code: SQSG30E2001

Global Beer Market size was valued at USD 748.51 Billion in 2024 and is poised to grow from USD 774.71 Billion in 2025 to USD 1020.14 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global beer market is experiencing significant growth driven by rising disposable incomes and urbanization, which enhance consumer spending power. Younger demographics, particularly millennials and Gen Z, are increasingly favoring beer due to its diverse flavors and innovative formulations, contributing to its popularity as a leading alcoholic beverage worldwide. The pandemic, despite its challenges, expedited shifts in consumer behavior, with substantial growth in online beer purchases and a marked preference for direct-to-consumer platforms. This trend reflects a lasting change in buying habits, aligning with modern lifestyles. The ongoing evolution of tastes and preferences among consumers presents promising opportunities for expanding the beer market share in the global beverage industry. As new products enter the market, engagement among younger consumers will continue to grow.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beer Market Segments Analysis

Global Beer Market is segmented by Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel and region. Based on Product Type, the market is segmented into Ale, Lager, Stout, Porter, Malt and Others. Based on Category, the market is segmented into Alcoholic Beer and Non-Alcoholic Beer. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular and High Alcohol. Based on Packaging, the market is segmented into Bottles, Cans and Kegs. Based on Production, the market is segmented into Macro brewery, Microbrewery, Craft Brewery and Homebrewing. Based on Distribution Channel, the market is segmented into On-Trade, Bars, Restaurants, Pubs, Off-Trade, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beer Market

The Global Beer market is experiencing significant growth due to rising GDP levels, which enhance consumers' spending power. This increase in disposable income, particularly in developing nations, is driving a notable rise in alcohol consumption. Recent reports indicate a slight uptick in global alcohol consumption, largely fueled by higher annual expenditures on alcohol by consumers in Asia and Africa. Furthermore, the influence of western culture and contemporary lifestyles is captivating individuals in these regions, leading to a burgeoning demand for beer. This convergence of economic growth and cultural shifts is set to boost the Global Beer market substantially.

Restraints in the Global Beer Market

The global beer market faces significant challenges due to the negative repercussions associated with excessive alcohol consumption. Governments are increasingly implementing measures to address these issues, leading to restrictions on the marketing and advertising of alcoholic beverages in various regions. These provincial bans can adversely impact the beer market by limiting visibility and outreach for brands. In response, industry players often resort to creative and indirect marketing strategies to navigate these regulations while still promoting their products effectively. This complex landscape of constrained advertising poses ongoing challenges for market growth and product visibility in the competitive beverage sector.

Market Trends of the Global Beer Market

The Global Beer Market is experiencing a notable shift driven by evolving consumer preferences and habits. As restrictions on social gatherings eased, there has been a marked transition towards home consumption, with individuals gravitating towards retail and online purchasing channels for their beer needs. This change has prompted market players to adapt their strategies, focusing on enhancing e-commerce platforms and creating home-centric product offerings. Additionally, craft beers and health-conscious options are gaining traction, reflecting a growing emphasis on quality and unique experiences. As consumers become more discerning, the industry must innovate and respond to these shifting dynamics to sustain growth.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Raw Material Analysis
Patent Analysis

Global Beer Market Size by Product Type & CAGR (2026-2033)

Market Overview
Ale
Lager
Stout
Porter
Malt
Others

Global Beer Market Size by Category & CAGR (2026-2033)

Market Overview
Alcoholic Beer
Non-Alcoholic Beer

Global Beer Market Size by Alcohol Content & CAGR (2026-2033)

Market Overview
Low Alcohol
Regular
High Alcohol

Global Beer Market Size by Packaging & CAGR (2026-2033)

Market Overview
Bottles
Cans
Kegs

Global Beer Market Size by Production & CAGR (2026-2033)

Market Overview
Macro brewery
Microbrewery
Craft Brewery
Homebrewing

Global Beer Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
On-Trade
Bars
Restaurants
Pubs
Off-Trade
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers

Global Beer Market Size & CAGR (2026-2033)

North America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- US
- Canada
Europe (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken Holding NV (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beijing Yanjing Beer Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grupo Modelo (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FEMSA (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sapporo Holdings Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
United Breweries Group (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Castel Group (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Efes Beverage Group (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sierra Nevada Brewing Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Duvel Moortgat Brewery (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Radeberger Gruppe KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments