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1744558

全球淡啤酒市場：2032 年預測－按產品、包裝、成分、口味、品牌類別、通路和地區進行分析

Light Beer Market Forecasts to 2032 - Global Analysis By Product (Regular Light Beer, Flavored Light Beer, Low-Alcohol Light Beer and Other Products), Package, Ingredient, Flavor, Brand Category, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球淡啤酒市場預計在 2025 年達到 4,306 億美元，到 2032 年將達到 5,861 億美元，預測期內的複合年成長率為 4.5%。

淡啤酒是一種比普通啤酒熱量和酒精濃度更低的啤酒。它使用類似的原料（水、麥芽、啤酒花、酵母）釀造，但發酵過程和配料比例通常會進行調整，以降低碳水化合物和酒精含量。淡啤酒深受追求口味較溫和、熱量較低的酒精飲料的人群的喜愛。與其名稱相反，「淡」指的是熱量和酒精濃度，而不是顏色或味道。淡啤酒廣泛用於休閒和社交飲酒，尤其是在注重健康和低酒精飲料的市場。

根據聯合國預測，2030年，青年人口預計將成長7%，達到130萬人。

健康與保健趨勢

健康養生趨勢無疑正在影響淡啤酒市場，同時，消費者對低卡路里、低碳水化合物和低酒精飲品的偏好偏好。隨著人們越來越重視健身、適度飲酒和理性消費，淡啤酒越來越被視為社交飲酒的均衡選擇。啤酒公司正以創新配方來應對這一趨勢，包括推出有機和無麩質品種。這種轉變不僅擴大了淡啤酒對注重健康的消費者的吸引力，還透過產品多元化和生活方式品牌化推動了市場成長。

品味低劣的感覺

淡啤酒口味較差的認知可能會疏遠那些注重口味的潛在消費者，從而嚴重阻礙市場成長。這種負面認知會導致品牌忠誠度下降、重複購買減少，以及對精釀啤酒愛好者的吸引力下降。因此，淡啤酒品牌可能難以實現差異化，在吸引新客戶和留住現有客戶方面都面臨挑戰，最終影響銷售和市場佔有率。

產品創新與行銷

產品創新和行銷一直是淡啤酒市場成長的主要驅動力。透過推出新口味、低卡路里選擇和改進包裝，品牌正在迎合更年輕、更注重健康的消費者，並擴大其市場覆蓋範圍。有效的行銷策略，例如數位宣傳活動和與網紅的合作，可以提升品牌知名度和客戶參與。創新與精準行銷的結合不僅能刺激消費者需求，還能在競爭激烈的市場中脫穎而出，確保持續的市場成長和品牌忠誠度。

監管挑戰

淡啤酒市場的監管挑戰可能會透過實施更嚴格的標籤、廣告和分銷限制來阻礙成長。此類法規通常會增加營運成本，限制行銷策略，並減少消費者獲得產品的管道。此外，不同地區法規的不一致也會使品牌擴張工作更加複雜。這可能導致創新放緩、合規成本上升，並最終限制市場機會，從而阻礙淡啤酒細分市場的成長和盈利潛力。

COVID-19的影響

新冠疫情對淡啤酒市場造成了重大衝擊，消費者的偏好轉向更實惠、低卡路里的選擇。在注重成本和健康的消費者的推動下，Busch Lite、Miller Lite 和 Michelob Ultra 等品牌在商店期間銷售量顯著成長。然而，由於酒吧和餐廳關閉以及部分地區稅收增加，店內銷售額有所下降。儘管面臨這些挑戰，但外部部署零售額仍在持續成長，市場正逐步復甦。

金屬罐市場預計將成為預測期內最大的市場

金屬罐預計將在預測期內佔據最大的市場佔有率，因為金屬罐重量輕、易於攜帶，並且可以保護啤酒免受光照和氧氣的影響，從而保持其新鮮度和風味。消費者對便攜飲料的偏好日益成長，以及對永續包裝的需求不斷成長，進一步推動了金屬罐的普及。此外，金屬罐的可回收性符合環保意識的趨勢，這增強了其對環保意識的消費者的吸引力。

預計在預測期內，草藥部分將以最高的複合年成長率成長。

由於消費者對更健康天然成分的需求不斷成長，預計草本啤酒市場將在預測期內實現最高成長率。消費者尋求具有健康益處的飲品，而草本淡啤酒則將低卡路里與生薑、人參和薑黃等草本植物的潛在健康益處完美結合。這項創新不僅提升了啤酒的風味，還吸引了注重健康的飲酒者，從而推動市場成長，並在競爭激烈的淡啤酒領域實現產品多元化。

佔比最大的地區：

在預測期內，由於人們健康意識的增強以及低卡路里飲料的消費趨勢，亞太地區預計將佔據最大的市場佔有率。可支配收入的提高、都市化的加快以及人們對低卡路里酒精飲料的日益偏好是推動需求成長的關鍵因素。此外，該地區年輕而充滿活力的人口結構也正在推動飲酒習慣的改變。隨著越來越多的消費者選擇淡啤酒，市場正在推動創新和競爭，這將惠及整個飲料產業，並創造新的商機。

複合年成長率最高的地區：

預計北美將在預測期內呈現最高的複合年成長率，這得益於消費者趨勢，例如健康意識的增強、對低卡路里飲料的偏好以及轉向適量飲酒。隨著人們尋求更清淡的替代品，同時又不犧牲口感，各大品牌紛紛推出低卡路里和低酒精的創新產品，擴大了市場覆蓋範圍，並吸引了多元化的消費群體，尤其是年輕人群。精釀淡啤酒的興起及其在各種零售通路的日益普及，進一步推動了該地區市場的成長。

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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第 2 章 簡介

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 主要研究資料
    • 二手研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 介紹
  • 驅動程式
  • 限制因素
  • 市場機會
  • 威脅
  • 產品分析
  • 新興市場
  • COVID-19的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 企業之間的競爭

5. 全球淡啤酒市場（按產品）

  • 普通淡啤酒
  • 風味淡啤酒
  • 低酒精淡啤酒
  • 無酒精淡啤酒
  • 其他產品

6. 全球淡啤酒市場（按包裝）

  • 玻璃
  • 寶特瓶
  • 金屬罐
  • 其他包裝

7. 全球淡啤酒市場（按成分）

  • 麥芽基
  • 啤酒花基地
  • 酵母基
  • 其他成分

8. 全球淡啤酒市場（依口味）

  • 柑橘
  • 草藥
  • 果味
  • 香辛料
  • 其他口味

第9章全球淡啤酒市場（依品牌類別）

  • 優質的
  • 標準
  • 經濟

第 10 章全球淡啤酒市場依通路分類

  • 大賣場/超級市場
  • 專賣店
  • 便利商店
  • 線上零售商
  • 批發的

第 11 章全球淡啤酒市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併與收購（M&A）
  • 新產品發布
  • 擴張
  • 其他關鍵策略

第13章 公司概況

  • Anheuser-Busch InBev
  • Molson Coors Beverage Company
  • Heineken NV
  • Carlsberg Group
  • Asahi Group Holdings
  • Kirin Holdings Company
  • Constellation Brands
  • Diageo plc
  • Grupo Modelo
  • Boston Beer Company
  • Tsingtao Brewery Group
  • Ambev SA
  • Sapporo Breweries
  • China Resources Beer
  • San Miguel Corporation
  • Mahou-San Miguel Group
  • Efes Beverage Group
  • Singha Corporation
  • Anadolou Efes
Product Code: SMRC29606

According to Stratistics MRC, the Global Light Beer Market is accounted for $430.6 billion in 2025 and is expected to reach $586.1 billion by 2032 growing at a CAGR of 4.5% during the forecast period. Light beer is a type of beer that contains fewer calories and lower alcohol content compared to regular beer. It is brewed using similar ingredients-water, malted barley, hops, and yeast-but often involves adjustments in the fermentation process or ingredient proportions to reduce the carbohydrate and alcohol levels. Light beer is popular among individuals seeking a milder taste and a lower-calorie alcoholic beverage. Despite its name, "light" refers more to its caloric and alcohol content rather than its colour or flavour. It is widely consumed for casual and social drinking, especially in markets that prioritize health-conscious or low-alcohol options.

According to the United Nations, the youth population is anticipated to grow by 7% to reach 1.3 million before 2030.

Market Dynamics:

Driver:

Health and Wellness Trends

Health and wellness trends are absolutely influencing the light beer market by aligning with consumers' growing preference for lower-calorie, low-carb, and low-alcohol options. As individuals prioritize fitness, moderation, and mindful consumption, light beer is increasingly seen as a balanced choice for social drinking. Breweries are responding with innovative formulations, including organic and gluten-free varieties. This shift not only broadens the appeal of light beer to health-conscious audiences but also drives market growth through product diversification and lifestyle branding.

Restraint:

Perception of Inferior Taste

The perception of inferior taste in light beer can significantly hinder its market growth by deterring potential consumers who prioritize flavor. This negative perception leads to a lack of brand loyalty, reduced repeat purchases, and limited appeal among craft beer enthusiasts. As a result, light beer brands may struggle to differentiate themselves, facing challenges in both attracting new customers and maintaining existing ones, ultimately affecting sales and market share.

Opportunity:

Product Innovation and Marketing

Product innovation and marketing have significantly driven the growth of the light beer market. By introducing new Flavors, lower calorie options, and enhanced packaging, brands cater to health-conscious and younger consumers, expanding their market reach. Effective marketing strategies, such as digital campaigns and influencer partnerships, boost brand visibility and customer engagement. This combination of innovation and targeted marketing has not only increased consumer demand but also differentiated products in a competitive market, ensuring sustained market growth and brand loyalty.

Threat:

Regulatory Challenges

Regulatory challenges in the light beer market can hinder growth by imposing stricter labeling, advertising, and distribution restrictions. These regulations often increase operational costs, limit marketing strategies, and reduce consumer access to products. Additionally, inconsistent regulations across regions can complicate expansion efforts for brands. This results in slower innovation, higher compliance costs, and ultimately limits market opportunities, stifling the potential for growth and profitability in the light beer sector.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the light beer market, shifting consumer preferences toward more affordable and lower-calorie options. Brands like Busch Light, Miller Lite, and Michelob Ultra saw notable sales increases during lockdowns, driven by cost-conscious and health-aware consumers. However, the closure of bars and restaurants, along with higher taxes in some regions, led to a decline in on-premise sales. Despite these challenges, the market is gradually recovering as off-premise retail sales continue to grow.

The metal can segment is expected to be the largest during the forecast period

The metal can segment is expected to account for the largest market share during the forecast period, because metal cans are lightweight, portable, and protect beer from light and oxygen, preserving its freshness and flavor. The increasing consumer preference for on-the-go beverages and the growing demand for sustainable packaging are further boosting the adoption of metal cans. Additionally, metal cans' recyclability aligns with eco-conscious trends, enhancing their appeal among environmentally aware consumers.

The herbal segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the herbal segment is predicted to witness the highest growth rate, due to growing consumer demand for healthier, natural ingredients. With consumers seeking beverages that offer wellness benefits, herbal-infused light beers provide a unique appeal, combining low-calorie content with the potential health advantages of herbs like ginger, ginseng, and turmeric. This innovation not only enhances flavor but also attracts health-conscious drinkers, boosting market growth and diversifying product offerings within the competitive light beer sector.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising health consciousness and a shift toward lower-calorie beverages. Increasing disposable incomes, urbanization, and a growing preference for alcohol with fewer calories are key factors boosting demand. Additionally, the region's young, vibrant population is contributing to a shift in drinking habits. As more consumers opt for light beer, the market fosters innovation and competition, benefiting the overall beverage industry and creating new business opportunities.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing health-conscious consumer trends, preference for low-calorie beverages, and a shift towards moderate alcohol consumption. As people seek lighter alternatives without compromising taste, brands have innovated with reduced-calorie, lower-alcohol options. This has expanded the market's reach, attracting diverse demographics, especially younger adults. The rise of craft light beers and increased availability in various retail channels further boosts market growth in the region.

Key players in the market

Some of the key players profiled in the Light Beer Market include Anheuser-Busch InBev, Molson Coors Beverage Company, Heineken N.V., Carlsberg Group, Asahi Group Holdings, Kirin Holdings Company, Constellation Brands, Diageo plc, Grupo Modelo, Boston Beer Company, Tsingtao Brewery Group, Ambev S.A., Sapporo Breweries, China Resources Beer, San Miguel Corporation, Mahou-San Miguel Group, Efes Beverage Group, Singha Corporation and Anadolou Efes .

Key Developments:

In March 2025, Cardiff City Football Club has announced a new partnership with Carlsberg Britvic, naming the beverage company as its official Soft Drink Partner for the 2024/25 season. Carlsberg Britvic is the UK's largest multi-beverage supplier, combining Carlsberg's beer portfolio with Britvic's extensive range of soft drinks.

In April 2024, Carlsberg Asia announced a strategic partnership with Southeast Asia's leading superapp, Grab, aimed at transforming beer consumption across the region. This collaboration encompasses awareness and promotional campaigns via GrabAds in key markets including Cambodia, Malaysia, Myanmar, and Singapore.

Products Covered:

  • Regular Light Beer
  • Flavored Light Beer
  • Low-Alcohol Light Beer
  • Non-Alcoholic Light Beer
  • Other Products

Packages Covered:

  • Glass
  • Pet Bottle
  • Metal Can
  • Other Packages

Ingredients Covered:

  • Malt-based
  • Hops-based
  • Yeast-based
  • Others Ingredients

Flavors Covered:

  • Citrus
  • Herbal
  • Fruity
  • Spiced
  • Other Flavors

Brand Categories Covered:

  • Premium
  • Standard
  • Economy

Distribution Channels Covered:

  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retailers
  • Wholesale

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Light Beer Market, By Product

  • 5.1 Introduction
  • 5.2 Regular Light Beer
  • 5.3 Flavored Light Beer
  • 5.4 Low-Alcohol Light Beer
  • 5.5 Non-Alcoholic Light Beer
  • 5.6 Other Products

6 Global Light Beer Market, By Package

  • 6.1 Introduction
  • 6.2 Glass
  • 6.3 Pet Bottle
  • 6.4 Metal Can
  • 6.5 Other Packages

7 Global Light Beer Market, By Ingredient

  • 7.1 Introduction
  • 7.2 Malt-based
  • 7.3 Hops-based
  • 7.4 Yeast-based
  • 7.5 Others Ingredients

8 Global Light Beer Market, By Flavor

  • 8.1 Introduction
  • 8.2 Citrus
  • 8.3 Herbal
  • 8.4 Fruity
  • 8.5 Spiced
  • 8.6 Other Flavors

9 Global Light Beer Market, By Brand Category

  • 9.1 Introduction
  • 9.2 Premium
  • 9.3 Standard
  • 9.4 Economy

10 Global Light Beer Market, By Distribution Channel

  • 10.1 Introduction
  • 10.2 Hypermarkets and Supermarkets
  • 10.3 Specialty Stores
  • 10.4 Convenience Stores
  • 10.5 Online Retailers
  • 10.6 Wholesale

11 Global Light Beer Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Anheuser-Busch InBev
  • 13.2 Molson Coors Beverage Company
  • 13.3 Heineken N.V.
  • 13.4 Carlsberg Group
  • 13.5 Asahi Group Holdings
  • 13.6 Kirin Holdings Company
  • 13.7 Constellation Brands
  • 13.8 Diageo plc
  • 13.9 Grupo Modelo
  • 13.10 Boston Beer Company
  • 13.11 Tsingtao Brewery Group
  • 13.12 Ambev S.A.
  • 13.13 Sapporo Breweries
  • 13.14 China Resources Beer
  • 13.15 San Miguel Corporation
  • 13.16 Mahou-San Miguel Group
  • 13.17 Efes Beverage Group
  • 13.18 Singha Corporation
  • 13.19 Anadolou Efes

List of Tables

  • Table 1 Global Light Beer Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Light Beer Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Light Beer Market Outlook, By Regular Light Beer (2024-2032) ($MN)
  • Table 4 Global Light Beer Market Outlook, By Flavored Light Beer (2024-2032) ($MN)
  • Table 5 Global Light Beer Market Outlook, By Low-Alcohol Light Beer (2024-2032) ($MN)
  • Table 6 Global Light Beer Market Outlook, By Non-Alcoholic Light Beer (2024-2032) ($MN)
  • Table 7 Global Light Beer Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 8 Global Light Beer Market Outlook, By Package (2024-2032) ($MN)
  • Table 9 Global Light Beer Market Outlook, By Glass (2024-2032) ($MN)
  • Table 10 Global Light Beer Market Outlook, By Pet Bottle (2024-2032) ($MN)
  • Table 11 Global Light Beer Market Outlook, By Metal Can (2024-2032) ($MN)
  • Table 12 Global Light Beer Market Outlook, By Other Packages (2024-2032) ($MN)
  • Table 13 Global Light Beer Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 14 Global Light Beer Market Outlook, By Malt-based (2024-2032) ($MN)
  • Table 15 Global Light Beer Market Outlook, By Hops-based (2024-2032) ($MN)
  • Table 16 Global Light Beer Market Outlook, By Yeast-based (2024-2032) ($MN)
  • Table 17 Global Light Beer Market Outlook, By Others Ingredients (2024-2032) ($MN)
  • Table 18 Global Light Beer Market Outlook, By Flavor (2024-2032) ($MN)
  • Table 19 Global Light Beer Market Outlook, By Citrus (2024-2032) ($MN)
  • Table 20 Global Light Beer Market Outlook, By Herbal (2024-2032) ($MN)
  • Table 21 Global Light Beer Market Outlook, By Fruity (2024-2032) ($MN)
  • Table 22 Global Light Beer Market Outlook, By Spiced (2024-2032) ($MN)
  • Table 23 Global Light Beer Market Outlook, By Other Flavors (2024-2032) ($MN)
  • Table 24 Global Light Beer Market Outlook, By Brand Category (2024-2032) ($MN)
  • Table 25 Global Light Beer Market Outlook, By Premium (2024-2032) ($MN)
  • Table 26 Global Light Beer Market Outlook, By Standard (2024-2032) ($MN)
  • Table 27 Global Light Beer Market Outlook, By Economy (2024-2032) ($MN)
  • Table 28 Global Light Beer Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 29 Global Light Beer Market Outlook, By Hypermarkets and Supermarkets (2024-2032) ($MN)
  • Table 30 Global Light Beer Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 31 Global Light Beer Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 32 Global Light Beer Market Outlook, By Online Retailers (2024-2032) ($MN)
  • Table 33 Global Light Beer Market Outlook, By Wholesale (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.