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市場調查報告書

商品編碼

1900576

個人護理擦拭巾市場規模、佔有率、成長分析（按產品類型、性質、分銷管道和地區分類）－2026-2033年產業預測

Personal Care Wipes Market Size, Share, and Growth Analysis, By Product Type (Baby Wipes, Facial & Cosmetic Wipes), By Nature (Conventional, Organic), By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月24日 | 出版商:

SkyQuest | 英文 260 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，個人護理擦拭巾市場規模將達到 195.2 億美元，到 2025 年將達到 205.9 億美元，到 2033 年將達到 316 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.5%。

個人護理擦拭巾的需求主要源自於其在保持衛生方面的實用性，尤其是在水資源匱乏的情況下。其一次性使用的特性有助於預防感染，促使消費者更頻繁地購買此類產品。主要企業正致力於研發適用於各種膚質的創新個人護理濕擦拭巾，以提升其市場吸引力。日益增強的衛生意識促使消費者更加關注日常用品的消毒，使個人護理擦拭巾成為必備衛生用品的重要組成部分。便捷易用是其廣受歡迎的關鍵促進因素，也正因如此，個人護理擦拭巾已成為消費者日常生活中不可或缺的清潔和護理用品，滿足了他們對高效清潔和護理的需求。

個人護理擦拭巾市場促進因素

由於嬰兒擦拭巾具有一次性使用且能有效清潔嬌嫩肌膚的特點，因此預計其在個人護理擦拭巾市場的需求將顯著成長。這些濕擦拭巾尤其適合嬰幼兒，是他們在生命早期保持衛生的便利工具。隨著出生率的持續上升，人們對嬰兒擦拭巾的依賴預計將進一步增加，凸顯了其在個人護理中的重要作用。這一趨勢反映出人們普遍認知到清潔和易用性對於滿足嬰幼兒及其看護者的需求至關重要。

限制個人護理擦拭巾市場的因素

由於擔心使用過程中細菌傳播，個人護理擦拭巾市場面臨挑戰。在不同表面使用同一張擦拭巾可能會無意中傳播細菌，而不是有效去除細菌。研究表明，這些擦拭巾的殺菌能力差異很大，而使用肥皂和水的傳統清潔方法通常在保持衛生方面更有效。這種擔憂可能會抑制消費者使用個人護理擦拭巾，因為他們會尋求更可靠、更有效的個人和家居清潔替代方案，從而影響市場成長。

個人護理擦拭巾市場趨勢

在消費者對環保產品需求不斷成長的推動下，個人護理濕巾市場正顯著轉向永續和環保產品。領先的製造商正致力於研發採用植物來源成分的創新擦拭巾配方，以吸引注重永續性的環保消費者群體。同時，減少塑膠包裝的趨勢日益明顯，各公司都在積極尋求能夠降低環境影響的替代方案。這一趨勢不僅提升了個人護理擦拭巾的吸引力，也使品牌樹立了永續性領導者的形象，擴大了市場佔有率，並滿足了消費者對更環保的個人護理解決方案的偏好。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Procter & Gamble（USA）
Kimberly-Clark Corporation（USA）
Johnson & Johnson Services, Inc.（USA）
Unilever Plc（UK）
Unicharm Corporation（Japan）
Edgewell Personal Care（USA）
Rockline Industries（USA）
Diamond Wipes International（USA）
Nice-Pak Products, Inc.（USA）
Albaad Massuot Yitzhak Ltd.（Israel）
Essity AB（Sweden）
The Clorox Company（USA）
Pigeon Corporation（Japan）
Hengan International Group Company Limited（China）
SC Johnson & Son, Inc.（USA）
ITC Limited（India）
Suominen Corporation（Finland）
Medline Industries, Inc.（USA）
Vinda International Holdings Limited（China）

結論與建議

簡介目錄

Product Code: SQMIG30L2120

Personal Care Wipes Market size was valued at USD 19.52 Billion in 2024 and is poised to grow from USD 20.59 Billion in 2025 to USD 31.6 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The demand for personal care wipes is largely fueled by their practicality in maintaining hygiene, especially in situations where water access is limited. Their disposable nature promotes infection prevention, encouraging consumers to purchase these products more frequently. Major companies are dedicated to developing innovative personal care wipes tailored to various skin types, enhancing their appeal. Heightened awareness around hygiene has increased consumer interest in disinfecting daily-use items, with personal care wipes being a key focus within essential hygiene products. The convenience and ease of use contribute significantly to their popularity, as consumers seek efficient solutions for cleanliness and care, solidifying personal care wipes as a staple in everyday routines.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Care Wipes Market Segments Analysis

Global Personal Care Wipes Market is segmented by Product Type, Nature, Distribution Channel and region. Based on Product Type, the market is segmented into Baby Wipes, Facial & Cosmetic Wipes and Hand & Body Wipes. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Online, Supermarket and Hypermarket, Pharmacy, Specialty Store and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Care Wipes Market

The demand for baby wipes within the personal care wipes market is anticipated to grow significantly due to their disposable characteristics and effectiveness as a cleansing solution for delicate skin. These wipes are particularly beneficial for infants, serving as a convenient tool for maintaining hygiene during the early stages of life. As birth rates continue to rise, the reliance on baby wipes is expected to increase, highlighting their essential role in personal care routines. This trend reflects a broader recognition of the importance of cleanliness and ease of use in addressing the needs of infants and their caregivers.

Restraints in the Personal Care Wipes Market

The Personal Care Wipes market faces challenges due to concerns about bacteria transfer associated with their use. When the same wet wipes are utilized across different surfaces, they may inadvertently spread bacteria instead of effectively removing them. Research indicates that these wipes show significant variability in their ability to eliminate bacteria, suggesting that traditional cleaning methods, such as using soap and water, are generally more efficient in maintaining hygiene. This perception may deter consumers from using personal care wipes, impacting market growth as individuals seek more reliable and effective alternatives for personal and household cleanliness.

Market Trends of the Personal Care Wipes Market

The personal care wipes market is experiencing a notable shift towards sustainable and eco-friendly products, driven by increasing consumer demand for environmentally responsible options. Leading manufacturers are innovating in the formulation of wipes by incorporating plant-based ingredients, appealing to eco-conscious consumers who prioritize sustainability. Concurrently, there is a growing trend to minimize plastic packaging, with companies actively seeking alternatives that reduce environmental impact. This movement not only enhances the appeal of personal care wipes but also positions brands as leaders in sustainability, thereby broadening their market reach and catering to the evolving preferences of consumers seeking greener personal care solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis
Raw Material Analysis
Startup Analysis
Patent Analysis

Global Personal Care Wipes Market Size by Product Type & CAGR (2026-2033)

Market Overview
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes

Global Personal Care Wipes Market Size by Nature & CAGR (2026-2033)

Market Overview
Conventional
Organic

Global Personal Care Wipes Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Supermarket and Hypermarket
Pharmacy
Specialty Store
Other

Global Personal Care Wipes Market Size & CAGR (2026-2033)

North America (Product Type, Nature, Distribution Channel)
- US
- Canada
Europe (Product Type, Nature, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Nature, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Nature, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Nature, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson Services, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever Plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rockline Industries (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diamond Wipes International (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak Products, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Albaad Massuot Yitzhak Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pigeon Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S. C. Johnson & Son, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITC Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suominen Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Medline Industries, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vinda International Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments