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市場調查報告書
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1858839

個人護理濕紙巾市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

Personal Care Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 178 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球個人護理濕紙巾市場價值為 106 億美元，預計到 2034 年將以 6.1% 的複合年成長率成長至 191 億美元。

個人護理濕紙巾市場 - IMG1

市場成長軌跡受到消費者習慣轉變以及對便捷便攜型衛生解決方案日益成長的需求的影響。近期發生的全球健康事件顯著提高了人們對衛生的意識，使個人護理濕紙巾成為保持衛生、減少接觸有害細菌的必備工具。消費者現在對濕紙巾的期望已不再局限於清潔，這促使品牌不斷改進配方，使其具備護膚功效和其他功能。隨著生活方式的不斷變化和時間的日益緊迫，濕紙巾已成為快速、便捷的個人護理首選方案。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 106億美元
預測值 191億美元
複合年成長率 6.1%

永續性在業界日益凸顯，各公司積極採用可生物分解和植物性材料，並逐步轉向無塑膠包裝，以滿足消費者需求和監管標準。市場也不斷多元化，湧現出更多具有保濕和抗衰老等額外護膚功效的專業濕紙巾，拓展了其在日常生活中的作用。針對特定族群（例如男性、老年人和私密照護使用者）的產品數量顯著成長，凸顯了個人護理濕紙巾領域正朝著小眾、高功能性產品方向發展的趨勢。

2024年，濕紙巾市佔率達到61%，預計到2034年將以6%的複合年成長率成長。濕紙巾之所以受歡迎，是因為它使用方便，無需額外用水或其他產​​品。這種便捷性使其成為快速清潔和需要便攜使用的理想選擇。濕紙巾的應用範圍廣泛，涵蓋多個領域，而乾巾的功能則較為有限，通常需要配合外部溶液使用，尤其是在醫療環境中。

2024年，一次性濕紙巾市佔率達到70%，預計到2034年將以6.1%的複合年成長率成長。這些濕紙巾因其便利性和一次性使用的特點而備受青睞，尤其是在快節奏的現代生活中，用戶尋求高效衛生的解決方案，無需額外維護。其廣泛的供應和實惠的價格，以及針對不同膚質和用途的多種產品，鞏固了其在消費品和醫療保健領域的地位。

2024年，美國個人護理濕紙巾市場規模預計將達25億美元。北美地區佔據了個人護理濕紙巾市場的大部分佔有率，這主要得益於強勁的消費支出、完善的零售網路以及人們日益成長的個人衛生意識。該地區對可生物分解和環保濕紙巾的需求持續成長，促使企業在永續原料和環保包裝方面不斷創新。

全球個人護理濕紙巾市場的主要參與者包括拜爾斯道夫股份公司 (Beiersdorf AG)、金佰利公司 (Kimberly-Clark Corporation)、強生消費品公司 (Johnson & Johnson Consumer Inc.)、寶潔公司 (The Procter & Gamble Company)、Nice-Pak Products, Inc.、Suomi), Inc.、Suomid. (The Clorox Company)、LG生活健康有限公司 (LG Household & Health Care Ltd.)、Ontex Group NV、Diamond Wipes International, Inc.、聯合利華公司 (Unilever PLC) 和 Essity Aktiebolag。這些主要參與者正在實施有針對性的策略，以提升其市場佔有率和競爭優勢。許多企業正大力投資研發，以開發具有保濕、舒緩和抗衰老等額外功效的濕紙巾，從而迎合不斷變化的消費者偏好。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

  • 產業生態系分析
    • 供應商格局
    • 利潤率
    • 每個階段的價值增加
    • 影響價值鏈的因素
    • 中斷
  • 產業影響因素
    • 成長促進因素
      • 對便捷衛生解決方案的需求日益成長
      • 健康與健康意識不斷提高
      • 產品創新與多元化
    • 產業陷阱與挑戰
      • 一次性濕紙巾對環境的影響
      • 皮膚敏感和過敏反應
    • 機會
  • 成長潛力分析
  • 市場進入與定位策略
  • 監管環境
  • 主要市場趨勢和顛覆性因素
    • 永續發展與無塑膠運動的興起
    • 轉向電子商務和直接面對消費者（DTC）模式
    • 更重視「清潔」、天然和低致敏配方
    • 對小眾和專業濕紙巾（男士濕紙巾、寵物濕紙巾、私人照顧濕紙巾）的需求
    • 疫情後衛生與健康福利的整合
  • 原料分析
    • 棉布
    • 聚酯纖維
    • 黏膠纖維
    • 其他
  • 2024年定價分析
    • 產品成本
      • 嬰兒護理濕紙巾
      • 女性衛生濕紙巾
      • 成人/失禁護理濕紙巾
      • 臉部/卸妝濕紙巾
      • 免洗洗手濕紙巾
      • 身體清潔濕紙巾
    • 原料成本
      • 棉布
      • 聚酯纖維
      • 黏膠纖維
      • 其他
  • 未來市場趨勢
    • 人工智慧驅動的個人化與訂閱式商業模式
    • 採用循環經濟原則和可堆肥解決方案
  • 風險評估與緩解
    • 監理合規風險
    • 產能限制影響分析
    • 技術轉型風險
    • 價格波動和成本上漲風險
  • 波特五力分析
  • PESTEL 分析
  • 消費者行為分析
    • 購買模式
    • 偏好分析
    • 消費者行為的區域差異
    • 電子商務對購買決策的影響

第4章：競爭格局

  • 介紹
  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • MEA
      • 拉丁美洲
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 合作夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估算與預測：依類型分類，2021-2034年

  • 主要趨勢
  • 濕紙巾
  • 乾濕紙巾

第6章：市場估算與預測：依材料分類，2021-2034年

  • 主要趨勢
  • 棉布
  • 聚酯纖維
  • 黏膠纖維
  • 其他

第7章：市場估算與預測：依可用性分類，2021-2034年

  • 主要趨勢
  • 一次性的
  • 可重複使用的

第8章：市場估算與預測：依價格區間分類，2021-2034年

  • 主要趨勢
  • 低的
  • 中
  • 高的

第9章：市場估計與預測：依應用領域分類，2021-2034年

  • 主要趨勢
  • 嬰兒護理濕紙巾
  • 女性衛生濕紙巾
  • 成人/失禁護理濕紙巾
  • 臉部/卸妝濕紙巾
  • 免洗洗手濕紙巾
  • 身體清潔濕紙巾

第10章：市場估計與預測：依最終用途分類，2021-2034年

  • 主要趨勢
  • 消費者/零售
  • 醫療機構
  • 機構
  • 旅遊與飯店

第11章：市場估價與預測：依配銷通路，2021-2034年

  • 主要趨勢
  • 線上
    • 電子商務網站
    • 公司自有網站
  • 離線
    • 大型超市和超市
    • 藥局和藥房
    • 其他零售店

第12章：市場估計與預測：依地區分類，2021-2034年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第13章：公司簡介

  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Johnson & Johnson Consumer Inc. / Kenvue Inc.
  • Unilever PLC / Unilever NV
  • The Clorox Company
  • Nice-Pak Products, Inc.
  • Rockline Industries Limited
  • Diamond Wipes International, Inc.
  • Albaad USA, Inc.
  • Suominen Corporation / Suominen Oyj
  • Ontex Group NV
  • Essity Aktiebolag (Publ) / Essity AB
  • Beiersdorf Aktiengesellschaft / Beiersdorf AG
  • Unicharm Corporation
  • LG Household & Health Care Ltd.
簡介目錄
Product Code: 3940

The Global Personal Care Wipes Market was valued at USD 10.6 billion in 2024 and is estimated to grow at a CAGR of 6.1% to reach USD 19.1 billion by 2034.

Personal Care Wipes Market - IMG1

The market growth trajectory is influenced by shifting consumer habits and the increasing preference for hygiene solutions that offer convenience and portability. Recent global health events have significantly heightened awareness around sanitation, positioning personal care wipes as essential tools in maintaining hygiene and minimizing exposure to harmful germs. Consumers now expect more than just cleaning from wipes, pushing brands to enhance their formulations to deliver skincare benefits and functional uses. As lifestyles continue to evolve and time becomes more constrained, wipes have emerged as a preferred solution for quick, mess-free personal care.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$10.6 Billion
Forecast Value$19.1 Billion
CAGR6.1%

Sustainability is taking center stage in the industry, with companies actively incorporating biodegradable and plant-based materials and transitioning toward plastic-free packaging to meet both consumer demand and regulatory standards. The market is also diversifying with specialized wipes that offer added skincare benefits like hydration and anti-aging properties, broadening their role in daily routines. There's a noticeable rise in products tailored to specific demographics such as men, seniors, and intimate care users, highlighting the shift toward niche, high-functionality offerings in the personal care wipes space.

In 2024, the wet wipes segment held a 61% share, and this segment is expected to grow at a CAGR of 6% through 2034. Their popularity stems from their all-in-one use, eliminating the need for additional water or products. This ease of use makes them ideal for quick clean-ups and situations requiring portability. Wet wipes have diversified usage applications across several categories, while dry wipes remain more limited in function and are typically dependent on external solutions, often in clinical settings.

The disposable wipes segment held a 70% share in 2024 and is projected to grow at a CAGR of 6.1% by 2034. These wipes are favored for their convenience and single-use appeal, especially in a fast-paced world where users seek efficient hygiene solutions without extra maintenance. Their broad availability and affordability, combined with a range of variants suited for different skin types and purposes, have solidified their position in both consumer and healthcare sectors.

United States Personal Care Wipes Market generated USD 2.5 billion in 2024. North America commands a large portion of the personal care wipes market, fueled by strong consumer spending, advanced retail networks, and widespread awareness regarding personal hygiene. The demand for biodegradable and eco-conscious wipes continues to grow in the region, encouraging companies to innovate with sustainable raw materials and environmentally friendly packaging.

Leading industry players in the Global Personal Care Wipes Market include Beiersdorf AG, Kimberly-Clark Corporation, Johnson & Johnson Consumer Inc., The Procter & Gamble Company, Nice-Pak Products, Inc., Suominen Corporation, Unicharm Corporation, Albaad USA, Inc., Rockline Industries Limited, The Clorox Company, LG Household & Health Care Ltd., Ontex Group NV, Diamond Wipes International, Inc., Unilever PLC, and Essity Aktiebolag. Major players in the Personal Care Wipes Market are implementing targeted strategies to boost their market presence and competitive edge. Many are investing heavily in R&D to develop wipes that offer additional benefits like skin hydration, soothing agents, and anti-aging ingredients, aligning with evolving consumer preferences.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Type
    • 2.2.3 Material
    • 2.2.4 Usability
    • 2.2.5 Price range
    • 2.2.6 Application
    • 2.2.7 End use
    • 2.2.8 Distribution channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future Outlook and Strategic Recommendations
  • 2.5 Strategic recommendations
    • 2.5.1 Supply chain diversification strategy
    • 2.5.2 Product portfolio enhancement
    • 2.5.3 Partnership and alliance opportunities
    • 2.5.4 Cost management and pricing strategy
  • 2.6 Decision framework
    • 2.6.1 Investment priority matrix
    • 2.6.2 Risk-adjusted ROI analysis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier Landscape
    • 3.1.2 Profit Margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing demand for convenient hygiene solutions
      • 3.2.1.2 Rising health and hygiene awareness
      • 3.2.1.3 Product innovation and diversification
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Environmental impact of disposable wipes
      • 3.2.2.2 Skin sensitivity and allergic reactions
    • 3.2.3 Opportunities
  • 3.3 Growth potential analysis
  • 3.4 Market entry and positioning strategy
  • 3.5 Regulatory landscape
    • 3.5.1 North America
    • 3.5.2 Europe
    • 3.5.3 Asia Pacific
    • 3.5.4 Latin America
    • 3.5.5 MEA
  • 3.6 Major market trends and disruptions
    • 3.6.1 Rise of sustainability and the plastic-free movement
    • 3.6.2 Shift to e-commerce and direct-to-consumer (DTC) models
    • 3.6.3 Increased focus on "clean," natural, and hypoallergenic formulations
    • 3.6.4 Demand for niche and specialized wipes (men's, pet, intimate care)
    • 3.6.5 Integration of hygiene and wellness benefits post-pandemic
  • 3.7 Raw material analysis
    • 3.7.1 Cotton
    • 3.7.2 Polyester
    • 3.7.3 Viscose
    • 3.7.4 Others
  • 3.8 Pricing analysis, 2024
    • 3.8.1 Product cost
      • 3.8.1.1 Baby care wipes
      • 3.8.1.2 Feminine hygiene wipes
      • 3.8.1.3 Adult/incontinence care wipes
      • 3.8.1.4 Facial/makeup removal wipes
      • 3.8.1.5 Hand sanitizing wipes
      • 3.8.1.6 Body cleansing wipes
    • 3.8.2 Raw material cost
      • 3.8.2.1 Cotton
      • 3.8.2.2 Polyester
      • 3.8.2.3 Viscose
      • 3.8.2.4 Others
  • 3.9 Future market trends
    • 3.9.1 AI-driven personalization and subscription-based business models
    • 3.9.2 Adoption of circular economy principles and compostable solutions
  • 3.10 Risk assessment and mitigation
    • 3.10.1 Regulatory compliance risks
    • 3.10.2 Capacity constraint impact analysis
    • 3.10.3 Technology transition risks
    • 3.10.4 Pricing volatility and cost escalation risks
  • 3.11 Porter's five forces analysis
  • 3.12 PESTEL analysis
  • 3.13 Consumer behaviour analysis
    • 3.13.1 Purchasing patterns
    • 3.13.2 Preference analysis
    • 3.13.3 Regional variations in consumer behaviour
    • 3.13.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Introduction
  • 4.3 Company market share analysis
    • 4.3.1 By region
      • 4.3.1.1 North America
      • 4.3.1.2 Europe
      • 4.3.1.3 Asia Pacific
      • 4.3.1.4 MEA
      • 4.3.1.5 LATAM
  • 4.4 Company matrix analysis
  • 4.5 Competitive analysis of major market players
  • 4.6 Competitive positioning matrix
  • 4.7 Key developments
    • 4.7.1 Mergers & acquisitions
    • 4.7.2 Partnerships & collaborations
    • 4.7.3 New Product Launches
    • 4.7.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Wet wipes
  • 5.3 Dry wipes

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Cotton
  • 6.3 Polyester
  • 6.4 Viscose
  • 6.5 Others

Chapter 7 Market Estimates & Forecast, By Usability, 2021 - 2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Disposable
  • 7.3 Reusable

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Mid
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Baby care wipes
  • 9.3 Feminine hygiene wipes
  • 9.4 Adult/incontinence care wipes
  • 9.5 Facial/makeup removal wipes
  • 9.6 Hand sanitizing wipes
  • 9.7 Body cleansing wipes

Chapter 10 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 consumer/retail
  • 10.3 healthcare facilities
  • 10.4 institutional
  • 10.5 travel & hospitality

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 Online
    • 11.2.1 E-commerce websites
    • 11.2.2 Company-owned websites
  • 11.3 Offline
    • 11.3.1 Hypermarkets and supermarkets
    • 11.3.2 Pharmaceutical and drug store
    • 11.3.3 Other retail stores

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Million Units)

  • 12.1 Key trends
  • 12.2 North America
    • 12.2.1 U.S.
    • 12.2.2 Canada
  • 12.3 Europe
    • 12.3.1 UK
    • 12.3.2 Germany
    • 12.3.3 France
    • 12.3.4 Italy
    • 12.3.5 Spain
    • 12.3.6 Russia
  • 12.4 Asia Pacific
    • 12.4.1 China
    • 12.4.2 India
    • 12.4.3 Japan
    • 12.4.4 South Korea
    • 12.4.5 Australia
  • 12.5 Latin America
    • 12.5.1 Brazil
    • 12.5.2 Mexico
  • 12.6 MEA
    • 12.6.1 South Africa
    • 12.6.2 Saudi Arabia
    • 12.6.3 UAE

Chapter 13 Company Profiles

  • 13.1 The Procter & Gamble Company
  • 13.2 Kimberly-Clark Corporation
  • 13.3 Johnson & Johnson Consumer Inc. / Kenvue Inc.
  • 13.4 Unilever PLC / Unilever NV
  • 13.5 The Clorox Company
  • 13.6 Nice-Pak Products, Inc.
  • 13.7 Rockline Industries Limited
  • 13.8 Diamond Wipes International, Inc.
  • 13.9 Albaad USA, Inc.
  • 13.10 Suominen Corporation / Suominen Oyj
  • 13.11 Ontex Group NV
  • 13.12 Essity Aktiebolag (Publ) / Essity AB
  • 13.13 Beiersdorf Aktiengesellschaft / Beiersdorf AG
  • 13.14 Unicharm Corporation
  • 13.15 LG Household & Health Care Ltd.