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市場調查報告書
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1854485

個人護理擦拭巾市場按產品類型、分銷管道、最終用戶、包裝類型和材料分類－2025-2032年全球預測

Personal Care Wipes Market by Product Type, Distribution Channel, End User, Packaging Type, Material - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 198 Pages | 商品交期: 最快1-2個工作天內

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※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

預計到 2032 年，個人護理擦拭巾市場規模將成長 242 億美元，複合年成長率為 7.09%。

關鍵市場統計數據
基準年2024年 139.8億美元
預計年份：2025年 149.6億美元
預測年份 2032 242億美元
複合年成長率 (%) 7.09%

對個人護理濕紙巾市場進行簡要概述，重點在於影響策略決策的消費者、通路和供應鏈因素。

本執行摘要探討了影響個人護理紙巾市場的競爭格局、監管環境和消費者需求。本行業涵蓋了日常用於衛生、護膚、創傷護理和特殊失禁護理的各類產品。近年來，該品類已從以商品主導的零售模式發展成為配方零碎化、注重永續性聲明和通路專屬創新的成熟市場。因此，製造商、品牌所有者和零售商越來越需要整合訊息，將產品系列選擇與消費行為、採購經濟效益和供應鏈韌性聯繫起來。

本文引言中提出了三個交織的主題。首先，消費者需求在功能性功效和環境責任之間呈現兩極化，推動產品透過成分和配方實現差異化。其次，全通路策略正在重塑產品組合、定價和促銷，改變分銷格局。第三，貿易政策和採購的不確定性帶來了新的成本和合規挑戰。綜上所述，這些趨勢要求研發、採購和銷售團隊在對風險和機會達成通用的基礎上，進行高層規劃。本文餘下部分將綜合分析這些動態，揭示市場區隔的獨特意義，並概述高階主管可以採取哪些切實可行的措施，以確保在快速變化的品類中獲得競爭優勢。

不斷變化的消費者期望、不斷發展的管道以及永續性要求如何改變產品開發、採購和上市策略

消費者偏好、技術進步和日益嚴格的監管正在顯著改變個人護理濕紙巾市場格局。消費者越來越傾向於選擇兼具卓越性能和低環境足跡的多功能產品，這推動了對替代纖維、可生物分解配方和低化學防腐劑系統的投資。同時，產品創新也在配方層面加速發展，各大品牌紛紛探索對微生物友善的活性成分、溫和的界面活性劑體係以及無香型產品，以滿足敏感消費族群的需求。

同時，數位商務和直接面對消費者的模式正在改變產品的上市和規模化方式。品牌正利用數據主導行銷和訂閱機制來提升客戶終身價值，而零售商則在重新定義產品組合策略，以平衡自有品牌成長與高階品牌供應。供應鏈現代化已成為重中之重，製造商正採用近岸外包、多通路採購和戰略庫存緩衝等方式來降低原料短缺和供應中斷的風險。法律規範和零售商的永續發展要求也提升了可追溯性和第三方認證作為商業性差異化因素的重要性。隨著這些變革的融合，那些能夠將產品創新、永續採購和通路專屬的市場推廣策略整合到一個連貫的藍圖中，從而兼顧短期韌性和長期品牌股權的企業，將成為未來的成功者。

評估持續的關稅和貿易政策變化如何改變了擦拭巾價值鏈的採購選擇、材料替代和供應鏈透明度。

美國關稅及相關貿易政策發展在2025年前的累積效應，已對個人護理濕巾價值鏈造成了明顯的壓力，尤其是那些依賴跨境採購不織布、特種纖維和化學品的公司。先前實施的關稅層級仍然是供應商選擇和成本模型的重要考慮因素，迫使許多公司重新評估其籌資策略、供應商合約和到岸成本計算。為因應這些挑戰，各公司加強了與供應商的溝通，尋找關稅分類機會，從其他地區採購原料，並尋求透過合約途徑轉嫁或減輕成本影響。

除了採購策略之外，關稅導致的成本轉移也在影響包裝決策和材料替代策略。品牌商和自有品牌製造商正在加快評估國產不織布、竹纖維和棉纖維等混紡材料，以及能夠減少進口組件的創新包裝形式。此外，法律和合規團隊也越來越頻繁地參與評估海關裁定、優惠貿易計劃的合格以及相關文件，以確保產品標籤和原產地聲明的有效性。雖然關稅並非策略變革的唯一決定因素，但它引發了對供應鏈透明度和靈活性的更廣泛重新評估，隨著企業應對關稅正常化和不斷變化的貿易政策訊號，關稅仍然是採購和商業規劃的關鍵變數。

全面的細分分析揭示了產品、通路、終端用戶、包裝和材料之間的相互作用，有助於產品組合的優先排序和商業化。

透過對產品類型、通路、終端用戶、包裝形式和材料組合的細分分析，產品組合經理和商業領導者可以發現其中蘊含的微妙機會和挑戰。依產品類型分類，此品類涵蓋成人濕紙巾和嬰兒濕紙巾，以及臉部護理濕紙巾、女性用紙巾、手部護理濕紙巾和創傷護理擦拭巾。在成人產品中，敏感型失禁護理產品與標準失禁護理產品並存；在嬰兒產品中，則有有機配方、敏感配方和標準配方可供選擇。面紙的用途更加多樣化，包括清潔、卸妝、保濕和爽膚；女性私處護理產品則分為日常濕巾和可沖洗濕巾。手部擦拭巾分為保濕濕紙巾和消毒濕紙巾；創傷護理則提供消毒濕紙巾和濕潤癒合濕紙巾。每個產品細分市場都有其特定的配方、法規和功效聲明的考量，這些都會影響研發重點和標籤要求。

通路分析表明，便利商店、藥局、專賣店和超級市場/大賣場等離線通路對於觸達消費者和進行產品試用仍然至關重要，而包括D2C平台和電商零售商在內的線上通路則能夠實現訂閱模式、定向試用以及更豐富的消費者數據。終端使用者細分包括成人、兒童、老年人和嬰兒群體，其中成人群體也按性別細分，兒童和老年人群體按年齡和照護狀況細分，嬰兒群體則按發展階段細分。包裝類型，從罐裝和枕式包裝到填充用、旅行裝和管狀包裝，都會影響材料選擇和商店行為。此外，竹纖維、棉、不織布和薄紙等材料的選擇也會影響永續性訊息、成本結構和監管標籤。結合這些細分，可以建立一個框架，用於調整產品藍圖、通路組合和傳播策略，以滿足消費者需求，同時最佳化供應鏈的穩健性。

美洲、歐洲、中東和非洲以及亞太地區的區域動態和監管預期將決定產品定位和通路策略。

區域動態對全球擦拭巾生態系統的產品開發重點、監管應對措施和分銷策略有顯著影響。在美洲，需求模式強調便利性、廣泛的零售涵蓋範圍，以及對更清潔配方和永續材料的日益成長的需求。零售格局以大型超市和連鎖藥局為主，同時，為了滿足消費者對便利性和補充裝服務的偏好，電子商務和訂閱模式蓬勃發展。

在歐洲、中東和非洲，監管的複雜性和永續性的期望尤其突出。在這些市場中營運的品牌面臨嚴格的標籤法規、化學品限制以及不斷變化的零售商永續性要求，這些都會影響原料採購和包裝設計。該地區新興市場的消費者需求多樣化，既有注重成本的消費者，也有追求天然和認證產品的高階小眾群體。在亞太地區，快速的都市化、密集的零售網路和廣泛的數位商務為大眾市場創新和優質化功能性產品創造了機會。不同國家的消費者偏好也有顯著差異，因此需要針對特定區域調整產品和行銷策略。了解這些區域差異，有助於製造商和品牌根據區域法規環境和消費者期望，調整產品特性、認證重點和通路策略。

競爭格局和供應商格局分析，揭示品牌所有者、自有品牌和材料創新者如何創造差異化優勢和市場進入優勢。

個人護理濕紙巾市場的競爭格局錯綜複雜，既有跨國品牌擁有者，也有靈活的區域專業廠商，還有零售商自有品牌，它們各自遵循著不同的發展策略。同時，自有品牌項目正在對大眾通路的價格和貨架佔有率施加壓力。而那些擁有重要生產資產和鄰近原料來源的區域性製造商，則正利用這些優勢縮短產品上市時間，並為新興品牌提供靈活的代工生產服務。

值得關注的策略性舉措包括：與材料創新者和品牌團隊合作，加速推廣替代纖維；與包裝供應商和零售商合作，試點可重複使用和再填充系統；以及透過跨境合資企業，在確保產能的同時，降低關稅的影響。創新方向優先考慮低影響化學品、使用者體驗功能（例如觸感座椅配置）以及支援行動使用的包裝人體工學設計。同時，各公司正在投資可追溯性系統和第三方認證，以支持其永續性聲明並滿足零售商的合規要求。對於進入市場和已在市場上立足的公司而言，基於檢驗的永續性、臨床證據或通路特定提案主張的清晰差異化優勢，對於維持其在貨架和線上市場的佔有率至關重要。

領導者可採取實際行動，確保供應鏈韌性，加速永續創新，並使通路策略與不斷變化的消費行為保持一致。

為確保個人護理濕紙巾市場取得商業性成功，企業主管應著重採取一系列措施，以平衡短期韌性和中期差異化。優先制定材料策略，透過為關鍵纖維和不織布原料尋找多家供應商，並評估國內和區域採購方案，以降低跨境供應中斷的風險，從而平衡永續性和供應安全。同時，投資可跨不同客戶群（例如敏感肌肉、有機產品和功能性產品）的配方平台，使研發能夠將成功的活性成分推廣到相關的產品系列，而無需重複開發成本。

在商業性，我們將最佳化通路策略，使產品組合與消費者的購物行為相符。這意味著在高客流量零售場所提升店內產品發現率，同時充分利用直銷管道，包括訂閱模式、試用裝計畫和高利潤的高階產品線。我們將加強與包裝供應商的夥伴關係，並試行符合零售商永續性標準和消費者日益成長的需求的填充用和低塑膠包裝方案。在營運方面，我們將把海關和貿易合規方面的專業知識融入採購決策，以降低關稅影響並提高到岸成本的透明度。最後，我們將對新產品聲明和認證採用測試學習的迭代方法，透過快速的消費者回饋循環和必要的有針對性的臨床和功效試驗來支援產品上市，從而驗證高階定位。

採用綜合研究途徑，結合第一層相關人員訪談、供應商諮詢和第二層檢驗，以獲得以風險為導向、可操作的洞察。

本摘要的研究結合了定性訪談、與一級供應商的諮詢以及對二手資訊的綜合分析，從而對品類動態進行了全面的觀點。一手資訊包括與品牌經理、採購負責人、材料供應商和零售商品陳列員的結構化討論，重點在於採購、認證和貨架管理方面的實際挑戰。此外，還對配方趨勢、材料科學進展和包裝創新進行了技術審查，以驗證相關論點並確定新興技術的應用路徑。

我們利用二級資訊來源來佐證​​監管動態、貿易政策變化和分銷管道轉移，以確保行業趨勢的檢驗。我們的分析強調三角驗證：當一手資料揭示出策略轉變，例如材料替代或全通路優先策略時，我們會將這些觀察結果與公開的製造商揭露資訊、監管公告和交易文件進行交叉核對。在整個調查方法中，我們避免了對市場規模或成長率的估算，而是專注於模式識別、風險識別和可操作的情報，以支援經營團隊決策。本研究的限制包括：取得專有採購合約條款的管道不固定，以及動態的經營團隊政策環境需要持續監測以維持準確性。

總結性結論強調了以材料主導的差異化、靈活的供應策略和通路客製化的商品銷售對於保持競爭優勢的重要性。

總之，個人護理紙巾品類正處於曲折點，消費者期望、通路演變和供應端壓力相互交織，需要企業採取更嚴謹的策略應對措施。產品差異化越來越依賴符合永續性和敏感肌膚需求的成分和配方選擇，而全通路行銷策略則成為企業追求規模和淨利率最大化的一次豪賭。關稅和貿易政策的動態持續提升了企業對採購彈性和海關合規能力的需求，促使企業考慮供應商多元化和盡可能地將生產外包到近岸地區。

展望未來，最有希望贏得市場的企業將是那些能夠將經過驗證的產品檢驗、強大的營運韌性和精通通路的商業化策略相結合的企業。這意味著要投資於適應性強的配方平台、擁有經檢驗的環保資質的原料夥伴關係，以及能夠整合線下通路和線上訂閱模式的數據驅動型分銷策略。透過運用本文提出的市場區隔和區域差異作為策略選擇的基礎，企業領導者可以優先考慮那些能夠為客戶創造明確價值、同時降低執行風險並保障供應連續性的措施。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 為了減少對環境的影響，市場對採用植物來源纖維配製的可生物分解個人護理擦拭巾的需求日益成長。
  • 隨著消費者對旅行衛生問題的日益關注，含有天然萃取物的抗菌擦拭巾激增。
  • 高階護膚領域可重複填充式個人護理擦拭巾系統的發展，旨在最大限度地減少一次性塑膠廢棄物。
  • 擴大益生菌護膚濕紙巾擦拭巾，平衡肌膚微生物群，促進溫和的日常去角質。
  • 正在研發含有冷壓油的擦拭巾，以深層滋潤和滋養乾性肌膚。

第6章：美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

8. 個人護理擦拭巾市場（依產品類型分類）

  • 成人擦拭巾
    • 適用於敏感肌膚的失禁擦拭巾
    • 標準型失禁擦拭巾
  • 嬰兒擦拭巾
    • 有機嬰兒擦拭巾
    • 嬰兒敏感肌膚專用擦拭巾
    • 標準嬰兒擦拭巾
  • 臉部濕擦拭巾
    • 清潔擦拭巾
    • 卸妝紙
    • 保濕濕擦拭巾
    • 爽膚擦拭巾
  • 擦拭巾濕紙巾
    • 每日生理潔舒巾
    • 可沖散的衛生擦拭巾
  • 擦拭巾
    • 保濕濕擦拭巾
    • 消毒擦拭巾
  • 傷口護理濕紙巾
    • 消毒傷口擦拭巾
    • 濕潤創傷治療癒合擦拭巾

9. 個人護理擦拭巾市場按分銷管道分類

  • 離線
    • 便利商店
    • 藥房和藥品商店
    • 專賣店
    • 超級市場大賣場
  • 線上
    • 消費者
    • 電子商務零售商

第10章 依最終用戶分類的個人護理擦拭巾市場

  • 成人版
    • 女士
    • 男性
  • 孩子
    • 男生
    • 女孩
  • 老年人
    • 輔助生活設施
    • 獨立
  • 嬰兒
    • 1歲以下的嬰兒
    • 1-3歲幼兒

第11章 依包裝類型分類的個人護理擦拭巾市場

  • 罐
  • 流動包裝
  • 可重複填充包裝
  • 旅行套裝
  • 管裝

第12章：按材料分類的個人護理擦拭巾市場

  • 竹纖維
  • 棉布
  • 不織布
  • 棉紙

第13章：各地區個人護理擦拭巾市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第14章 個人護理擦拭巾市場（依類別分類）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第15章 各國個人護理擦拭巾市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第16章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Kimberly-Clark Corporation
    • The Procter & Gamble Company
    • Unilever PLC
    • Johnson & Johnson
    • Edgewell Personal Care Company
    • Kao Corporation
    • Nice-Pak Products, LLC
    • Hengan International Group Company Limited
    • SC Johnson & Son, Inc.
    • L'Oreal SA
Product Code: MRR-205091A88459

The Personal Care Wipes Market is projected to grow by USD 24.20 billion at a CAGR of 7.09% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 13.98 billion
Estimated Year [2025] USD 14.96 billion
Forecast Year [2032] USD 24.20 billion
CAGR (%) 7.09%

A concise orientation to the personal care wipes landscape that highlights consumer, channel, and supply forces influencing strategic decision-making

This executive summary introduces the competitive, regulatory, and consumer landscape shaping personal care wipes. The sector spans a wide spectrum of products used daily in hygiene, skincare, wound care, and specialty incontinence management. Over recent years, the category has matured from commodity-driven retail offerings to a space characterized by segmentation in formulation, sustainability claims, and channel-specific innovation. As a result, manufacturers, brand owners, and retailers increasingly need integrated intelligence that connects product portfolio choices to consumer behavior, procurement economics, and supply chain resilience.

In presenting the major forces at play, this introduction foregrounds three intersecting themes. First, consumer demand has bifurcated toward functional efficacy and environmental responsibility, driving product differentiation across materials and formulations. Second, distribution realities have shifted as omnichannel strategies reshape assortment, pricing, and promotional mechanics. Third, trade policy and material sourcing volatility have introduced new cost and compliance considerations. Taken together, these trends require executive-level planning that aligns R&D, procurement, and commercial teams around a shared view of risk and opportunity. The remainder of this document synthesizes those dynamics, highlights segmentation-specific implications, and outlines practical actions executives can take to secure competitive advantage in a rapidly evolving category.

How shifting consumer expectations, channel evolution, and sustainability mandates are reshaping product development, sourcing, and go-to-market playbooks

The landscape for personal care wipes is undergoing transformative shifts driven by consumer preferences, technological advances, and heightened regulatory scrutiny. Consumers are increasingly demanding multi-functional products that combine performance with a reduced environmental footprint, which has catalyzed investment in alternative fibers, biodegradable formulations, and lower-chemistry preservative systems. At the same time, product innovation is accelerating on the formulation axis, with brands exploring microbiome-friendly actives, gentle surfactant systems, and fragrance-free variants tailored for sensitive cohorts.

Concurrently, digital commerce and direct-to-consumer models are reshaping how products are launched and scaled. Brands are leveraging data-driven marketing and subscription mechanics to increase lifetime value, while retailers are redefining assortment strategies to balance private label growth with premium branded offerings. Supply chain modernization has become a priority: manufacturers are adopting nearshoring, multi-sourcing, and strategic inventory buffers to reduce exposure to material shortages and logistic disruptions. Regulatory frameworks and retailer sustainability requirements are also elevating traceability and third-party certification as commercial differentiators. As these shifts converge, successful players will be those that integrate product innovation, sustainable sourcing, and channel-specific go-to-market approaches into cohesive roadmaps that address both near-term resilience and long-term brand equity.

Assessing how sustained tariff measures and trade-policy shifts have reshaped procurement choices, material substitution, and supply chain transparency across the wipes value chain

The cumulative effects of United States tariff measures and related trade policy developments through 2025 have introduced observable pressures on the personal care wipes value chain, particularly for players reliant on cross-border sourcing of nonwoven fabrics, specialty fibers, and chemical inputs. Tariff layers implemented in prior years have persisted as a factor in supplier selection and cost modeling, prompting many organizations to reassess sourcing strategies, supplier contracts, and landed-cost calculations. In response, companies have increased dialogue with suppliers to identify tariff classification opportunities, originated materials from alternative geographies, and pursued contractual instruments that pass through or mitigate cost impacts.

Beyond procurement tactics, tariff-driven cost variability has influenced packaging decisions and material substitution strategies. Brands and private label manufacturers have accelerated evaluation of domestically produced nonwovens, fiber blends such as bamboo and cotton alternatives, and innovative pack formats that reduce imported components. Moreover, legal and compliance teams are now more frequently engaged in assessing customs rulings, preferential trade program eligibility, and documentation to ensure that product claims and country-of-origin declarations remain defensible. While tariffs have not been the sole determinant of strategic change, they have catalyzed a broader reassessment of supply chain transparency and agility, and they remain an important variable for procurement and commercial planning as firms navigate post-tariff normalization and evolving trade-policy signals.

Comprehensive segmentation analysis revealing product, channel, end-user, packaging, and material interactions that inform portfolio prioritization and commercialization

Segmentation insight across product types, channels, end users, packaging formats, and material composition reveals nuanced opportunities and constraints for portfolio managers and commercial leaders. When evaluated by product type, the category extends from adult and baby wipes to facial, feminine, hand, and wound care wipes; within adult offerings, sensitive incontinence solutions coexist with standard incontinence formats, while baby products span organic, sensitive, and standard formulations. Facial wipes diversify into cleansing, makeup removal, moisturizing, and toner applications, and feminine offerings distinguish between daily and flushable variants. Hand wipes are differentiated into moisturizing and sanitizing types, and wound care covers antiseptic and moist healing formats. Each product-level segment carries specific formulation, regulatory, and claims considerations that affect R&D priorities and labeling requirements.

Distribution analysis shows that offline channels such as convenience stores, pharmacy and drug stores, specialty outlets, and supermarkets/hypermarkets remain essential for reach and trial, whereas online channels including direct-to-consumer platforms and e-commerce retailers enable subscription models, targeted sampling, and richer consumer data capture. End-user segmentation separates adult, children, elderly, and infant cohorts, with further granularity by gender for adults, age and care context for children and elderly populations, and narrow developmental bands for infants. Packaging type choices-ranging from canisters and flow packs to refillable, travel, and tube packs-interact with both material selection and point-of-sale behavior. Finally, material selection across bamboo fiber, cotton, nonwoven fabric, and tissue paper influences sustainability messaging, cost structure, and regulatory labeling. Combining these segmentation dimensions provides a framework for tailoring product roadmaps, channel-specific assortments, and communication strategies that address distinct consumer needs while optimizing supply chain robustness.

Regional dynamics and regulatory expectations across the Americas, Europe Middle East & Africa, and Asia-Pacific that determine product adaptation and channel strategies

Regional dynamics have a significant bearing on product development priorities, regulatory compliance, and distribution strategies across the global wipes ecosystem. In the Americas, demand patterns emphasize convenience, broad retail reach, and a rising interest in cleaner formulations and sustainable materials. The retail landscape is characterized by a balance between large-format grocery outlets and drugstore chains, with e-commerce and subscription models growing rapidly in response to consumer preference for convenience and replenishment services.

In Europe, Middle East & Africa, regulatory complexity and sustainability expectations are particularly salient. Brands operating in these markets face stringent labeling regimes, chemical restrictions, and increasingly explicit retailer sustainability requirements that impact material sourcing and packaging design. Emerging markets within this region present heterogeneous consumer needs, where cost-sensitive segments coexist with premium niches seeking natural or certified products. In the Asia-Pacific region, rapid urbanization, dense retail networks, and digital commerce penetration create opportunities for both mass-market innovations and premiumized, functional formats. Local manufacturing hubs and proximity to raw material suppliers make this region strategically important for global supply chains, while consumer preferences can vary substantially by country, requiring localized product adaptation and marketing strategies. Understanding these regional nuances enables manufacturers and brands to tailor product features, certification priorities, and channel strategies to regulatory environments and consumer expectations across geographies.

Competitive and supplier landscape insights showing how brand owners, private labels, and material innovators are shaping differentiation and go-to-market advantage

Competitive dynamics in the personal care wipes space reflect a mix of multinational brand owners, nimble regional specialists, and retailer private labels, each pursuing distinct playbooks. Leading product innovators emphasize formulation differentiation, sustainability credentials, and multi-channel marketing to capture premium segments, while private label programs exert pressure on pricing and shelf prominence in mass channels. Regional manufacturers that control critical manufacturing assets and proximate raw material sources have leveraged those advantages to offer faster time-to-market and responsive co-manufacturing arrangements for emerging brands.

Strategic activity that merits attention includes partnerships between material innovators and brand teams to accelerate adoption of alternative fibers, alliances between packaging suppliers and retailers to pilot refill and reusable systems, and cross-border joint ventures that secure capacity while mitigating tariff exposure. Innovation pipelines increasingly prioritize low-impact chemistries, user-experience features such as tactile sheet composition, and packaging ergonomics that support on-the-go usage. At the same time, companies are investing in traceability systems and third-party certifications to underpin sustainability claims and address retailer compliance requirements. For market entrants and established players alike, a clear point of differentiation rooted in verified sustainability, clinical evidence, or channel-specific value propositions will be essential to maintain shelf and digital prominence.

Action-oriented steps for leaders to secure supply resilience, accelerate sustainable innovation, and align channel strategies with evolving consumer behavior

Executives should pursue a focused set of actions that balance near-term resilience with medium-term differentiation to secure commercial traction in personal care wipes. Prioritize a materials strategy that balances sustainability credentials with supply security by qualifying multiple suppliers for key fibers and nonwoven inputs and by evaluating domestic and regional sourcing options to reduce exposure to cross-border disruptions. Concurrently, invest in formulation platforms that can be adapted across cohorts-sensitive, organic, and functional segments-so that R&D can scale successful actives across related SKUs without duplicative development costs.

Commercially, refine channel strategies to align assortment with purchase behaviors: enhance in-store discovery in high-traffic retail formats while leveraging direct-to-consumer channels for subscription models, sampling programs, and higher-margin premium lines. Strengthen partnerships with packaging suppliers to pilot refill and low-plastic options that respond to retailer sustainability criteria and growing consumer interest. On the operational front, integrate customs and trade-compliance expertise into procurement decision-making to mitigate tariff exposure and improve landed-cost transparency. Finally, adopt a test-and-learn cadence for new claims and certifications, supporting launch learning with rapid consumer feedback loops and targeted clinical or efficacy studies where necessary to substantiate premium positioning.

An integrated research approach using primary stakeholder interviews, supplier consultations, and secondary validation to produce practical, risk-focused insights

The research underpinning this summary combines qualitative interviews, primary supplier consultations, and secondary-source synthesis to generate a rounded perspective on category dynamics. Primary inputs included structured discussions with brand managers, procurement leads, material suppliers, and retail merchandisers to surface practical challenges in sourcing, certification, and shelf management. These conversations were complemented by technical reviews of formulation trends, material science advances, and packaging innovations to validate claims and identify emerging technology adoption pathways.

Secondary sources were used to corroborate regulatory developments, trade policy changes, and distribution shifts, ensuring the narrative reflects verifiable industry movements. Analysis emphasized triangulation: where primary insights suggested strategic shifts-such as material substitution or omnichannel prioritization-these observations were cross-checked against publicly available manufacturer disclosures, regulatory announcements, and trade documentation. Throughout, care was taken to avoid extrapolating market size or forecasting growth rates; instead, the methodology focuses on pattern recognition, risk identification, and actionable intelligence that supports executive decision-making. Limitations include variable access to proprietary procurement contract terms and a dynamic trade-policy environment that requires ongoing monitoring to maintain situational accuracy.

A conclusive synthesis emphasizing the need for material-led differentiation, supply resilience, and channel-aligned commercialization to maintain competitive advantage

In conclusion, the personal care wipes category is at an inflection point where consumer expectations, channel evolution, and supply-side pressures converge to demand more disciplined strategic responses. Product differentiation is increasingly driven by materials and formulation choices that align with sustainability and sensitive-skin claims, while omnichannel commercialization approaches are becoming table stakes for scale and margin optimization. Tariff and trade-policy dynamics have introduced a persistent need for procurement agility and stronger customs compliance capabilities, prompting companies to diversify suppliers and explore nearshoring where feasible.

Looking ahead, the organizations best positioned to win will be those that combine validated product claims with operational resilience and channel-savvy commercialization. This means investing in adaptable formulation platforms, material partnerships that provide verified environmental credentials, and data-enabled distribution strategies that integrate offline reach with online subscription economics. By grounding strategic choices in the segmentation and regional nuances laid out here, leaders can reduce execution risk and prioritize initiatives that deliver clear customer value while safeguarding supply continuity.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rising demand for biodegradable personal care wipes formulated with plant-based fibers to reduce environmental footprint
  • 5.2. Surge in antimicrobial wipes infused with natural extracts to address consumer concerns about hygiene during travel
  • 5.3. Introduction of alcohol-free cleansing wipes for sensitive skin targeting consumers with eczema and rosacea
  • 5.4. Growth of refillable personal care wipe systems in premium skincare to minimize single-use plastic waste
  • 5.5. Expansion of probiotic skincare wipe offerings promoting microbiome balance and gentle daily exfoliation
  • 5.6. Development of cold-pressed oil-infused wipes delivering deep hydration and nourishment for dry skin types

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Personal Care Wipes Market, by Product Type

  • 8.1. Adult Wipes
    • 8.1.1. Sensitive Incontinence Wipes
    • 8.1.2. Standard Incontinence Wipes
  • 8.2. Baby Wipes
    • 8.2.1. Organic Baby Wipes
    • 8.2.2. Sensitive Baby Wipes
    • 8.2.3. Standard Baby Wipes
  • 8.3. Facial Wipes
    • 8.3.1. Cleansing Wipes
    • 8.3.2. Makeup Remover Wipes
    • 8.3.3. Moisturizing Wipes
    • 8.3.4. Toner Wipes
  • 8.4. Feminine Wipes
    • 8.4.1. Daily Feminine Wipes
    • 8.4.2. Flushable Feminine Wipes
  • 8.5. Hand Wipes
    • 8.5.1. Moisturizing Hand Wipes
    • 8.5.2. Sanitizing Hand Wipes
  • 8.6. Wound Care Wipes
    • 8.6.1. Antiseptic Wound Wipes
    • 8.6.2. Moist Wound Healing Wipes

9. Personal Care Wipes Market, by Distribution Channel

  • 9.1. Offline
    • 9.1.1. Convenience Store
    • 9.1.2. Pharmacy & Drug Store
    • 9.1.3. Specialty Store
    • 9.1.4. Supermarket Hypermarket
  • 9.2. Online
    • 9.2.1. Direct To Consumer
    • 9.2.2. E-Commerce Retailer

10. Personal Care Wipes Market, by End User

  • 10.1. Adult
    • 10.1.1. Female
    • 10.1.2. Male
  • 10.2. Children
    • 10.2.1. Boys
    • 10.2.2. Girls
  • 10.3. Elderly
    • 10.3.1. Assisted Living
    • 10.3.2. Independent
  • 10.4. Infant
    • 10.4.1. Babies Under 1 Year
    • 10.4.2. Toddlers 1 To 3

11. Personal Care Wipes Market, by Packaging Type

  • 11.1. Canisters
  • 11.2. Flow Packs
  • 11.3. Refillable Packs
  • 11.4. Travel Packs
  • 11.5. Tube Packs

12. Personal Care Wipes Market, by Material

  • 12.1. Bamboo Fiber
  • 12.2. Cotton
  • 12.3. Nonwoven Fabric
  • 12.4. Tissue Paper

13. Personal Care Wipes Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Personal Care Wipes Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Personal Care Wipes Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Kimberly-Clark Corporation
    • 16.3.2. The Procter & Gamble Company
    • 16.3.3. Unilever PLC
    • 16.3.4. Johnson & Johnson
    • 16.3.5. Edgewell Personal Care Company
    • 16.3.6. Kao Corporation
    • 16.3.7. Nice-Pak Products, LLC
    • 16.3.8. Hengan International Group Company Limited
    • 16.3.9. S.C. Johnson & Son, Inc.
    • 16.3.10. L'Oreal S.A.

LIST OF FIGURES

  • FIGURE 1. GLOBAL PERSONAL CARE WIPES MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY END USER, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY END USER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MATERIAL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MATERIAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS PERSONAL CARE WIPES MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE WIPES MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. PERSONAL CARE WIPES MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. PERSONAL CARE WIPES MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. PERSONAL CARE WIPES MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL PERSONAL CARE WIPES MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL PERSONAL CARE WIPES MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PACKAGING TYPE, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PACKAGING TYPE, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 290. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 291. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 292. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 295. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 296. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 297. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 298. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 299. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 300. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 301. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 302. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 303. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 304. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 305. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 306. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 307. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 308. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 309. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 310. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 311. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 312. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 313. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 314. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 315. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BAMBOO FIBER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 316. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BAMBOO FIBER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 317. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BAMBOO FIBER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 318. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BAMBOO FIBER, BY GROUP, 20