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健康美容口腔衛生

市場調查報告書

商品編碼

1746964

日本牙膏市場報告（按類型、配銷通路、最終用戶和地區）2025-2033

Japan Toothpaste Market Report by Type, Distribution Channel, End User, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本牙膏市場規模達13億美元。展望未來， IMARC Group預計到2033年，市場規模將達到14億美元，2025-2033年期間的複合年成長率（CAGR）為3.2%。蛀牙、牙齦疾病和牙齒敏感等牙齒問題的日益普遍，以及針對這些問題的專用牙膏產品需求的不斷成長，共同推動著市場的發展。

牙膏是口腔衛生的重要組成部分，在維護口腔健康方面發揮著至關重要的作用。牙膏是一種凝膠或膏狀物，與牙刷搭配使用有助於清潔和保護牙齒。牙膏的主要作用是幫助去除牙菌斑，牙菌斑是一層柔軟黏稠的細菌膜，會積聚在牙齒和牙齦上。如果不及時清除斑塊，會導致蛀牙和牙齦疾病。牙膏含有多種成分，可增強其清潔能力，包括有助於去除牙菌斑和食物殘渣的研磨劑、強化琺瑯質並預防蛀牙的氟化物，以及產生泡沫並均勻塗抹牙膏的清潔劑。牙膏中也可能含有香精，以提供宜人的口感，使刷牙體驗更加愉悅。此外，牙膏中還可以添加特定成分，以解決特定的口腔健康問題，例如牙齒敏感、牙漬或牙齦問題。透過定期使用牙膏並結合正確的刷牙和使用牙線技巧，人們可以顯著降低口腔健康問題的風險，確保口腔健康和燦爛的笑容。

日本牙膏市場趨勢：

目前，日本牙膏市場正經歷強勁成長，這主要得益於幾個關鍵促進因素。首先，口腔健康和衛生意識的增強在推動牙膏產品需求方面發揮了關鍵作用。隨著消費者健康意識的增強，他們越來越傾向於投資有益於牙齒健康的產品。此外，不同人群可支配收入的提高也推動了牙膏市場的發展。購買力的提升使消費者能夠選擇高階專業的牙膏產品，從而進一步刺激了市場成長。此外，牙科保健產業持續的研發投入也推動了牙膏配方的創新。這些創新，例如強化琺瑯質配方、美白劑和天然成分產品，吸引了尋求先進牙科解決方案的消費者。此外，電子商務平台和數位行銷策略的擴展，使得牙膏產品更容易被更廣泛的受眾所接受和看到，預計將在預測期內推動日本牙膏市場的發展。

日本牙膏市場區隔：

類型洞察：

傳統牙膏
草本牙膏
美白抗敏感牙膏

配銷通路洞察：

超市和大賣場
零售店
藥局
網路商店

最終用戶洞察：

成年人
孩子們

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本牙膏市場目前表現如何？未來幾年又將如何表現？
新冠疫情對日本牙膏市場有何影響？
日本牙膏市場依類型分為哪些類型？
日本牙膏市場依配銷通路分類是怎樣的？
日本牙膏市場以最終用戶分類的狀況是怎樣的？
日本牙膏市場的價值鏈分為哪些階段？
日本牙膏的主要促進因素和挑戰是什麼？
日本牙膏市場的結構是怎麼樣的？主要參與者是誰？
日本牙膏市場的競爭程度如何？

本報告回答的關鍵問題：

日本牙膏市場目前表現如何？未來幾年又將如何表現？
新冠疫情對日本牙膏市場有何影響？
日本牙膏市場依類型分為哪些類型？
日本牙膏市場依配銷通路分類是怎樣的？
日本牙膏市場以最終用戶分類的狀況是怎樣的？
日本牙膏市場的價值鏈分為哪些階段？
日本牙膏的主要促進因素和挑戰是什麼？
日本牙膏市場的結構是怎麼樣的？主要參與者是誰？
日本牙膏市場的競爭程度如何？

Japan toothpaste market size reached USD 1.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The increasing prevalence of dental problems, such as tooth decay, gum disease, and sensitivity, coupled with the rising demand for specialized toothpaste products that are designed to address these issues, is driving the market.

Toothpaste is a crucial component of oral hygiene, playing a vital role in maintaining dental health. It is a gel or paste that helps in cleaning and protecting teeth when used with a toothbrush. The primary function of toothpaste is to aid in removing plaque, a soft, sticky film of bacteria that accumulates on teeth and gums. Plaque, if not removed promptly, can lead to cavities and gum diseases. Toothpaste contains various ingredients that enhance its cleaning power, including abrasives to help remove plaque and food particles, fluoride to strengthen tooth enamel and help prevent tooth decay, and detergents to create a foaming action and spread the toothpaste evenly. It may also contain flavorings to provide a pleasant taste, making the brushing experience more enjoyable. Furthermore, toothpaste can include specific ingredients to address particular oral health issues, such as sensitivity, staining, or gum problems. By regularly using toothpaste in conjunction with proper brushing and flossing techniques, individuals can significantly reduce their risk of oral health issues, ensuring a healthy mouth and a bright smile.

Japan Toothpaste Market Trends:

The toothpaste market in Japan is currently experiencing robust growth due to several key drivers. Firstly, increasing awareness of oral health and hygiene has played a pivotal role in driving the demand for toothpaste products. As consumers become more health-conscious, they are increasingly inclined to invest in products that support their dental well-being. Moreover, rising disposable incomes across various demographics have propelled the toothpaste market forward. This increased purchasing power enables consumers to opt for premium and specialized toothpaste options, further stimulating market growth. Furthermore, the dental care industry's continuous R&D efforts have led to innovations in toothpaste formulations. These innovations, such as enamel-strengthening formulas, whitening agents, and natural ingredient-based products, have attracted consumers seeking advanced dental solutions. Additionally, the expansion of e-commerce platforms and digital marketing strategies, which have made toothpaste products more accessible and visible to a wider audience, is expected to drive the toothpaste market in Japan during the forecast period.

Japan Toothpaste Market Segmentation:

Type Insights:

Conventional Toothpaste
Herbal Toothpaste
Whitening and Sensitive Toothpaste

Distribution Channel Insights:

Supermarkets and Hypermarkets
Retail Stores
Pharmacies
Online Stores

End User Insights:

Adults
Kids

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan toothpaste market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan toothpaste market?
What is the breakup of the Japan toothpaste market on the basis of type?
What is the breakup of the Japan toothpaste market on the basis of distribution channel?
What is the breakup of the Japan toothpaste market on the basis of end user?
What are the various stages in the value chain of the Japan toothpaste market?
What are the key driving factors and challenges in the Japan toothpaste?
What is the structure of the Japan toothpaste market and who are the key players?
What is the degree of competition in the Japan toothpaste market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Toothpaste Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Toothpaste Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Toothpaste Market - Breakup by Type

6.1 Conventional Toothpaste
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Herbal Toothpaste
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Whitening and Sensitive Toothpaste
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Toothpaste Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Retail Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Pharmacies
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Online Stores
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)

8 Japan Toothpaste Market - Breakup by End User

8.1 Adults
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Kids
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Toothpaste Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Product Portfolio
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Product Portfolio
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Product Portfolio
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Product Portfolio
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Product Portfolio
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Toothpaste Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis