印度直髮器市場評估：依板材類型、應用、通路、地區、機會及2019年度至2033年度的預測

印度直髮器市場預計將從2025年度的3,012萬美元成長至2033年度的4,522萬美元，在2026年度至2033年度的預測期內，年複合成長率為5.21%。這主要得益於個人護理產品需求的不斷成長、可支配收入的提高以及時尚潮流的引領。在名人代言和社群媒體趨勢的推動下，人們的美容意識日益增強，推動了個人護理電器的需求成長。中等收入群體的崛起（可支配收入較高）以及城市化進程的加快也是銷售成長的因素，尤其是在追求清潔衛生和良好形象的雙收入家庭和專業人士群體中。此外，線上購物網站也透過各種活動、EMI（分期付款）和用戶評價，使直髮器更容易獲得，這也進一步促進了銷售量的成長。

電氣石和陶瓷板、離子技術以及多功能電器等新技術，透過最大限度地減少頭髮損傷並簡化造型，使直髮產品備受青睞。此外，疫情過後，人們更傾向於在家中進行個人護理，韓國和西方國家的美容潮流也迫使消費者期待沙龍級的直髮效果。然而，價格、熱傷害以及對仿冒品的擔憂等挑戰依然存在。儘管存在這些挑戰，但在新概念、線上推廣和品牌知名度不斷提升的推動下，市場仍有望穩步擴張。

例如，2024年1月，Koninklijke Philips N.V.推出了一款採用NourishCare技術的創新直髮器。這款直髮器配備獨特的精華條，富含維生素E、摩洛哥堅果油和角蛋白護理等滋養成分。這種組合在滋養頭髮的同時，也能保護頭髮免受熱傷害。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 美國關稅的影響

第4章 執行摘要

第5章 客戶之聲

• 受訪者人口統計
• 品牌知名度
• 購買決策考慮的因素
• 購買後面臨的挑戰
• 首選通路

第6章 印度直髮市場展望（2019年度-2033年度）

• 市場規模分析與預測
  • 依金額
  • 依數量
• 市場佔有率分析及預測
  • 產品類型
    • 陶瓷
    • 電氣石
    • 鈦金屬
  • 依應用
    • 家用
    • 商用
  • 依通路
    • 超商/大賣場
    • 多品牌專賣店
    • 百貨公司
    • 線上渠道
    • 其他
  • 依地區
    • 北部地區
    • 南部地區
    • 西部和中部地區
    • 東部地區
  • 依公司（前五名及其他）市場佔有率分析 - （基於金額，2025年度）
• 市場地圖分析2025年度
  • 依板材類型
  • 依應用
  • 依通路
  • 依地區

第7章 供需分析

第8章 進出口分析

第9章 價值鏈分析

第10章 波特五力分析

第11章 PESTLE分析

第12章 價格分析

第13章 市場動態

• 市場驅動因素
• 市場挑戰

第14章 市場趨勢與發展

第15章 政策與監理格局

第16章 個案研究

第17章 競爭格局

• 五大市場領導者競賽矩陣
• 五大公司SWOT分析
• 十大主要參與者的市場格局
  • Dyson Technology India Private Limited
  • 公司簡介
  • 主要管理團隊
  • 主要產品
  • 主要財務資料（截至報告時）
  • 主要市場重點與地域分佈
  • 近期發展/合作/夥伴關係/併購
  • Philips India Limited
  • Havells India Limited
  • Ikonic World
  • Nova India
  • Universal Corporation Limited（Agaro）
  • Spectrum Brands Holdings, Inc.（Remington）
  • Jemella Limited（Good Hair Day）
  • Syska Led Lights Private Limited
  • Infiniti Retail Limited（Croma）
  • PID Imports India Private Limited（Alan Truman）

以上公司不以市佔率預留訂單，且可能根據研究期間獲得的資訊而改變。

第18章 策略建議

第19章 關於調查公司及免責聲明

India hair straightener market is projected to witness a CAGR of 5.21% during the forecast period FY2026-FY2033, growing from USD 30.12 million in FY2025 to USD 45.22 million in FY2033F, owing to increasing demand for personal grooming products, rising disposable incomes, and the influence of fashion trends. Growing beauty awareness among people, fueled by celebrity endorsements and social media trends, has generated higher demand for personal care appliances. A growing middle-class population with higher disposable incomes and growing urbanization has also been responsible for higher sales, especially among dual-income families and professionals seeking clean, well-groomed appearances. Sales have been supplemented by online shopping websites by making hair straighteners more accessible through promotions, EMI, and ratings.

There are new technologies, such as tourmaline and ceramic plates, ionic technology, and multitasking appliances, that have made the products desirable by minimizing hair damage and ease of styling. Also, post-pandemic, people are grooming at home more, and Korean and Western beauty trends are compelling consumers to expect salon-quality results with straighteners. Yet, there are challenges, such as concerns over prices, heat damage, and counterfeit products. Despite these, the market is ready to expand steadily, fueled by new concepts, online promotions, and increased awareness of brands.

For instance, in January 2024, Koninklijke Philips N.V. launched an innovative hair straightener featuring NourishCare Technology, India's first hair straightener designed to style with no heat damage. This straightener features unique serum strips, which are packed with nourishing ingredients like Vitamin E and Moroccan Argan oil, along with Kerashine care. This combination of styles hair nourishes it while shielding it from heat damage.

Rising Beauty and Grooming Consciousness Drives the India Hair Straightener Market Demand

The Indian hair straighteners market is growing at a rapid rate, primarily due to a growing population of people being conscious about beauty and grooming. Heightened exposure to international fashion trends through social media platforms such as Instagram, YouTube, and TikTok means Indian consumers, particularly millennial and Gen Z consumers, are increasingly conscious about fashion, thus driving demand for hair styling equipment. Celebrities and beauty experts endorsing sleek straight hair fashion have made hair straighteners a must-have grooming device. Additionally, the developing business culture stresses neat appearances, and working professionals, particularly women, purchase premium quality straighteners to use on their hair daily. The home styling trend has also ratified the market growth, and consumers seek salon-quality effects without frequent visits to salons. Companies capitalize on the trend by providing high-technology, multi-functional straighteners with advanced features such as ceramic plates, ionic technology, and adjustable heat levels for different hair types. As fashion trends evolve and individuals become more affluent, the market for hair straighteners will expand, with consumers ready to pay for high-quality personal care items. Price sensitivity and fear of heat damage remain significant to manufacturers interested in pushing further their market share.

For instance, in June 2024, Dyson Direct Inc. launched the Airstrait straightener in India. This innovative hair styling tool from Dyson is designed to style hair from wet to dry. With the Airstrait, you can achieve sleek, styled hair right out of the shower, all without the need for those traditional hot plates.

E-commerce and Digital Penetration Expand the India Hair Straightener Market Size

The rapid growth in e-commerce and digital adoption has fueled India's hair straightener market growth considerably. Online channels, including Amazon.com, Inc., Flipkart Internet Private Limited, Nykaa E-Retail PVT LTD., and Purplle (Manash E-Commerce Private Limited), have brought high-end and affordable styling products within reach of consumers in tier 1, 2, and even tier 3 cities. Doorstep delivery convenience, along with discounts, cashback, and EMI, has motivated more consumers to buy hair straighteners. Social commerce and the influencer marketing boom have also been prime drivers in influencing consumer behavior, with beauty bloggers and hairstylists endorsing product performance through tutorials and reviews. For instance, in February 2025, Vega, the leading hair styler brand in India, launched an exciting new campaign featuring its brand ambassador, a popular Bollywood actor. This campaign highlights the convenience and Triple Care features of the LitStyle L1 Hair Straightener Brush, which does so much more than just straighten hair.

Brands utilize digital channels for sales as well as customer engagement, with virtual try-ons and AI-based recommendations to make the shopping experience smoother. Ease of access to complex product descriptions, comparison features, and original user reviews has made consumers more confident about buying hair straighteners online. The entry of direct-to-consumer (D2C) brands has further fueled competition, driving innovation in features, including cordless use, quick heating, and hair damage protection. With increasing internet penetration and digital payment systems getting more efficient, the online platform is poised to drive the hair straightener market growth.

Household Segment Dominates the India Hair Straightener Market Share

The household segment has emerged as the dominant force in India's hair straightener market, driven by changing consumer behavior and lifestyle shifts. The pandemic hastened the transition, with the pandemic speeding up the movement from salon hair care to home grooming as consumers looked for safety and convenience options. Growing disposable income among India's rising middle class has made quality hair straighteners easier to buy, while rising numbers of nuclear families and working professionals look for convenience-saving personal care products. Online media such as YouTube and Instagram have been instrumental in this shift, with beauty tutorials and influencer content making professional styling techniques more accessible and boosting people's confidence in styling hair. The market has responded with new products specifically developed for home users, including portable multi-function devices, smart temperature-controlled devices, and affordable basic products. Manufacturers also customize products for the Indian market with features such as voltage stabilizers and humidity resistance to ensure their products address local consumers' requirements and secure the household segment's role as the market's growth driver.

Impact of the U.S. Tariff on India Hair Straightener Market

The imposition of U.S. tariffs on Indian-made hair straighteners could have significant repercussions for both exporters and domestic manufacturers. While India's hair straightener market is primarily driven by domestic demand, the export sector has been growing steadily, catering to the Indian diaspora and price-conscious international buyers.

Higher tariffs would make Indian-made straighteners more expensive in the U.S., weakening their price advantage over Chinese and Southeast Asian alternatives. Small and medium manufacturers, who rely on cost efficiency, may lose market share in the United States.

Some Indian brands import critical components (such as ceramic plates or heating elements) from China or other countries. U.S. tariffs on these inputs could increase production costs. Companies may need to restructure supply chains, leading to short-term delays and higher prices.

Key Players Landscape and Outlook

The Indian market of hair straighteners is very competitive with international premium brands, domestic companies, and cheap imports fighting for market share. International companies dominate the luxury segment with the latest technology and salon-quality performance. Havells India Limited and Braun GmbH cater to the mid-premium segment with efficient models certified by dermatologists. Domestic companies are gaining speed in the budget-friendly mid-segment with voltage stabilizers and humidity-proof designs. Long-lasting and budget-friendly options are also available with established players. While there are a lot of cheap Chinese imports and generic firms competing in the market at the same time, these have compromised quality and lifespan. In the next few years, the market will grow with urbanization, increasing disposable incomes, and shifting beautification trends. New trends are transforming the market, such as increasing interest in premium ionic and ceramic straighteners, the rise of direct-to-consumer (D2C) brands through social media for sale, and increased demand for eco-friendly, energy-efficient products. Collaborating with salon professionals also contributes to greater brand trust.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Hair Straightener Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Ceramic
    • 6.2.1.2. Tourmaline
    • 6.2.1.3. Titanium
  • 6.2.2. By Application
    • 6.2.2.1. Household
    • 6.2.2.2. Commercial
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Supermarkets/Hypermarkets
    • 6.2.3.2. Multi-Branded Outlets
    • 6.2.3.3. Departmental Stores
    • 6.2.3.4. Online
    • 6.2.3.5. Other
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. South
    • 6.2.4.3. West and Central
    • 6.2.4.4. East
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Plate Type
  • 6.3.2. By Application
  • 6.3.3. By Distribution Channel
  • 6.3.4. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Dyson Technology India Private Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Philips India Limited
  • 17.3.3. Havells India Limited
  • 17.3.4. Ikonic World
  • 17.3.5. Nova India
  • 17.3.6. Universal Corporation Limited (Agaro)
  • 17.3.7. Spectrum Brands Holdings, Inc. (Remington)
  • 17.3.8. Jemella Limited (Good Hair Day)
  • 17.3.9. Syska Led Lights Private Limited
  • 17.3.10. Infiniti Retail Limited (Croma)
  • 17.3.11. PID Imports India Private Limited (Alan Truman)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Hair Straightener Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Hair Straightener Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Hair Straightener Market Share (%), By Plate Type, FY2019-FY2033F
• Figure 4. India Hair Straightener Market Share (%), By Application, FY2019-FY2033F
• Figure 5. India Hair Straightener Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 6. India Hair Straightener Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Plate Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025