大眾通知市場規模、佔有率和成長分析（按產品、通訊管道、設施類型、應用、垂直產業和地區分類）－2026-2033年產業預測

預計到 2024 年，全球群發通知市場規模將達到 238 億美元，到 2025 年將達到 291.1 億美元，到 2033 年將達到 1456.8 億美元，預測期（2026-2033 年）的複合年成長率為 22.3%。

全球群發通知市場受到基於IP設備的日益普及的顯著影響，這些設備使用戶能夠透過電子郵件和簡訊等多種管道進行溝通，從而促進了市場擴張。然而，阻礙市場成長的主要挑戰之一是部署群發通知系統的高成本。這包括基礎設施、人員配備和其他營運成本，導致預算緊張。儘管有這些挑戰，市場正呈現出將人工智慧和物聯網等先進技術整合到群發通知系統中的顯著趨勢，從而提升通訊能力。這種整合不僅提高了系統效率，也為更廣泛的應用鋪平了道路，最終推動了全球群發通知市場的成長。

全球大規模通知市場促進因素

全球群發通知市場主要由基於IP的設備的多功能性驅動，這些設備提供包括簡訊和電子郵件在內的多種通訊管道。這種多功能性使用戶能夠在不同媒介之間無縫接收通知，從而提升了資訊獲取能力。此外，這些設備還支援即時資訊訪問，確保用戶能夠即時溝通。透過多個平台發布通知的能力，結合訊息的即時，大大增強了群發通知系統的效能，使其成為各種場景下有效溝通的必備工具。

抑制全球大眾通知市場

儘管通報系統系統在有效傳遞關鍵訊息和提供即時警報方面具有顯著優勢，但市場仍面臨許多限制因素，主要原因在於其高昂的實施成本。這些成本涵蓋硬體、軟體、基礎設施建置和持續維護等各個面向。此外，人員配備和技術支援等額外費用也增加了總投資額。這些高昂的初始成本和持續成本，加上後續的高額投入，可能會阻礙企業採用此類系統，進而抑制全球群發通知市場的潛在成長。

全球群發通知市場趨勢

在全球通報系統市場，人工智慧和物聯網等先進技術的日益普及是提升消費者參與和安全保障的重要趨勢。隨著企業越來越依賴雲端解決方案，對先進群發通知系統的需求也日益成長，這些系統能夠在緊急情況下實現即時溝通和高效回應。這些創新促進了使用者與企業之間更緊密的互動，最終強化了安全通訊協定，確保了有效的危機管理。隨著企業逐漸意識到全面傳播策略在保護員工和資產方面的價值，該市場有望迎來顯著成長和變革。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析
• 案例研究分析
• 專利分析
• 技術分析

全球群發通知市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 軟體
  • 軟體（按類型）
  • 室內安裝類型
  • 廣域通知
  • 分散式接收器
  • 軟體，透過整合
  • 融合的
  • 獨立版
  • 軟體，依實現類型
  • 本地部署
  • 雲
• 硬體
  • 火災警報系統
  • 公共廣播系統（揚聲器/揚聲器陣列）
  • 緊急按鈕
  • 電子訊息顯示器
  • 視覺警報裝置
  • 警笛
• 服務
  • 專業服務
  • 諮詢及規劃服務
  • 培訓和支援服務
  • 託管服務
  • 託管警報建立和發送服務
  • 全天候監控和回應
  • 緊急應變協調
  • 專門的緊急應變團隊
  • 內容創作與管理

全球大眾通知市場規模（依通訊管道分類）及複合年成長率（2026-2033 年）

• 基於文字的溝通
• 語音通訊
• 數位通訊

全球大規模通知市場規模（按設施類型和複合年成長率分類）（2026-2033 年）

• 室內設施
  • 辦公大樓
  • 購物中心
  • 其他室內設施類型
• 戶外設施
  • 公園
  • 戶外場地
  • 其他戶外設施類型

全球群發通知市場規模（依應用領域及複合年成長率分類）（2026-2033 年）

• 關鍵事件管理
  • 事件回應
  • 緊急通知
  • 即時視覺化
  • 事件偵測與監控
  • 其他關鍵事件管理應用程式
• 公共/警告
  • 公共訓練/演習
  • 政府和執法機關最新動態
  • 交通/運輸警告
  • 疏散命令
  • 公共衛生通知
  • 安珀警報和失蹤人員通知
  • 其他公共和預警應用
• 業務永續營運與災難預防
  • 緊急應變計劃和工作流程
  • 啟動業務永續營運計劃
  • 員工安全與責任管理
  • 供應鏈供應商聯絡員
  • 設施和資產管理
  • 客戶溝通服務更新
  • 其他業務永續營運和災難復原應用程式
• 報告與分析
  • 接收者行為分析
  • 系統效能分析
  • 緊急應變分析
  • 其他報告和分析應用程式
• 其他用途

全球群發通知市場規模（依垂直產業分類）及複合年成長率（2026-2033 年）

• BFSI
  • 金融機構
  • 其他金融、保險和證券子行業
• 零售與電子商務
  • 零售連鎖店
  • 電子商務平台
  • 其他零售和電子商務子行業
• 運輸/物流
  • 飛機場
  • 港口
  • 公共運輸樞紐
  • 其他運輸和物流子行業
• 政府/國防
  • 緊急服務（警察、消防、醫療）
  • 地方政府/地方政府
  • 聯邦政府機構
  • 其他政府和國防子部門
• 醫學與生命科​​學
  • 醫院和醫療設施
  • 醫療網路
  • 其他醫療保健和生命科學相關子學科
• 溝通
  • 電信業者
  • 資料中心
  • 其他電信子產業
• 能源與公共產業
  • 發電廠
  • 石油和天然氣設施
  • 其他能源和公共產業子行業
• 製造業
  • 製造工廠
  • 其他製造業子行業
• IT／ITeS
• 媒體與娛樂
  • 體育場館和競技場
  • 主題樂園
  • 其他媒體和娛樂子行業
• 教育
  • 小學和國中
  • 學院和高等教育機構
  • 學區
  • 其他教育子學科
• 其他行業

全球群發通知市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Siemens AG（Germany）
• Everbridge（US）
• Honeywell（US）
• Eaton（Ireland）
• Motorola Solutions（US）
• BlackBerry（Canada）
• Johnson Controls（Ireland）
• Singlewire Software（US）
• OnSolve（US）
• AlertMedia（US）
• Alertus Technologies（US）
• F24 AG（Germany）
• HipLink（US）
• American Signal Corporation（US）
• ATI Systems（US）
• Mircom（Canada）
• Finalsite（US）
• Omnilert（US）
• Regroup Mass Notification（US）
• Konexus（US）

結論與建議

Global Mass Notification Market size was valued at USD 23.8 Billion in 2024 and is poised to grow from USD 29.11 Billion in 2025 to USD 145.68 Billion by 2033, growing at a CAGR of 22.3% during the forecast period (2026-2033).

The global mass notification market is significantly influenced by the growing adoption of IP-based devices, enabling users to communicate through various channels such as emails and SMS, thus enhancing market expansion. However, the primary challenge hindering market growth is the high cost associated with implementing mass notification systems, which encompasses expenses related to infrastructure, staffing, and other operational costs, leading to budget constraints. Despite these challenges, the market is witnessing a notable trend towards the integration of advanced technologies like AI and IoT into mass notification systems, which enhances communication capabilities. This integration not only bolsters system efficiency but also paves the way for broader adoption, ultimately driving the growth of the global mass notification market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mass Notification market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mass Notification Market Segments Analysis

Global Mass Notification Market is segmented by offering, communication channel, facility type, application, vertical and region. Based on offering, the market is segmented into software, hardware and services. Based on communication channel, the market is segmented into text-based communication, voice communication and digital communication. Based on facility type, the market is segmented into indoor facilities and outdoor facilities. Based on application, the market is segmented into critical event management, public safety & warning, business continuity & disaster management, reporting & analytics and other applications. Based on vertical, the market is segmented into BFSI, retail & ecommerce, transportation & logistics, government & defense, healthcare & life sciences, telecom, energy & utilities, manufacturing, IT/ITeS, media & entertainment, education and other verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mass Notification Market

The Global Mass Notification market is significantly driven by the versatility of IP-based devices, which offer various communication channels including SMS and email. This multiplicity allows users to receive notifications seamlessly across different mediums, enhancing their ability to stay informed. Furthermore, these devices facilitate access to real-time information, ensuring that users can communicate instantaneously. The ability to engage with notifications through multiple platforms, combined with the immediacy of information access, greatly contributes to the effectiveness of mass notification systems, making them essential tools for effective communication in various scenarios.

Restraints in the Global Mass Notification Market

Despite the clear advantages of mass notification systems in effectively communicating important information and delivering real-time alerts, the market faces significant limitations primarily due to the high costs associated with implementation. These expenses encompass a variety of components, including hardware, software, and infrastructure setup, as well as ongoing maintenance. Additionally, there are further financial burdens such as staffing and technical support that contribute to the overall investment required. This combination of high initial and recurring costs can deter organizations from adopting these systems, ultimately hindering potential growth within the global mass notification market.

Market Trends of the Global Mass Notification Market

The Global Mass Notification market is witnessing a significant trend driven by the rising adoption of advanced technologies such as AI and IoT, which enhance both consumer engagement and safety measures. As organizations become increasingly reliant on cloud-based solutions, the demand for sophisticated mass notification systems is on the rise, enabling real-time communication and streamlined responses during emergencies. These innovations foster stronger interaction between users and enterprises, ultimately bolstering security protocols and ensuring effective crisis management. As businesses recognize the value of comprehensive communication strategies in safeguarding personnel and assets, the market is poised for substantial growth and evolution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Study Analysis
• Patent Analysis
• Technology Analysis

Global Mass Notification Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Software
  • Software By Type
  • Inbuilding
  • Wide Area Notification
  • Distributed Recipient
  • Software, By Integration
  • Integrated
  • Standalone
  • Software, By Deployment Mode
  • On Premises
  • Cloud
• Hardware
  • Fire Alarm Systems
  • Public Address Systems (Loudspeakers/Speaker Array)
  • Duress Buttons
  • Electronic Messaging Displays
  • Visual Alert Devices
  • Sirens
• Services
  • Professional Services
  • Consulting & Planning Services
  • Training & Support Services
  • Managed Services
  • Managed Alert Creation & Delivery
  • 24/7 Monitoring & Response
  • Emergency Event Coordination
  • Dedicated Emergency Response Teams
  • Content Creation & Management

Global Mass Notification Market Size by Communication Channel & CAGR (2026-2033)

• Market Overview
• Text-Based Communication
• Voice Communication
• Digital Communication

Global Mass Notification Market Size by Facility Type & CAGR (2026-2033)

• Market Overview
• Indoor Facilities
  • Office Buildings
  • Shopping Malls
  • Other Indoor Facility Types
• Outdoor Facilities
  • Parks
  • Open-Air Venues
  • Other Outdoor Facility Types

Global Mass Notification Market Size by Application & CAGR (2026-2033)

• Market Overview
• Critical Event Management
  • Incident Response
  • Emergency Notification
  • Real-Time Visibility
  • Event Detection & Monitoring
  • Other Critical Event Management Applications
• Public Safety & Warning
  • Public Safety Drills & Exercises
  • Government & Law Enforcement Updates
  • Traffic & Transportation Alerts
  • Evacuation Notices
  • Public Health Notifications
  • Amber Alerts & Missing Person Notifications
  • Other Public Safety & Warning Applications
• Business Continuity & Disaster Management
  • Emergency Response Plans & Workflows
  • Business Continuity Activation
  • Employee Safety & Accountability
  • Supply Chain & Vendor Communication
  • Facility & Asset Management
  • Customer Communication & Service Updates
  • Other Business Continuity & Disaster Management Applications
• Reporting & Analytics
  • Recipient Behavior Analysis
  • System Performance Analytics
  • Emergency Response Analytics
  • Other Reporting & Analytics Applications
• Other Applications

Global Mass Notification Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
  • Financial Institutions
  • Other BFSI Subverticals
• Retail & Ecommerce
  • Retail Chains
  • Ecommerce Platforms
  • Other Retail & Ecommerce Subverticals
• Transportation & Logistics
  • Airports
  • Ports
  • Public Transportation Hubs
  • Other Transportation & Logistics Subverticals
• Government & Defense
  • Emergency Services (Police, Fire, And Medical)
  • Municipalities & Local Government
  • Federal Agencies
  • Other Government & Defense Subverticals
• Healthcare & Life Sciences
  • Hospital & Medical Facilities
  • Healthcare Networks
  • Other Healthcare & Life Sciences Subverticals
• Telecom
  • Telecommunication Companies
  • Data Centers
  • Other Telecom Subverticals
• Energy & Utilities
  • Power Plants
  • Oil & Gas Facilities
  • Other Energy & Utilities Subverticals
• Manufacturing
  • Manufacturing Facilities
  • Other Manufacturing Subverticals
• IT/ITeS
• Media & Entertainment
  • Stadium & Arenas
  • Theme Parks
  • Other Media & Entertainment Subverticals
• Education
  • K-12 Schools
  • Colleges & Universities
  • Educational Districts
  • Other Educational Subverticals
• Other Verticals

Global Mass Notification Market Size & CAGR (2026-2033)

• North America (Offering, Communication Channel, Facility Type, Application, Vertical)
  • US
  • Canada
• Europe (Offering, Communication Channel, Facility Type, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Communication Channel, Facility Type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Communication Channel, Facility Type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Communication Channel, Facility Type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Siemens AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everbridge (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honeywell (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eaton (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motorola Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson Controls (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singlewire Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnSolve (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlertMedia (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alertus Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F24 AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HipLink (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Signal Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ATI Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mircom (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finalsite (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnilert (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regroup Mass Notification (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konexus (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations