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市場調查報告書
商品編碼
1804257
大量通知系統的全球市場:各零件,各部署類型,各用途,各組織類型,各類型,各業界,各地區-市場規模,產業動態,機會分析,預測(2025年~2033年)Global Mass Notification Systems Market: Component, Deployment, Organization Size, Type, Industry, Region- Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033 |
大眾通知系統市場正經歷顯著成長,這得益於各行各業對緊急情況和危機期間快速可靠通訊的需求日益增長。大眾通知系統在公共安全、業務連續性和災難應變方面發揮關鍵作用,2024 年市場收入達到 146.2 億美元。預計這一上升趨勢將持續,到 2033 年市場估值將超過 464.3 億美元。這意味著 2025 年至 2033 年的複合年增長率為 13.7%。
大眾通知系統市場預計將從傳統的被動式群發訊息轉變為更具預測性和情境感知的溝通策略。這項變革得益於數據分析、人工智慧和自動化技術的進步,使系統能夠預測事件並根據即時情境客製化通知。根據 IDC 預測,到 2028 年,每日緊急和營運通知量將達到 250 億則。這一激增反映了感測器網路、物聯網設備和自動監控系統的日益整合,這些系統不斷將資料輸入通知平台。
大眾通知系統市場競爭激烈,Everbridge、摩托羅拉系統、霍尼韋爾、OnSolve 和 BlackBerry AtHoc 等領先公司僅在去年一年就發布了 244 項功能更新。這些更新主要著重於增強人工智慧翻譯能力,並實現亞秒室內定位精度。這些技術進步旨在提高緊急通訊的準確性和可近性,確保資訊清晰、及時且可操作,不受語言障礙或室內定位課題的影響。
隨著監管框架的加強以及與設備延誤相關的供應鏈問題開始緩解,預計到2026年,大眾通知系統市場的未來發展軌跡將更多地受資訊量而非價值的驅動。這種轉變反映出,在緊急情況下傳輸警報的數量和速度是市場成長和系統有效性的關鍵指標,凸顯了危機情況下快速溝通的重要性。
核心推動因素
2024年,大眾通知系統市場將因前所未有的法定期限而重塑,該期限迫使所有電信業者、公共安全機構和關鍵基礎設施所有者展示端到端通知準備就緒。 2024年1月4日,歐盟委員會確認所有27個成員國均已啟動覆蓋約4.1億居民的小區廣播設施,並立即下令增加6800個大功率揚聲器陣列和74個小區廣播中心,以滿足 "歐洲電子通訊法規" 的冗餘規定。
新機會趨勢
衛星通訊功能正從僅限於專業利基設備轉變為整合到主流設備中,這將為2024年的大眾通知系統市場帶來強大的全新冗餘能力。這項發展顯著提升了緊急通訊的可靠性和覆蓋範圍,確保即使在傳統地面網路受到威脅或不可用的情況下也能發出警報。透過將衛星連接直接整合到廣泛使用的消費設備中,大眾通知系統獲得了一個關鍵的備用通道,可以在傳統基礎設施可能失效的偏遠地區和受災地區正常運作。
蘋果的緊急SOS衛星服務就是這項轉變的一個例子。自推出以來,該服務已促成5000次救援,展現了其在現實世界中拯救生命的潛力。今年3月,蘋果將這項服務擴展到16個國家,配備緊急衛星通訊功能的iPhone數量大幅增加了5,800萬部。此次擴展大大拓寬了受益於衛星警報和救援行動的用戶群,讓全球的緊急應變更加便利。
優化障礙
氣候相關緊急情況的增多,加上廣泛的互聯互通,正將警報量推至前所未有的水平。然而,矛盾的是,這種激增卻與大眾對資訊參與度的下降相伴而生。這種日益增長的不閱讀或不回應警報的趨勢,對大眾通知系統市場的有效性構成了重大課題。雖然警報發送量比以往任何時候都多,但這些通訊的效果卻受到接收者疲勞和脫離的威脅,這可能會在重大事件期間削弱公共安全工作。
例如,聯邦緊急事務管理局 (FEMA) 的綜合公共警報系統 (IPAWS) 儀表板在 2023 年記錄了 9,065 條無線緊急警報,預計到 2024 年 12 月這一數字將增至近 10,800 條。儘管警報頻率增加,但 FEMA 的內部分析揭示了一個令人擔憂的趨勢:與前一年相比,警報發布後的門戶網站訪問量下降了 6,000 萬次。參與度的下降表明,由於警報過載以及對其相關性的懷疑,接收者越來越多地忽略這些訊息。
按組件劃分,解決方案細分市場佔了市場主導地位,佔了超過 81.30% 的市場佔有率。這種壓倒性的偏好反映了一個明顯的行業趨勢:整合軟體平台而非單獨的硬體組件是市場成長的主要驅動力。越來越多的組織尋求將多種功能整合到一個緊密結合的系統中,從而在關鍵事件期間實現更有效率、更有效的溝通的綜合解決方案。推動這一轉變的關鍵因素是不斷變化的監管環境。新法規經常要求與通用警報協議 (CAP) 網關、行動運營商介面和社交媒體應用程式介面 (API) 整合。
按應用劃分,大眾通知系統市場深受業務連續性和災難復原 (BC/DR) 應用日益增長的需求的影響,目前佔應用領域最大佔有率,為 42.20%。這是由於自然災害頻傳和網路攻擊日益頻繁,這兩者都迫切需要能夠及時分發警報和協調回應的可靠通訊系統。隨著各組織優先考慮 BC/DR 以最大限度地減少中斷、保護關鍵基礎設施並確保在危機發生時快速恢復,大眾通知已成為緊急準備策略中的重要工具。
依部署劃分,雲端部署在大眾通知系統市場佔主導地位,佔最大佔有率,超過 53%。雲端解決方案受到青睞的主要原因是它們能夠顯著提高營運效率和可擴展性。與傳統的本地部署不同,雲端平台能夠快速可靠地管理大量通知,而無需在硬體和複雜基礎設施方面進行大量的前期投資。例如,亞馬遜網路服務的簡單通知服務 (AWS SNS) 每天處理高達 40 億則訊息,這充分證明了雲端服務的巨大容量和可靠性。
按產業劃分,政府和國防機構是大眾通知系統市場中需求最大的領域,佔超過 30.80% 的市場。這種主導地位主要源自於公共安全和國家安全的重要性,任何錯誤或部分解決方案都不能被容忍。這些機構需要可靠且強大的通訊系統,以確保在緊急情況下能夠快速有效地向公眾發出警報。
各零件
按配置
各用途
各組織類型
各類型
各業界
各地區
各地區明細
北美在大眾通知系統市場佔主導地位,佔全球市場佔有率的 34% 以上。這種主導地位主要歸功於該地區先進的技術基礎設施和嚴格的公共安全法規,這推動了大眾通知系統的廣泛應用。僅在美國,就有約 3.32 億個行動連線支援無線緊急警報 (WEA),由 1,856 個授權警報機構組成的網路提供支持,這些機構透過聯邦緊急事務管理局 (FEMA) 的綜合公共警報和預警系統 (IPAWS) 運作。
聯邦投資在維護和擴展此基礎設施方面發揮著至關重要的作用。例如,2024 財政年度國土安全撥款計畫專門撥款 2.4 億美元用於互通通信,使不同機構和管轄區能夠在危機期間有效協作。此外,為緊急應變人員提供專用寬頻網路的 FirstNet 管理局已啟動 5,100 個基地台,並部署了 185 個可直接與州級通知控制台整合的行動單元。這種整合使各州能夠及時發布警報並有效地協調緊急應變。
The mass notification systems market is undergoing remarkable expansion, fueled by the growing demand for fast and dependable communication during emergencies and critical situations across a wide range of industries. In 2024, the market generated revenue amounting to US$ 14.62 billion, reflecting its essential role in public safety, business continuity, and disaster response. This upward trajectory is expected to continue robustly, with projections indicating that the market will surpass a valuation of US$ 46.43 billion by 2033. This growth represents a compound annual growth rate (CAGR) of 13.7% over the forecast period from 2025 to 2033.
Looking forward, the mass notification systems market is poised to shift from traditional reactive blast messaging toward more predictive and context-aware communication strategies. This evolution is driven by advancements in data analytics, artificial intelligence, and automation, enabling systems to anticipate incidents and tailor notifications based on real-time context. According to IDC, the volume of daily emergency and operational notifications is projected to reach 25 billion by 2028, largely propelled by machine-generated events that demand immediate, precise responses. This surge reflects the increasing integration of sensor networks, IoT devices, and automated monitoring systems that continuously feed data into notification platforms.
Competition within the mass notification systems market is fierce, with leading companies such as Everbridge, Motorola Solutions, Honeywell, OnSolve, and BlackBerry AtHoc collectively releasing 244 functional updates over the past twelve months alone. A significant portion of these updates has focused on enhancing capabilities in AI-driven translation and achieving sub-second indoor location accuracy. These technological advancements aim to improve the precision and accessibility of emergency communications, ensuring that messages are clear, timely, and actionable regardless of language barriers or indoor positioning challenges.
As regulatory frameworks tighten and supply chain issues related to equipment delays begin to ease, the future trajectory of the mass notification systems market through 2026 is expected to be driven more by message volume than by dollar value. This shift reflects an environment where the quantity and speed of alerts sent during emergencies become the primary indicators of market growth and system effectiveness, emphasizing the critical importance of rapid communication in crisis scenarios.
Core Growth Drivers
The mass notification systems market is being reshaped in 2024 by an unprecedented wave of statutory deadlines that force every telecom operator, public-safety agency, and critical-infrastructure owner to prove end-to-end alerting readiness. On 4 January 2024, the European Commission confirmed that all 27 member states had activated cell-broadcast facilities covering roughly 410 million residents, triggering immediate equipment orders for an additional 6,800 high-power speaker arrays and 74 Cell Broadcast Centers to meet redundancy clauses in the European Electronic Communications Code.
Emerging Opportunity Trends
Satellite capability is transitioning from being limited to specialized niche handsets to becoming integrated into mainstream devices, introducing a powerful new redundancy layer to the mass notification systems market in 2024. This development significantly enhances the reliability and reach of emergency communications, ensuring that alerts can be delivered even when traditional terrestrial networks are compromised or unavailable. By embedding satellite connectivity directly into widely used consumer devices, mass notification systems gain a vital backup channel that can function in remote or disaster-affected areas where conventional infrastructure may fail.
Apple's Emergency SOS via satellite service exemplifies this transformation. Since its launch, the service has facilitated 5,000 rescue interactions, demonstrating its practical life-saving potential. In March, Apple expanded the service's coverage to include sixteen additional countries, instantly adding 58 million iPhones that can now access emergency satellite communication. This expansion dramatically broadens the pool of users who can benefit from satellite-enabled alerts and assistance, making emergency response more accessible on a global scale.
Barriers to Optimization
The increase in climate-related emergencies, combined with widespread connectivity, has pushed alert volumes to unprecedented levels. However, this surge has paradoxically coincided with a decline in residents' engagement with these messages. This growing reluctance to read or respond to alerts poses a significant challenge to the effectiveness of the mass notification systems market. While more alerts are being sent than ever before, the impact of these communications is threatened by recipient fatigue and disengagement, which could undermine public safety efforts during critical events.
For example, FEMA's Integrated Public Alert and Warning System (IPAWS) dashboard recorded 9,065 Wireless Emergency Alerts in 2023, and projections estimate that this number will rise to nearly 10,800 by December 2024. Despite this increase in alert frequency, FEMA's internal analytics reveal a concerning trend: there were 60 million fewer visits to post-alert web portals compared to the previous year. This decline in engagement suggests that recipients are increasingly tuning out these messages, potentially due to alert overload or skepticism about their relevance.
Based on the component, the solution segment dominates the market, commanding more than 81.30% of the market share. This overwhelming preference reflects a clear industry trend towards unified software platforms rather than isolated hardware components as the main drivers of market growth. Organizations increasingly seek comprehensive solutions that integrate multiple functionalities into a single, cohesive system, enabling more efficient and effective communication during critical events. One of the key factors propelling this shift is the evolving regulatory landscape. New regulations frequently mandate integration with Common Alerting Protocol (CAP) gateways, mobile carrier interfaces, and social media application programming interfaces (APIs).
By Application, the mass notification systems market is heavily influenced by the growing demand for Business Continuity and Disaster Recovery (BC/DR) applications, which currently account for the largest share of the application segment at 42.20%. This prominence is fueled by the relentless occurrence of natural disasters and the increasing frequency of cyberattacks, both of which create urgent needs for reliable communication systems capable of delivering timely alerts and coordinating responses. Organizations prioritize BC/DR to minimize disruptions, protect critical infrastructure, and ensure rapid recovery during crises, making mass notification an essential tool in their preparedness strategies.
By Deployment, cloud deployment dominates the mass notification systems market, holding the largest share at over 53%. The preference for cloud-based solutions is driven primarily by their ability to deliver measurable improvements in operational efficiency and scalability. Unlike traditional on-premise setups, cloud platforms enable organizations to manage vast volumes of notifications quickly and reliably without the need for heavy upfront investments in hardware or complex infrastructure. For example, Amazon Web Services' Simple Notification Service (AWS SNS) handles an astonishing volume of roughly 4 billion messages every day, showcasing the immense capacity and reliability cloud services can offer.
By Industry, government agencies and defense organizations represent the largest segment of demand in the mass notification systems market, commanding over 30.80% of the market share. This dominance is primarily driven by the critical nature of public safety and national security, where any margin for error or partial measures is unacceptable. These entities require highly reliable, robust communication systems to ensure that alerts reach the public promptly and effectively during emergencies.
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Geography Breakdown
North America holds a commanding position in the mass notification systems market, controlling more than 34% of the global share. This dominance is largely due to the region's combination of advanced technological infrastructure and stringent public safety mandates that drive widespread adoption. In the United States alone, there are approximately 332 million mobile connections enabled with Wireless Emergency Alerts (WEA), supported by a network of 1,856 credentialed alerting authorities operating through FEMA's Integrated Public Alert and Warning System (IPAWS).
Federal investment plays a crucial role in sustaining and expanding this infrastructure. For example, the Fiscal Year 2024 Homeland Security grant program has allocated $240 million specifically for interoperable communications, ensuring that different agencies and jurisdictions can effectively coordinate during crises. Additionally, the FirstNet Authority, which provides a dedicated broadband network for first responders, has activated 5,100 cell sites and deployed 185 mobile units that integrate directly with state-level notification consoles. This integration enhances the ability of states to issue timely alerts and coordinate emergency responses efficiently.