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市場調查報告書
商品編碼
1843767
2025年全球大眾通知系統市場報告Mass Notification System Global Market Report 2025 |
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近年來,大眾通知系統市場規模呈現強勁成長,從2024年的96.6億美元成長到2025年的103.3億美元,複合年成長率達6.8%。這段時期的成長歸因於新興市場強勁的經濟成長、對公共保障需求的不斷成長、犯罪和恐怖主義的日益猖獗,以及醫院和醫療機構對大眾通知系統的廣泛應用。
預計未來幾年,大眾通知系統市場規模將維持強勁成長,2029年將達到147.2億美元,複合年成長率(CAGR)為9.3%。預測期內的成長主要歸功於線上平台使用量的激增、智慧型手機普及率的提高、都市化進程的加快以及併購活動的增加。預測期內的關鍵趨勢包括:對雲端基礎的大眾通知系統、多通路通知的需求不斷成長、大眾通知系統技術應用的日益普及、大眾通知系統製造商採用物聯網技術、基礎設施的進步以及具備地理圍欄功能的大眾通知系統。
群發通知系統是一種旨在向員工和公眾發送主動訊息的平台,用於告知緊急情況。受益於群發通知系統的機構包括消防和警察部門、緊急管理機構、聯邦、州和地方政府、城市和社區、建築業主、建築管理公司以及重視安全保障的企業。這些系統透過在危機期間提供警報和即時指示來提高組織安全性。群發通知系統通常包含資料庫,其中包含姓名、電話號碼、電子郵件地址和首選接收方式。
群發通知系統主要分為室內群發、廣域群發及分散式接收系統。室內群發通知系統是專為永久安裝而設計的結構,通常有屋頂和牆壁。群發通知系統元件包括解決方案和服務,可部署在雲端或本地,並適用於大型企業和中小企業 (SME)。這些系統應用廣泛,包括緊急應變管理、業務永續營運和災害復原、公共警報和預警、報告和分析以及其他相關用途。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
這份《大眾通知系統市場研究報告》是商業研究公司最新系列報告的一部分,提供大眾通知系統市場統計數據,包括全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢以及行業商機。本報告對大眾通知系統產業的現狀和未來發展趨勢進行了深入分析,為您提供所需的一切觀點。
未來五年9.3%的預測成長率較我們先前對該市場的預測略微下調了0.3%。這一下調主要歸因於美國與其他國家之間的關稅影響。由於關稅壁壘影響衛星通訊模組和海外推播通知閘道器的整合,緊急通知系統可能面臨可靠性問題和成本上升。此外,相互關稅以及不斷升級的貿易緊張局勢和限制措施對全球經濟和貿易造成的負面影響也將使這種影響更加廣泛。
智慧型手機的廣泛普及正在推動群發通知系統市場的成長。智慧型手機是一種需要連接行動電話網路的手持電子設備。群發通知系統透過各種管道(包括電子郵件、智慧型手機、辦公室電話和家用電話)發送單向訊息。例如,英國價格比較服務公司Uswitch Limited在2024年2月發布報告稱,到2022年,86%的英國將使用行動裝置上網,年輕人擁有智慧型手機的比例將接近普及,16至24歲人群中智慧型手機擁有率將達到98%。當年英國的活躍行動用戶數超過8,300萬人。到2023年,英國一半的9歲兒童都擁有自己的智慧型手機。預計到2025年,英國人口將達到6,830萬,其中95%(約6,500萬)將是智慧型手機用戶,凸顯了行動連線的顯著成長。
生活水準的提高和對更多就業機會的追求推動了都市化進程,而日益加快的城市化趨勢是推動市場成長的關鍵因素。都市化是指人口向都市區的集中,這導致醫院、教育機構和公共場所等各種環境中對群發通知系統的需求不斷成長。尤其是在印度,快速的技術創新和數位化使企業能夠開拓一個龐大的市場,預計到2023年,印度將擁有7億部智慧型手機和約8億網路用戶。聯合國預測,到2050年,全球城市人口將成長68%,這將進一步推動預測期內對群發通知系統的需求。
技術進步正對群發通知系統市場產生重大影響。眾多公司正在採用新技術,以向用戶提供更優質的產品。例如,2023年6月,總部位於加拿大的風險管理公司Crisis24(隸屬於GardaWorld)推出了TopoONE,這是一款專為其關鍵事件管理平台設計的高階群發通知系統。此創新系統增強了平台在緊急情況和危機情況下高效傳播訊息的能力。借助先進的通訊工具,此群發通知系統能夠實現即時警報,確保及時準確地將關鍵訊息傳遞給包括員工、客戶和其他關鍵群體在內的相關人員。
多管道通知功能讓您透過使用者偏好的管道(包括簡訊、 訊息、電子郵件和 Telegram)進行有效溝通。這些通知非常適合發送交易訊息和促銷訊息,幫助企業吸引用戶注意力並保持用戶對品牌的關注。自動化在發送多通道訊息時至關重要,它可以確保訊息透過使用者選擇的管道同時送達所有最終用戶。多通路通知系統是一種創新解決方案,它允許企業透過單一介面觸發和管理跨多個管道的通知。具備多通路功能的數位群發通知系統功能強大、靈活敏捷,能夠滿足緊急通訊需求和業務永續營運,同時還能讓一般通訊變得易於理解、可靠且有效率。例如,總部位於美國的軟體公司 Alertus Technologies 於 2024 年 9 月推出了 Alertus 911 Connect。這款先進的群發通知系統能夠與緊急服務部門建立直接通訊,使組織能夠在緊急情況下快速通知 911 調度員。該系統旨在透過在緊急情況發生時自動通知當地政府部門來促進緊急通訊。這項功能是 Alatas 更廣泛的大規模通知解決方案的一部分,旨在透過在緊急情況下提供快速、可靠和可自訂的通訊來增強組織的準備能力和公共舉措。
2022年12月,總部位於美國的通訊設備公司摩托羅拉解決方案公司(Motorola Solutions)收購了Rave Mobile Safety,具體金額未揭露。此次收購旨在整合Rave的雲端原生平台(該平台已被公共機構廣泛使用),以改善危機期間的緊急協調和溝通。摩托羅拉的目標是幫助各機構更有效率地提供即時警報和運作更新。這項策略性舉措符合摩托羅拉致力於透過創新技術解決方案提升公共和個人安全的承諾。 Rave Mobile Safety是一家專注於美國大規模報告和事件管理解決方案的公司。
大眾通知系統市場的主要參與者包括 Everbridge Inc.、BlackBerry Limited、Blackboard Inc、Alertus Technologies LLC、Singlewire Software LLC、Atlassian、SK Telecom、Netpresenter、Bosch Limited、Transputec Ltd、Alert Cascade Limited、CALLMY、HARMAN、Klipsch Group Inc、IBM、Rave Systems、Alertmedi、Crisisgo、Omnilert、Ruvna、Mircom、Omingo、Onsolve、Voyent Alert、Squadcast、Cosafe Technology、Athoc Inc、Cooper Industries、Regroup Mass Notification、Redflag、Wonderpush、KONEXUS 和 Crises Control。
預計到2024年,北美將成為大眾通知系統市場最大的區域。亞太地區預計將成為預測期內成長最快的區域。本大眾通知系統市場報告涵蓋的地區包括亞太地區、西歐、中東歐、北美、南美以及中東和非洲。
大眾通知系統市場報告涵蓋的國家包括澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、義大利、西班牙和加拿大。
大眾通知系統市場包括提供與地質、氣象、生物、人為、蓄意和技術事件相關的服務的營業單位所獲得的收入。市場價值還包括服務提供者銷售的或包含在服務產品中的相關商品的價值。僅包括在營業單位之間交易或出售給最終消費者的商品和服務。
A mass notification system is a platform designed to send one-way messages to inform employees and the public about emergencies. Organizations that benefit from a mass notification system include fire and police departments, emergency management organizations, federal, state, and local governments, cities and communities, building owners, building management companies, and businesses that prioritize safety and security. These systems enhance organizational safety by providing alerts and real-time instructions during a crisis. A mass notification system typically includes a database of names, phone numbers, email addresses, and preferred delivery methods.
The main types of mass notification systems are in-building, wide-area, and distributed recipients. In-building mass notification systems are structures designed for permanent use, usually roofed and walled. The components of a mass notification system include solutions and services, and it can be deployed on the cloud or on-premises, catering to both large enterprises and small and medium-sized enterprises (SMEs). The system finds various applications, including emergency response management, business continuity and disaster recovery, public alert and warning, reporting and analytics, and other relevant uses.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The mass notification system market research report is one of a series of new reports from The Business Research Company that provides mass notification system market statistics, including mass notification system industry global market size, regional shares, competitors with a mass notification system market share, detailed mass notification system market segments, market trends and opportunities, and any further data you may need to thrive in the mass notification system industry. This mass notification system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The mass notification system market size has grown strongly in recent years. It will grow from $9.66 billion in 2024 to $10.33 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to strong economic growth in emerging markets, rising demand for public safety and security, rise in crimes and terrorist acts, and high adoption of mass notification systems across hospitals and medical facilities.
The mass notification system market size is expected to see strong growth in the next few years. It will grow to $14.72 billion in 2029 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to the surge in usage of online platforms, growing use of smartphones, rising urbanization, and rise in mergers and acquisitions. Major trends in the forecast period include a rise in demand for cloud-based mass notification systems, multi-channel notifications, increased implementation of technology across mass notification systems, mass notification system manufacturers adopting IoT technology, infrastructure advancements, and mass notification systems using geofencing.
The forecast of 9.3% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Emergency alert systems could face reliability issues or rising costs due to tariff barriers affecting satellite communication modules and foreign push-notification gateway integrations. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing adoption of smartphones is fueling the growth of the mass notification systems market. A smartphone is a handheld electronic device that requires a connection to a cellular network. Mass notification systems deliver one-way messages through various channels, including email, smartphones, office phones, and home phones. For example, in February 2024, Uswitch Limited, a UK-based price comparison service, reported that by 2022, 86% of individuals in the UK were using mobile devices to access the internet, with smartphone ownership among younger adults approaching ubiquity-98% of those aged 16-24 owned a smartphone. The total number of active mobile subscriptions in the UK exceeded 83 million that year. In 2023, it was noted that half of all nine-year-olds in the UK had their own smartphones. Projections for 2025 suggest that the UK population will reach 68.3 million, with an estimated 95%-approximately 65 million people-expected to be smartphone users, highlighting a substantial increase in mobile connectivity.
The ongoing trend of increasing urbanization, driven by the pursuit of improved living standards and greater job opportunities, is a significant factor fueling market growth. Urbanization, defined by population concentration in urban cities, leads to higher demand for mass notification systems in diverse settings such as hospitals, educational institutions, and public spaces. Notably, in India, rapid innovation and digitization are positioning firms to tap into a vast market with an estimated 700 million smartphones and around 800 million internet users by 2023. The United Nations projects a 68% increase in the global urban population by 2050, further boosting the demand for mass notification systems in the forecast period.
Technological advancements are influencing the mass notification systems market significantly. Numerous companies are embracing new technologies to deliver improved products to their users. For example, in June 2023, Crisis24, a Canada-based risk management firm and part of GardaWorld, launched TopoONE, an advanced mass notification system designed for critical event management platforms. This innovative system enhances the platform's capacity to efficiently disseminate information during emergencies or critical situations. By utilizing advanced communication tools, the mass notification system enables organizations to send real-time alerts, ensuring the timely and accurate distribution of essential information to relevant stakeholders, including employees, customers, and other critical groups.
Multichannel notifications offer an effective way to communicate with users through their preferred channels, including SMS, WhatsApp, email, Telegram, and more. These notifications are ideal for sending both transactional and promotional messages, helping businesses capture users' attention and remain prominent in their minds. Automation is crucial when dispatching multichannel messages, ensuring that communication reaches all end-users through their chosen channels simultaneously. A multichannel notification system represents an innovative solution that enables businesses to trigger and manage notifications across various channels from a single interface. Digital mass notification systems equipped with multichannel capabilities feature robust functionalities, flexibility, and agility, catering to emergency communication needs and business continuity, while making general communications straightforward, reliable, and efficient. For example, in September 2024, Alertus Technologies, a software company based in the United States, launched Alertus 911 Connect. This advanced mass notification system establishes direct communication with emergency services, allowing organizations to quickly alert 911 dispatchers during critical incidents, thus improving response times and enhancing public safety. The system is designed to facilitate emergency communication by automatically notifying local authorities when an emergency situation arises. This functionality is part of Alertus' broader range of mass notification solutions, which aim to deliver rapid, dependable, and customizable communication during emergencies, thereby enhancing organizational preparedness and public safety initiatives.
In December 2022, Motorola Solutions, a telecommunications equipment company based in the United States, acquired Rave Mobile Safety for an undisclosed sum. This acquisition is intended to integrate Rave's cloud-native platform, widely used by public safety agencies, to improve emergency coordination and communication during crises. Motorola aims to empower organizations to deliver real-time alerts and operational updates more efficiently. This strategic move aligns with Motorola's dedication to enhancing public safety and personal security through innovative technology solutions. Rave Mobile Safety specializes in mass notification and incident management solutions in the US.
Major companies operating in the mass notification system market include Everbridge Inc., BlackBerry Limited, Balckboard Inc., Alertus Technologies LLC, Singlewire Software LLC, Atlassian, SK Telecom, Netpresenter, Bosch Limited, Transputec Ltd, Alert Cascade Limited, CALLMY, HARMAN, Klipsch Group Inc, IBM, Rave Mobile Safety, American Signal Corporation (ASC), ATI Systems, Alertmedi, Crisisgo, Omnilert, Ruvna, Mircom, Omingo, Onsolve, Voyent Alert, Squadcast, Cosafe Technology, Athoc Inc, Cooper Industries, Regroup Mass Notification, Redflag, Wonderpush, KONEXUS, Crises Control.
North America was the largest region in the mass notification system market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mass notification system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the mass notification system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The mass notification system market includes revenues earned by entities by providing services such as geological events, meteorological events, biological events, accidental human-caused events, intentional human-caused events, and technological events. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mass Notification System Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on mass notification system market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for mass notification system ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mass notification system market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.