B2B SaaS 市場規模、佔有率和成長分析（按軟體類型、部署類型、應用、公司規模、垂直行業和地區分類）—2026-2033 年行業預測

預計到 2024 年，全球 B2B SaaS 市場規模將達到 3,930.1 億美元，到 2025 年將成長至 4,700.3 億美元，到 2033 年將成長至 19677.9 億美元，在預測期（2026-2033 年）內複合年成長率為 19.6%。

全球B2B SaaS市場正經歷變革性成長，這主要得益於數位化和技術進步。隨著企業採用雲端優先策略並從傳統的軟體授權模式轉向訂閱模式，提高營運效率、降低IT成本和增強遠端協作變得至關重要。智慧型手機的快速普及是關鍵促進因素，它擴大了網路存取範圍，即使在偏遠地區也能實現無縫參與B2B電子商務。這種便利性加快了交易速度，並豐富了整體購物體驗。亞太地區尤其展現出巨大的成長潛力，其特點是經濟快速成長、數位化程度不斷提高以及越來越多的企業轉向線上營運。這些趨勢共同推動了B2B SaaS市場的蓬勃發展及其用戶群的不斷擴大。

全球B2B SaaS市場促進因素

遠距和混合辦公模式的日益普及正在從根本上改變企業的運作方式。企業紛紛轉向基於雲端的解決方案，以實現溝通、協作、計劃管理和整體生產力等關鍵功能。 Microsoft Teams、Zoom 和 Trello 等平台已成為確保業務永續營運的關鍵工具。這種變革促使傳統企業加速數位轉型進程，從而顯著提升了各產業對 B2B SaaS 的採用率。這些創新工具不僅提高了營運效率，還使企業能夠支援靈活的工作安排，並更容易吸引來自不同地區的優秀人才。

全球B2B SaaS市場面臨的限制因素

儘管雲端運算技術不斷進步，企業仍然對將敏感資料委託給外部平台持謹慎態度。資料外洩、未授權存取以及遵守 GDPR、HIPAA 和 CCPA 等嚴格法規等主要擔憂構成了重大障礙，尤其是在醫療保健、法律服務和金融等行業。這種日益成長的警覺性迫使即使是最知名的 SaaS 供應商也必須不斷更新其安全措施、定期審核並獲得相關認證，以贏得企業客戶的信任。這些擔憂凸顯了全球 B2B SaaS 市場在推動用戶採用方面所面臨的挑戰。

全球B2B SaaS市場趨勢

隨著人工智慧 (AI) 從差異化因素演變為軟體交付不可或缺的一部分，全球 B2B SaaS 市場正經歷著重大變革時期。領先平台正在將 AI 整合到其產品的各個環節，從而實現自動化任務管理、進階資料分析、精準推薦等功能。聊天機器人、預測性案源計分和自動化內容生成等 AI 驅動的創新正逐漸成為常態，從根本上重塑了銷售、行銷和客戶支援團隊的工作方式。這種變革不僅提高了生產力，也推動了更明智的決策，使 AI 成為 B2B SaaS 成長和創新的核心驅動力。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球B2B SaaS市場規模（按軟體類型和複合年成長率分類）（2026-2033年）

• 企業資源規劃（ERP）
• 客戶關係管理（CRM）
• 人力資本管理（HCM）
• 供應鏈管理（SCM）
• 其他

全球B2B SaaS市場規模（按部署類型和複合年成長率分類）（2026-2033年）

• 民眾
• 私人的
• 混合

全球B2B SaaS市場規模（按應用領域分類）及複合年成長率（2026-2033年）

• 客戶關係管理（CRM）
• 企業資源規劃（ERP）
• 內容、協作和溝通
• 商業智慧和分析
• 人力資本管理
• 其他

全球B2B SaaS市場規模（依公司規模及複合年成長率分類）（2026-2033年）

• 主要企業
• 小型企業
• 按行業
• 資訊科技/通訊
• BFSI
• 零售和消費品
• 衛生保健
• 教育
• 製造業
• 其他（旅遊/酒店業）

全球B2B SaaS市場規模及複合年成長率（2026-2033年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Microsoft（USA）
• Salesforce（USA）
• Adobe（USA）
• Oracle（USA）
• SAP（Germany）
• ServiceNow（USA）
• Shopify（Canada）
• Atlassian（Australia）
• Intuit（USA）
• Workday（USA）
• Google（USA）
• HubSpot（USA）
• Zoom（USA）
• Datadog（USA）
• CrowdStrike（USA）
• Autodesk（USA）
• Snowflake（USA）
• DocuSign（USA）
• Veeva Systems（USA）
• Asana（USA）

結論與建議

Global B2B SaaS Market size was valued at USD 393.01 Billion in 2024 and is poised to grow from USD 470.03 Billion in 2025 to USD 1967.79 Billion by 2033, growing at a CAGR of 19.6% during the forecast period (2026-2033).

The global B2B SaaS market is experiencing transformative growth driven by widespread digitalization and technological advancement. As businesses leverage cloud-first strategies and transition from traditional software licensing to subscription-based models, operational efficiency, reduced IT costs, and enhanced remote collaboration become paramount. The surge in smartphone penetration is a significant catalyst, facilitating increased internet access, even in remote regions, and enabling seamless participation in B2B e-commerce. This accessibility accelerates transaction speeds and enriches the overall purchasing experience. Notably, the Asia Pacific region shows promising expansion potential, characterized by rapid economic growth, greater digital adoption, and a robust increase in businesses moving online. Collectively, these trends underscore the B2B SaaS market's dynamic evolution and widening base of adopters.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global B2B SaaS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global B2B SaaS Market Segments Analysis

Global B2B SaaS Market is segmented by Software Type, Deployment Type, Application, Enterprise Type, Industry and region. Based on Software Type, the market is segmented into Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Supply Chain Management (SCM) and Others. Based on Deployment Type, the market is segmented into Public, Private and Hybrid. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, and Communication, BI and Analytics, Human Capital Management and Others. Based on Enterprise Type, the market is segmented into Large Enterprises, SMEs, By Industry, IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing and Others (Travel and Hospitality). Based on Industry, the market is segmented into IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing, Others (Travel and Hospitality). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global B2B SaaS Market

The increasing prevalence of remote and hybrid work models has fundamentally transformed business operations. Organizations are turning to cloud-based solutions for essential functions such as communication, collaboration, project management, and overall productivity. Platforms like Microsoft Teams, Zoom, and Trello have become vital in ensuring seamless business continuity. This evolution is compelling even traditional companies to expedite their digital transformation processes, leading to significant adoption of B2B SaaS across various industries. These innovative tools enhance operational efficiency while enabling businesses to support flexible work arrangements, making it easier to attract talent from diverse geographical locations.

Restraints in the Global B2B SaaS Market

Although advancements in cloud technology continue to evolve, businesses exhibit reluctance in entrusting sensitive data to external platforms. Major concerns regarding data breaches, unauthorized access, and adherence to strict regulations-such as GDPR, HIPAA, and CCPA-pose considerable obstacles, particularly for industries like healthcare, legal, and finance. This climate of caution compels even the most prominent SaaS providers to maintain vigilant updates of their security measures, regularly perform audits, and secure relevant certifications to instill confidence in their enterprise clients. Such apprehensions underscore the challenges faced by the global B2B SaaS market in fostering widespread adoption.

Market Trends of the Global B2B SaaS Market

The Global B2B SaaS market is experiencing a significant shift as Artificial Intelligence (AI) evolves from being a differentiating feature to an essential element of software offerings. Leading platforms are integrating AI across their products, enabling functionalities like automated task management, sophisticated data analysis, and insightful recommendations. AI-driven innovations such as chatbots, predictive lead scoring, and automated content creation are becoming standard, fundamentally redefining operations for sales, marketing, and customer support teams. This transformation is not just enhancing productivity but also facilitating more informed decision-making, positioning AI as a pivotal player in driving B2B SaaS growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global B2B SaaS Market Size by Software Type & CAGR (2026-2033)

• Market Overview
• Enterprise Resource Planning (ERP)
• Customer Relationship Management (CRM)
• Human Capital Management (HCM)
• Supply Chain Management (SCM)
• Others

Global B2B SaaS Market Size by Deployment Type & CAGR (2026-2033)

• Market Overview
• Public
• Private
• Hybrid

Global B2B SaaS Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Content, Collaboration, and Communication
• BI and Analytics
• Human Capital Management
• Others

Global B2B SaaS Market Size by Enterprise Type & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs
• By Industry
• IT and Telecom
• BFSI
• Retail and Consumer Goods
• Healthcare
• Education
• Manufacturing
• Others (Travel and Hospitality)

Global B2B SaaS Market Size & CAGR (2026-2033)

• North America (Software Type, Deployment Type, Application, Enterprise Type)
  • US
  • Canada
• Europe (Software Type, Deployment Type, Application, Enterprise Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Deployment Type, Application, Enterprise Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Deployment Type, Application, Enterprise Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software Type, Deployment Type, Application, Enterprise Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlassian (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datadog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snowflake (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DocuSign (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asana (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations