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市場調查報告書
商品編碼
1725135
2032 年軟體即服務 (SaaS) 市場預測:按組件、部署類型、組織規模、應用程式、最終用戶和地區進行的全球分析Software as a Service (SaaS) Market Forecasts to 2032 - Global Analysis By Component (Software and Services), Deployment Mode, Organization Size, Application, End User and By Geography |
根據 Stratistics MRC 的預測,全球軟體即服務 (SaaS) 市場規模預計在 2025 年達到 3,120.3 億美元,到 2032 年將達到 1,1712 億美元,複合年成長率為 20.8%。
SaaS(軟體即服務)是一種雲端基礎的軟體交付模式,其中應用程式由服務供應商託管並由用戶透過網路存取。使用者無需在每台電腦上購買和安裝軟體,而是以計量收費訂購 SaaS 解決方案。該模型允許自動更新、輕鬆擴充性並降低IT基礎設施成本。 SaaS 通常用於各種業務應用程式,包括客戶關係管理 (CRM)、電子郵件、協作工具和企業資源規劃 (ERP)。 SaaS 提供靈活性、可透過任何連接網路的裝置存取以及簡化的操作,使其成為各種規模組織的熱門選擇。
根據行業專家預測,到2023年,73%的組織將使用SaaS應用程式。
遠端存取和靈活性
遠端存取和靈活性正在推動軟體即服務 (SaaS) 市場的成長。透過讓使用者隨時隨地存取軟體,SaaS 解決方案提高了地理位置分散的團隊的工作效率和協作能力。這種靈活性支援遠端工作趨勢,降低基礎設施成本並簡化軟體管理。企業可受益於可適應其不斷變化的需求的可擴展解決方案,而最終用戶可享受無縫的體驗。因此,SaaS 的採用在各行業中持續加速,推動全球的創新和業務效率。
資料安全和隱私問題
對資料安全和隱私的擔憂正在減緩軟體即服務 (SaaS) 市場的擴張,因為企業由於潛在的資料外洩和不遵守 GDPR 等法律而不願採用雲端解決方案。企業擔心失去客戶信任並擔心其敏感資料被未經授權的存取。這些擔憂減緩了投資並增加了對強力的安全措施的需求,從而限制了某些行業對 SaaS 的採用。
提高雲端採用率
雲端處理的日益普及推動了軟體即服務 (SaaS) 市場的發展,為各種規模的企業提供了可擴展、經濟高效且易於存取的解決方案。雲端基礎設施支援快速部署、無縫更新和遠端訪問,從而實現更大的靈活性和協作。隨著企業不斷轉向數位化和遠端業務,對 CRM、HR 和生產力等 SaaS 應用程式的需求持續激增。這種轉變將推動創新,加快產品上市時間,並使公司在快速發展的數位環境中保持競爭力。
合規與監理問題
合規性和監管問題對軟體即服務 (SaaS) 市場構成了重大挑戰,因為它們構成了進入壁壘,尤其是在受到嚴格監管的行業。 SaaS 供應商必須遵守複雜的資料隱私法、安全法規和行業特定的合規標準,這可能會增加營運成本並減緩產品推出速度。此外,違規的風險可能導致處罰、聲譽損害和客戶信任問題,從而阻礙市場成長和採用。
COVID-19的影響
隨著企業轉向遠距工作和雲端基礎的解決方案,COVID-19 疫情加速了軟體即服務 (SaaS) 市場的成長。 SaaS 供應商對協作工具、網路安全和客戶關係管理軟體的需求激增。業務永續營運對數位平台的依賴日益增加,加上具有成本效益的擴充性,使得 SaaS 在疫情期間和疫情後成為企業基礎設施的關鍵組成部分。
人力資本管理(HCM)領域預計將成為預測期內最大的領域
預計人力資本管理 (HCM) 部門將在預測期內佔據最大的市場佔有率。 HCM 解決方案提高了勞動力效率、人才獲取和員工參與度,推動了對擴充性、靈活的 SaaS 的需求。越來越多的企業採用這些工具來管理遠端員工並確保合規性,從而推動了 SaaS 市場的擴張。人工智慧和分析技術與 HCM 的整合將進一步增強決策能力,並有望對 SaaS 領域產生積極和變革性的影響。
醫療保健領域預計將在預測期內實現最高複合年成長率
對遠端醫療、電子健康記錄(EHR) 和遠端患者監護的需求不斷成長,促使醫療保健提供者採用雲端基礎的SaaS 解決方案。這些平台提高了數據的可近性,改善了患者的治療效果並確保了法規遵循。隨著對擴充性、安全且經濟高效的IT基礎設施的需求不斷增加,醫療保健產業繼續對 SaaS 市場的擴張產生積極影響。
預計亞太地區將在預測期內佔據最大的市場佔有率。這是由於網際網路的普及率和雲端運算的採用率不斷提高,SaaS 解決方案為新興企業和企業提供了靈活、經濟高效的工具。這種轉變將推動創新、提高生產力並支持遠端協作。隨著政府和產業擁抱數位生態系統,SaaS 在促進區域競爭力、經濟成長和各領域的技術主導發展方面發揮關鍵作用。
在預測期內,由於可以輕鬆獲得雲端基礎的解決方案,預計北美將呈現最高的複合年成長率。企業受益於更高的靈活性、即時協作和更快的部署時間,從而提高效率和創新。 SaaS 讓新興企業和大型企業能夠專注於其核心業務,同時降低 IT 開銷。 SaaS 在醫療保健、金融和教育等領域的正面影響顯而易見,提高了全部區域的生產力、資料管理和客戶參與。
According to Stratistics MRC, the Global Software as a Service (SaaS) Market is accounted for $312.03 billion in 2025 and is expected to reach $1171.2 billion by 2032 growing at a CAGR of 20.8% during the forecast period. Software as a Service (SaaS) is a cloud-based software delivery model where applications are hosted by a service provider and accessed by users over the internet. Instead of purchasing and installing software on individual computers, users subscribe to SaaS solutions on a pay-as-you-go basis. This model allows for automatic updates, easy scalability, and reduced IT infrastructure costs. SaaS is commonly used for a variety of business applications, including customer relationship management (CRM), email, collaboration tools, and enterprise resource planning (ERP). It offers flexibility, accessibility from any internet-connected device, and streamlined operations, making it a popular choice for organizations of all sizes.
According to industry experts, in 2023, 73% organizations used SaaS applications.
Remote Access & Flexibility
Remote access and flexibility have significantly propelled the growth of the Software as a Service (SaaS) market. By enabling users to access software anytime, anywhere, SaaS solutions enhance productivity and collaboration across geographically dispersed teams. This flexibility supports remote work trends, reduces infrastructure costs, and simplifies software management. Businesses benefit from scalable solutions that adapt to changing needs, while end-users enjoy seamless experiences. As a result, SaaS adoption continues to accelerate across industries, driving innovation and operational efficiency globally.
Data Security & Privacy Concerns
Concerns about data security and privacy have slowed the Software as a Service (SaaS) market's expansion as companies are reluctant to use cloud solutions because of the possibility of data breaches and non-compliance with laws like the GDPR. Businesses worry about losing the trust of their customers and unlawful access to important data. These worries have limited the adoption of SaaS in some industries by delaying investments and raising the need for strong security measures.
Growing Cloud Adoption
The growing adoption of cloud computing is significantly driving the Software as a Service (SaaS) market by offering scalable, cost-effective, and accessible solutions to businesses of all sizes. Cloud infrastructure enables rapid deployment, seamless updates, and remote access, enhancing flexibility and collaboration. As organizations increasingly shift to digital operations and remote work, demand for SaaS applications in CRM, HR, and productivity continues to surge. This shift fosters innovation, accelerates time-to-market, and empowers businesses to remain competitive in a fast-evolving digital landscape.
Compliance and Regulatory Issues
Compliance and regulatory issues pose significant challenges for the Software as a Service (SaaS) market by creating barriers to entry, especially in highly regulated industries. SaaS providers must navigate complex data privacy laws, security regulations, and industry-specific compliance standards, which can lead to increased operational costs and delays in product deployment. Non-compliance risks also result in penalties, reputational damage, and customer trust issues, hindering market growth and adoption.
Covid-19 Impact
The COVID-19 pandemic accelerated the growth of the Software as a Service (SaaS) market as businesses shifted to remote work and cloud-based solutions. SaaS providers experienced a surge in demand for collaboration tools, cybersecurity, and customer relationship management software. The increased reliance on digital platforms for business continuity, along with cost-effective scalability, solidified SaaS as a critical component of corporate infrastructure during and post-pandemic.
The human capital management (HCM) segment is expected to be the largest during the forecast period
The human capital management (HCM) segment is expected to account for the largest market share during the forecast period, because HCM solutions enhance workforce efficiency, talent acquisition, and employee engagement, fueling demand for scalable and flexible SaaS offerings. Organizations increasingly adopt these tools to manage remote workforces and ensure compliance, boosting SaaS market expansion. The integration of AI and analytics in HCM further enhances decision-making, solidifying its positive and transformative impact on the SaaS landscape.
The healthcare segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare segment is predicted to witness the highest growth rate, due to rising demand for telemedicine, electronic health records (EHRs), and remote patient monitoring is pushing healthcare providers to adopt cloud-based SaaS solutions. These platforms enhance data accessibility, improve patient outcomes, and ensure regulatory compliance. As the need for scalable, secure, and cost-effective IT infrastructure increases, the healthcare industry continues to positively influence SaaS market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to growing internet penetration and cloud adoption, SaaS solutions empower startups and enterprises alike with flexible, cost-effective tools. This shift fosters innovation, enhances productivity, and supports remote collaboration. As governments and industries embrace digital ecosystems, SaaS is playing a key role in boosting regional competitiveness, economic growth, and technology-driven development across diverse sectors.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to accessible cloud-based solutions. Businesses benefit from enhanced flexibility, real-time collaboration, and faster deployment times, leading to increased efficiency and innovation. SaaS empowers startups and enterprises alike to focus on core operations while reducing IT overhead. Its positive impact is evident in sectors like healthcare, finance, and education, where it enhances productivity, data management, and customer engagement across the region.
Key players in the market
Some of the key players profiled in the Software as a Service (SaaS) Market include Salesforce, Adobe, Microsoft, Oracle, SAP, ServiceNow, Workday, Atlassian, Shopify, Zoom Video Communications, DocuSign, HubSpot, Intuit, Dropbox, Snowflake, Datadog, Twilio and Freshworks.
In February 2025, Microsoft and Anduril Industries announced an expanded partnership to advance the U.S. Army's Integrated Visual Augmentation System (IVAS) program. Additionally, Microsoft Azure will serve as Anduril's preferred cloud platform for all IVAS and Anduril AI technologies.
In January 2025, In January 2025, Microsoft and OpenAI announced an evolution of their strategic partnership, focusing on the next phase of AI development. Key elements of their 2019 agreement remain intact through 2030, including Microsoft's rights to OpenAI's intellectual property for integration into products like Copilot, exclusivity of the OpenAI API on Azure, and mutual revenue-sharing arrangements.
In June 2024, Hitachi and Microsoft announced a significant three-year strategic partnership aimed at accelerating business and social innovation through generative AI. This collaboration is projected to be worth several billion dollars and focuses on leveraging AI technologies to drive transformation across various industries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.