電動牙刷市場規模、佔有率、成長分析（按產品類型、技術、最終用戶、分銷管道和地區）—2025 年至 2032 年行業預測

2023 年全球電動牙刷市場規模為 37.3 億美元，預計將從 2024 年的 39.8 億美元成長到 2032 年的 67.4 億美元，預測期內（2025-2032 年）的複合年成長率為 6.8%。

由於可支配收入的增加和口腔健康意識的增強，全球電動牙刷市場預計將顯著成長。美國牙科協會的全國兒童牙齒健康月等宣傳活動強調了口腔健康的重要性，尤其是對兒童而言。口腔疾病影響全球約 50% 的人口，並且有高達 24 億人患有蛀牙，因此對有效口腔清潔用品的需求顯而易見。都市化和生活方式的改變導致不健康產品的消費增加，從而增加了對高級牙刷的需求。世界衛生組織全球口腔健康計畫等支持舉措，加上中產階級人口的預期成長（尤其是在中國等地區），預計將透過增加醫療支出和提高醫療保健意識來進一步推動電動牙刷的銷售。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管格局
• 客戶和購買標準分析

電動牙刷市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 可充電的
• 電池供電

電動牙刷市場規模（依技術及複合年成長率）(2025-2032)

• 市場概覽
• 振動
• 旋轉

電動牙刷市場規模（依最終用戶分類）及複合年成長率（2025-2032）

• 市場概覽
• 成人
• 孩子

電動牙刷市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 線上
• 離線

電動牙刷市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Philips（Netherlands）
• Procter & Gamble（USA）
• Colgate-Palmolive（USA）
• Panasonic Corporation（Japan）
• FOREO（Sweden）
• Omron Healthcare（Japan）
• Lion Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Conair Corporation（USA）
• JSB Healthcare（India）
• Dretec（Japan）
• Fairywill（China）
• Kolibree（France）
• Xiaomi Corporation（China）
• Oral-B（USA）
• Sonicare（USA）
• Quip（USA）
• SmileDirectClub（USA）
• Brush Buddies（USA）

結論和建議

Global Electric Toothbrush Market size was valued at USD 3.73 billion in 2023 and is poised to grow from USD 3.98 billion in 2024 to USD 6.74 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The global electric toothbrush market is poised for significant growth, driven by rising disposable incomes and increased awareness of oral health. Campaigns like the American Dental Association's National Children's Dental Health Month highlight the critical importance of oral hygiene, especially for children. With oral diseases affecting about 50% of the global population and a staggering 2.4 billion individuals suffering from tooth decay, the necessity for effective oral care products is evident. Urbanization and lifestyle changes have led to higher consumption of unhealthy products, amplifying the demand for advanced toothbrushes. Supportive initiatives such as the WHO Global Oral Health Program, combined with the expected increase in middle-class populations-particularly in regions like China-promise to further drive electric toothbrush sales by enhancing healthcare spending and hygiene awareness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Toothbrush Market Segments Analysis

Global Electric Toothbrush Market is segmented by Product Type, Technology, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable and Battery-Powered. Based on Technology, the market is segmented into Vibrational and Rotational. Based on End User, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Toothbrush Market

A significant factor propelling the global electric toothbrush market is the rising awareness regarding oral health and hygiene among consumers. As individuals become increasingly informed about the advantages of proper oral care, the popularity of electric toothbrushes has surged. Efforts by various dental associations and health organizations, including campaigns like the American Dental Association's National Children's Dental Health Month and the WHO Global Oral Health Program, have also played a crucial role in enhancing public consciousness, further stimulating the demand for electric toothbrushes. This growing awareness is crucial in shaping consumer preferences towards better oral hygiene practices.

Restraints in the Global Electric Toothbrush Market

A significant limitation facing the global electric toothbrush market is the elevated cost associated with electric toothbrushes in comparison to manual options. While electric toothbrushes provide various benefits, including superior cleaning efficacy and user convenience, their higher price can discourage price-sensitive buyers, particularly in developing regions. Furthermore, the necessity for routine replacement of brush heads, coupled with the dependency on a power source for operation, contributes to the total cost of ownership, which may further inhibit market growth. These financial barriers make it challenging for wider adoption among consumers who are conscious of their spending.

Market Trends of the Global Electric Toothbrush Market

The global electric toothbrush market is witnessing a significant trend towards the proliferation of smart toothbrushes, which incorporate advanced technologies such as sensors and Bluetooth connectivity. These devices not only monitor brushing habits but also offer real-time feedback, creating a more engaging user experience. The ability to store brushing data and generate personalized reports for both users and dental professionals is driving their popularity. Furthermore, the integration of artificial intelligence and machine learning is set to enhance functionality, facilitating a more tailored oral care routine. Complementing this trend is a growing consumer preference for eco-friendly materials and sustainable production methods, shaping a forward-thinking market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Electric Toothbrush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Rechargeable
• Battery-Powered

Global Electric Toothbrush Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Vibrational
• Rotational

Global Electric Toothbrush Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adults
• Children

Global Electric Toothbrush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Electric Toothbrush Market Size & CAGR (2025-2032)

• North America (Product Type, Technology, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Technology, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omron Healthcare (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dretec (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairywill (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kolibree (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oral-B (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonicare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmileDirectClub (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush Buddies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations