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K-12 測驗與評估市場規模、佔有率、按產品、方法、交付模式、年級和地區進行的成長分析 - 產業預測，2025 年至 2032 年

市場調查報告書

商品編碼

1764765

K-12 測驗與評估市場規模、佔有率、按產品、方法、交付模式、年級和地區進行的成長分析 - 產業預測，2025 年至 2032 年

K-12 Testing and Assessment Market Size, Share, and Growth Analysis, By Product, By Method, By Delivery Method, By Grade Level, By Region - Industry Forecast 2025-2032

出版日期: 2025年07月03日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年全球 K-12 測試和評估市場規模將達到 146 億美元，從 2024 年的 159.3 億美元成長到 2032 年的 319.7 億美元，預測期內（2025-2032 年）的複合年成長率為 9.1%。

全球K-12考試與評估市場受到教育科技進步的顯著影響，隨著學校適應線上和混合學習模式，數位化評估平台的趨勢顯著轉變。教育基礎設施和教師發展的投資不斷增加，推動了該行業的發展，使供應商能夠創建更複雜的評估工具。一個顯著的趨勢是轉向自適應和個人化評估，利用數據分析進行即時報告。雲端技術支援跨學區的這些系統，而遠端監督解決方案則解決了對考試公正性的擔憂。引人入勝的評估形式也不斷增加，例如遊戲化和互動題型。此外，供應商也更加重視資料安全和合規性，並實施加密和隱私保護措施以滿足監管標準。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益同比對比（2022-2024 年）

主要企業簡介

Anthology Inc.
Batia Infotech
CogniFit Inc.
Coursera Inc.
D2L Inc.
Educational Testing Service
Edutech
FairTest
John Wiley and Sons Inc.
MeritTrac Services Pvt Ltd.
NIIT Ltd.
Oxford University Press
Pearson Plc
RAND Corp.
Thoughtful Learning
Vedantu Innovations Pvt. Ltd.

結論和建議

簡介目錄

Product Code: SQMIG25R2032

Global K-12 Testing And Assessment Market size was valued at USD 14.6 billion in 2023 and is poised to grow from USD 15.93 billion in 2024 to USD 31.97 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global K-12 Testing and Assessment market is being significantly influenced by advancements in educational technology, with a noticeable shift towards digital assessment platforms as schools adapt to online and hybrid learning models. This sector is fueled by increased investment in education infrastructure and teacher development, enabling providers to create more sophisticated assessment tools. A prominent trend is the movement towards adaptive and personalized assessments, utilizing data analytics for real-time reporting. Cloud technology supports these systems across districts, while remote proctoring solutions address exam integrity concerns. Engaging assessment formats such as gamified and interactive question types are also on the rise. Additionally, vendors are prioritizing data security and compliance, implementing encryption and privacy safeguards to meet regulatory standards.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global K-12 Testing And Assessment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global K-12 Testing And Assessment Market Segments Analysis

Global K-12 Testing And Assessment Market is segmented by Product, Method, Delivery Method, Grade Level and region. Based on Product, the market is segmented into Curriculum-based testing and Non-curriculum-based testing. Based on Method, the market is segmented into Blended method, Online method and Traditional method. Based on Delivery Method, the market is segmented into Web-based, Mobile Apps and Paper-based. Based on Grade Level, the market is segmented into Elementary, Middle School and High School. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global K-12 Testing And Assessment Market

The global K-12 testing and assessment market is experiencing significant growth due to a notable shift from traditional rote learning to competency-based education. This approach focuses on assessing students' understanding through their ability to apply and analyze knowledge, increasing the demand for more universally applicable assessments. Educational institutions are actively seeking platforms that can measure higher-order thinking skills, prompting the modification of existing assessments as well as the development of new formative and adaptive assessments. Furthermore, educators are increasingly motivated to invest in innovative evaluation methods to accurately track specific skill sets, thereby aligning with the evolving pedagogical landscape.

Restraints in the Global K-12 Testing And Assessment Market

The Global K-12 Testing and Assessment market faces significant challenges related to student data privacy and security in the context of increasing reliance on digital assessments. With regulations like GDPR and FERPA establishing stringent compliance standards, any data breach could jeopardize institutional trust with learners and result in severe legal repercussions. These regulatory obligations create hurdles for educational assessment platforms, complicating technology adoption and driving up costs. Consequently, many institutions remain cautious about transitioning entirely to digital models within the evolving digital learning environment, leaving sensitive student information inadequately protected and raising concerns about data confidentiality.

Market Trends of the Global K-12 Testing And Assessment Market

The Global K-12 Testing and Assessment market is witnessing a significant shift towards the increased adoption of adaptive and formative assessment models. These innovations provide a personalized approach to student evaluation, responding dynamically to individual performance and adjusting difficulty levels in real time. By offering immediate feedback and insights into learning gaps, these assessments facilitate differentiated instruction, enabling educators to tailor their teaching methods more effectively. This trend reflects a broader movement in educational technology toward fostering student-centered learning environments, ultimately enhancing academic outcomes and driving demand for sophisticated assessment tools that align with contemporary educational practices.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies

Global K-12 Testing And Assessment Market Size by Product & CAGR (2025-2032)

Market Overview
Curriculum-based testing
Non-curriculum-based testing

Global K-12 Testing And Assessment Market Size by Method & CAGR (2025-2032)

Market Overview
Blended method
Online method
Traditional method

Global K-12 Testing And Assessment Market Size by Delivery Method & CAGR (2025-2032)

Market Overview
Web-based
Mobile Apps
Paper-based

Global K-12 Testing And Assessment Market Size by Grade Level & CAGR (2025-2032)

Market Overview
Elementary
Middle School
High School

Global K-12 Testing And Assessment Market Size & CAGR (2025-2032)

North America (Product, Method, Delivery Method, Grade Level)
- US
- Canada
Europe (Product, Method, Delivery Method, Grade Level)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Method, Delivery Method, Grade Level)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Method, Delivery Method, Grade Level)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Method, Delivery Method, Grade Level)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Anthology Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Batia Infotech
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CogniFit Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coursera Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
D2L Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Educational Testing Service
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edutech
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FairTest
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
John Wiley and Sons Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MeritTrac Services Pvt Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NIIT Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oxford University Press
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pearson Plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RAND Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Thoughtful Learning
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vedantu Innovations Pvt. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments