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市場調查報告書

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1804265

K-12教科書的全球市場:類型·學校層級·終端用戶·流通管道·各地區 - 市場規模·產業動態·機會分析·預測 (2025～2033年)

Global K-12 Textbook Market: By Type, School Level, End Users, Distribution Channel, Region-Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033

出版日期: 2025年06月23日 | 出版商:

Astute Analytica | 英文 210 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

受傳統印刷和數位學習解決方案不斷發展的趨勢影響，全球 K-12 教科書市場正在經歷重大轉型。預計該市場規模將從 2024 年的約 203.9 億美元穩步增長至 2033 年的 354.5 億美元，2025 年至 2033 年的複合年增長率為 6.61%。預計市場擴張將受到多個關鍵因素的推動，包括政府對教育的持續投入和持續的技術創新。

歐洲是一個突出的地區，2024 年其收入超過 72 億美元，使其成為該領域的全球領導者。這得歸功於強勁的公共教育投資、悠久的學術嚴謹傳統以及多元化的教育環境。德國、英國、法國和義大利是歐洲的主要貢獻者，佔歐洲大陸年度教科書銷售額的一半以上。德國的主導地位得益於其集中的課程設置和強大的出版業，能夠在全國範圍內高效地供應教育材料。英國則受益於對國家課程的重視以及對國際教育標準日益增長的興趣，推動了對多樣化教科書的需求。

詳細的市場區隔

按類型劃分，紙本教科書仍將是主要驅動力，到2024年將佔總收入的53.80%以上。紙本教科書的受歡迎程度源自於其有形且易於取得的特性，使其成為全球學習者和教育工作者值得信賴的資源。與數位教科書不同，紙本教科書不需要電子設備或網路連接，因此無論技術基礎設施如何，都可以在各種教育環境中使用。

從終端用戶來看，教育機構佔主導地位，佔超過96%的市場。這種主導地位得益於公立和私立學校強大的購買力和影響力。學校在每年為數百萬學生選擇、採購和分發教科書方面發揮核心作用。作為教育內容的主要保管者，學校決定課堂上使用的教科書，並確保所有學生都能獲得所需的教材。

教科書和教材的分銷仍然受到線下管道的嚴重影響，線下管道仍然是市場的主導力量。預計到2024年，線下銷售額將占到市場總收入的73.49%以上，顯示傳統零售通路在觸達消費者方面仍然至關重要。尤其是專賣店，它們在線下市場中扮演關鍵角色，具有可靠的教科書配送、即時供應以及直接獲取各種教材的優勢。

本報告研究了全球 K-12 教科書市場，提供了市場概況、影響市場成長的各種因素分析、市場規模趨勢和預測、各細分市場的詳細分析、競爭格局以及主要公司的概況。

The global K-12 textbook market is undergoing a significant transformation, influenced by evolving trends in both traditional print materials and digital learning solutions. In 2024, the market was valued at approximately US$20.39 billion, and it is projected to grow steadily, reaching an estimated valuation of US$35.45 billion by 2033. This represents a compound annual growth rate (CAGR) of 6.61% over the forecast period from 2025 to 2033. The market's expansion is expected to be driven by several key factors, including sustained government funding for education and ongoing technological advancements.

Europe stands out as the dominant region in the K-12 textbook market, generating revenues exceeding US$7.20 billion in 2024. This makes Europe the global leader in this sector, thanks to strong public investment in education, a long-standing tradition of academic rigor, and a highly diverse educational landscape. Within Europe, Germany, the United Kingdom, France, and Italy emerge as the top contributors, collectively accounting for more than half of the continent's annual textbook sales. Germany's dominance is supported by its centralized curriculum framework and a robust publishing industry that efficiently supplies educational materials nationwide. The United Kingdom benefits from its dual focus on national curricula and a growing emphasis on international educational standards, broadening the market for diverse textbook offerings.

Noteworthy Market Developments

The K-12 textbook market is characterized by its dynamic and competitive nature, with both long-established publishers and innovative EdTech companies vying for a larger share of the market. There is an increasing emphasis on digital solutions that provide engaging, personalized, and adaptable learning experiences tailored to the diverse needs of K-12 students.

Among the key players dominating the market are major publishers such as Pearson, McGraw-Hill, and Houghton Mifflin Harcourt, now known as HMH Education Company. These companies have built extensive portfolios that include both print and digital learning materials, encompassing textbooks, assessment tools, and a variety of supplementary resources designed to support teachers and students alike. Pearson, recognized as a global leader in education, offers an expansive range of K-12 products and services.

In addition to these traditional publishers, partnerships and initiatives are expanding textbook availability and accessibility in various regions. For instance, Amazon India recently announced a significant collaboration with the National Council of Educational Research and Training (NCERT) through a Letter of Engagement. This partnership ensures that NCERT textbooks will be sold at their Maximum Retail Price (MRP) across India, guaranteeing access to authentic and affordable learning materials.

Core Growth Drivers

Government funding plays a crucial and foundational role in driving the K-12 textbook market, significantly influencing both the quantity and quality of educational materials accessible to students. In 2024, the combined financial investment from federal and state governments in the United States surpassed US$100 billion for K-12 education. A substantial portion of this funding is allocated specifically for the procurement of textbooks and the modernization of curricula, ensuring that schools can offer up-to-date and relevant learning resources. This infusion of funds enables districts to adopt new materials that align with evolving educational standards and integrate emerging technologies, thereby enhancing the overall learning experience for students.

Emerging Opportunity Trends

A defining trend shaping the K-12 textbook market in 2024 is the growing emphasis on learner agency, which centers on empowering students to actively take control of their educational journey. This shift marks a significant departure from traditional one-size-fits-all approaches, moving towards more personalized and student-centered learning experiences. One of the clearest manifestations of this trend is the widespread adoption of customizable and adaptive textbooks.

Major publishers have responded to this demand by developing modular textbook platforms that give students the ability to select specific chapters, supplementary resources, and interactive exercises tailored to their individual needs. This flexibility allows learners to focus on areas where they require additional practice or to explore topics that spark their curiosity, fostering greater motivation and ownership over their studies. In the United States alone, this approach has gained considerable traction, with over 5,000 school districts implementing digital textbook solutions.

Barriers to Optimization

In 2024, the K-12 textbook market is grappling with a significant obstacle: the ongoing challenge of attracting and retaining qualified educators and IT professionals. This issue has far-reaching consequences, as it directly affects the ability of schools to effectively adopt and utilize new textbook resources. Across the United States, school districts began the academic year with more than 30,000 unfilled positions spanning both teaching roles and technology support staff.

A striking example of this challenge is evident in a major urban school district in Texas, which started the year facing over 2,000 teacher vacancies. To cope with such a deficit, schools have been forced to depend heavily on substitute teachers, who often lack the continuity and familiarity with the curriculum necessary for effective teaching. This situation limits the schools' capacity to roll out new textbooks and educational programs as planned, undermining efforts to improve learning outcomes.

Detailed Market Segmentation

By Type, the textbook market continues to be predominantly driven by print materials, which accounted for over 53.80% of the total revenue in 2024. This strong preference for print textbooks is due to their tangible and universally accessible nature, making them a reliable and trusted resource for learners and educators across the globe. Unlike digital formats, print textbooks do not require electronic devices or internet connectivity, which ensures that they remain usable in a wide variety of educational settings regardless of technological infrastructure.

By End-User, educational institutions hold a commanding position in the global textbook market, representing over 96% of the total market share. This overwhelming dominance is driven by the substantial purchasing power and influence of both public and private schools, which play a central role in determining the selection, procurement, and distribution of textbooks to millions of students annually. These institutions act as the primary gatekeepers of educational content, making critical decisions that affect which textbooks are used in classrooms and ensuring that each student has access to the necessary learning materials.

The distribution of textbooks and educational materials continues to be heavily influenced by the offline channel, which remains the dominant force in the market. In 2024, offline sales are projected to account for more than 73.49% of the total market revenue, underscoring the sustained importance of traditional retail avenues in reaching consumers. Specialty stores, in particular, play a crucial role within this offline landscape. These stores are trusted sources for textbooks, offering the advantage of immediate product availability and the ability to browse a wide selection of materials.

By School Level, primary education, encompassing kindergarten through fifth grade (K-5), stands as the cornerstone of the global educational market, generating a significant 43.02% of the revenue in 2024. This segment's dominance is largely due to the vast number of students enrolled at the primary level worldwide. With over 600 million children attending primary schools globally, the demand for educational materials, particularly textbooks, remains consistently high. These textbooks cover essential core subjects such as language arts, mathematics, science, and social studies, which form the foundation of formal learning for young students.

Segment Breakdown

By Type

Digital Textbooks
Print Textbooks

By School Level

Primary Education (K-5)
Secondary Education (6-8)
Higher Education (9-12)

By End User

Individuals (Home Schooling)
Educational Institutes

By Distribution Channel

Online
- E-Marketplace
- Brand Websites
Offline
- Specialty Stores
- Others

By Region

North America
- The U.S.
- Canada
- Mexico
Europe
- The UK
- Germany
- France
- Italy
- Spain
- Poland
- Russia
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia & New Zealand
- ASEAN
  - Malaysia
  - Singapore
  - Thailand
  - Indonesia
  - Philippines
  - Vietnam
  - Rest of ASEAN
- Rest of Asia Pacific
Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
South America
- Argentina
- Brazil
- Rest of South America

Leading Market Participants

Blake Education
Cengage Group
Discovery Education
HarperCollins Publishers Ltd.
HMH Education Company
Macmillan Education Limited
McGraw Hill
Pearson plc
Penguin Random House
Prachi [India] Pvt. Ltd.
Scholastic Inc.
Other Prominent Players

Table of Content

Chapter 1. Research Framework

1.1 Research Objective
1.2 Product Overview
1.3 Market Segmentation

Chapter 2. Research Methodology

2.1 Qualitative Research
- 2.1.1 Primary & Secondary Sources
2.2 Quantitative Research
- 2.2.1 Primary & Secondary Sources
2.3 Breakdown of Primary Research Respondents, By Region
2.4 Assumption for the Study
2.5 Market Size Estimation
2.6. Data Triangulation

Chapter 3. Executive Summary: Global K-12 Textbook Market

Chapter 4. Global K-12 Textbook Market Overview

4.1. Industry Value Chain Analysis
- 4.1.1. Material Provider
- 4.1.2. Manufacturer
- 4.1.3. Distributor
- 4.1.4. End User
4.2. Industry Outlook
- 4.2.1. EXIM of Printed Reading Books
- 4.2.2. Global Expenditure on K-12 Education
- 4.2.3. Education Expenditure in European Countries as % of GDP, 2023
4.3. PESTLE Analysis
4.4. Porter's Five Forces Analysis
- 4.4.1. Bargaining Power of Suppliers
- 4.4.2. Bargaining Power of Buyers
- 4.4.3. Threat of Substitutes
- 4.4.4. Threat of New Entrants
- 4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
- 4.5.1. Growth Drivers
- 4.5.2. Restraints
- 4.5.3. Challenges
- 4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
- 4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2020-2033
- 4.7.2. Price Trend Analysis
4.8. Competition Dashboard
- 4.8.1. Market Concentration Rate
- 4.8.2. Company Market Share Analysis (Value %), 2024
- 4.8.3. Competitor Mapping & Benchmarking

Chapter 5. Global K-12 Textbook Market Analysis, By Type

5.1. Key Insights
5.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 5.2.1. Digital Textbooks
- 5.2.2. Print Textbooks

Chapter 6. Global K-12 Textbook Market Analysis, By School Level

6.1. Key Insights
6.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 6.2.1. Primary Education (K-5)
- 6.2.2. Secondary Education (6-8)
- 6.2.3. Higher Education (9-12)

Chapter 7. Global K-12 Textbook Market Analysis, By End User

7.1. Key Insights
7.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 7.2.1. Individuals (Home Schooling)
- 7.2.2. Educational Institutes

Chapter 8. Global K-12 Textbook Market Analysis, By Distribution Channel

8.1. Key Insights
8.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 8.2.1. Online
  - 8.2.1.1. E-Marketplace
  - 8.2.1.2. Brand Websites
- 8.2.2. Offline
  - 8.2.2.1. Specialty Stores
  - 8.2.2.2. Others

Chapter 9. Global K-12 Textbook Market Analysis, By Region

9.1. Key Insights
9.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 9.2.1. North America
  - 9.2.1.1. The U.S.
  - 9.2.1.2. Canada
  - 9.2.1.3. Mexico
- 9.2.2. Europe
  - 9.2.2.1. The UK
  - 9.2.2.2. Germany
  - 9.2.2.3. France
  - 9.2.2.4. Italy
  - 9.2.2.5. Spain
  - 9.2.2.6. Poland
  - 9.2.2.7. Russia
  - 9.2.2.8. Rest of Europe
- 9.2.3. Asia Pacific
  - 9.2.3.1. China
  - 9.2.3.2. India
  - 9.2.3.3. Japan
  - 9.2.3.4. Singapore
  - 9.2.3.5. South Korea
  - 9.2.3.6. Australia & New Zealand
  - 9.2.3.7. ASEAN
  - 9.2.3.8. Rest of Asia Pacific
- 9.2.4. Middle East & Africa
  - 9.2.4.1. UAE
  - 9.2.4.2. Saudi Arabia
  - 9.2.4.3. South Africa
  - 9.2.4.4. Rest of MEA
- 9.2.5. South America
  - 9.2.5.1. Argentina
  - 9.2.5.2. Brazil
  - 9.2.5.3. Rest of South America

Chapter 10. North America K-12 Textbook Market Analysis

10.1. Key Insights
10.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 10.2.1. By Type
- 10.2.2. By School Level
- 10.2.3. By End User
- 10.2.4. By Distribution Channel
- 10.2.5. By Country

Chapter 11. Europe K-12 Textbook Market Analysis

11.1. Key Insights
11.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 11.2.1. By Type
- 11.2.2. By School Level
- 11.2.3. By End User
- 11.2.4. By Distribution Channel
- 11.2.5. By Country

Chapter 12. Asia Pacific K-12 Textbook Market Analysis

12.1. Key Insights
12.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 12.2.1. By Type
- 12.2.2. By School Level
- 12.2.3. By End User
- 12.2.4. By Distribution Channel
- 12.2.5. By Country

Chapter 13. Middle East and Africa K-12 Textbook Market Analysis

13.1. Key Insights
13.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 13.2.1. By Type
- 13.2.2. By School Level
- 13.2.3. By End User
- 13.2.4. By Distribution Channel
- 13.2.5. By Country

Chapter 14. South America K-12 Textbook Market Analysis

14.1. Key Insights
14.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 14.2.1. By Type
- 14.2.2. By School Level
- 14.2.3. By End User
- 14.2.4. By Distribution Channel
- 14.2.5. By Country

Chapter 15. The UK K-12 Textbook Market Analysis

15.1. Key Insights
15.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 15.2.1. By Type
- 15.2.2. By School Level
- 15.2.3. By End User
- 15.2.4. By Distribution Channel

Chapter 16. Germany K-12 Textbook Market Analysis

16.1. Key Insights
16.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 16.2.1. By Type
- 16.2.2. By School Level
- 15.2.3. By End User
- 15.2.4. By Distribution Channel

Chapter 17. France K-12 Textbook Market Analysis

17.1. Key Insights
17.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 17.2.1. By Type
- 17.2.2. By School Level
- 17.2.3. By End User
- 17.2.4. By Distribution Channel

Chapter 18. Italy K-12 Textbook Market Analysis

18.1. Key Insights
18.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 18.2.1. By Type
- 18.2.2. By School Level
- 18.2.3. By End User
- 18.2.4. By Distribution Channel

Chapter 19. Spain K-12 Textbook Market Analysis

19.1. Key Insights
19.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 19.2.1. By Type
- 19.2.2. By School Level
- 19.2.3. By End User
- 19.2.4. By Distribution Channel

Chapter 20. Poland K-12 Textbook Market Analysis

20.1. Key Insights
20.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 20.2.1. By Type
- 20.2.2. By School Level
- 20.2.3. By End User
- 20.2.4. By Distribution Channel

Chapter 21. Russia K-12 Textbook Market Analysis

21.1. Key Insights
21.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 21.2.1. By Type
- 21.2.2. By School Level

Chapter 22. Norway K-12 Textbook Market Analysis

22.1. Key Insights
22.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 22.2.1. By Type
- 22.2.2. By School Level
- 22.2.3. By End User
- 22.2.4. By Distribution Channel

Chapter 23. The Netherlands K-12 Textbook Market Analysis

23.1. Key Insights
23.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 23.2.1. By Type
- 23.2.2. By School Level
- 23.2.3. By End User
- 23.2.4. By Distribution Channel

Chapter 24. Sweden K-12 Textbook Market Analysis

24.1. Key Insights
24.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 24.2.1. By Type
- 24.2.2. By School Level
- 24.2.3. By End User
- 24.2.4. By Distribution Channel

Chapter 25. Rest of Europe K-12 Textbook Market Analysis

25.1. Key Insights
25.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
- 25.2.1. By Type
- 25.2.2. By School Level
- 25.2.3. By End User
- 25.2.4. By Distribution Channel