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商品編碼

1868996

針對K-12學校的自備設備（BYOD）終端用戶調查

BYOD K-12 Education End User Survey

出版日期: 2025年11月04日 | 出版商:

Futuresource Consulting Ltd. | 英文 | 商品交期: 請詢問到貨日

價格

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簡介目錄

在某些市場，自備設備（BYOD）上學正成為一種日益增長的趨勢，學校鼓勵家長自費購買科技設備。雖然這種趨勢在私立學校已經存在多年，但如今正變得越來越普遍，這主要是由於教育預算緊縮所致。

本報告著重分析終端用戶數據，探討家長如何為孩子購買設備。由於家長購買設備的管道可能與學校銷售管道不同，此現象可能會影響您開拓教育市場的方式。同樣，家長主導的購買決策標準和增值銷售機會也為供應商帶來了新的機會。本報告結合了家長和學校的數據，全面分析了BYOD市場。

這是 FuturesSource 的第五次 BYOD 終端用戶調查，此前已分別於 2020 年、2021 年、2022 年和 2023 年進行了第 1 至 4 輪調查。本次調查重點在於 BYOD 已成為或正在成為優先事項的關鍵教育技術 (EdTech) 國家和地區。

美國
英國

澳大利亞
德國

印度
日本

市場趨勢：

自帶設備 (BYOD) 有多種形式，但學校中最常見的模式是管理模式，即鼓勵家長購買符合特定要求的設備。規格。

其他方法包括強制購買特定設備，或允許學校允許學生自備任何設備。一對一教學計劃和自帶設備 (BYOD) 實施計劃的擴展，為製造商在該領域提供了更多機會。

學校往往具有前瞻性，他們將學習現代化和跟上現代教學方法列為實施 BYOD 的主要動機。 BYOD 被視為實現一對一裝置擁有率的快速且有效率途徑。

許多學校也受到外部因素的影響，例如技術供應商和教育科技公司。超過四分之一的學校在實施決策中提到了這些影響，這凸顯了製造商與教育科技提供者建立策略夥伴關係的重要性，而這種合作關係可以透過諮詢支援和最佳實踐來實現。

研究領域：

本次調查對象僅限於5至18歲兒童的家長。

本次調查共訪問了來自美國、英國、澳洲、德國、印度和日本的7,863名受訪者。每個國家的樣本量均根據學生人數以及自帶設備（BYOD）當前或近期顯著的增長率確定。

受訪者被問及是否依照學校要求為子女購買了全年用於學校使用的設備。以這種方式購買設備的受訪者將被引導至詳細調查部分。

樣本在性別、年齡和收入等關鍵人口統計特徵方面具有全國代表性。

對於學校調查，受訪者必須是IT決策者、校長、課程主任或教育科技專業人員。

本次調查共收集了 488 份有效問卷。各國的樣本量均根據 BYOD 市場的預期規模來決定。

受訪者被問及所在學校是否要求或允許家長購買設備。符合此要求的學校將被引導至更詳細的問卷部分。

樣本在學校規模和類型等關鍵特徵方面具有廣泛的代表性。

您知道嗎？

Futuresource 在教育科技市場擁有超過 20 年的追蹤、研究和諮詢經驗。本報告是終端用戶研究報告系列的一部分，旨在為企業提供全面的市場洞察。

對企業視訊會議和會議室技術感興趣的公司會發現本報告特別有用，尤其適用於：

製造商及其供應商
供應鏈與中間商
教育科技零售商
市場策略家、行銷與銷售專業人員
技術投資者

Bring-your-own-device to school (BYOD) is a growing trend in some markets, with schools encouraging parent-funded technology purchases. While having been relatively common in private schools for some years, this trend is now gaining wider significance, with tightening education budgets being the main driver.

This report focuses on end-user data to offer insight into how parents are buying devices for their children to use. This phenomenon could impact how vendors approach the route to the education market, as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision-making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors. Analysis throughout this report brings together a mixture of parent and school data in order to provide a holistic view on the BYOD market.

This is Futuresource's fifth wave of BYOD end-user research, following the first four waves in 2020, 2021, 2022 and 2023. This focuses on major EdTech countries or territories where BYOD is understood to be significant or about to become significant:

Australia
Germany

India and
Japan.

Market Trends:

BYOD comes in a range of different forms, though schools most often opt for a managed model where they recommend parents to purchase a device with certain specifications.

Other methods include instructing the purchase of a specific device, or even schools allowing children to bring any device from home. The growing presence of 1:1 initiatives and plans to implement BYOD present further opportunities for manufacturers in this space.

Schools show a tendency to think ahead, rating modernising learning and keeping up to date with the latest methods as the top trigger for implementing BYOD when they did. BYOD is seen as a quick and efficient method of achieving 1:1 device ownership.

Many were also influenced by external sources, such as tech vendors and EdTech companies. With over a quarter citing such influence in their decision to implement BYOD, this underscores the value of manufacturers forming strategic partnerships with EdTech providers, through consultative support or showcasing successful implementations.

Areas Explored:

Respondents had to be parents with a child between the ages of 5 - 18 in order to qualify for the survey.

A sample of 7,863 respondents were reached overall from the USA, UK, Australia, Germany, India and Japan. The sample sizes in each country were based on the size of the student population and the current pervasiveness of BYOD or expected strong growth in the near future.

Respondents were asked whether they bought a product for their child to use in school throughout the year, as a result of the school instructing them to do so. Any respondents who had purchased a device in this way were then routed into a deep dive section.

The sample was nationally representative of parents on key demographics such as gender, age and income.

In the school survey, respondents had to be an IT decision maker, school principal, curriculum lead or instructional technologist to qualify for the survey.

A sample of 488 respondents were reached overall.The sample size in each country was based on the anticipated size of the BYOD market.

Respondents were asked if the school instructed or allowed parents to purchase a device. Any schools that did were then routed into a deep dive section.

The sample was broadly representative on key characteristics such as school size and type.

Did you know?

Futuresource has been tracking, researching and consulting on the education technology market for more than 20 years. This publication is one in a series of end-user research reports, produced to provide businesses with a fully-rounded view of the market.

Any business with an interest in corporate video conferencing and meeting room technologies will benefit from this report, particularly: