AaaS（自動化即服務）市場規模、佔有率及成長分析（按組件、部署模式、業務功能、組織規模、類型、最終用途行業和地區）- 行業預測，2025 年至 2032 年

2023 年全球 AaaS（自動化即服務）市場規模價值 75 億美元，預計將從 2024 年的 93.7 億美元成長到 2032 年的 554.8 億美元，預測期內（2025-2032 年）的複合年成長率為 24.9%。

企業致力於提高業務效率並大幅節省成本，這推動了對 AaaS 的需求。越來越多的企業採用利用人工智慧 (AI) 和機器學習 (ML) 等先進技術來最佳化流程的數位化解決方案。此外，圍繞業務安全和環境永續性的監管壓力日益加大，也促使企業轉向更智慧、更合規的技術。隨著網路安全和資料保護日益受到重視，對安全且具有韌性的數位基礎設施的需求變得至關重要。 AaaS 涵蓋一系列自動化功能，包括機器人流程自動化 (RPA)、人工智慧 (AI) 和機器學習 (ML)，旨在滿足獨特的業務需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

AaaS 市場規模（依組件分類）及複合年成長率（2025-2032）

• 市場概覽
• 解決方案
• 服務
  • 專業服務
  • 託管服務

AaaS 市場規模（以部署模式分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 本地
• 雲

AaaS 市場規模（依業務功能分類）及複合年成長率（2025-2032 年）

• 市場概覽
• IT
• 金融
• 銷售和行銷
• 手術
• 人力資源
• 其他

AaaS 市場規模（依組織規模）及複合年成長率（2025-2032）

• 市場概覽
• 主要企業
• 小型企業

AaaS 市場規模（按類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 基於規則
• 知識庫

AaaS 市場規模（依最終用途產業分類）及複合年成長率（2025-2032 年）

• 市場概覽
• BFSI
• 政府
• 能源與公用事業
• 醫療保健和生命科學
• 製造業
• 零售與電子商務
• 通訊/IT
• 運輸/物流
• 其他

AaaS 市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Automation Anywhere Inc.（US）
• HCL Technologies Limited（India）
• Hewlett Packard Enterprise Company（US）
• International Business Machines Corporation（IBM）（US）
• Kofax Inc.（US）
• Microsoft Corporation（US）
• NICE Ltd.（Israel）
• Pegasystems Inc.（US）
• UiPath Inc.（US）
• Happiest Minds Technologies Limited（India）
• ITyX GmbH（Germany）
• Hexaware Technologies Limited（India）
• Calligo Ltd.（Jersey）
• AVEVA Group plc（UK）
• Arista Networks, Inc.（US）
• Hyland Software, Inc.（US）
• Accelirate Inc.（US）
• ISmile Technologies（US）
• NTT Ltd.（Japan）

結論和建議

Global Automation as a Service Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 9.37 billion in 2024 to USD 55.48 billion by 2032, growing at a CAGR of 24.9% during the forecast period (2025-2032).

The demand for Automation as a Service (AaaS) is fueled by organizations striving to improve operational efficiency and achieve significant cost reductions. Companies are increasingly adopting digital solutions that leverage advanced technologies like artificial intelligence (AI) and machine learning (ML) to optimize processes. Additionally, heightened regulatory pressures related to operational safety and environmental sustainability are driving businesses toward smarter, compliant technologies. As the focus on cybersecurity and data protection intensifies, the need for secure, resilient digital infrastructures becomes paramount. AaaS encompasses various automation capabilities such as robotic process automation (RPA), AI, and ML, tailored to address unique business requirements, allowing organizations to streamline tasks and processes effectively while enhancing overall productivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automation as a Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automation as a Service Market Segments Analysis

Global Automation as a Service Market is segmented by Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry and region. Based on Component, the market is segmented into Solution and Services. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Business Function, the market is segmented into Information Technology, Finance, Sales and Marketing, Operations, Human Resources and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium Enterprises. Based on Type, the market is segmented into Rule-Based Automation and Knowledge-Based Automation. Based on End-Use Industry, the market is segmented into BFSI, Government, Energy & Utilities, Healthcare & Life Sciences, Manufacturing, Retail & eCommerce, Telecom & IT, Transportation & Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automation as a Service Market

A key factor propelling the Global Automation as a Service market is the growing incorporation of artificial intelligence (AI) and machine learning (ML) technologies. These advancements significantly enhance automation solutions by facilitating predictive analytics, real-time decision-making, and self-learning functions. As companies strive to boost operational efficiency, cut costs, and enhance accuracy, the adoption of AI-driven automation is on the rise. For instance, in 2024, UiPath launched AI-powered process discovery tools that leverage machine learning to scrutinize business workflows and pinpoint automation possibilities, leading to a notable increase in enterprise efficiency and effectiveness.

Restraints in the Global Automation as a Service Market

The Global Automation as a Service (AaaS) market faces significant challenges stemming from concerns over data security, compliance, and privacy. As AaaS solutions automate critical business processes, organizations dealing with sensitive customer information, financial transactions, and proprietary data must implement rigorous security measures to safeguard against cyber threats and unauthorized access. In 2024, numerous companies experienced security breaches linked to weaknesses in cloud-based automation services, leading regulatory authorities to enforce more stringent compliance mandates for AaaS providers. This heightened focus on security and compliance will continue to pose a constraint on the market's growth as businesses strive to protect their valuable information.

Market Trends of the Global Automation as a Service Market

The Global Automation as a Service market is witnessing significant growth driven by the expansion of hyperautomation strategies. By 2024, organizations are increasingly integrating AI, robotic process automation (RPA), and advanced analytics to evolve from basic task automation to comprehensive end-to-end automated business processes. This trend is underscored by SAP's introduction of innovative hyperautomation-driven enterprise solutions, which seamlessly blend AI, IoT, and RPA to enhance the automation of complex workflows, including supply chain management and financial reporting. As businesses seek greater efficiency and agility, the demand for Automation as a Service continues to rise, shaping a transformative landscape in the automation sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Automation as a Service Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services
  • Professional Services
  • Managed Services

Global Automation as a Service Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Automation as a Service Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Information Technology
• Finance
• Sales and Marketing
• Operations
• Human Resources
• Others

Global Automation as a Service Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium Enterprises

Global Automation as a Service Market Size by Type & CAGR (2025-2032)

• Market Overview
• Rule-Based Automation
• Knowledge-Based Automation

Global Automation as a Service Market Size by End-Use Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• Government
• Energy & Utilities
• Healthcare & Life Sciences
• Manufacturing
• Retail & eCommerce
• Telecom & IT
• Transportation & Logistics
• Others

Global Automation as a Service Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • US
  • Canada
• Europe (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Automation Anywhere Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (IBM) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kofax Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITyX GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexaware Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calligo Ltd. (Jersey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AVEVA Group plc (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arista Networks, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyland Software, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accelirate Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ISmile Technologies (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTT Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations