強力運動市場規模、佔有率和成長分析（按車輛類型、應用、型號和地區）- 2025-2032 年產業預測

預計 2023 年全球強力運動市場規模將達到 321 億美元，並從 2024 年的 341.9 億美元成長到 2032 年的 565.8 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

強力運動市場正顯示出復甦的跡象，這得益於熱愛冒險的青少年的需求不斷成長、可支配收入的增加以及休閒和旅遊業的成長。區域對強力運動賽事的支持和休閒基礎設施的發展進一步推動了市場擴張。公司越來越注重推出創新的電器產品，以吸引更廣泛的消費者。 2019年市場急劇萎縮7.2%，2020年初受新冠疫情的影響，全球需求下降，但目前已步入復甦軌道。 2019 年市場規模約為 127.5 億美元，預計 2022 年至 2028 年的複合年成長率為 5.5%，最終恢復到疫情前的成長水準。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

強力運動市場規模：依車輛類型及複合年成長率（2025-2032 年）

• 市場概況
• 全地形車 (ATV)
• 並排車輛
• 水上摩托車
• 雪上摩托車
• 重量級自行車

強力運動市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 公路式
• 越野

強力運動市場規模（按型號和複合年成長率） (2025-2032)

• 市場概況
• 多人
• 坐式

強力運動市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Polaris Inc.（US）
• BRP Inc.（Canada）
• Honda Motor Co., Ltd.（Japan）
• Yamaha Motor Co., Ltd.（Japan）
• Kawasaki Heavy Industries, Ltd.（Japan）
• Suzuki Motor Corporation（Japan）
• Arctic Cat（US）
• Textron Inc.（US）
• CFMOTO（China）
• KTM AG（Austria）
• Ducati Motor Holding SpA（Italy）
• Harley-Davidson, Inc.（US）
• Triumph Motorcycles Ltd（UK）
• BMW Motorrad（Germany）
• Piaggio & CSpA（Italy）
• Polaris India Pvt. Ltd.（India）
• Mahindra & Mahindra Ltd（India）
• TVS Motor Company（India）
• Bajaj Auto（India）
• Hisun Motors（China）

結論和建議

Global Powersports Market size was valued at USD 32.1 billion in 2023 and is poised to grow from USD 34.19 billion in 2024 to USD 56.58 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The powersport vehicle market is witnessing a resurgence, driven by rising demand among teenagers seeking adventure, increased disposable income, and the growth of leisure and tourism. Regional support for powersports events and the development of recreational infrastructure further support market expansion. Companies are increasingly focused on introducing innovative electrical products to capture a wider audience. Despite a significant contraction of 7.2% in 2019 and impacts from COVID-19, which led to decreased demand globally in early 2020, the market is on the rebound. With a market value of approximately US$12.75 billion in 2019, the industry is expected to grow at a CAGR of 5.5% from 2022 to 2028, ultimately returning to pre-pandemic growth levels.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Powersports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Powersports Market Segments Analysis

Global Powersports Market is segmented by Vehicle type, Application, Model and region. Based on Vehicle type, the market is segmented into All-terrain Vehicles (ATV), Side-by-side Vehicles, Personal Watercraft, Snowmobiles and Heavyweight Motorcycles. Based on Application, the market is segmented into On-road and Off-road. Based on Model, the market is segmented into Multi Personal and Sit Down. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Powersports Market

The global powersports market is significantly driven by the increasing popularity of all-terrain vehicles (ATVs), which stand out among other powersport vehicles due to their minimal age restrictions, lower maintenance costs, and ease of handling. These advantages make ATVs appealing to a broad range of consumers, from younger enthusiasts to older riders. Moreover, government initiatives in North America and Europe to enhance ATV trail accessibility in parks are further promoting their usage. Consequently, the growing prevalence of ATVs is expected to propel the overall growth of the powersports industry in the coming years.

Restraints in the Global Powersports Market

The global powersports market faces challenges due to the heavy reliance on conventional fuel and the high emissions produced by many powersports vehicles, particularly heavyweight motorcycles. These vehicles consume significant amounts of fuel, leading to increased pollution and contributing to environmental concerns. As regulatory standards become stricter to mitigate these impacts, consumer preferences are shifting towards more fuel-efficient alternatives, resulting in a decline in sales of traditional powersports vehicles. This transition is prompting manufacturers to reconsider their strategies and invest in cleaner technologies to meet evolving market demands and comply with environmental regulations.

Market Trends of the Global Powersports Market

The Global Powersports market is experiencing a significant trend driven by a strong consumer demand for accessories post-purchase, with approximately 82% of vehicle owners looking to invest in enhancements within three months of acquiring their vehicles. This trend highlights the importance of utility-oriented modifications across diverse terrains, fueling a surge in accessory spending, which has increased by 50 to 60% in the past two years. As manufacturers (OEMs) respond to this demand by expanding their accessory offerings, profitability in this segment is set to rise, fostering overall market growth and reflecting a robust appetite for both performance and personalization within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Powersports Market Size by Vehicle type & CAGR (2025-2032)

• Market Overview
• All-terrain Vehicles (ATV),
• Side-by-side Vehicles
• Personal Watercraft
• Snowmobiles
• Heavyweight Motorcycles

Global Powersports Market Size by Application & CAGR (2025-2032)

• Market Overview
• On-road
• Off-road

Global Powersports Market Size by Model & CAGR (2025-2032)

• Market Overview
• Multi Personal
• Sit Down

Global Powersports Market Size & CAGR (2025-2032)

• North America (Vehicle type, Application, Model)
  • US
  • Canada
• Europe (Vehicle type, Application, Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle type, Application, Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle type, Application, Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle type, Application, Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Polaris Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BRP Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arctic Cat (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Textron Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMOTO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio & C. S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaris India Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bajaj Auto (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisun Motors (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations