線上強力運動市場規模、佔有率和成長分析（按車型、目標群體、分銷管道和地區）- 2025-2032 年行業預測

Online Powersports Market Size, Share, and Growth Analysis, By Vehicle Type (All-terrain Vehicles (ATVs), Motorcycles), By Target Audience (Professional Athletes, Recreational Users), By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年02月11日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年線上強力運動市場規模價值 354 億美元，預計將從 2024 年的 378.4 億美元成長到 2032 年的 645.4 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

由於數位化的進步和線上體育運動使用量的快速成長，在線強力運動市場預計將大幅成長。戶外休閒包括摩托車、水上摩托車、雪上摩托車和全地形車等，正變得越來越受歡迎，而網路市場為愛好者提供了購買這些車輛的便利途徑。電子商務領域的成長和各行業的數位轉型進一步推動了對線上強力運動的需求。消費者喜歡這些平台，因為它們方便且價格實惠，並提供價格比較、評論和廣泛的產品等好處。隨著全球對網路購物的日益熱衷，線上強力運動領域預計將獲得發展動力，為該領域的公司創造有利可圖的商機。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲國家
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前 5 家公司對比
主要企業市場定位（2024年）
主要市場參與者所採用的策略
近期市場趨勢
公司市場佔有率分析（2024 年）
主要企業簡介
- 公司詳細資訊
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

RevZilla（US）
Dennis Kirk（US）
Rocky Mountain ATV/MC（US）
Partzilla（US）
Amazon（US）
eBay（US）
SportsBikeShop（UK）
TwistedThrottle（US）
Moose Racing（US）
Tucker Rocky（US）
Motion Pro（US）
ProTaper（US）
Renthal（UK）
ASV Inventions（US）
RK Excel（Japan）
DID Chains（Japan）
Sunstar（Japan）
Galfer Brakes（US）
EBC Brakes（UK）

結論和建議

簡介目錄

Product Code: SQMIG25A2179

Online Powersports Market size was valued at USD 35.4 billion in 2023 and is poised to grow from USD 37.84 billion in 2024 to USD 64.54 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The online powersports market is poised for significant growth driven by increasing digitization and the surge in online sports engagement. Outdoor recreational activities involving motorcycles, personal watercraft, snowmobiles, and ATVs are becoming increasingly popular, and online marketplaces are providing enthusiasts with convenient access to these vehicles. The growing e-commerce sector and digital transformation across various industries are further enhancing demand for online powersports. Consumers prefer these platforms due to their convenience and affordability, as they offer benefits like price comparisons, reviews, and a wide range of products. With a rising global familiarity with online shopping, the momentum of the online powersports segment is expected to accelerate, presenting lucrative opportunities for companies in this space.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Powersports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Powersports Market Segments Analysis

Global Online Powersports Market is segmented by Vehicle Type, Target Audience, Distribution Channel and region. Based on Vehicle Type, the market is segmented into All-terrain Vehicles (ATVs), Motorcycles, Side-by-Sides (UTVs), Watercraft and Snowmobiles. Based on Target Audience, the market is segmented into Professional Athletes, Recreational Users, Thrill-Seekers, Enthusiasts and Adventurers. Based on Distribution Channel, the market is segmented into Online Retailers, Brick-and-Mortar Stores, Dealerships and Independent Sales Representatives. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Powersports Market

The online powersports market is experiencing significant growth, largely due to the enhanced accessibility it provides to consumers from all backgrounds, regardless of their qualifications or social status. This ease of access enables a broader audience to engage with powersports digitally, thereby stimulating market expansion. Moreover, busy individuals who lack the time to visit traditional dealerships are increasingly turning to online platforms, as these options allow them to browse, compare, and purchase powersports products at their convenience. This trend underscores the shift towards digital solutions in the powersports industry, further contributing to the market's upward trajectory.

Restraints in the Online Powersports Market

A significant constraint within the online powersports market is the absence of physical inspection and testing of vehicles prior to purchase, which is a crucial factor for many consumers. This limitation deters potential buyers who are unable to fully evaluate the product before committing to a purchase, leading to a lack of confidence and informed decision-making. As a result, these customers may opt for traditional purchasing channels where they can directly examine the vehicles, ultimately hindering the growth of the online powersports market. Addressing this concern is critical for improving consumer trust and expanding market potential.

Market Trends of the Online Powersports Market

The Online Powersports market is witnessing a significant upward trend, driven by the rapid growth of e-commerce and online sales. Consumers are increasingly drawn to the convenience and accessibility of shopping for powersports products from home, leading companies to innovate and enhance their online platforms. This surge in digitization, coupled with the proliferation of secure payment options, is further fueling consumer confidence in online purchases. As a result, market players are capitalizing on these trends, creating lucrative opportunities to capture and engage a growing base of powersports enthusiasts worldwide, ultimately transforming the landscape of the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Online Powersports Market Size by Vehicle Type & CAGR (2025-2032)

Market Overview
All-terrain Vehicles (ATVs)
Motorcycles
Side-by-Sides (UTVs)
Watercraft
Snowmobiles

Global Online Powersports Market Size by Target Audience & CAGR (2025-2032)

Market Overview
Professional Athletes
Recreational Users
Thrill-Seekers
Enthusiasts
Adventurers

Global Online Powersports Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online Retailers
Brick-and-Mortar Stores
Dealerships
Independent Sales Representatives

Global Online Powersports Market Size & CAGR (2025-2032)

North America (Vehicle Type, Target Audience, Distribution Channel)
- US
- Canada
Europe (Vehicle Type, Target Audience, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Vehicle Type, Target Audience, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Vehicle Type, Target Audience, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Vehicle Type, Target Audience, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

RevZilla (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dennis Kirk (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rocky Mountain ATV/MC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Partzilla (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eBay (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SportsBikeShop (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TwistedThrottle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Moose Racing (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tucker Rocky (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Motion Pro (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ProTaper (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Renthal (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ASV Inventions (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RK Excel (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DID Chains (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunstar (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Galfer Brakes (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EBC Brakes (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments