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市場調查報告書
商品編碼
1801925

動力運動售後市場規模 - 按車型、按動力裝置、按應用、按銷售管道、按零件、成長預測（2025 - 2034 年）

Powersports Aftermarket Size - By Vehicle, By Propulsion, By Application, By Sales Channel, By Component, Growth Forecast, 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 350 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球動力運動售後市值為 119 億美元，預計到 2034 年將以 6.3% 的複合年成長率成長至 210 億美元。這一上升趨勢源於人們對戶外和休閒活動日益成長的興趣，以及車輛性能技術的進步和電動和混合動力車型的日益普及。隨著越來越多的消費者擁抱冒險生活方式，對售後零件、配件和性能升級的需求持續成長。近年來，數位平台幫助重塑了行業格局，越來越多的騎士選擇在線上購買升級、改裝和維修套件。消費者行為的轉變也在推動電子商務的成長，尤其是那些希望在家中舒適地獲得客製化解決方案的用戶。後疫情時代戶外體驗的勢頭極大地促進了動力運動車輛的普及，從而全面刺激了需求。市場參與者正在適應這一變化，擴大產品供應並提供無縫的數位服務，以提高客戶的便利性和滿意度。

動力運動售後市場規模 - 按車型、按動力裝置、按應用、按銷售管道、按零件、成長預測（2025 - 2034 年）

2024年，重量級摩托車類別佔據了65%的市場佔有率，預計到2034年將以7%的複合年成長率成長。這些摩托車（通常排氣量超過750cc）受到注重客製化、耐力旅行和長期擁有價值的騎士的青睞。其堅固的設計和旅行性能通常會推動對售後零件（例如昇級懸吊、行李系統、高性能排氣系統和照明增強）的更高投資。由於這一細分市場的騎士通常更注重性能和個性化，因此圍繞重量級摩托車的售後市場生態系統依然格外強勁。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 119億美元
預測值 210億美元
複合年成長率 6.3%

2024年，汽油動力汽車佔據了60%的市場佔有率，預計到2034年複合年成長率將達到7%。汽油憑藉其廣泛的普及性、高扭力輸出和更長的續航里程，將繼續成為首選燃料，這些優勢使其成為越野和遠端駕駛的理想選擇。該細分市場包括全地形車、摩托車、多用途越野車和其他高性能機械，這些車輛通常會經歷嚴重的磨損，因此對替換零件和升級套件的需求持續存在。汽油引擎的韌性和可靠性確保使用者持續投資於車輛的升級和長期維護。

美國動力運動售後市場佔85%的市場佔有率，2024年市場規模達47.2億美元。美國動力運動售後市場的蓬勃發展得益於強勁的消費者接受度、成熟的所有權模式以及根深蒂固的越野文化。其強大的零售通路、經銷商和服務中心網路使售後產品觸手可及，而電子商務的廣泛應用則支援了直銷模式。 BRP、北極星、雅馬哈和本田等知名品牌的加入，加上RevZilla和Rocky Mountain ATV/MC等數位化平台，持續鞏固了美國市場的地位，並使其能夠更好地響應不斷變化的消費者偏好。

全球動力運動售後市場的領導公司包括 VANCE & HINES、BRP、K&N Engineering、Polaris、Arctic Cat、Dayco Incorporated 和 S&S Cycle。動力運動售後市場的公司正大力推動數位轉型，拓展電商覆蓋範圍，並提供個人化的購買體驗。產品多元化是另一個核心策略，各大品牌紛紛推出針對特定車型和騎乘者偏好的創新零件和配件。與原始設備製造商 (OEM) 的策略合作有助於提升品牌知名度並拓展分銷網路。研發投入旨在提高產品的耐用性、性能以及對不斷演變的排放標準的合規性。許多企業正在利用資料分析和 CRM 平台來了解客戶行為並進行精準行銷。

目錄

第1章：方法論

  • 市場範圍和定義
  • 研究設計
    • 研究方法
    • 資料收集方法
  • 資料探勘來源
    • 全球的
    • 地區/國家
  • 基礎估算與計算
    • 基準年計算
    • 市場評估的主要趨勢
  • 初步研究和驗證
    • 主要來源
  • 預測模型
  • 研究假設和局限性

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 供應商格局
    • 利潤率分析
    • 成本結構
    • 每個階段的增值
    • 影響價值鏈的因素
    • 中斷
  • 產業衝擊力
    • 成長動力
      • 全球戶外休閒與探險旅遊興起
      • 青少年全地形車、多功能車、雪地摩托車和摩托車擁有量激增
      • 車輛客製需求增加
      • 北美和歐洲個人可支配所得不斷增加
    • 產業陷阱與挑戰
      • 市場分散，價格競爭激烈
      • 跨地區多樣化且複雜的監管合規性
    • 市場機會
      • 電動運動型車輛售後市場的擴張
      • 線上和行動客製化服務的成長
      • 新興市場動力運動的普及率不斷上升
      • 智慧互聯配件整合
  • 監管格局
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲
  • 波特的分析
  • PESTEL分析
  • 科技與創新格局
    • 當前的技術趨勢
    • 新興技術
  • 專利分析
  • 配銷通路演變與全通路策略
    • 傳統經銷商網路轉型
    • 獨立零售商和專賣店動態
    • 線上市場整合和直接面對消費者的模式
    • 倉庫和配送中心最佳化
  • 消費者行為與購買模式分析
    • DIY 與專業安裝偏好
    • 品牌忠誠度與OEM與售後市場偏好
    • 季節性購買模式和庫存週期
    • 價格敏感度與價值感知分析
  • 定價策略演變與價值主張分析
  • 數位轉型與電子商務整合
    • 網路銷售平台開發及市場滲透
    • 數位目錄和產品配置系統
    • 行動商務和基於應用程式的訂購解決方案
    • 擴增實境和虛擬試穿技術
  • 產品創新與性能提升趨勢
    • 性能升級技術和市場採用
    • 智慧技術整合與連接配件
    • 輕質材料與先進製造
    • 客製化和個人化技術趨勢
  • 價格趨勢
    • 按地區
    • 搭車
  • 生產統計
    • 生產中心
    • 消費中心
    • 匯出和匯入
  • 成本細分分析
  • 永續性和環境方面
    • 永續實踐
    • 減少廢棄物的策略
    • 生產中的能源效率
    • 環保舉措
    • 碳足跡考量

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • MEA
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 戰略展望矩陣
  • 關鍵進展
    • 併購
    • 夥伴關係與合作
    • 新產品發布
    • 擴張計劃和資金

第5章：市場估計與預測：依車型，2021 - 2034 年

  • 主要趨勢
    • 並排車輛
    • 全地形車
    • 重量級摩托車
    • 個人水上摩托車
    • 雪地摩托車

第6章：市場估計與預測：以推進方式，2021 - 2034 年

  • 主要趨勢
  • 汽油
  • 柴油引擎
  • 電的

第7章：市場估計與預測：按應用，2021 - 2034 年

  • 主要趨勢
  • 休閒娛樂
  • 公用事業
  • 商業的
  • 運動的
  • 建造
  • 防禦

第8章：市場估計與預測：按銷售管道，2021 - 2034 年

  • 主要趨勢
  • 線上
  • 離線

第9章：市場估計與預測：按組成部分，2021 - 2034 年

  • 主要趨勢
  • 懸吊和煞車部件
  • 排氣系統
  • 輪胎和車輪
  • 車身部件和框架
  • 電池和電器
  • 其他

第10章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 菲律賓
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：公司簡介

  • 全球參與者
    • Akrapovic doo
    • BRP
    • Continental
    • Fox Factory
    • Honda Powersports
    • Kawasaki Motors
    • Magura GmbH
    • Polaris
    • Suzuki Motor
    • Yamaha Motor
  • 區域參與者
    • Acerbis SpA
    • All Balls Racing
    • Kimpex
    • Mitas Tires
    • Motovan
    • Polisport Group
    • ProX Racing Parts
    • SBS Friction A/S
    • TM Designworks
    • Twin Air
  • 新興玩家
    • Baja Designs
    • Cycra Performance Plastics
    • FMF Racing
    • IMS Products
    • Racetech Products
    • Renegade Powersports
    • Scorpion Exhausts
    • Tusk Racing
    • Vortex Racing
    • ZETA USA
簡介目錄
Product Code: 4792

The Global Powersports Aftermarket was valued at USD 11.9 billion in 2024 and is estimated to grow at a CAGR of 6.3% to reach USD 21 billion by 2034. This upward trend is shaped by rising interest in outdoor and recreational activities, alongside the evolution of vehicle performance technologies and the increasing presence of electric and hybrid-powered models. As more consumers embrace adventure lifestyles, the demand for aftermarket parts, accessories, and performance upgrades continues to rise. In recent years, digital platforms have helped reshape the industry landscape, with more riders purchasing upgrades, modifications, and repair kits online. Shifts in consumer behavior are also driving e-commerce growth, especially among users looking for customized solutions from the comfort of home. The post-pandemic momentum around outdoor experiences contributed significantly to the adoption of powersport vehicles, fueling demand across the board. Market players are adapting with expanded product offerings and seamless digital services that elevate customer convenience and satisfaction.

Powersports Aftermarket Size - By Vehicle, By Propulsion, By Application, By Sales Channel, By Component, Growth Forecast, 2025 - 2034

In 2024, the heavyweight motorcycle category held a 65% share and is projected to grow at a CAGR of 7% through 2034. These motorcycles-typically over 750cc-are favored by riders who prioritize customization, endurance touring, and long-term ownership value. Their robust design and touring capabilities often drive higher investment in aftermarket parts such as upgraded suspensions, luggage systems, performance exhausts, and lighting enhancements. Because riders of this segment are typically more enthusiastic about performance and personalization, the aftermarket ecosystem surrounding heavyweight bikes remains particularly strong.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$11.9 Billion
Forecast Value$21 Billion
CAGR6.3%

Gasoline-powered vehicles held 60% share in 2024, with growth anticipated at 7% CAGR through 2034. Gasoline continues to be the fuel of choice due to its widespread availability, high torque output, and extended range-factors that make these vehicles ideal for off-road and remote usage. This segment includes ATVs, motorcycles, utility terrain vehicles, and other performance machines, which often experience significant wear and tear, resulting in sustained demand for replacement components and upgrade kits. The resilience and reliability of gasoline engines ensure that users continue to invest in enhancements and long-term maintenance.

United States Powersports Aftermarket held 85% share and generated USD 4.72 billion in 2024. The US powersports aftermarket thrives on strong consumer adoption, established ownership patterns, and a deeply rooted off-road culture. Its robust network of retail channels, dealerships, and service centers makes aftermarket products easily accessible, while widespread adoption of e-commerce supports direct-to-consumer sales. The presence of notable brands like BRP, Polaris, Yamaha, and Honda, combined with digital-forward platforms such as RevZilla and Rocky Mountain ATV/MC, continues to strengthen the US market's position and responsiveness to shifting consumer preferences.

Leading companies in the Global Powersports Aftermarket include VANCE & HINES, BRP, K&N Engineering, Polaris, Arctic Cat, Dayco Incorporated, and S&S Cycle. Companies operating in the powersports aftermarket are focusing heavily on digital transformation, expanding their e-commerce reach, and offering personalized buying experiences. Product diversification is another core strategy, with brands introducing innovative parts and accessories tailored to specific vehicle types and rider preferences. Strategic collaborations with OEMs help boost brand visibility and expand distribution networks. Investments in R&D are targeted at improving product durability, performance, and compliance with evolving emission standards. Many players are leveraging data analytics and CRM platforms to understand customer behavior and deliver targeted marketing.

Table of Contents

Chapter 1 Methodology

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Vehicle
    • 2.2.3 Propulsion
    • 2.2.4 Application
    • 2.2.5 Sales channel
    • 2.2.6 Component
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin analysis
    • 3.1.3 Cost structure
    • 3.1.4 Value addition at each stage
    • 3.1.5 Factor affecting the value chain
    • 3.1.6 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rise in global outdoor recreation and adventure tourism
      • 3.2.1.2 Surge in ATV, UTV, snowmobile, and motorcycle ownership among youth
      • 3.2.1.3 Increase in demand for vehicle customization
      • 3.2.1.4 Rising disposable income of individuals in North America and Europe
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 Fragmented market with intense price competition
      • 3.2.2.2 Diverse and complex regulatory compliance across regions
    • 3.2.3 Market opportunities
      • 3.2.3.1 Expansion of electric powersports vehicles aftermarket
      • 3.2.3.2 Growth in online and mobile customization services
      • 3.2.3.3 Rising powersports adoption in emerging markets
      • 3.2.3.4 Integration of smart connected accessories
  • 3.3 Regulatory landscape
    • 3.3.1 North America
    • 3.3.2 Europe
    • 3.3.3 Asia Pacific
    • 3.3.4 Latin America
    • 3.3.5 Middle East & Africa
  • 3.4 Porter’s analysis
  • 3.5 PESTEL analysis
  • 3.6 Technology and Innovation landscape
    • 3.6.1 Current technological trends
    • 3.6.2 Emerging technologies
  • 3.7 Patent analysis
  • 3.8 Distribution channel evolution and omnichannel strategies
    • 3.8.1 Traditional dealer network transformation
    • 3.8.2 Independent retailer and specialty shop dynamics
    • 3.8.3 Online marketplace integration and direct-to-consumer models
    • 3.8.4 Warehouse and distribution center optimization
  • 3.9 Consumer behavior and purchase pattern analysis
    • 3.9.1 DIY vs. Professional installation preferences
    • 3.9.2 Brand loyalty and OEM vs. Aftermarket preferences
    • 3.9.3 Seasonal purchase patterns and inventory cycles
    • 3.9.4 Price sensitivity and value perception analysis
  • 3.10 Pricing strategy evolution and value proposition analysis
  • 3.11 Digital transformation and e-commerce integration
    • 3.11.1 Online sales platform development and market penetration
    • 3.11.2 Digital catalog and product configuration systems
    • 3.11.3 Mobile commerce and app-based ordering solutions
    • 3.11.4 Augmented reality and virtual fitting technologies
  • 3.12 Product innovation and performance enhancement trends
    • 3.12.1 Performance upgrade technologies and market adoption
    • 3.12.2 Smart technology integration and connected accessories
    • 3.12.3 Lightweight materials and advanced manufacturing
    • 3.12.4 Customization and personalization technology trends
  • 3.13 Price trends
    • 3.13.1 By region
    • 3.13.2 By Vehicle
  • 3.14 Production statistics
    • 3.14.1 Production hubs
    • 3.14.2 Consumption hubs
    • 3.14.3 Export and import
  • 3.15 Cost breakdown analysis
  • 3.16 Sustainability and environmental aspects
    • 3.16.1 Sustainable practices
    • 3.16.2 Waste reduction strategies
    • 3.16.3 Energy efficiency in production
    • 3.16.4 Eco-friendly Initiatives
    • 3.16.5 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 North America
    • 4.2.2 Europe
    • 4.2.3 Asia Pacific
    • 4.2.4 LATAM
    • 4.2.5 MEA
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategic outlook matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New Product Launches
    • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn, Units)

  • 5.1 Key trends
    • 5.1.1 Side by side vehicle
    • 5.1.2 All-terrain vehicle
    • 5.1.3 Heavyweight motorcycle
    • 5.1.4 Personal watercrafts
    • 5.1.5 Snowmobile

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn, Units)

  • 6.1 Key trends
  • 6.2 Gasoline
  • 6.3 Diesel
  • 6.4 Electric

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn, Units)

  • 7.1 Key trends
  • 7.2 Recreational
  • 7.3 Utility
  • 7.4 Commercial
  • 7.5 Sports
  • 7.6 Construction
  • 7.7 Defense

Chapter 8 Market Estimates & Forecast, By Sales Channel, 2021 - 2034 ($Bn, Units)

  • 8.1 Key trends
  • 8.2 Online
  • 8.3 Offline

Chapter 9 Market Estimates & Forecast, By Component, 2021 - 2034 ($Bn, Units)

  • 9.1 Key trends
  • 9.2 Suspension & Brake Parts
  • 9.3 Exhaust Systems
  • 9.4 Tires & Wheels
  • 9.5 Body Parts & Frames
  • 9.6 Batteries & Electricals
  • 9.7 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 Australia
    • 10.4.5 South Korea
    • 10.4.6 Philippines
    • 10.4.7 Indonesia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Global Players
    • 11.1.1 Akrapovic d.o.o.
    • 11.1.2 BRP
    • 11.1.3 Continental
    • 11.1.4 Fox Factory
    • 11.1.5 Honda Powersports
    • 11.1.6 Kawasaki Motors
    • 11.1.7 Magura GmbH
    • 11.1.8 Polaris
    • 11.1.9 Suzuki Motor
    • 11.1.10 Yamaha Motor
  • 11.2 Regional Players
    • 11.2.1 Acerbis S.p.A
    • 11.2.2 All Balls Racing
    • 11.2.3 Kimpex
    • 11.2.4 Mitas Tires
    • 11.2.5 Motovan
    • 11.2.6 Polisport Group
    • 11.2.7 ProX Racing Parts
    • 11.2.8 SBS Friction A/S
    • 11.2.9 TM Designworks
    • 11.2.10 Twin Air
  • 11.3 Emerging Players
    • 11.3.1 Baja Designs
    • 11.3.2 Cycra Performance Plastics
    • 11.3.3 FMF Racing
    • 11.3.4 IMS Products
    • 11.3.5 Racetech Products
    • 11.3.6 Renegade Powersports
    • 11.3.7 Scorpion Exhausts
    • 11.3.8 Tusk Racing
    • 11.3.9 Vortex Racing
    • 11.3.10 ZETA USA