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市場調查報告書

商品編碼

1685136

線上動力運動市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Online Powersports Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年01月07日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球線上動力運動市場價值為 71 億美元，預計 2025 年至 2034 年的複合年成長率為 8.6%。隨著越來越多的消費者享受在線上購買動力運動車輛、配件和零件的便利，這種擴張是由向數位商務的日益轉變所推動的。電子商務平台提供無縫體驗，擁有豐富的產品目錄、比較價格、閱讀客戶評論和享受送貨上門的功能。人們對於網上購物日益成長的偏好因可以輕鬆接觸到各種國際品牌而得到進一步推動，從而增強了數位平台在該市場的吸引力。

隨著人們對戶外娛樂活動的興趣日益濃厚，對動力運動產品的需求不斷上升，有助於推動市場成長。越來越多的人尋求充滿冒險的體驗，從而推動了對動力運動車輛的需求。網上購物簡化了購買流程，消費者無需前往實體經銷店即可了解不同的車型和規格。在家瀏覽的便利性預計將繼續推動這一趨勢，特別是個人化推薦和虛擬展廳等數位行銷策略使線上購物更具吸引力。此外，可支配收入的增加和對休閒和冒險生活方式的更多關注將繼續支持該行業的穩定成長。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	71億美元
預測值	160億美元
複合年成長率	8.6%

根據車輛類型，市場分為雪地摩托車、全地形車 (ATV)、個人水上摩托車、重型摩托車和並排車輛。並排式車輛市場是主要貢獻者，2024 年佔據 30% 的市場佔有率，預計到 2034 年將創造 50 億美元的市場價值。這些車輛的採用得益於安全方面的進步，包括穩定控制、防滾架、安全帶和安全氣囊等功能，這些功能使它們對更廣泛的消費者群體更具吸引力。對安全性的關注吸引了經驗豐富的騎士和新手，從而促進了銷售的成長。

休閒是主要的應用領域，到 2024 年將佔據 39% 的市場。戶外活動和冒險生活方式的日益普及正在推高對休閒動力運動車輛的需求。隨著這些車輛的舒適性、性能和效率不斷提高，它們對於追求高性能體驗的愛好者來說變得更具吸引力。隨著消費者優先考慮娛樂體驗，這一細分市場預計將繼續擴大。

在美國，線上動力運動銷售蓬勃發展，到 2024 年市場將佔據 80% 的佔有率。推動這一成長的一個重要因素是車輛客製化的興起。消費者擴大尋求個性化汽車的方式，以滿足他們獨特的品味和需求。線上平台透過提供各種配件、性能升級和美學修改來滿足這一需求，讓消費者更深入參與他們購買的產品。這些車輛能夠輕鬆個人化，從而提高參與度和銷量，使美國成為線上動力運動市場的領導者。

產業生態系統分析
- 製造商
- 軟體供應商
- 技術提供者
- 經銷商
- 最終用戶
供應商概況
利潤率分析
技術與創新格局
專利分析
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 加強體育市場參與者與電子商務平台提供者的合作
  - 動力運動產業主要參與者的有吸引力的行銷策略和促銷活動
  - 加大投資發展電子商務產業
  - 與動力運動產品購買相關的線上平台使用率上升
- 產業陷阱與挑戰
  - 資料安全和隱私問題
  - 運輸和交付挑戰
成長潛力分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：市場估計與預測：依車型，2021 - 2034 年

主要趨勢
全地形車
並排車輛
個人水上摩托車
雪地摩托車
重量級摩托車

第 6 章：市場估計與預測：按推進方式，2021 - 2034 年

主要趨勢
汽油
柴油引擎
電的

第 7 章：市場估計與預測：按應用，2021 - 2034 年

主要趨勢
公用事業
運動的
娛樂
軍隊

第 8 章：市場估計與預測：按地區，2021 - 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中東及非洲
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯

第9章：公司簡介

Artic Cat
BRP
Chaparral Motorsport
Harley Davidson
Honda
Kawasaki
KTM
Louis Powersports
MotoSport
MotoUsher
Polaris
RideNow Powersports
Rumble ON
World of Powersports
Yamaha

簡介目錄

Product Code: 4754

The Global Online Powersports Market, valued at USD 7.1 billion in 2024, is poised for robust growth, with a projected CAGR of 8.6% from 2025 to 2034. This expansion is driven by the increasing shift toward digital commerce, as more consumers embrace the convenience of shopping for powersports vehicles, accessories, and parts online. E-commerce platforms provide a seamless experience with extensive product catalogs and the ability to compare prices, read customer reviews, and enjoy home delivery. This growing preference for online shopping is further fueled by the ease of access to a wide variety of international brands, enhancing the appeal of digital platforms in this market.

With a broader interest in outdoor recreational activities, the demand for powersports products is rising, helping to drive market growth. More people are seeking adventure-filled experiences, propelling the need for powersports vehicles. Online shopping simplifies the buying process, allowing consumers to explore different vehicle models and specifications without ever having to visit physical dealerships. The convenience of browsing from home is expected to continue driving this trend, particularly as digital marketing strategies, such as personalized recommendations and virtual showrooms, make online purchasing even more attractive. Additionally, increasing disposable incomes and a stronger focus on leisure and adventure lifestyles will continue to support steady growth in the sector.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$7.1 Billion
Forecast Value	$16 Billion
CAGR	8.6%

By vehicle type, the market is segmented into snowmobiles, all-terrain vehicles (ATVs), personal watercraft, heavyweight motorcycles, and side-by-side vehicles. The side-by-side vehicle segment is a major contributor, holding 30% of the market share in 2024 and is projected to generate USD 5 billion by 2034. The adoption of these vehicles is fueled by safety advancements, including features like stability control, roll cages, seat belts, and airbags, which make them more appealing to a wider consumer base. This focus on safety is attracting both seasoned riders and newcomers, contributing to an increase in sales.

Recreation is the leading application segment, accounting for 39% of the market share in 2024. The growing popularity of outdoor activities and adventurous lifestyles is pushing up demand for recreational powersports vehicles. As these vehicles evolve to offer enhanced comfort, performance, and efficiency, they become even more desirable for enthusiasts who seek high-performance experiences. This segment is expected to continue expanding as consumers prioritize recreation-based experiences.

In the U.S., online powersports sales are booming, with the market holding an 80% share in 2024. One significant factor contributing to this growth is the rise in vehicle customization. Consumers are increasingly looking for ways to personalize their vehicles to suit their unique tastes and needs. Online platforms cater to this demand by offering a wide range of accessories, performance upgrades, and aesthetic modifications, allowing consumers to engage more deeply with the products they buy. The ability to personalize these vehicles easily is driving up both engagement and sales, making the U.S. a leader in the online powersports market.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates & calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market scope & definition

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Manufacturers
- 3.1.2 Software providers
- 3.1.3 Technology providers
- 3.1.4 Distributors
- 3.1.5 End users
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing collaborations of power sports market players with e-commerce platform provider
  - 3.8.1.2 Attractive marketing strategy and promotional activities by key players in power sports industry
  - 3.8.1.3 Growing investments to develop e-commerce industry
  - 3.8.1.4 Rise in the usage of online platforms related to power sports purchases
- 3.8.2 Industry pitfalls & challenges
  - 3.8.2.1 Data security and privacy concerns
  - 3.8.2.2 Shipping and delivery challenges
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn)

5.1 Key trends
5.2 All-terrain vehicle
5.3 Side by side vehicle
5.4 Personal watercraft
5.5 Snowmobile
5.6 Heavyweight motorcycle

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn)

6.1 Key trends
6.2 Gasoline
6.3 Diesel
6.4 Electric

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn)

7.1 Key trends
7.2 Utility
7.3 Sports
7.4 Recreation
7.5 Military

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 Australia
- 8.4.5 South Korea
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
8.6 MEA
- 8.6.1 UAE
- 8.6.2 South Africa
- 8.6.3 Saudi Arabia