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市場調查報告書

商品編碼

1554269

進階通訊服務市場規模、佔有率、成長分析：按公司規模、按應用、按行業、最終用戶、按地區 - 行業預測，2024-2031 年

Rich Communication Services Market Size, Share, Growth Analysis, By Enterprize size, By Application, By Vertical, By End-users, By Region - Industry Forecast 2024-2031

出版日期: 2024年09月07日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年，全球進階通訊服務（RCS）市場規模將為84.7億美元，預測期內（2024-2031年）複合年成長率為17.6%，從2023年到2031年的99.6億美元預計將成長至364.4億。

全球進階通訊服務(RCS) 市場正在從傳統的 SMS通訊轉向更先進的通訊平台，這些平台透過高品質媒體共用、群組通訊、閱讀回執和互動內容等功能來增強通訊。 RCS 旨在提供更豐富、更具吸引力的通訊體驗，並受到行動網路營運商和設備製造商的支援。 RCS 的目標是透過克服傳統 SMS 缺乏多媒體和互動功能的限制來改善和現代化通訊。 RCS 使用戶能夠共用高解析度照片和影片、參與多媒體群聊以及跨不同裝置和網路體驗無縫通訊。 RCS 市場是由消費者對更具互動性和動態通訊體驗不斷成長的需求所推動的。用戶正在尋找更具吸引力的溝通方式，而 RCS 可以提供這種方式。然而，市場碎片化（不同通訊業者和製造商可能無法一致地實施 RCS）等挑戰以及Over-the-TopOTT通訊應用程式的競爭構成了主要障礙。此外，使用者需要了解 RCS 的優點和功能。儘管有這些挑戰，RCS 市場仍具有巨大的成長潛力。隨著標準化工作以及行動電話業者和設備製造商之間的合作，RCS 有潛力成為廣泛接受的通訊標準。服務供應商還有機會為不同行業開發客製化的 RCS 解決方案。隨著策略開拓和日益普及，RCS 市場已做好充分準備，徹底改變通訊服務並改善世界的通訊體驗。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

AT&T（US）
Vodafone（UK）
Telekom（Germany）
Verizon（US）
Telefonica（Spain）
Orange Business（France）
China Mobile（China）
KDDI（Japan）
Slovak Telekom（Slovakia）
Telit（UK）
SK Telecom（South Korea）
Telstra（Australia）
LG U+（South Korea）
Celcom（Malaysia）
Freedom Mobile（Canada）
Rogers（Canada）
T-Mobile（Germany）
O2（UK）
Telia Company（Sweden）
Magyar Telekom（Hungary）
Claro（Brazil）
Swisscom（Switzerland）
Reliance Jio（India）

簡介目錄

Product Code: SQMIG45A2119

Global Rich Communication Services Market size was valued at USD 8.47 Billion in 2022 and is poised to grow from USD 9.96 Billion in 2023 to USD 36.44 Billion by 2031, at a CAGR of 17.6% during the forecast period (2024-2031).

The global Rich Communication Services (RCS) market represents a shift from traditional SMS messaging to a more advanced messaging platform that enhances communication through features like high-quality media sharing, group messaging, read receipts, and interactive content. RCS is designed to deliver a richer and more engaging communication experience, supported by mobile network operators and device manufacturers. Its goal is to improve and modernize messaging by overcoming the limitations of traditional SMS, which lacks multimedia capabilities and interactive features. RCS enables users to share high-resolution photos and videos, engage in multimedia group chats, and experience seamless messaging across various devices and networks. The RCS market is driven by the increasing consumer demand for more interactive and dynamic messaging experiences. Users seek more engaging ways to communicate, which RCS can provide. However, challenges such as market fragmentation, where different operators and manufacturers may implement RCS inconsistently, and the competition from over-the-top (OTT) messaging apps, pose significant hurdles. Additionally, there is a need for educating users about RCS's benefits and features. Despite these challenges, the RCS market holds substantial growth potential. Standardization efforts and collaboration among mobile operators and device manufacturers could lead to RCS becoming a widely accepted messaging standard. Service providers also have the opportunity to develop tailored RCS solutions for various industries. With strategic development and increased adoption, the RCS market is well-positioned to revolutionize messaging services and enhance communication experiences globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rich Communication Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rich Communication Services Market Segmental Analysis

Global rich communication services market is segmented based on application, Enterprize size, vertical, end user, and region. Based on application, the market is segmented into Advertising Campaign, Content Delivery, Integrated Solutions, and Others. Based on Enterprize size, the market is segmented into SME's and large enterprises. Based on vertical, the market is segmented into Retail & Ecommerce, Media & Entertainment, BFSI, Healthcare, and Tourism & Logistics, Telecom and IT, and Others. Based on end user, the market is segmented into Consumers, and Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Rich Communication Services Market

Businesses are progressively acknowledging the value of personalized and interactive communication with their customers. Rich Communication Services (RCS) offers advanced messaging features like interactive buttons, carousels, and suggested replies, allowing businesses to interact with their customers in a more engaging and dynamic way. This enhanced level of customer interaction fosters greater brand loyalty and drives higher conversion rates. Various industries, including retail, e-commerce, and banking, are increasingly adopting RCS to refine their customer communication strategies and improve overall engagement.

Restraints in the Global Rich Communication Services Market

Interoperability between various RCS platforms and mobile network operators poses a significant challenge. Achieving standardization and fostering collaboration among industry stakeholders is crucial for ensuring smooth communication across different networks and devices. Without consistent interoperability, the widespread adoption of RCS may be impeded, limiting its growth potential. The fragmented nature of RCS implementations across different networks and devices can hinder its effectiveness. To unlock the full potential of RCS, industry players must work together to create and adhere to common standards, enabling seamless integration and enhancing the overall user experience.

Market Trends of the Global Rich Communication Services Market

The integration of AI technologies, including chatbots and virtual assistants, with RCS platforms is becoming increasingly prevalent. AI-driven chatbots facilitate the automation of customer interactions, offering immediate support and personalized recommendations. This advancement significantly enhances the customer experience and boosts operational efficiency. By incorporating AI into RCS systems, businesses can streamline their customer service operations and deliver more tailored, responsive communication. This integration not only improves the efficiency of handling customer inquiries but also contributes to a more engaging and satisfactory interaction for users.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors of The Market
Degree Of Competition
Top Investment Pockets
Market Attractive Index
Ecosystem Mapping
Patent Analysis
Pricing Analysis
Trade Analysis
Consumer And Buying Criteria
Regulatory Analysis
Technology Analysis
Case study Analysis

Global Rich Communication Services Market by Application

Market Overview
Advertising Campaign
Content Delivery
Integrated Solutions
Others

Global Rich Communication Services Market by Enterprise Size

Market Overview
SMEs
Large enterprises

Global Rich Communication Services Market by Vertical

Market Overview
Retail & Ecommerce
Media & Entertainment
BFSI
Healthcare
Tourism & Logistics
Telecom and IT
Others

Global Rich Communication Services Market by End User

Market Overview
Consumers
Enterprises

Global Rich Communication Services Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

AT&T (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vodafone (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telekom (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verizon (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telefonica (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orange Business (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Mobile (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KDDI (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Slovak Telekom (Slovakia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telit (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SK Telecom (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telstra (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG U+ (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celcom (Malaysia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freedom Mobile (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rogers (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
T-Mobile (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
O2 (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telia Company (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magyar Telekom (Hungary)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Claro (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swisscom (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reliance Jio (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments