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市場調查報告書
商品編碼
1458531
進階通訊服務市場 - 全球市場規模、佔有率、趨勢分析、機會、預測報告,2019-2030Rich Communication Services Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019-2030, Segmented By Applications ; By End User ; By Enterprise Size ; By Enterprise Vertical ; By Region |
全球進階通訊服務(RCS)市場規模將成長一倍以上,年複合成長率為13.47%,到2030年達到117.5億美元
由於網路現代化和擴張、智慧型手機普及的提高以及對增強通訊和富媒體內容的需求不斷成長,全球進階通訊服務(RCS) 市場正在蓬勃發展。
策略諮詢和市場研究公司 BlueWeave Consulting 的一項新研究估計,2023 年全球進階通訊服務(RCS) 市場規模將達到 41.3 億美元。 BlueWeave預測,在2024-2030年的預測期內,全球進階通訊服務(RCS)市場規模將以13.47%的年複合成長率成長,到2030年將達到117.5億美元。全球進階通訊服務(RCS)市場是由全球行動電話(尤其是智慧型手機)使用量快速增加的背景下對優質通訊服務的需求不斷成長所推動的。隨著簡訊通訊的不斷普及,提供收據查看和群組聊天等功能的進階通訊服務的吸引力也不斷成長。特別是,具有先進功能的智慧型手機的普及進一步推動了 RCS通訊服務的使用。 RCS 預計將取代傳統的簡訊和彩信,而行動電話用戶的擴大預計將推動市場成長。各種因素也在推動市場發展,包括線上行銷和廣告公司的激增,以及 LTE 語音 (VoLTE) 和行動服務的日益普及。中小型企業擴大普及基於雲端基礎的行動內容管理解決方案,也促進了分析期間的市場擴張。
機會 - 與人工智慧和聊天機器人整合
人工智慧技術(特別是聊天機器人和虛擬助理)在 RCS 平台上的融合勢頭正在增強,徹底改變了客戶互動。人工智慧主導的聊天機器人透過自動化客戶支援、提供個人化建議並確保及時提供協助,使企業能夠提高業務效率並豐富客戶體驗。同時,RCS通訊中以圖像、影片和互動元素為特色的富媒體內容的整合將通訊的參與度和沈浸感提升到了新的水平。這種動態組合透過人工智慧主導的自動化簡化了客戶交互,同時以具有視覺吸引力的內容吸引受眾,最終推動成長並與客戶建立更牢固的聯繫,為公司帶來了前所未有的機會。
地緣政治緊張局勢加劇對全球進階通訊服務(RCS)市場的影響
地緣政治緊張局勢的加劇給全球進階通訊服務(RCS)市場帶來了重大挑戰,特別是在網路安全威脅方面。除了烏克蘭的網路攻擊之外,其他地緣政治熱點也容易受到類似的攻擊,這可能會擾亂全球範圍內的 RCS業務。這些攻擊不僅針對政府服務和金融機構,還對依賴 RCS 進行通訊和業務的企業產生更廣泛的影響。此外,地緣政治緊張局勢導致的不確定性和不穩定性可能會導致監管變化或限制,從而影響受影響地區 RCS 服務的採用和擴展。在緊張局勢加劇的情況下,RCS 市場相關人員必須主動應對網路安全風險,以應對地緣政治複雜性,並確保通訊服務的彈性和連續性。
全球進階通訊服務(RCS) 市場
按部門分類的資訊
全球進階通訊服務(RCS) 市場:依產業分類
依產業分類,全球進階通訊服務(RCS) 市場分為 BFSI、電信與 IT、媒體與娛樂、旅遊與物流、零售與電子商務、醫療保健領域。零售和電子商務領域在全球進階通訊服務(RCS)市場中佔有最高佔有率。零售和電子商務產業高度依賴消費者購買模式,許多零售和電子商務平台正在利用 RCS通訊技術來有效吸引用戶。進階通訊服務在透過豐富的通訊實現直接訂購方面發揮著至關重要的作用,並輔以從過去的購買資料中得出的個人化產品推薦。 RCS 也促進了運輸更新、回饋收集和交付查詢等功能,並有望在預測期內塑造零售和電子商務領域的新趨勢和機會。
全球進階通訊服務(RCS) 市場:按地區
本研究報告詳細研究了北美、歐洲、亞太地區、拉丁美洲和中東非洲五個地區的多個主要國家的全球進階通訊服務(RCS) 市場。北美地區在全球進階通訊服務(RCS)市場中佔據最高佔有率,預計在預測期內將保持其主導地位。由於5G網路的普及以及人工智慧和智慧連接設備的快速採用,該地區進階通訊服務市場正在蓬勃發展。此外,不同最終用戶對數位轉型的需求不斷成長,加上雲端運算和人工智慧等技術的整合,正在對該地區產生重大影響,並加強 IT 和通訊預算。進階通訊服務鼓勵行動網路營運商 (MNO) 將最尖端科技用於本地通訊管道,推動雲端基礎的架構在醫療保健、零售、BFSI、IT/通訊和旅遊等領域的採用和擴展。拓展。
競爭格局
全球進階通訊服務(RCS) 市場呈現碎片化狀態,眾多參與者紛紛進入該市場。主導全球進階通訊服務(RCS) 市場的主要參與者包括 Telefonica Global Solutions、Verizon、AT&T、T-Mobile、Google LLC、KDDI Corporation、Infobip ltd.、Freedom Mobile Inc.、Vodafone Limited、Orange、Rogers Communications、Telit Cinterion、SK Telecom、中國行動、Magyar Telekom Plc.、Reliance Jio、德國電信、Celcom、三星、華為、Airtel 等。每個參與者採取的主要行銷策略是設施擴張、產品多樣化、聯盟、合作、夥伴關係和收購,以擴大客戶範圍並在市場上獲得競爭優勢。
該報告的詳細分析提供了有關全球進階通訊服務(RCS)市場的成長潛力、未來趨勢和統計數據的資訊。它還涵蓋了推動市場總規模預測的因素。該報告承諾提供全球進階通訊服務(RCS)市場的最新技術趨勢以及業界考察,以幫助決策者做出明智的策略決策。此外,我們也分析了市場的成長動力、挑戰和競爭力。
Global Rich Communication Services (RCS) Market Size More Than Doubles at Robust CAGR 13.47% to Touch USD 11.75 Billion by 2030
Global Rich Communication Services (RCS) Market is flourishing due to an increasing network modernization and expansion, rising adoption of smartphones, a growing demand for enhanced communications and rich media contents.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Global Rich Communication Services (RCS) Market size at USD 4.13 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Global Rich Communication Services (RCS) Market size to expand at a CAGR of 13.47% reaching a value of USD 11.75 billion by 2030. The Global Rich Communication Services (RCS) Market is propelled by the increasing demand for premium communication services, driven by the global surge in mobile phone usage, especially smartphones. As SMS communication gains popularity, the appeal of rich communication services, offering features like reading receipts and group chats, continues to rise. Notably, the widespread adoption of smartphones with advanced functionalities further boosts the uptake of RCS messaging services. With RCS expected to replace traditional SMS and MMS, the expanding base of mobile phone subscribers is expected to fuel market growth. Also, various factors drive the market including the proliferation of online marketing and advertising companies and the increasing popularity of voice-over long-term evolution technology (VO-LTE) and mobility services. Another driving force is the rising uptake of cloud-based solutions for mobile content management among small and medium-sized enterprises also contributes to the market's expansion during the period in analysis.
Opportunity - Integration with AI and chatbots
The convergence of AI technologies, notably chatbots and virtual assistants, with RCS platforms is gaining momentum, revolutionizing customer interactions. AI-driven chatbots empower businesses to automate customer support, deliver personalized recommendations, and ensure immediate assistance, thereby enhancing operational efficiency and enriching the customer experience. Simultaneously, the integration of rich media content within RCS messaging, featuring images, videos, and interactive elements, elevates communication to a new level of engagement and immersion. This dynamic combination presents businesses with unprecedented opportunities to captivate audiences with visually compelling content while streamlining customer interactions through AI-driven automation, ultimately driving growth and fostering stronger connections with customers.
Impact of Escalating Geopolitical Tensions on Global Rich Communication Services (RCS) Market
Escalating geopolitical tensions pose significant challenges to the Global Rich Communication Services (RCS) Market, particularly concerning cybersecurity threats. Alongside the example of cyberattacks in Ukraine, other geopolitical hotspots are also vulnerable to similar assaults, potentially disrupting RCS operations on a global scale. These attacks not only target government services and financial institutions but also have broader implications for businesses relying on RCS for communication and operations. Moreover, the uncertainty and instability resulting from geopolitical tensions may lead to regulatory changes and restrictions, impacting the adoption and expansion of RCS services in affected regions. As tensions escalate, stakeholders in the RCS market must proactively address cybersecurity risks and navigate geopolitical complexities to ensure the resilience and continuity of communication services.
Global Rich Communication Services (RCS) Market
Segmental Information
Global Rich Communication Services (RCS) Market - By Enterprise Vertical
By enterprise vertical, the Global Rich Communication Services (RCS) Market is divided into BFSI, Telecom & IT, Media & Entertainment, Tourism & Logistics, Retail & eCommerce, and Healthcare segments. The retail & ecommerce segment holds the highest share in the Global Rich Communication Services (RCS) Market by enterprise vertical. The retail & ecommerce vertical heavily relies on consumer buying patterns, with numerous retail and e-commerce platforms utilizing RCS messaging technology to engage users effectively. Rich communication services play a pivotal role in enabling direct order placement through enriched messaging, complemented by personalized product recommendations derived from past purchase data. Also, RCS facilitates functions such as shipping updates, feedback collection, and delivery inquiries, poised to shape new trends and opportunities in the retail and e-commerce landscape during the forecast period.
Global Rich Communication Services (RCS) Market - By Region
The in-depth research report on the Global Rich Communication Services (RCS) Market covers the market in a number of major countries across five regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America region holds the highest share in the Global Rich Communication Services (RCS) Market and is expected to maintain its dominance during the forecast period. The region's rich communication services market thrives due to widespread 5G network penetration and the escalating adoption of artificial intelligence and intelligent connected devices. Moreover, the growing demand for digital transformation across diverse end-users, coupled with the convergence of technologies such as cloud computing and AI, significantly impacts the region, bolstering IT and telecommunication budgets. Rich communication services empower mobile network operators (MNOs) to leverage cutting-edge technology for native messaging channels, while the expanding adoption of cloud-based architecture across sectors like healthcare, retail, BFSI, IT, telecommunication, and travel fuels market expansion.
Competitive Landscape
The Global Rich Communication Services (RCS) Market is fragmented, with numerous players serving the market. The key players dominating the Global Rich Communication Services (RCS) Market include Telefonica Global Solutions, Verizon, AT&T, T-Mobile, Google LLC, KDDI Corporation, Infobip ltd., Freedom Mobile Inc., Vodafone Limited, Orange, Rogers Communications, Telit Cinterion, SK Telecom, China Mobile, Magyar Telekom Plc., Reliance Jio, Deutsche Telekom, Celcom, Samsung, Huawei, and Airtel. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and the Global Rich Communication Services (RCS) Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Global Rich Communication Services (RCS) Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.