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市場調查報告書
商品編碼
1363979
2023-2030 年全球應用到個人 (A2P) SMS 和 API 市場Global Application-to-Person (A2P) SMS and API Market 2023-2030 |
預計全球應用對人 (A2P) SMS 和 API 市場在預測期內將以 9.8% 的年複合成長率顯著成長。推動市場成長的主要因素包括詐欺數量的增加,這正成為行動營運商面臨的一個快速成長的挑戰。主要參與者專注於尋找解決方案並與企業建立合作關係,其中安全性和交付品質是首要任務。例如,2023 年 6 月,VOX Solutions 與馬拉威電信網路 (TNM) PLC 的網路建立了獨家合作夥伴關係。這項合作關係能夠確保向 TNM 的客戶和國際企業安全可靠地傳送 A2P 訊息,並使 TNM 能夠控制所有國際 A2P SMS 流量進入其網路的傳送,包括拋棄式密碼和客戶資訊等關鍵通訊。通知。此外,透過採用這種方法,TNM 借助 VOX-360 平台先進的 A2P 語音和 SMS 流量貨幣化功能,實現了針對詐欺活動的網路保護水準。
全球應用程式對人 (A2P) SMS 和 API 市場根據組件、應用程式、部署模式和最終用戶進行細分。根據組件,市場可細分為平台和 A2P 服務。根據應用,市場細分為認證服務、促銷和行銷服務、推播內容服務、互動訊息服務、客戶關係管理服務等。根據部署模式,市場分為本地和雲端。此外,根據最終用戶,市場被細分為銀行金融服務和保險、零售和電子商務、電子化政府、醫療保健和其他(旅遊和酒店)。在垂直行業中,預計 BFSI 細分市場由於簡化的流程、成本效率、資料安全性和可靠性,佔據了相當大的市場佔有率。
在該應用程式中,由於擴大採用聊天機器人和虛擬助理來自動化客戶互動並提供即時支持,互動式訊息服務子細分市場預計將佔據相當大的市場佔有率。此外,對互動式客戶體驗、技術進步和基礎設施、夥伴關係和協作的需求不斷成長也推動了市場的成長。例如,2021 年 10 月,Geisinger 擴大了與 Gyant 的 Front Door 聊天機器人的數位互動,以擴大其患者基礎、提高當前的患者參與度並增加 Geisinger 擁有的醫療保健服務的使用。 Gyant 也實施了 GYANT COVID SERA,讓患者透過任何桌上型電腦、智慧型手機、平板電腦或網路瀏覽裝置進行自我篩選。
全球應用到個人 (A2P) SMS 和 API 市場根據地理位置進一步細分,包括北美(美國和加拿大)、歐洲(義大利、西班牙、德國、法國等)、亞太地區(印度) 、中國、日本、韓國等)以及世界其他地區(中東和非洲以及拉丁美洲)。其中,由於電子商務和數位支付的繁榮以及對安全身份驗證的需求不斷成長,預計亞太地區市場在預測期內將大幅成長。
在所有地區中,北美預計將在全球應用到個人 (A2P) SMS 和 API 市場中佔據顯著佔有率。推動市場的主要因素之一是客戶參與和支持。北美公司利用這些管道發送預約提醒、服務通知、帳戶警報和客戶支援訊息,從而提高客戶滿意度和忠誠度。主要市場參與者都專注於產品的推出,以鼓勵客戶參與和支持。例如,2022 年 1 月,微軟公司推出了新的安全性更新通知,使用戶能夠使用任何電子郵件地址註冊並在收件匣中接收警報。
此外,北美還有專門的資料隱私和安全法規,例如加拿大的一般資料保護法規(GDPR)和美國的各種州級法規。 GDPR 是一項協調國家資料隱私法的法規。
Title: Global Application-to-Person (A2P) SMS and API Market Size, Share & Trends Analysis Report by type by Component (Platform and A2P Service), by Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services and Others), by deployment mode (On-Premises and Cloud), by end-user (BFSI, Retail and E-commerce, E-governance, Healthcare and Others)Forecast Period (2023-2030).
The global application-to-person (A2P) SMS and API market is anticipated to grow at a significant CAGR of 9.8% during the forecast period. The primary factor boosting the market growth includes the increasing number of fraud, which is becoming a rapidly growing challenge for mobile operators. The key players are focusing on finding solutions and entering into partnership to enterprises, for which security and quality of delivery is a priority. For instance, in June 2023, VOX Solutions, entered into exclusive partnership with Telekom Networks Malawi (TNM) PLC's network. This partnership enabled to ensure the secure and reliable delivery of A2P messages to TNM's clients and international businesses, and empowered TNM to gain control over the delivery of all international A2P SMS traffic into its network, including critical communications such as one-time passwords and customer notifications. Furthermore, by adopting this approach, TNM achieved the level of network protection against fraudulent activities, with the advanced A2P Voice & SMS traffic monetization capabilities of the VOX-360 platform.
The global application-to-person (A2P) SMS and API market is segmented based on the component, application, deployment mode, and end-user. Based on the component, the market is sub-segmented into platform and A2P service. Based on application, the market is sub-segmented into authentication services, promotional and marketing services, pushed content services, interactive messages services, customer relationship management services and others. Based on deployment mode, the market is sub-segmented into on-premises and cloud. Further, based on end-user, the market is sub-segmented into banking financial services and insurance, retail and e-commerce, e-governance, healthcare and others (travel and hospitality. Among the industry vertical, BFSI sub-segment is anticipated to hold a considerable share of the market, owing to the streamlined processes, cost efficiency, data security and reliability.
Among the application, interactive messages services sub-segment is anticipated to hold a considerable share of the market, owing to the growing adoption of chatbots and virtual assistants to automate customer interactions and provide instant support. Additionally, increasing demand for interactive customer experiences, technological advancements and infrastructure, partnership and collaboration is also propelling the market growth. For instance, in October 2021, Geisinger expanded its digital engagement with Gyant's Front Door chatbot to boost its patient base, improve current patient engagement and increase the use of Geisinger-owned healthcare services. Gyant also implemented GYANT COVID SERA which allowed patients to self-screen from any desktop, smartphone, tablet, or web browsing device.
The global application-to-person (A2P) SMS and API market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). Among these, the Asia-Pacific regional market is expected to grow considerably over the forecast period, owing to the E-commerce and digital payments boom, and growing demand for secure authentication.
Among all regions, North America is expected to hold a prominent share of the global Application-to-Person (A2P) SMS and API market. One of the major factor is driving the market is customer engagement and support. North American companies leverage these channels to send appointment reminders, service notifications, account alerts, and customer support messages, enhancing customer satisfaction and loyalty. The key market players are focusing on the launch of the product to encourage the customer engagement and support. For instance, in January 2022, Microsoft Corp. introduced a new security update notifications, which enables users to sign up with any email address and receive alerts in their inbox.
In addition, North America has specific regulations governing data privacy and security, such as the general data protection regulation (GDPR) in Canada and various state-level regulations in the US. The GDPR is a regulation that harmonizes national data privacy laws.
The major companies serving the global application-to-person (A2P) SMS and API market include ALLO Communications, LLC, Belgacom International Carrier Services SA, CEQUENS, China Mobile Ltd., ClearSky Technologies, Inc., Genesys Cloud Services, Inc., Global Message Services AG and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2019, tyntec Ltd., entered into an strategic partnership with Ooredoo Global Services. Through the agreement, tyntec offered A2P SMS services for a number of Ooredoo Group's operating companies.