印度的牙刷市場:各產品類型，各刷毛類型，各類別，各包裝尺寸，使用法，各終端用戶，各種價格，各流通管道，各地區，機會，預測，2019年度～2033年度

預計在預測期（2026財年至2033財年）內，印度牙刷市場規模將以4.04%的複合年增長率增長，從2025財年的4.4284億美元增長至2033財年的6.0792億美元。這一增長主要得益於口腔衛生意識的提高、產品創新以及城市化進程的推進。此外，可支配收入的增加，尤其是在印度不斷壯大的中產階級中，正促使消費者從基礎牙刷升級到高端產品，包括配備壓力感測器等先進功能的電動牙刷。

產品創新將成為市場成長的關鍵驅動力，各大品牌將發展出吸引消費者的特色設計。例如，2023年7月，Chipper Consumer Private Limited（Perfora）推出了印度首款鋁柄電動牙刷，減少了70%的塑膠劑量。這款電動牙刷經久耐用、可回收且時尚，憑藉其創新功能，在促進永續發展的同時，也帶來了卓越的口腔護理體驗。持續的創新和新產品行銷刺激了品牌差異化和市場競爭。領先品牌正在積極進行促銷活動以提高產品知名度，政府和非營利組織也紛紛發起口腔衛生公共衛生宣傳活動，所有這些都在刺激市場成長。此外，電子商務透過增加消費者獲取各種產品的管道，也促進了銷售和消費機會。隨著印度從基礎口腔護理方式向更先進的刷牙方式過渡，這些因素共同造就了強勁的市場成長動能。

本報告分析了印度牙刷市場，並提供了市場概覽，以及按產品類型、刷毛類型、類別、包裝規格、用途、最終用戶、價格範圍、分銷渠道和區域趨勢進行的市場細分，同時還提供了公司簡介。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 GST合理化的影響

第5章 摘要整理

第6章 顧客的迴響

第7章 印度的牙刷市場預測，2019年度～2033年度

• 市場規模分析與預測
• 市場佔有率分析與預測
  • 各產品類型
    • 手動
    • 電動
  • 各刷毛類型
    • 軟
    • 中間度
    • 硬
  • 各類別
    • 有機
    • 傳統
  • 各包裝尺寸
    • 單一包裝
    • 組合包
  • 按使用法
    • 拋棄式
    • 再利用型
  • 各終端用戶
    • 大人
    • 兒童
  • 各種價格
    • 質量
    • 高級
  • 各流通管道
    • 超級市場/大賣場
    • 百貨商店
    • 便利商店
    • 線上
    • 其他
  • 各地區
    • 北
    • 東
    • 西部·中央部
    • 南
  • 各企業市場佔有率分析(前五名公司以及其他- 以金額為準，2025年度)
• 市場地圖分析，2025年度

第8章 需求供給分析

第9章 進出口的分析

第10章 價值鏈分析

第11章 波特的五力分析

第12章 大環境分析

第13章 價格分析

第14章 市場動態

• 市場促進因素
• 市場課題

第15章 市場趨勢與發展

第16章 政策和法規情形

第17章 案例研究

第18章 競爭情形

• 前五名市場領導公司的競爭矩陣
• 前五名參與企業的SWOT分析
• 前10名主要企業的形勢
  • Colgate-Palmolive (India) Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Hindustan Unilever Limited
  • JHS Svendgaard Laboratories Limited
  • Patanjali Ayurved Limited
  • Merlin Dentifrices Private Limited
  • Royal Brushes Pvt Ltd.
  • Dentos India Pvt. Ltd.
  • Haleon plc
  • Kamicka Organic Products Private Limited

第19章 策略性建議

第20章 關於調查公司·免責聲明

India toothbrush market is projected to witness a CAGR of 4.04% during the forecast period FY2026-FY2033, growing from USD 442.84 million in FY2025 to USD 607.92 million in FY2033F, owing to rising oral hygiene awareness, product innovation, urbanization. Moreover, rise in disposable incomes, particularly among India's expanding middle class where consumers are upgrading from basic toothbrushes to premium options, including electric variants with advanced features like pressure sensors.

Product innovation is a crucial lever for growth as brands develop specialized design products that appeal to consumers. For instance, in July 2023, Chipper Consumer Private Limited (Perfora) launched India's first aluminium-handle electric toothbrush, reducing plastic use by 70%. Durable, recyclable, and stylish, it promotes sustainability and superior oral care with innovative features. Continued innovation and marketing of new products stimulate brand differentiation and competition in the market. Major brands run aggressive promotional campaigns to generate product awareness, and governments and non-profits have started their own public health campaigns related to oral health, all of which have stimulated market growth. Moreover, e-commerce benefits sales and consumer opportunities by increasing access to various products. These factors collectively contribute to a strong market growth pattern as India moves from basic oral care practices to more advanced brushing options.

Rising Oral Health Awareness Boosts Market Demand

The growing awareness of oral hygiene in India is one of the key factors driving the toothbrush market, changing how consumers use, purchase and think about toothbrushes. The knowledge of dental hygiene has also increased and evolved drastically through mass media, media campaigns, education programs in schools, and governmental pushes to transition from traditional care to more modern toothbrushes. For instance, in November 2024, Colgate-Palmolive India launched an Oral Health Movement, using AI dental screening via WhatsApp and nationwide campaigns to enhance oral health awareness, making dental knowledge accessible and encouraging proactive dental care.

Extensive advertising by toothbrush market leaders such as Colgate, Pepsodent, and Oral-B, often featuring celebrity endorsements promoting the habit of brushing twice a day, has persuaded a large portion of the population to choose their brands. Social media platforms such as YouTube, Instagram, and other platforms have increased consumer awareness. Moreover, awareness of proper toothbrushes and oral care products is being shaped not only by professionals such as dentists but also by influencers who share content using their skills and talents, all contributing to a better understanding of effective brushing habits and proper procedures. In addition, awareness has increased the demand for specialized items such as toothbrushes with soft bristles for sensitive gums, grips for one's hand for comfort, and toothbrushes aimed at children containing famous cartoon characters aimed at getting kids to take brushing more seriously. Furthermore, the switch from tooth powders to toothpaste in urban and rural settings has also contributed to the switch to toothbrushes, combined with more distribution models that have created accessibility in small towns for affordable, inexpensive options.

Product Innovation and Premiumization Fuel India Toothbrush Market Growth

Continuous product development and a movement toward premium products are transforming the Indian toothbrush market, with consumers increasingly focused on higher-quality oral care solutions. For instance, in January 2024, Chipper Consumer Private Limited (Perfora) launched the first oscillating toothbrush, featuring a 360° rotating head, 8800 rpm speed, rechargeable battery (21 days), IPX7 waterproofing, and enhancing oral hygiene with advanced technology. Manufacturers are also introducing eco-friendly options such as bamboo toothbrushes, along with specialized designs for groups with specific needs, such as those with sensitive gums. New products are being developed to cater to a wide range of consumer preferences beyond just digital innovations. The trend of premiumization is evident in the rising adoption of electric toothbrushes and the marketing focus on advanced features such as pressure sensors and edentulous modes, both of which provide a superior experience compared to traditional manual brushes. Ultimately, changing consumer expectations and associated purchase decisions are increasingly aligned with product innovation and higher-value products in oral care, and where functionality, sustainability, and technology can be significant purchase triggers.

Manual Toothbrushes Dominate India Toothbrush Market

Manual toothbrushes dominate the oral care market in India, and they remain entrenched for a variety of practical, economic, and culturally oriented reasons. The main benefit of manual brushes is their low pricing; basic models are a fraction of the cost of electric options, meaning that they are accessible for consumption among a broader range of consumer income, particularly in the rural markets where most Indians live, which tend to be price sensitive. Traditional retail networks have helped stabilize the position of manual brushes - Kirana and local pharmacy stores carry products from recognizable brands such as Colgate and Pepsodent, allowing accessibility even in isolated areas. Culture and habitual behaviour are also strong reasons, particularly considering the number of generations of Indian's that have grown up brushing with manual brushes and have developed historically entrenched behaviours, indicating that these usage habits are extremely stable and resistant to change. Most consumers prioritize fundamental cleaning over advanced features, and the simple design and functionality of manual brushes adequately meet their daily oral hygiene needs.

North India Acquires the Majority Share of the India Toothbrush Market

North India dominates the toothbrush market in India due to demographic, economic, and infrastructure factors. North India is densely populated, especially in Uttar Pradesh, Delhi-NCR, and Haryana, yielding a large sales volume of toothbrushes. With urbanization in places such as Delhi and Gurugram and growing disposable income, people are also acquiring disposable toothbrushes, both from the mass and premium segments. Moreover, North India provides a strong market infrastructure and last-mile access, with brands such as Colgate and Pepsodent leveraging the popularity of kirana shops, pharmacies, and modern trade outlets to promote and sell toothbrushes. Furthermore, North India is also more exposed to advertisements and education initiatives, having better oral hygiene education, communication, and habits. Finally, numerous households with a sizeable affluent middle-class customer base are driving toothbrush brands to intensify their efforts in promoting specialized and electric toothbrushes.

Impact of the U.S. Tariff on the India Toothpaste Market

Higher tariffs are likely to lead to a decrease in export volumes as US importers may seek alternative suppliers or negotiate lower prices, directly impacting Indian toothbrush manufacturers' revenues.

Indian exporters may have to absorb a portion of the tariff cost to retain US buyers, squeezing profit margins and making it challenging for smaller manufacturers to sustain operations.

With reduced export opportunities, manufacturers may focus more on India's growing domestic demand.

Some Indian manufacturers might explore hybrid sourcing or increase US-origin content in their products to benefit from partial tariff relief, though this could increase complexity and costs in the supply chain.

Key Players Landscape and Outlook

The Indian toothbrush market has witnessed increased market competition between established FMCG players and new-age prominent brands trying to capture consumer attention. Traditional players are defending their market dominance by leveraging extensive distribution leadership and mass-market approaches, while expanding their operations into higher premium segments that emphasize innovation. The market has experienced a rise in engaging product offerings, from electric and smart toothbrushes to Ayurvedic and environmentally friendly products, trying to be distinctive. Augmenting competition has pushed brands to heavily invest in marketing campaigns, celebrity endorsements, and partnerships with dentists to increase consumer awareness. For instance, Colgate India's "Flower Power" campaign, launched in April 2025, cleverly introduced a supposed new flower, Indianis Dentris, which was later revealed to be a frayed toothbrush. This eye-opening initiative highlighted the widespread issue of Indians overusing their toothbrushes and encouraged people to replace them regularly for better oral hygiene. Leading and emerging direct-to-consumer startups are entering the category by positioning themselves within the most attractive niches.

Competitive pressure is driving all players to prioritize innovation in primarily niche segments, while also operating ethically to enhance affordability and expand access to consumers in both urban and rural areas, ultimately aiming to capture a greater share of India's oral care market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Impact of GST Rationalization

5. Executive Summary

6. Voice of Customers

• 6.1. Respondent Demographics
• 6.2. Brand Awareness
• 6.3. Factors Considered in Purchase Decisions
• 6.4. Challenges Faced Post Purchase
• 6.5. Preferred Distribution Channel

7. India Toothbrush Market Outlook, FY2019-FY2033F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Manual
    • 7.2.1.2. Electric
  • 7.2.2. By Bristle Type
    • 7.2.2.1. Soft
    • 7.2.2.2. Medium
    • 7.2.2.3. Hard
  • 7.2.3. By Category
    • 7.2.3.1. Organic
    • 7.2.3.2. Conventional
  • 7.2.4. By Pack Size
    • 7.2.4.1. Single Pack
    • 7.2.4.2. Multi Pack
  • 7.2.5. By Usability
    • 7.2.5.1. Disposable
    • 7.2.5.2. Reusable
  • 7.2.6. By End User
    • 7.2.6.1. Adults
    • 7.2.6.2. Kids
  • 7.2.7. By Price Range
    • 7.2.7.1. Mass
    • 7.2.7.2. Premium
  • 7.2.8. By Distribution Channel
    • 7.2.8.1. Supermarkets/Hypermarkets
    • 7.2.8.2. Departmental Stores
    • 7.2.8.3. Convenience Stores
    • 7.2.8.4. Online
    • 7.2.8.5. Others
  • 7.2.9. By Region
    • 7.2.9.1. North
    • 7.2.9.2. East
    • 7.2.9.3. West and Central
    • 7.2.9.4. South
  • 7.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 7.3. Market Map Analysis, FY2025
  • 7.3.1. By Product Type
  • 7.3.2. By Bristle Type
  • 7.3.3. By Category
  • 7.3.4. By Pack Size
  • 7.3.5. By Usability
  • 7.3.6. By End User
  • 7.3.7. By Price Range
  • 7.3.8. By Distribution Channel
  • 7.3.9. By Region

8. Demand Supply Analysis

9. Import and Export Analysis

10. Value Chain Analysis

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Pricing Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Policy and Regulatory Landscape

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Colgate-Palmolive (India) Limited
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Key Products Offered
    • 18.3.1.4. Key Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 18.3.2. Procter & Gamble Hygiene and Health Care Limited
  • 18.3.3. Hindustan Unilever Limited
  • 18.3.4. JHS Svendgaard Laboratories Limited
  • 18.3.5. Patanjali Ayurved Limited
  • 18.3.6. Merlin Dentifrices Private Limited
  • 18.3.7. Royal Brushes Pvt Ltd.
  • 18.3.8. Dentos India Pvt. Ltd.
  • 18.3.9. Haleon plc
  • 18.3.10. Kamicka Organic Products Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Toothbrush Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Toothbrush Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Toothbrush Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Toothbrush Market Share (%), By Bristle Type, FY2019-FY2033F
• Figure 5. India Toothbrush Market Share (%), By Category, FY2019-FY2033F
• Figure 6. India Toothbrush Market Share (%), By Pack Size, FY2019-FY2033F
• Figure 7. India Toothbrush Market Share (%), By Usability, FY2019-FY2033F
• Figure 8. India Toothbrush Market Share (%), By End User, FY2019-FY2033F
• Figure 9. India Toothbrush Market Share (%), By Price Range, FY2019-FY2033F
• Figure 10. India Toothbrush Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 11. India Toothbrush Market Share (%), By Region, FY2019-FY2033F
• Figure 12. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Bristle Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Category Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 15. By Pack Size Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 16. By Usability Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 17. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 18. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 19. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 20. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025