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漱口水市場 - 全球和區域分析：按產品類型、適應症、分銷管道和區域 - 分析和預測（2025-2035年）
市場調查報告書
商品編碼
1814816

漱口水市場 - 全球和區域分析：按產品類型、適應症、分銷管道和區域 - 分析和預測（2025-2035年）

Oral Rinses Market - A Global and Regional Analysis: Focus on Indication, Product Type, Distribution Channel, Country, and Region - Analysis and Forecast, 2025-2035
出版日期: | 出版商: BIS Research | 英文 110 Pages | 商品交期: 1-5個工作天內

價格

全球漱口水市場 - 分析與預測（2025-2035）

漱口水是用於改善口腔衛生的液體溶液，具有多種益處，包括防止口臭、預防蛀牙和治療牙齦疾病。

漱口水的作用是清潔口腔，通常在刷牙後使用，以減少細菌、牙菌斑和其他有害物質。

抗菌漱口水可以殺死細菌並對抗牙齦疾病，而含氟漱口水可以強化琺瑯質並預防蛀牙。

對於喜歡更天然、更溫和產品的消費者，也提供不含酒精的漱口水。雖然漱口水有效，但它們應該作為日常刷牙和使用牙線的補充，而不是替代，以保持整體口腔健康。

漱口水市場的主要驅動力之一是人們口腔衛生意識的不斷增強以及牙齒疾病的日益普及。隨著消費者越來越意識到保持口腔衛生的重要性，對有助於預防牙齦炎、牙周炎和口乾等口腔疾病的產品的需求也日益成長。

這種日益增強的認知改變消費行為，越來越多的人將漱口水納入日常口腔清潔用品。此外，無酒精和天然漱口水等產品線的擴展，迎合了更廣泛的消費者群體，進一步支持了市場的成長。

儘管漱口水市場不斷成長，但仍存在一些挑戰，其中主要挑戰之一是某些成分可能帶來的副作用和安全問題，特別是某些漱口水中含有的酒精和人工化學物質。

雖然含酒精的漱口水能夠有效殺菌，但它們會刺激口腔粘膜，導致口乾，甚至破壞口腔細菌的自然平衡。此外，由於擔心長期使用高酒精含量和刺激性化學物質的產品會帶來不良影響，消費者尋求更溫和、更天然的替代方案。消費者偏好的轉變也影響產品開發，因為製造商必須在功效和安全性之間取得平衡，為了滿足需求，他們通常會投資於更昂貴、不含酒精且更天然的配方。

全球漱口水市場競爭激烈，主要參與者包括Colgate-Palmolive Company、Johnson & Johnson、GlaxoSmithKline plc、Procter & Gamble Company、Unilever plc, Haleon plc、Church & Dwight Co., Inc.、Lion Corporation、Amway Corporation、Sunstar Suisse S.A.、Perrigo Company PLC、Dabur India Limited、Himalaya Drug Company、Kao Corporation、SmartMouth Oral Health Laboratories, Inc.，他們透過不斷創新推動市場成長。

這些公司擴大產品系列，以滿足消費者多樣化的需求，從清新口氣到解決牙齦疾病、蛀牙和口乾等問題。隨著消費者健康意識的增強，這些公司也紛紛推出不含酒精、天然溫和的配方，反映出消費者對環保和永續口腔護理產品日益成長的偏好。

此外，策略性收購，例如 Church & Dwight 收購 TheraBreath，使企業能夠實現業務多元化，並瞄準口腔護理領域的特定細分市場。透過利用研發資源、開拓新興市場並運用最尖端科技，這些市場領導塑造漱口水產業的未來。他們能夠適應不斷變化的消費者偏好並保持強大的品牌忠誠度，這很可能使他們始終處於市場前沿。

漱口水市場區隔

細分 1：依產品類型

  • 治療清潔液
  • 化妝品清潔液
  • 其他

細分 2 ：依適應症

  • 一般口腔衛生
  • 牙齦炎和牙周病
  • 口臭
  • 口乾
  • 其他

細分3：依通路

  • 消費品商店
  • 零售藥房/牙科藥房
  • 網路銷售

細分4：依地區

  • 北美洲
  • 歐洲
  • 亞太地區
  • 其他地區

全球漱口水市場最顯著的新興趨勢之一是對天然和無酒精配方的需求日益成長。隨著消費者健康意識的增強，他們尋求符合偏好的口腔衛生產品。

這種轉變源自於人們對含酒精漱口水潛在副作用的擔憂，例如對口腔黏膜的刺激和灼熱感。因此，製造商開發含有天然成分（例如精油、草本萃取物和氟化物替代品）的漱口水，以滿足日益成長的消費者偏好。預計未來幾年，天然成分和無酒精漱口水的趨勢將繼續影響產品開發和市場動態。

目錄

執行摘要

第1章 全球漱口水市場：產業展望

  • 介紹
  • 市場趨勢
  • 法律規範
  • 專利分析
  • 案例研究
  • 產品基準
  • 市場動態

第2章 全球漱口水市場（依產品類型），2024-2035

  • 治療清潔液
  • 化妝品清潔液
  • 其他

第3章 全球漱口水市場（依適應症），2024-2035

  • 一般口腔衛生
  • 牙齦炎和牙周病
  • 口臭
  • 口乾
  • 其他

第4章 2024-2035年全球漱口水市場（依通路）

  • 消費品商店
  • 零售藥局和牙科診所
  • 網路分銷

第5章 2024-2035年全球漱口水市場（依地區）

  • 北美洲
  • 歐洲
  • 亞太地區
  • 其他地區

第6章 全球漱口水市場：競爭格局與公司概況

  • 關鍵策略和發展
  • 公司簡介
    • Colgate-Palmolive Company
    • Johnson & Johnson
    • GlaxoSmithKline plc
    • Procter & Gamble Company
    • Unilever plc
    • Haleon plc
    • Church & Dwight Co., Inc.
    • Lion Corporation
    • Amway Corporation
    • Sunstar Suisse SA
    • Perrigo Company PLC
    • Dabur India Limited
    • Himalaya Drug Company
    • Kao Corporation
    • SmartMouth Oral Health Laboratories, Inc.

第7章 調查方法

Product Code: BHM3263SA

Global Oral Rinses Market, Analysis and Forecast: 2025-2035

Oral rinses are liquid solutions used to enhance oral hygiene by providing a variety of benefits, including breath freshening, cavity prevention, and the treatment of gum disease. They are designed to be swished around the mouth, typically after brushing, to help reduce bacteria, plaque, and other harmful substances.

Depending on the formulation, oral rinses can serve different purposes: antiseptic mouthwashes kill bacteria and fight gum disease; fluoride rinses help strengthen enamel and prevent cavities; cosmetic mouthwashes primarily freshen breath; and therapeutic rinses treat specific oral health conditions such as gingivitis or dry mouth.

Some oral rinses are also alcohol-free, catering to consumers who prefer more natural or gentle products. While effective, oral rinses should be used as a complement to regular brushing and flossing, rather than as a replacement, to maintain overall oral healthcare.

One of the key drivers of the oral rinses market is the increasing awareness of oral hygiene and the rising prevalence of dental diseases. As consumers become more conscious of the importance of maintaining oral health, there is a growing demand for products that aid in preventing oral conditions such as gingivitis, periodontitis, and dry mouth.

This heightened awareness is leading to a shift in consumer behaviour, with more individuals incorporating oral rinses into their daily oral care routines. Additionally, the expansion of product offerings, including alcohol-free and natural mouthwashes, is catering to a broader consumer base, further propelling market growth.

Despite the growth of the oral rinses market, several challenges persist. One of the primary challenges is the potential side effects and safety concerns associated with certain ingredients, particularly alcohol and artificial chemicals found in some mouthwashes.

Alcohol-based mouthwashes, while effective at killing bacteria, can cause irritation to the oral mucosa, lead to a dry mouth, and even disrupt the natural balance of oral bacteria. Additionally, concerns about the long-term effects of using products with high alcohol content or harsh chemicals are driving consumers to seek out milder, natural alternatives. This shift in consumer preference is influencing product development, as manufacturers must balance efficacy with safety, often investing in more expensive, alcohol-free, and natural formulations to meet demand.

The global oral rinses market is highly competitive, with major players such as Colgate-Palmolive Company, Johnson & Johnson, GlaxoSmithKline plc, Procter & Gamble Company, Unilever plc, Haleon plc, Church & Dwight Co., Inc., Lion Corporation, Amway Corporation, Sunstar Suisse S.A., Perrigo Company PLC, Dabur India Limited, Himalaya Drug Company, Kao Corporation, and SmartMouth Oral Health Laboratories, Inc. driving market growth through continuous innovation.

These companies are expanding their product portfolios to cater to a diverse range of consumer needs, from breath freshening to addressing gum diseases, cavities, and dry mouth. As consumers become more health-conscious, these companies are also responding by introducing alcohol-free, natural, and gentle formulations, reflecting the growing preference for eco-friendly and sustainable oral care products.

Moreover, strategic acquisitions, such as Church & Dwight's purchase of TheraBreath, allow companies to diversify and target specific niches within the oral care segment. By leveraging research and development, expanding into emerging markets, and utilizing cutting-edge technology, these market leaders are shaping the future of the oral rinses industry. Their ability to adapt to evolving consumer preferences and maintain strong brand loyalty ensures that they will continue to lead the market in the years ahead.

Oral Rinses Market Segmentation:

Segmentation 1: by Product Type

  • Therapeutic Rinses
  • Cosmetic Rinses
  • Others

Segmentation 2: by Indication

  • General Oral Health
  • Gingivitis & Periodontal Diseases
  • Halitosis
  • Dry Mouth
  • Other Indications

Segmentation 3: by Distribution Channel

  • Consumer Stores
  • Retail Pharmacies & Dental Dispensaries
  • Online Distribution

Segmentation 4: by Region

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

One of the most significant emerging trends in the global oral rinses market is the increasing demand for natural, alcohol-free formulations. Consumers are becoming more health-conscious and are seeking oral hygiene products that align with their preferences for natural ingredients and gentle formulations.

This shift is driven by concerns over the potential side effects of alcohol-based mouthwashes, such as irritation of the oral mucosa and a burning sensation. As a result, manufacturers are developing mouthwashes that incorporate natural components like essential oils, herbal extracts, and fluoride alternatives to cater to this growing consumer preference. The trend towards natural and alcohol-free oral rinses is expected to continue influencing product development and market dynamics in the coming years.

Table of Contents

Executive Summary

Scope and Definition

Market/Product Definition

Inclusion and Exclusion

Key Questions Answered

Analysis and Forecast Note

1. Global Oral Rinses Market: Industry Outlook

  • 1.1 Introduction
  • 1.2 Market Trends
  • 1.3 Regulatory Framework
  • 1.4 Patent Analysis
  • 1.5 Case Studies
  • 1.6 Product Benchmarking
  • 1.7 Market Dynamics
    • 1.7.1 Impact Analysis
    • 1.7.2 Market Drivers
    • 1.7.3 Market Challenges
    • 1.7.4 Market Opportunities

2. Global Oral Rinses Market (by Product Type), ($Billion), 2024-2035

  • 2.1 Therapeutic Rinses
  • 2.2 Cosmetic Rinses
  • 2.3 Others

3. Global Oral Rinses Market (by Indication), ($Billion), 2024-2035

  • 3.1 General Oral Health
  • 3.2 Gingivitis & Periodontal Diseases
  • 3.3 Halitosis
  • 3.4 Dry Mouth
  • 3.5 Other Indications

4. Global Oral Rinses Market (by Distribution Channel), ($Billion), 2024-2035

  • 4.1 Consumer Stores
  • 4.2 Retail Pharmacies & Dental Dispensaries
  • 4.3 Online Distribution

5. Global Oral Rinses Market (by Region), ($Billion), 2024-2035

  • 5.1 North America
    • 5.1.1 Key Findings
    • 5.1.2 Market Dynamics
    • 5.1.3 Market Sizing and Forecast
      • 5.1.3.1 North America Oral Rinses Market, by Country
        • 5.1.3.1.1 U.S.
        • 5.1.3.1.2 Canada
  • 5.2 Europe
    • 5.2.1 Key Findings
    • 5.2.2 Market Dynamics
    • 5.2.3 Market Sizing and Forecast
      • 5.2.3.1 Europe Oral Rinses Market, by Country
        • 5.2.3.1.1 Germany
        • 5.2.3.1.2 U.K.
        • 5.2.3.1.3 France
        • 5.2.3.1.4 Italy
        • 5.2.3.1.5 Spain
        • 5.2.3.1.6 Rest of the Europe
  • 5.3 Asia Pacific
    • 5.3.1 Key Findings
    • 5.3.2 Market Dynamics
    • 5.3.3 Market Sizing and Forecast
      • 5.3.3.1 Asia Pacific Oral Rinses Market, by Country
        • 5.3.3.1.1 China
        • 5.3.3.1.2 Japan
        • 5.3.3.1.3 India
        • 5.3.3.1.4 Australia
        • 5.3.3.1.5 Rest of Asia Pacific
  • 5.4 Rest of the World
    • 5.4.1 Key Findings
    • 5.4.2 Market Dynamics
    • 5.4.3 Market Sizing and Forecast

6. Global Oral Rinses Market: Competitive Landscape and Company Profiles

  • 6.1 Key Strategies and Development
    • 6.1.1 Mergers and Acquisitions
    • 6.1.2 Synergistic Activities
    • 6.1.3 Business Expansions and Funding
    • 6.1.4 Product Launches and Approvals
    • 6.1.5 Other Activities
  • 6.2 Company Profiles
    • 6.2.1 Colgate-Palmolive Company
      • 6.2.1.1 Overview
      • 6.2.1.2 Top Products / Product Portfolio
      • 6.2.1.3 Top Competitors
      • 6.2.1.4 Target Customers/End-Users
      • 6.2.1.5 Key Personnel
      • 6.2.1.6 Analyst View
    • 6.2.2 Johnson & Johnson
      • 6.2.2.1 Overview
      • 6.2.2.2 Top Products / Product Portfolio
      • 6.2.2.3 Top Competitors
      • 6.2.2.4 Target Customers/End-Users
      • 6.2.2.5 Key Personnel
      • 6.2.2.6 Analyst View
    • 6.2.3 GlaxoSmithKline plc
      • 6.2.3.1 Overview
      • 6.2.3.2 Top Products / Product Portfolio
      • 6.2.3.3 Top Competitors
      • 6.2.3.4 Target Customers/End-Users
      • 6.2.3.5 Key Personnel
      • 6.2.3.6 Analyst View
    • 6.2.4 Procter & Gamble Company
      • 6.2.4.1 Overview
      • 6.2.4.2 Top Products / Product Portfolio
      • 6.2.4.3 Top Competitors
      • 6.2.4.4 Target Customers/End-Users
      • 6.2.4.5 Key Personnel
      • 6.2.4.6 Analyst View
    • 6.2.5 Unilever plc
      • 6.2.5.1 Overview
      • 6.2.5.2 Top Products / Product Portfolio
      • 6.2.5.3 Top Competitors
      • 6.2.5.4 Target Customers/End-Users
      • 6.2.5.5 Key Personnel
      • 6.2.5.6 Analyst View
    • 6.2.6 Haleon plc
      • 6.2.6.1 Overview
      • 6.2.6.2 Top Products / Product Portfolio
      • 6.2.6.3 Top Competitors
      • 6.2.6.4 Target Customers/End-Users
      • 6.2.6.5 Key Personnel
      • 6.2.6.6 Analyst View
    • 6.2.7 Church & Dwight Co., Inc.
      • 6.2.7.1 Overview
      • 6.2.7.2 Top Products / Product Portfolio
      • 6.2.7.3 Top Competitors
      • 6.2.7.4 Target Customers/End-Users
      • 6.2.7.5 Key Personnel
      • 6.2.7.6 Analyst View
    • 6.2.8 Lion Corporation
      • 6.2.8.1 Overview
      • 6.2.8.2 Top Products / Product Portfolio
      • 6.2.8.3 Top Competitors
      • 6.2.8.4 Target Customers/End-Users
      • 6.2.8.5 Key Personnel
      • 6.2.8.6 Analyst View
    • 6.2.9 Amway Corporation
      • 6.2.9.1 Overview
      • 6.2.9.2 Top Products / Product Portfolio
      • 6.2.9.3 Top Competitors
      • 6.2.9.4 Target Customers/End-Users
      • 6.2.9.5 Key Personnel
      • 6.2.9.6 Analyst View
    • 6.2.10 Sunstar Suisse S.A.
      • 6.2.10.1 Overview
      • 6.2.10.2 Top Products / Product Portfolio
      • 6.2.10.3 Top Competitors
      • 6.2.10.4 Target Customers/End-Users
      • 6.2.10.5 Key Personnel
      • 6.2.10.6 Analyst View
    • 6.2.11 Perrigo Company PLC
      • 6.2.11.1 Overview
      • 6.2.11.2 Top Products / Product Portfolio
      • 6.2.11.3 Top Competitors
      • 6.2.11.4 Target Customers/End-Users
      • 6.2.11.5 Key Personnel
      • 6.2.11.6 Analyst View
    • 6.2.12 Dabur India Limited
      • 6.2.12.1 Overview
      • 6.2.12.2 Top Products / Product Portfolio
      • 6.2.12.3 Top Competitors
      • 6.2.12.4 Target Customers/End-Users
      • 6.2.12.5 Key Personnel
      • 6.2.12.6 Analyst View
    • 6.2.13 Himalaya Drug Company
      • 6.2.13.1 Overview
      • 6.2.13.2 Top Products / Product Portfolio
      • 6.2.13.3 Top Competitors
      • 6.2.13.4 Target Customers/End-Users
      • 6.2.13.5 Key Personnel
      • 6.2.13.6 Analyst View
    • 6.2.14 Kao Corporation
      • 6.2.14.1 Overview
      • 6.2.14.2 Top Products / Product Portfolio
      • 6.2.14.3 Top Competitors
      • 6.2.14.4 Target Customers/End-Users
      • 6.2.14.5 Key Personnel
      • 6.2.14.6 Analyst View
    • 6.2.15 SmartMouth Oral Health Laboratories, Inc.
      • 6.2.15.1 Overview
      • 6.2.15.2 Top Products / Product Portfolio
      • 6.2.15.3 Top Competitors
      • 6.2.15.4 Target Customers/End-Users
      • 6.2.15.5 Key Personnel
      • 6.2.15.6 Analyst View

7. Research Methodology

List of Figures

  • Figure: Global Oral Rinses Market (by Product Type), $Billion, 2024 and 2035
  • Figure: Global Oral Rinses Market (by Indication), $Billion, 2024 and 2035
  • Figure: Global Oral Rinses Market (by Distribution Channel), $Billion, 2024 and 2035
  • Figure: Global Oral Rinses Market (by Region), $Billion, 2024 and 2035
  • Figure: Global Oral Rinses Market Key Trends, Analysis

List of Tables

  • Table: Global Oral Rinses Market Dynamics, Impact Analysis
  • Table: Global Oral Rinses Market (by Region), $Billion, 2024-2035