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市場調查報告書
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1772166

印度攪拌機、果汁機和研磨機市場：依產品類型、價格範圍、應用、通路、地區、機會及預測，2019-2033

India Mixer Juicer and Grinder Market Assessment, By Product Type, By Price Range, By Application, By Distribution Channel, By Region, Opportunities and Forecast, FY2019-FY2033F
出版日期: | 出版商: Markets & Data | 英文 122 Pages | 商品交期: 3-5個工作天內

價格

受都市化、可支配收入成長和消費者生活方式的推動，印度攪拌機、榨汁機和研磨機市場預計將從2025年的5.8億美元成長到2033年的8.7億美元，預測期內（2026-2033年）的年複合成長率為5.12%。隨著越來越多的人遷入城市，生活節奏加快，對高效廚房電器的需求日益成長，雙收入人群和核心家庭越來越依賴攪拌機、榨汁機和研磨機等便捷電器。收入不斷成長的中上階層也在推動市場發展，消費者更青睞品質更高、使用壽命更長、功能更豐富的電器。消費者營養意識的不斷提升推動了對榨汁機（尤其是冷壓榨汁機）的需求，他們更傾向於選擇新鮮的自製飲品而非包裝飲料。

網購的興起推動市場擴張。像Amazon.com, Inc.和Flipkart Internet Private Limited這樣的公司提供更低的價格、方便的點擊比價和送貨上門服務。網紅代言和數位行銷推動購買。智慧型設備、靜音馬達和多功能家電是吸引科技達人的新產品，符合綠色標準的節能產品也是如此。西式烹飪、冰沙、蛋白奶昔和烘焙也推動了對攪拌機和果汁機的需求。農村電氣化和Ujjwala Yojana等政府措施使這些產品在小城鎮普及。此外，在高端品牌、明星促銷和節日優惠的推動下，消費者用更好的家電替換舊家電，這些舉措也促進了銷售的成長。

所有這些因素共同推動了印度攪拌榨汁研磨機市場的發展，創新和價格實惠的市場環境吸引了許多消費者。例如，2024年4月，Cellecor Gadgets Public Limited 擴大了其攪拌研磨機系列。憑藉首款攪拌研磨機的成功上市，Cellecor 正積極掌握日益成長的健康生活趨勢。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 美國關稅的影響

第4章 執行摘要

第5章 客戶之聲

  • 受訪者人口統計
  • 品牌知名度
  • 購買決策考慮的因素
  • 購買後面臨的挑戰
  • 首選通路
  • 購買頻率

第6章 印度攪拌機、果汁機與研磨機市場展望，2019-2033

  • 市場規模分析與預測
    • 依金額
    • 依數量
  • 市場佔有率分析與預測
    • 依產品類型
      • 攪拌機
      • 果汁機
      • 研磨機
      • 多功能產品
    • 依價格區間
      • 大眾/經濟型
      • 高階機型
    • 依用途
      • 住宅
      • 商業
    • 依通路
      • 多品牌專賣店
      • 超商/大賣場
      • 專賣店
      • 線上
      • 其他
    • 依地區
      • 北部
      • 東部
      • 西部及中部地區
      • 南部地區
    • 各公司市場佔有率分析（前五名及其他 - 價值基準，2025年）
  • 2025年市場地圖分析
    • 產品類型
    • 價格區間
    • 應用領域
    • 分銷通路
    • 地域分佈

第7章 進出口分析

第8章 價值鏈分析

第9章 波特五力分析

第10章 PESTLE 分析

第11章 定價分析

第12章 市場動態

  • 市場驅動因素
  • 市場挑戰

第13章 市場趨勢與發展

第14章 政策與監理格局

第15章 個案研究

第16章 競爭格局

  • 五大市場領導者競賽矩陣
  • 五大公司SWOT分析
  • 十大主要參與者的市場格局
    • Philips India Limited
    • BSH Household Appliances Manufacturing Private Limited
    • Panasonic Life Solutions India Private Limited
    • TTK Prestige Limited
    • Bajaj Electricals Limited
    • Havells India Limited
    • Usha International Limited
    • Sujata Home Appliances Private Limited
    • Butterfly Gandhimathi Appliances Limited
    • Crompton Greaves Consumer Electricals Limited

第17章 策略建議

第18章 關於調查公司/免責聲明

Product Code: MX13672

India mixer juicer and grinder market is projected to witness a CAGR of 5.12% during the forecast period FY2026-FY2033, growing from USD 0.58 billion in FY2025 to USD 0.87 billion in FY2033F, owing to a combination of urbanization, rising disposable incomes, and evolving consumer lifestyles. With the increasing number of people moving to cities and leading more hectic lifestyles, the need for effective kitchen appliances has grown, with working individuals and nuclear families becoming more reliant on convenient ones such as mixer grinders and juicers. The growing upper-middle class with rising incomes is also driving the market, as customers choose to spend more on better quality, longer life, and feature-packed appliances. Health and wellness trends are also in the picture, as increased awareness of nutrition is strengthening the demand for juicers, particularly cold-press juicers, as consumers turn to fresh home-made drinks instead of packaged drinks.

Growing online shopping has accelerated market expansion. Cheaper prices, click-button comparison, and home delivery are provided by Amazon.com, Inc., Flipkart Internet Private Limited, and other websites. Influencer endorsements and digital marketing guide purchases. Smart devices, quieter motors, and multi-functional appliances are new products that appeal to tech-savvy consumers, as are green standard-compliant energy-efficient products. Western cuisine, smoothies, protein shakes, and baking have also driven demand for mixer and juicer. Government efforts like rural electrification and Ujjwala Yojana have made such products accessible to smaller towns and cities. Further, consumers are replacing older appliances with better ones, supported by good brands, celebrity promotions, and festive offers that boost sales.

All these factors put together are driving the India mixer juicer and grinder market, with innovation and affordability being the driving factors to attract consumers. For instance, in April 2024, Cellecor Gadgets Public Limited broadened its range of Mixer Grinders. Riding high on the success of their first Mixer Grinder launch, Cellecor is tapping into the growing trend of healthy living.

Rising Urbanization and Changing Lifestyles Drives the India Mixer Juicer and Grinder Market Demand

The fast pace of urbanization in India is driving demand for mixer-grinders, juicers, and other kitchen appliances at a fast pace, as urban consumers increasingly pursue convenience and efficiency in their busy lives. As more people move to cities and lead busy lives, time-saving appliances have become essential in contemporary homes. The trend towards nuclear families and working couples has also driven this trend, as working professionals and homemakers look for quick food preparation solutions. Furthermore, shifting eating patterns, such as rising popularity for healthy smoothies, fresh juices, and homemade sauces, have driven the use of multi-functional kitchen gadgets. With increasingly technology-aware and brand-aware urban consumers, companies are designing sleek designs, smart features, and energy-efficient models to meet changing needs. This urban-driven demand, combined with increasing disposable incomes and increased exposure to international food trends, continues to drive India's mixer, juicer, and grinder market growth.

For Instance, In March 2025, Philips Domestic Appliances India Ltd. launched a new HL7773 mixer grinder with the microgrind technology.

Technological Advancements and Smart Appliances Expands the India Mixer Juicer and Grinder Market Size

The mixer, juicer, and grinder market in India is emerging in a strong growth phase, fueled by a fast-accelerating technology cycle and increasing subsequent demand for smart home kitchen appliances. Competitors are utilizing new technologies like IoT-enabled connectivity, touch panels, and AI features to give consumers a cushier and simpler lifestyle. Energy-efficient motors, noise cancellation technologies, and stronger stainless-steel blades are favoring appliance performance, appealing to quality-centric consumers. Further, all-in-one mixer, grinding, and juicing consumer appliances provide solutions for urban consumers who are behaviorally constrained in space. Smart appliances that can be controlled on mobile applications or via voice or by trusting the appliance to act were also starting to influence the industry and are more attractive to digitally focused millennials. Overall, technological interactions are creating a definitively positive influence in the growth of the mixer, juicer, and grinder markets in India, deepening the market's reach for its consumers, and answering the uncertainty about the future of the mixer, juicer, and grinder market in India.

Juicer Type is Expected to Register Significant Growth in the India Mixer Juicer and Grinder Market

The juicer category is quickly gaining momentum in India's kitchen space, owing to growing health awareness and changing lifestyles trends. The mixer-grinder will maintain a large market share, but juicers are expanding at the highest growth rate, as urban consumers are increasingly thinking about nutrition and health. The category is propelled by the increased consumption of fresh beverages without preservatives, along with international health trends, ranging from detox diets to cold-pressed juices. All types of juicers are quickly growing in consumer segments: centrifugal juicers dominate the mass market segment, in terms of pricing and ease-of-use, and masticating and cold-press juicers are growing among health-focused consumers that are willing to pay more to preserve nutrients. The affluent segment is seeing high traction in consumption of low-oxidation, enzyme-preserving slow juicers, particularly among upper-middle-class consumers in Indian cities. All players are tapping into this trend by developing innovative aspects of their juicers, such as clean-emergency designs, BPA-free materials, and multifunctional juicing-blending capabilities. The juicer segment is well placed to continue its growth trajectory as Indian consumers start to embrace healthier lifestyles with processed convenience foods. The juicer may eventually displace the historical mixer-grinder.

For instance, in March 2025, Crompton Greaves Consumers Electrical Limited announced its fresh-mix ultra juicer

Impact of the U.S. Tariff on India Mixer Juicer and Grinder Market

The U.S. imposition of tariffs on Indian exports, including small kitchen appliances like mixer-grinders and juicers, could have mixed effects on India's domestic market, depending on trade policies, cost structures, and market adaptability.

If the U.S. imposes tariffs on Indian-made products, exporters may face reduced profit margins, making them less competitive against non-tariff alternatives.

The U.S. is a key export market for premium Indian brands. Tariffs could dampen overseas sales, affecting manufacturers reliant on exports.

Key Players Landscape and Outlook

The Indian mixer, juicer, and grinder industry has a dynamic, competitive market of established domestic players, global brands, and new-generation D2C upstarts vying for market share. Preethi brand rules the premium category with high-wattage, long-lasting mixer-grinders and a strong southern India presence, while Bajaj Electricals Limited rules the mid-market with competitive pricing and strong rural penetration. Global brands like Philips India Limited and Morphy Richards target urban Indians with a health focus with premium juicers and smart kitchen appliances, leveraging their international brand reputation for quality. The industry is also disrupted by online-first brands like Agaro (Universal Corporation Ltd) and Lifelong Online Retail Private Limited, providing affordability with modern features through aggressive e-commerce play. New players like Wonderchef Home Appliances Pvt. Ltd are leveraging celebrity endorsements with minimalist designs to target millennial consumers. Going ahead, the industry is moving towards premiumization through IoT-enabled products, while also driving rural market expansion with cost-effective solutions. With consolidation on the cards, success will hinge on keeping affordability in sync with premium features, omnichannel building, and addressing India's diverse consumer needs across urban and rural India.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel
  • 5.6. Frequency of Purchase

6. India Mixer Juicer and Grinder Market Outlook, FY2019-FY2033F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Product Type
      • 6.2.1.1. Mixer
      • 6.2.1.2. Juicer
      • 6.2.1.3. Grinder
      • 6.2.1.4. Multi-Functional Products
    • 6.2.2. By Price Range
      • 6.2.2.1. Mass/Economy
      • 6.2.2.2. Premium
    • 6.2.3. By Application
      • 6.2.3.1. Residential
      • 6.2.3.2. Commercial
    • 6.2.4. By Distribution Channel
      • 6.2.4.1. Multi-Branded Outlets
      • 6.2.4.2. Supermarkets/Hypermarkets
      • 6.2.4.3. Exclusive Stores
      • 6.2.4.4. Online
      • 6.2.4.5. Others
    • 6.2.5. By Region
      • 6.2.5.1. North
      • 6.2.5.2. East
      • 6.2.5.3. West and Central
      • 6.2.5.4. South
    • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
  • 6.3. Market Map Analysis, FY2025
    • 6.3.1. By Product Type
    • 6.3.2. By Price Range
    • 6.3.3. By Application
    • 6.3.4. By Distribution Channel
    • 6.3.5. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

  • 12.1. Market Drivers
  • 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

  • 16.1. Competition Matrix of Top 5 Market Leaders
  • 16.2. SWOT Analysis for Top 5 Players
  • 16.3. Key Players Landscape for Top 10 Market Players
    • 16.3.1. Philips India Limited
      • 16.3.1.1. Company Details
      • 16.3.1.2. Key Management Personnel
      • 16.3.1.3. Key Products Offered
      • 16.3.1.4. Key Financials (As Reported)
      • 16.3.1.5. Key Market Focus and Geographical Presence
      • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 16.3.2. BSH Household Appliances Manufacturing Private Limited
    • 16.3.3. Panasonic Life Solutions India Private Limited
    • 16.3.4. TTK Prestige Limited
    • 16.3.5. Bajaj Electricals Limited
    • 16.3.6. Havells India Limited
    • 16.3.7. Usha International Limited
    • 16.3.8. Sujata Home Appliances Private Limited
    • 16.3.9. Butterfly Gandhimathi Appliances Limited
    • 16.3.10. Crompton Greaves Consumer Electricals Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Mixer Juicer and Grinder Market, By Value, In USD Billion, FY2019-FY2033F
  • Figure 2. India Mixer Juicer and Grinder Market, By Volume, In Thousand Units, FY2019-FY2033F
  • Figure 3. India Mixer Juicer and Grinder Market Share (%), By Product Type, FY2019-FY2033F
  • Figure 4. India Mixer Juicer and Grinder Market Share (%), By Price Range, FY2019-FY2033F
  • Figure 5. India Mixer Juicer and Grinder Market Share (%), By Application, FY2019-FY2033F
  • Figure 6. India Mixer Juicer and Grinder Market Share (%), By Distribution Channel, FY2019-FY2033F
  • Figure 7. India Mixer Juicer and Grinder Market Share (%), By Region, FY2019-FY2033F
  • Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 9. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025