印度POS終端市場：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031年）

根據 Mordor Intelligence 預測，印度 POS 終端市場預計將從 2025 年的 370.8 億台成長到 2026 年的 412.7 億台，然後從 2026 年到 2031 年以 11.30% 的複合成長率成長，到 203.19 億年達到 703.03 億年成長率。

本報告按支付方式（接觸式和非接觸式）、POS機類型（固定式POS系統和行動/可攜式POS系統）以及終端用戶行業（零售、酒店、醫療保健、交通運輸和物流等）進行分類。市場預測以價值（單位）為基礎。

印度POS終端市場趨勢與洞察

PIDF 補貼正在加速三級至六級地區的部署。

政府獎勵計劃，例如支付基礎設施發展基金（PIDF），撥款150億盧比用於支持處理小額UPI交易的終端。這些獎勵降低了收購方的風險，並使服務提供者能夠在POS終端普及率仍然較低的城鎮部署終端。由於補貼的設計，終端必須符合印度儲備銀行（RBI）的安全標準，確保部署在小規模城市的終端配備經認證的加密技術和遠端金鑰注入功能，以確保長期運作的可靠性。

信用卡擁有者數量的激增推高了信用卡消費額。

到2025年初，印度已發行8,600萬張信用卡，平均每月消費額為15,388盧比，較去年同期成長15%。商家注意到信用卡用戶的消費金額高於UPI用戶，於是開始升級到支援非接觸式「輕觸支付」的晶片密碼終端。銀行和非銀行金融機構（NBFC）擴大了信用卡發行規模，從而促進了POS機的普及，儘管UPI對小額交易仍然免手續費。

零商家折扣率統一支付介面（UPI）會損害小規模商家的盈利。

政府取消了統一支付介面（UPI）的商家折扣率（MDR）。收購方失去了先前用於抵銷終端租賃費的補貼收入，導致許多機構暫時停止向小型企業部署POS系統。政策制定者隨後提案對大型連鎖商店徵收0.2%的費用，但由於當時缺乏交換費，小型企業POS系統的普及率仍然很低。

細分市場分析

2025年，在印度POS終端市場，接觸式支付憑藉強大的晶片密碼基礎設施，仍將維持55.38%的市場佔有率。同時，非接觸式支付的複合年成長率（CAGR）達到12.38%，這主要得益於銀行卡中NFC功能的擴展以及人們對輕觸支付方式衛生安全的認可。非接觸式支付在公共運輸試點計畫中廣泛應用，在閘機處引入此支付方式顯著提升了客流量。這一領域的成長表明，儘管銀行卡仍然很重要，但底層互動方式正持續轉向非接觸式體驗。

商家已將業務拓展到零售以外的領域。國營交通公司在公車和地鐵上引入了非接觸式支付終端，地方政府公共營業單位也開始接受非接觸式支付卡公用事業收費。設備製造商致力於開發生物識別技術，以便在無需輸入密碼的情況下安全地處理高價值交易。這些創新表明，即使在疫情引發的安全擔憂時期過後，非接觸式支付的發展勢頭仍將持續。

其他好處：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • PIDF 補貼正在加速 3 級至 6 級坦克的研發。
  • 信用卡擁有者數量激增（超過1億）推高了信用卡消費。
  • OmniPayment 安卓 POS 機（支援在單一裝置上進行銀行卡、UPI 和 BNPL 付款）
  • 遵守消費稅電子帳單正在推動POS系統的即時實施。
  • 二、三線城市智慧購物中心的蓬勃發展帶動了對固定式POS終端的需求。
  • 高級分析/人工智慧附加元件正在提高零售商的投資回報率。
• 市場限制因素
  • 零商家折扣率的統一支付介面（UPI）會損害小規模商家的盈利。
  • QR碼的廣泛應用正在減緩對POS系統的新需求。
  • 小規模企業總擁有成本高
  • 印度儲備銀行提出的線下支付規則預計將增加合規成本。
• 監理情勢
• 技術展望
• 波特五力分析

第5章 市場規模與成長預測

• 按支付方式的接受狀態
  • 聯繫類型
  • 非接觸式
• 按POS機類型分類
  • 固定式POS系統
  • 行動/可攜式POS系統
• 按最終用戶行業分類
  • 零售
  • 飯店業
  • 衛生保健
  • 運輸/物流
  • 其他終端用戶產業

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Pine Labs Private Limited
  • One 97 Communications Limited（Paytm）
  • Worldline India Private Limited
  • Mswipe Technologies Private Limited
  • Innoviti Technologies Private Limited
  • Razorpay Software Private Limited（Ezetap）
  • Verifone India Sales Private Limited
  • Ingenico International India Private Limited
  • State Bank of India
  • HDFC Bank Limited
  • ICICI Bank Limited
  • Axis Bank Limited
  • RBL Bank Limited
  • Kotak Mahindra Bank Limited
  • Union Bank of India
  • BharatPe（Resilient Innovations Private Limited）
  • PhonePe Private Limited
  • Fiserv India Private Limited
  • Hitachi Payment Services Private Limited
  • PayU Payments Private Limited

第7章 市場機會與未來展望

According to Mordor Intelligence, the India POS terminals market size is expected to grow from 37.08 Billion units in 2025 to 41.27 Billion units in 2026 and is forecast to reach 70.39 Billion units by 2031 at 11.30% CAGR over 2026-2031.

This report is Segmented by Mode of Payment Acceptance (Contact-Based, and Contactless), POS Type (Fixed Point-Of-Sale Systems, and Mobile/Portable Point-Of-Sale Systems), End-User Industry (Retail, Hospitality, Healthcare, Transportation and Logistics, and More). The Market Forecasts are Provided in Terms of Value (Units).

India POS Terminals Market Trends and Insights

PIDF subsidies accelerating Tier-3 - Tier-6 roll-outs

Government incentive pools such as the Payments Infrastructure Development Fund earmarked Rs 1,500 crore for terminals that process low-value UPI transactions. These incentives reduced acquirer risk and allowed providers to seed devices in towns where POS density had remained low. The subsidy design required adherence to RBI security standards, so deployments in smaller cities arrived with certified encryption and remote key injection, ensuring long-term operability.

Surging credit-card base lifts card-swipe volumes

India had issued 86 million credit cards by early 2025, and average monthly spend reached Rs 15,388, a 15% year-over-year climb. Merchants noticed that card shoppers posted larger basket sizes than UPI users, so they upgraded to chip-and-PIN terminals that support contactless tap-to-pay. Banks and NBFCs widened card distribution, creating a virtuous loop for POS adoption even as UPI remained fee-free for small tickets.

Zero-MDR UPI erodes small-merchant economics

The government removed merchant discount rates on UPI. Acquirers lost subsidy revenue that once offset device rentals, so many paused deployments to very small merchants. While policy makers later proposed a 0.2% fee for large chains, the near-term absence of interchange kept micro-merchant POS penetration low.

Other drivers and restraints analyzed in the detailed report include:

1. Omni-payment Android POS adoption
2. GST e-invoice compliance driving real-time POS upgrades
3. QR-code ubiquity dampens new POS demand

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Contact-based methods retained 55.38% of the India POS Terminals market share in 2025 on durable chip-and-PIN infrastructure. Yet contactless payments posted a 12.38% CAGR, fueled by NFC upgrades in bank-issued cards and consumer comfort with tap-to-pay hygiene. Contactless also gained visibility through public transit pilots where fare gates promoted faster flows. The segment's expansion indicates that, although cards remain important, the underlying interface continues to shift toward touch-free experiences.

Merchants looked beyond retail. State transport firms layered contactless validators onto buses and metros, and municipal utilities accepted tap cards for bill payment. Device makers explored biometric authentication to secure higher value taps without PIN entry. These innovations are expected to keep contactless momentum intact even once pandemic safety fades from public memory.

Complete Report Scope:

• By Mode of Payment Acceptance
  • Contact-based
  • Contactless
• By POS Type
  • Fixed Point-of-Sale Systems
  • Mobile / Portable Point-of-Sale Systems
• By End-User Industry
  • Retail
  • Hospitality
  • Healthcare
  • Transportation and Logistics
  • Other End-user Industries

List of Companies Covered in this Report:

1. Pine Labs Private Limited
2. One 97 Communications Limited (Paytm)
3. Worldline India Private Limited
4. Mswipe Technologies Private Limited
5. Innoviti Technologies Private Limited
6. Razorpay Software Private Limited (Ezetap)
7. Verifone India Sales Private Limited
8. Ingenico International India Private Limited
9. State Bank of India
10. HDFC Bank Limited
11. ICICI Bank Limited
12. Axis Bank Limited
13. RBL Bank Limited
14. Kotak Mahindra Bank Limited
15. Union Bank of India
16. BharatPe (Resilient Innovations Private Limited)
17. PhonePe Private Limited
18. Fiserv India Private Limited
19. Hitachi Payment Services Private Limited
20. PayU Payments Private Limited

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 PIDF subsidies accelerating Tier-3-Tier-6 roll-outs
  • 4.2.2 Surging credit-card base (>100 mn) lifts card-swipe volumes
  • 4.2.3 Omni-payment Android POS (cards + UPI + BNPL in one device)
  • 4.2.4 GST e-invoice compliance driving real-time POS upgrades
  • 4.2.5 Smart-mall boom in Tier-2/3 cities raises fixed-POS demand
  • 4.2.6 Advanced analytics/AI add-ons boosting retailer ROI
• 4.3 Market Restraints
  • 4.3.1 Zero-MDR UPI erodes small-merchant economics
  • 4.3.2 QR-code ubiquity dampens new POS demand
  • 4.3.3 High total-cost-of-ownership for micro-merchants
  • 4.3.4 Draft RBI PA-Offline rules raise compliance cost
• 4.4 Regulatory Landscape
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Threat of New Entrants
  • 4.6.2 Bargaining Power of Suppliers
  • 4.6.3 Bargaining Power of Buyers
  • 4.6.4 Threat of Substitutes
  • 4.6.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (UNITS)

• 5.1 By Mode of Payment Acceptance
  • 5.1.1 Contact-based
  • 5.1.2 Contactless
• 5.2 By POS Type
  • 5.2.1 Fixed Point-of-Sale Systems
  • 5.2.2 Mobile / Portable Point-of-Sale Systems
• 5.3 By End-User Industry
  • 5.3.1 Retail
  • 5.3.2 Hospitality
  • 5.3.3 Healthcare
  • 5.3.4 Transportation and Logistics
  • 5.3.5 Other End-user Industries

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Pine Labs Private Limited
  • 6.4.2 One 97 Communications Limited (Paytm)
  • 6.4.3 Worldline India Private Limited
  • 6.4.4 Mswipe Technologies Private Limited
  • 6.4.5 Innoviti Technologies Private Limited
  • 6.4.6 Razorpay Software Private Limited (Ezetap)
  • 6.4.7 Verifone India Sales Private Limited
  • 6.4.8 Ingenico International India Private Limited
  • 6.4.9 State Bank of India
  • 6.4.10 HDFC Bank Limited
  • 6.4.11 ICICI Bank Limited
  • 6.4.12 Axis Bank Limited
  • 6.4.13 RBL Bank Limited
  • 6.4.14 Kotak Mahindra Bank Limited
  • 6.4.15 Union Bank of India
  • 6.4.16 BharatPe (Resilient Innovations Private Limited)
  • 6.4.17 PhonePe Private Limited
  • 6.4.18 Fiserv India Private Limited
  • 6.4.19 Hitachi Payment Services Private Limited
  • 6.4.20 PayU Payments Private Limited

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-need Assessment