東南亞POS終端市場：市場佔有率分析、產業趨勢與統計、成長預測（2026-2031年）

據 Mordor Intelligence 稱，東南亞 POS 終端市場在 2025 年的價值為 49.6 億美元，預計到 2031 年將達到 118 億美元，而 2026 年為 57.3 億美元，預測期（2026-2031 年）的複合年成長率預計為 15.55%。

本報告依支付方式普及程度（非接觸式支付）、POS系統類型（固定式POS系統、行動/可攜式POS系統）、終端用戶產業（零售、飯店、醫療保健、運輸物流等）及國家進行細分。市場預測以美元計價。

東南亞POS終端市場趨勢與洞察

數位支付在東南亞迅速發展

2024年，在印尼、泰國和菲律賓，透過行動錢包處理的交易量超過了透過傳統銀行卡網路處理的交易量。這項轉變正在加速整個東南亞POS終端市場多模式終端的更換。光是在印度尼西亞，2D碼掃描系統（QRIS）就記錄了超過160億筆交易，迫使商家逐步淘汰單功能讀卡器，轉而使用整合式QR碼和近場通訊（NFC）功能的終端。終端製造商目前正在設計具有全通路API的終端，以實現門市和配送通路的統一匹配。同時，支付處理商正在預先安裝增值應用程式，例如會員積分、庫存管理和「先買後付」（BNPL），以維持終端五年使用壽命內的留存率。因此，硬體升級需求依然保持兩位數成長，尤其是在那些從紙質收銀機升級的小規模企業中。

政府為促進無現金社會而採取的措施以及對電子支付的監管規定

由於馬來西亞的「e-Tunai Rakyat」、泰國的「PromptPay」以及印尼針對中小企業的補貼計劃，每季都有數千台補貼POS終端進入東南亞市場。合規要求強制要求這些終端具備經認證的NFC和EMV功能，而能夠通過本地安全審計的中等價位安卓機型的訂單量正在加速成長。由於補貼通常涵蓋初始硬體成本，供應商正擴大轉向基於SaaS的授權模式，即使補貼到期也能持續產生收入。針對區域市場的部署計畫正在將需求擴展到二線城市，使經銷商能夠比僅依靠獨立商戶拓展更快地將業務擴展到大都會區以外。

網路安全和資料隱私漏洞

根據印尼央行的數據，預計到2024年，與POS機相關的詐欺行為將激增45%，凸顯出這項即時威脅，若不加以解決，可能會阻礙POS機的普及。一旦單一裝置遭到入侵，利用過時韌體的惡意韌體就會迅速傳播，促使監管機構強制要求進行空中下載（OTA）修補程式更新。由於缺乏足夠的IT負責人，中小型零售商依賴供應商提供整合安全管理服務。更新延遲會導致規避風險的商家推遲採購。因此，供應商需要提供打包式資安管理服務，以維持東南亞POS終端市場的成長動能。

細分市場分析

至2025年，非接觸式支付將佔東南亞POS終端市場收入佔有率的56.97%，預計到2031年，該細分市場將以17.05%的複合年成長率成長。如此龐大的市場佔有率使得非接觸式支付成為所有新型終端的基本功能。供應商目前正在設計天線位置和螢幕提示，以實現兩秒內完成支付，商家也將此視為處理能力的提升。對於交易金額較小的小規模商家而言，QR碼支付仍然至關重要，它可以確保消費者不會因錢包選擇而受到限制。

為了降低組件成本，終端機製造商正在入門級機型中取消機械式卡槽，同時推廣支援螢幕輸入PIN碼的SoftPOS系統。這一趨勢表明，到2020年代中期，東南亞POS終端市場中與非接觸式解決方案相關的市場規模將超過專用卡硬體逐步淘汰的規模。此外，由於韌體持續更新和分析數據傳輸帶來的流量激增，電信業者也開始將更高容量的LTE資料通訊套餐與mPOS合約捆綁銷售。

其他好處：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 市場分析與定義的前提條件
• 分析範圍

第2章 分析方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • 數位支付在東南亞迅速發展
  • 政府為促進無現金社會而採取的措施以及有關電子支付的法規
  • 擴大行動POS在中小小規模企業的應用
  • 將先買後付功能整合到POS硬體中
  • 新冠疫情後，旅遊業主導全通路零售業復甦
  • 過渡到基於安卓的開放作業系統設備和應用商店
• 市場限制因素
  • 網路安全和資料隱私漏洞
  • 最新POS系統的總擁有成本很高。
  • 東南亞各國認證規則的差異
  • 主要城市以外的設備、服務和網路漏洞
• 產業價值鏈分析
• 監理情勢
• 技術展望
• 宏觀經濟因素的影響
• 波特五力分析
• 對影響市場的宏觀經濟因素進行評估

第5章：預測市場規模與成長率

• 按支付方式的普及程度分類
  • 聯繫類型
  • 非接觸式
• 按POS機類型分類
  • 固定式POS系統
  • 行動/可攜式POS系統
• 按最終用戶行業分類
  • 零售
  • 飯店業
  • 醫療保健
  • 運輸/物流
  • 其他終端用戶產業
• 國家
  • 新加坡
  • 馬來西亞
  • 泰國
  • 印尼
  • 菲律賓
  • 越南
  • 其他東南亞國家

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Worldline SA（Ingenico）
  • Verifone Systems LLC
  • PAX Technology Ltd.
  • NCR Corporation
  • Toshiba TEC Corporation
  • Newland Payment Technology Co., Ltd.
  • HP Inc.
  • Samsung Electronics Co., Ltd.
  • Fujian Newland Computer Co., Ltd.（Urovo）
  • SUNMI Technology Co., Ltd.
  • SZZT Electronics Co., Ltd.
  • Diebold Nixdorf, Incorporated
  • NEC Corporation
  • Fujitsu Limited
  • BBPOS International Limited
  • Centerm Information Co., Ltd.
  • New POS Technology Ltd.
  • Castles Technology Co., Ltd.
  • SUNAR Technology Co., Ltd.
  • Squareup International Ltd.

第7章 市場機會與未來展望

According to Mordor Intelligence, the Southeast Asia POS terminal market size was valued at USD 4.96 billion in 2025 and estimated to grow from USD 5.73 billion in 2026 to reach USD 11.8 billion by 2031, at a CAGR of 15.55% during the forecast period (2026-2031).

This report is Segmented by Mode of Payment Acceptance (Contact-Based and Contactless), POS Type (Fixed Point-Of-Sale System and Mobile/Portable Point-Of-Sale Systems), End-User Industry (Retail, Hospitality, Healthcare, Transportation and Logistics, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

Southeast Asia POS Terminal Market Trends and Insights

Rapid Expansion of Digital Payments Across Southeast Asia

Mobile wallets processed more transactions than traditional card networks in Indonesia, Thailand, and the Philippines during 2024, a shift that has amplified replacement cycles for multi-modal devices across the Southeast Asia POS Terminal market. QRIS in Indonesia alone logged more than 16 billion transactions, forcing merchants to ditch single-function card readers in favor of integrated QR/NFC units. Device makers now design terminals with omnichannel APIs, enabling unified reconciliation across storefront and delivery channels. Payment processors, in turn, preload value-added apps loyalty, inventory, BNPL to keep devices sticky over a five-year lifespan. The net effect is sustained double-digit hardware refresh demand, particularly from micro-merchants upgrading from paper or cash registers.

Government Cash-less Initiatives and E-payment Regulations

Malaysia's e-Tunai Rakyat, Thailand's PromptPay, and Indonesia's SME subsidy schemes collectively inject thousands of subsidized terminals into the Southeast Asia POS Terminal market every quarter. Compliance clauses require certified NFC and EMV functionality, accelerating orders for mid-range Android models able to pass local security audits. Because subsidies often cover up-front hardware costs, vendors increasingly pivot to SaaS-based licensing that drives recurring revenue even after grants expire. Rural onboarding programs extend demand into second-tier cities, helping distributors expand beyond capital regions much faster than organic merchant acquisition would allow.

Cyber-security and Data-privacy Vulnerabilities

Bank Indonesia recorded a 45% jump in POS-linked fraud attempts during 2024, highlighting real-time threats that could stall new deployments if unaddressed. Malware that exploits outdated firmware spreads quickly once a single device is breached, prompting regulators to mandate over-the-air patch cycles. Smaller retailers, lacking IT staff, depend on vendors for security orchestration; when updates lag, risk-averse merchants defer purchases. Consequently, suppliers must bundle managed security services to keep the Southeast Asia POS Terminal market growth momentum intact.

Other drivers and restraints analyzed in the detailed report include:

1. Rising Adoption of mPOS Among SMEs and Micro-merchants
2. Integration of BNPL Capabilities into POS Hardware
3. High Total Cost of Ownership for Modern POS Devices

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Contactless payments controlled 56.97% revenue share within the Southeast Asia POS Terminal market in 2025, and the segment is forecast to widen at a 17.05% CAGR through 2031. That dominance positions tap-to-pay as the baseline capability for every new device SKU. Vendors now engineer antenna placement and screen prompts to accelerate sub-two-second checkouts, an attribute that merchants equate with higher throughput. QR fallback remains essential for low-value micro-merchant use cases, ensuring no consumer gets blocked by wallet preference.

Terminal makers are stripping mechanical card slots from entry-level units, dropping component costs while promoting SoftPOS for PIN-on-glass transactions. This evolution underlines how the Southeast Asia POS Terminal market size tied to contactless solutions will eclipse card-only hardware retirements by mid-decade. The push also drives telcos to bundle higher LTE data caps with mPOS subscriptions, reflecting traffic spikes from always-connected firmware updates and analytics pings.

Complete Report Scope:

• By Mode of Payment Acceptance
  • Contact-based
  • Contactless
• By POS Type
  • Fixed Point-of-Sale Systems
  • Mobile / Portable Point-of-Sale Systems
• By End-User Industry
  • Retail
  • Hospitality
  • Healthcare
  • Transportation and Logistics
  • Other End-User Industries
• By Country
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Philippines
  • Vietnam
  • Rest of Southeast Asia

List of Companies Covered in this Report:

1. Worldline SA (Ingenico)
2. Verifone Systems LLC
3. PAX Technology Ltd.
4. NCR Corporation
5. Toshiba TEC Corporation
6. Newland Payment Technology Co., Ltd.
7. HP Inc.
8. Samsung Electronics Co., Ltd.
9. Fujian Newland Computer Co., Ltd. (Urovo)
10. SUNMI Technology Co., Ltd.
11. SZZT Electronics Co., Ltd.
12. Diebold Nixdorf, Incorporated
13. NEC Corporation
14. Fujitsu Limited
15. BBPOS International Limited
16. Centerm Information Co., Ltd.
17. New POS Technology Ltd.
18. Castles Technology Co., Ltd.
19. SUNAR Technology Co., Ltd.
20. Squareup International Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid expansion of digital payments across Southeast Asia
  • 4.2.2 Government cash-less initiatives and e-payment regulations
  • 4.2.3 Rising adoption of mPOS among SMEs and micro-merchants
  • 4.2.4 Integration of BNPL capabilities into POS hardware
  • 4.2.5 Tourism-driven omnichannel retail recovery post-COVID
  • 4.2.6 Migration to Android-based open-OS terminals and app stores
• 4.3 Market Restraints
  • 4.3.1 Cyber-security and data-privacy vulnerabilities
  • 4.3.2 High total cost of ownership for modern POS devices
  • 4.3.3 Fragmented certification rules across SEA nations
  • 4.3.4 Weak device-servicing networks beyond tier-1 cities
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Consumers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry
• 4.9 Assessment of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Mode of Payment Acceptance
  • 5.1.1 Contact-based
  • 5.1.2 Contactless
• 5.2 By POS Type
  • 5.2.1 Fixed Point-of-Sale Systems
  • 5.2.2 Mobile / Portable Point-of-Sale Systems
• 5.3 By End-User Industry
  • 5.3.1 Retail
  • 5.3.2 Hospitality
  • 5.3.3 Healthcare
  • 5.3.4 Transportation and Logistics
  • 5.3.5 Other End-User Industries
• 5.4 By Country
  • 5.4.1 Singapore
  • 5.4.2 Malaysia
  • 5.4.3 Thailand
  • 5.4.4 Indonesia
  • 5.4.5 Philippines
  • 5.4.6 Vietnam
  • 5.4.7 Rest of Southeast Asia

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Worldline SA (Ingenico)
  • 6.4.2 Verifone Systems LLC
  • 6.4.3 PAX Technology Ltd.
  • 6.4.4 NCR Corporation
  • 6.4.5 Toshiba TEC Corporation
  • 6.4.6 Newland Payment Technology Co., Ltd.
  • 6.4.7 HP Inc.
  • 6.4.8 Samsung Electronics Co., Ltd.
  • 6.4.9 Fujian Newland Computer Co., Ltd. (Urovo)
  • 6.4.10 SUNMI Technology Co., Ltd.
  • 6.4.11 SZZT Electronics Co., Ltd.
  • 6.4.12 Diebold Nixdorf, Incorporated
  • 6.4.13 NEC Corporation
  • 6.4.14 Fujitsu Limited
  • 6.4.15 BBPOS International Limited
  • 6.4.16 Centerm Information Co., Ltd.
  • 6.4.17 New POS Technology Ltd.
  • 6.4.18 Castles Technology Co., Ltd.
  • 6.4.19 SUNAR Technology Co., Ltd.
  • 6.4.20 Squareup International Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment