![]() |
市場調查報告書
商品編碼
2063271
按需物流:市場佔有率分析、產業趨勢與統計、成長預測(2026-2031)On-demand Logistics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
||||||
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
根據 Mordor Intelligence 預測,按需物流市場規模將從 2025 年的 1989.6 億美元和 2026 年的 2325.8 億美元成長到 2031 年的 4858.4 億美元,2026 年至 2031 年的複合年成長率為 15.87%。

消費者對近乎即時送達的期望,已將曾經的高階增值服務轉變為基本服務需求,從而加速了平台在即時路線最佳化、微型倉配和嵌入式支付方面的投資。本報告按服務類型(按需配送服務、按需配送及其他)、終端用戶行業(電子商務和零售、消費品、食品飲料、醫療保健和製藥及其他)、商業模式(B2C、B2B、C2C)、公司規模(大型企業、中小企業)和地區(北美及其他)進行細分。市場預測以美元計價。
10分鐘送達的生鮮配送服務正在改變都市區零售業,它將每週的購物拆分成多次小額訂單,並從人口密集區域兩公里半徑內的「暗店」進行配送。 Getir在虧損20億美元後退出多個歐洲國家市場,顯示盈利取決於訂單密度。然而,倖存的業者保持足夠的訂單量,每個配送員每班次只需不到30個訂單即可實現收支平衡。印度平台如Blinkit和Zepto正在擴張數千個微型倉配中心,迫使傳統雜貨店維修物流中心,以實現每小時的存貨周轉。重新利用的二手零售房地產降低了固定成本,而基於QR碼的揀貨系統將每個SKU的停留時間縮短至15秒,從而提高了40%的勞動生產力。在按需物流市場,快速電商的競爭正在確保訂閱式生鮮購物籃的持續需求,同時保持最後一公里自行車配送的高價。
雲端原生運輸管理軟體透過即時最佳化交通數據、駕駛運作和車輛載重能力,可將營運成本降低 15-20%。訂閱模式免除了高昂的初始授權費用,使即使是中型第三方物流公司也能與全球一體化營運商競爭。持續的遙測循環為機器學習引擎提供訊息,以最佳化配送時間,從而持續減少按需物流市場的閒置里程。合規模組整合了有關危險物品、重量限制和勞動法規的規定,保護業者免受罰款和訴訟。匿名化的路線資料會產生網路效應,隨著新參與者的加入,演算法的準確性不斷提高,從而擴大了 SaaS 供應商的潛在基本客群。
美國勞工部於2026年1月推出的「六因素測試」可能會模糊承包商和員工之間的界限,從而導致工資稅、醫療保險和勞工賠償等成本增加。這可能會使毛利率下降高達6個百分點。西班牙的《騎手法》和類似的歐盟立法將舉證責任轉移到平台方,引發了當地關於未付工資的法律糾紛。儘管營運商正在透過試點混合模式來規避風險,即在核心需求時使用僱員,在高峰需求時使用分包商,但監管機構對這種雙軌模式的長期可行性提出了質疑。對於業務遍及30多個司法管轄區的平台而言,合規複雜性日益增加,導致整個按需物流市場的法律和人力資源支出增加。一些供應商正在透過實施自動化舉措來應對這項挑戰,例如使用配送機器人、儲物櫃和無人機來擴大運力並降低人員風險。
預計到2031年,附加價值服務的複合年成長率將達到16.34%,這表明客戶對整合倉儲管理、逆向物流和分析能力的需求旺盛,而不僅限於簡單的包裹遞送。相較之下,由於按需配送在最後一公里配送流程中的廣泛應用,截至2025年,按需配送仍佔據按需物流市場61.54%的佔有率。供應商透過提供「倉儲+配送」的包裹方案,將短期倉儲與即時配送結合,成功吸引了那些不願將庫存管理和配送分別委託給不同供應商的客戶。由於包裝、貼標和退貨處理等額外費用,按需物流市場中履約模組的規模預計將比幹線運輸更快成長。逆向物流在服裝業至關重要,該行業的退貨率徘徊在25%左右,由於需要進行檢驗和重新處理,因此可以收取更高的價格。掌握了這些相鄰領域的供應商已將客戶流失率降低了高達 40%,這表明在企業競標決策中,端到端可視性比每英里最低價格更為重要。
網路設計中也湧現出一些次要效應。作為前線庫存樞紐的暗店縮短了配送範圍,提高了當日送達率。揀貨和包裝流程的數據被用於需求預測,從而減少了D2C網站的缺貨情況,形成良性循環。交叉銷售分析儀錶板加速了客戶消費佔有率的成長,一些第三方物流公司表示,到2025年,其25%的收入將來自軟體訂閱,而非實體運輸。隨著按需物流市場的成熟,差異化重點正從單純的速度轉向準確性、永續性報告和無摩擦退貨,所有這些都構成了增值策略的核心。
截至2025年,電子商務和零售業佔按需物流市場的26.03%,但醫療保健物流預計將成為成長最快的領域,到2031年複合年成長率將達到19.80%。不斷擴大的全球生物製藥產品線正在推動對溫控服務的需求成長。 DHL承諾在2030年投資20億歐元(23.5億美元)用於建造符合GDP認證的樞紐和活性貨櫃網路。維持2-8°C(±1°C)的嚴格監管溫度範圍需要冗餘監控,因此每件貨物的收入是時尚小包裹的3-5倍。在新興市場,目前低溫運輸滲透率不到15%,為按需物流產業提供了巨大的成長潛力。日本、歐盟和美國人口老化導致慢性病藥物的處理量增加,鞏固了不受消費支出波動影響的長期需求。
與製藥業類似,食品飲料業也依賴類似的溫控協議,以實現跨產業的資產再利用,並平滑運轉率曲線。工業用戶正將重心轉向緊急零件配送,以減少工廠運作,並採用先前僅供零售業使用的優質當日達配送路線。這種融合緩解了季節性波動,使網路規劃者能夠實現更穩定的資產周轉率和更健康的自由現金流。在按需物流市場,產業多元化起到對沖作用,透過運輸韌性較弱的醫療用品,減輕了電子商務(屬於選擇性消費)的周期性低迷。
預計到2025年,亞太地區將佔據按需物流市場42.91%的佔有率,並在2031年實現18.28%的複合年成長率,這主要得益於其都市區密度和移動優先的零售生態系統。 2023年,中國的直播電商銷售額達到4.9兆元(約6998.4億美元),一鍵支付的整合使得主要城市60分鐘內即可送達。東南亞以Grab主導的超級應用整合了叫車、支付和小包裹遞送等功能,形成多服務互動循環,吸引了4,200萬月有效用戶。日本預計到2028年將面臨27.8萬個司機職位的缺口,因此政府推出政策支持無人機和自動步行機器人的發展。隨著這些創新技術的成功應用,它們被推廣到鄰近的開發中國家,進一步鞏固了亞太地區作為快速配送領先市場和典範的地位。
在北美,儘管該平台已趨於成熟,但農村地區仍有未開發的領域。亞馬遜計劃在2025年至2026年間投資40億美元,為4,000個小城鎮提供服務,顯示隨著樞紐輻射模式向大都會圈擴展,其成長潛力巨大。永續發展在歐洲戰略中扮演著主導角色。歐盟的替代燃料法規正在加速電動貨車的推廣和氫能走廊的建設,使運輸公司能夠減少範圍3的排放並收取綠色溢價。在拉丁美洲,隨著製造商在墨西哥增加產能以規避對中國依賴的風險,近岸外包熱潮正在興起。 MercadoLibre 25億美元的物流投資就是一個典型的例子,主要企業將倉庫管理和最後一公里配送整合到一個統一的控制面板下。
在中東和非洲,基礎設施的不平衡正在推動行動錢包的快速普及,而自助取貨櫃則彌補了地址系統的不足。然而,主要航線沿線的地緣政治衝突造成了成本波動,迫使營運商提前在沿岸地區的自由區部署庫存,以避免空域關閉。總體而言,區域分散化保護了按需物流市場免受局部衝擊,並使全球供應商能夠將貨物運輸轉移到保持暢通的航線上。
According to Mordor Intelligence, the on-demand logistics market size is projected to expand from USD 198.96 billion in 2025 and USD 232.58 billion in 2026 to USD 485.84 billion by 2031, registering a CAGR of 15.87% between 2026 and 2031.

Consumer expectations for near-instant delivery have turned what was once a premium perk into a baseline service requirement, accelerating platform investment in real-time routing, micro-fulfillment, and embedded payments. This report is Segmented by Service Type (On-Demand Transportation Services, On-Demand and More), by End-User Industry (E-Commerce and Retail, Consumer Packaged Goods, Food and Beverage, Healthcare and Pharma, and More), by Mode of Operation (B2C, B2B, C2C), Enterprise Size (Large Enterprises, Smes), and Geography (North America, and More). The Market Forecasts are Provided in Terms of Value (USD).
Ten-minute grocery delivery reshapes urban retail by breaking the weekly shop into multiple micro-purchases, fulfilled from dark stores within a two-kilometer radius of dense neighborhoods. Getir's recent retreat from several European countries after USD 2 billion in losses illustrates how profitability hinges on order density. Yet, surviving players consolidate enough volume to achieve break-even at under 30 orders per rider shift. Indian platforms such as Blinkit and Zepto are scaling thousands of micro-fulfillment sites, pressuring legacy grocers to retrofit distribution centers for hourly inventory turns. Repurposed secondary retail real estate keeps fixed costs in check, and QR-code pick systems reduce dwell time to 15 seconds per SKU, raising labor productivity by 40%. For the On-demand logistics market, the quick-commerce race sustains premium pricing for bike-based last-mile capacity while locking in recurring demand from subscription-style grocery baskets.
Cloud-native transportation software trims 15-20% of operating costs by balancing traffic data, driver hours, and vehicle capacity in real time. The subscription model removes heavy up-front licenses, enabling mid-size 3PLs to compete with global integrators. Continuous telemetry loops feed machine-learning engines that fine-tune delivery windows, steadily driving down empty miles across the On-demand logistics market. Compliance modules embed rules for hazmat, weight limits, and labor mandates, shielding operators from fines and litigation. Network effects emerge as anonymized route data improves algorithm accuracy for every new participant, expanding the addressable base for SaaS vendors.
The United States Department of Labor's January 2026 six-factor test blurs the contractor-employee divide, potentially adding payroll taxes, health benefits, and workers' compensation costs that compress gross margins by up to 6 percentage points. Spain's Rider Law and similar EU statutes flip the burden of proof onto platforms, triggering local court battles over back pay. Operators hedge by trialing hybrid rosters where core demand is met with employees while peaks are subcontracted, though regulators question the permanence of such dual systems. Compliance complexity multiplies for platforms spanning 30+ jurisdictions, prompting higher legal and HR spend across the On-demand logistics market. Some providers respond with automation initiatives, such as delivery robots, lockers, and drones, to decouple capacity growth from headcount risk.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Value-added services carved 16.34% CAGR through 2031, demonstrating customer appetite for integrated warehousing, reverse logistics, and analytics that extend beyond simple drop-off. In contrast, on-demand transportation retained 61.54% On-demand logistics market share in 2025 due to its ubiquity in last-mile workflows. Providers leverage "store-and-ship" bundles, short-term storage paired with instant dispatch to lock in clients uneasy about separate suppliers for inventory and delivery. The On-demand logistics market size for fulfillment modules is projected to expand faster than line-haul because packaging, labeling, and returns each create additive fee layers. Reverse logistics, critical for apparel where return ratios hover near 25%, commands premium pricing given inspection and refurbishment requirements. Operators that master these adjacencies see customer churn fall by up to 40%, signaling that end-to-end visibility trumps the lowest per-mile rate in enterprise tender decisions.
Second-order impacts surface in network design: dark stores double as forward stock locations, trimming delivery radius and boosting same-hour hit rates. Data exhaust from pick-pack steps feeds demand forecasts that in turn cut stock-outs on D2C sites, forming a positive feedback loop. Cross-selling analytics dashboards accelerates wallet share, with some 3PLs reporting 25% of 2025 revenue from software subscriptions rather than physical movement. As the On-demand logistics market matures, differentiation shifts from pure speed to accuracy, sustainability reporting, and friction-free returns, all of which sit squarely inside the value-added playbook.
E-commerce and retail captured 26.03% of the On-demand logistics market in 2025, yet healthcare logistics is poised to be the fastest riser at 19.80% CAGR through 2031. Temperature-controlled services gain urgency as global biologics pipelines swell; DHL earmarked EUR 2 billion (USD 2.35 billion) for GDP-certified hubs and active-container fleets by 2030. Tight regulatory windows 2-8 °C within +-1 °C require redundant monitoring, pushing per-shipment revenue 3-5 times higher than fashion parcels. In emerging markets, cold-chain penetration currently under 15% represents a blue-ocean growth lever for the On-demand logistics industry. Aging demographics in Japan, the EU, and the United States raise chronic-care drug volumes, locking in secular demand insulated from consumer-spending swings.
Parallel to pharma, food and beverage rely on similar thermal protocols, enabling asset reutilization across verticals and smoothing capacity utilization curves. Industrial users pivot toward emergency parts delivery to curtail factory downtime, adopting premium same-day courier loops once reserved for retail. This convergence flattens seasonality, giving network planners steadier asset turns and healthier free cash flow. Within the On-demand logistics market, sector diversity therefore acts as a hedge, buffering cyclical dips in discretionary e-commerce with inelastic medical shipments.
Asia Pacific generated 42.91% of the On-demand logistics market share in 2025 and is forecast to post an 18.28% CAGR to 2031, lifted by urban density and mobile-first retail ecosystems. China's live-commerce turnover hit RMB 4.9 trillion (USD 699.84 billion) in 2023, with embedded one-click checkout translating into sub-60-minute delivery in tier-1 cities. Southeast Asia's super-apps, led by Grab, bundle ride-hailing, payments, and parcel dispatch, creating multi-service engagement loops that lock in 42 million monthly active users. Japan confronts a driver shortage that threatens 278,000 vacancies by 2028, prompting policy support for drones and autonomous sidewalk robots. These innovations, once proven, are exported to developing neighbors, reinforcing Asia Pacific's status as the lead market for rapid-delivery playbooks.
North America, despite platform maturity, still exhibits white space in rural zones; Amazon's USD 4 billion 2025-2026 program to serve 4,000 smaller towns shows latent upside when hub-and-spoke models extend beyond metropolitan rings. Sustainability dominates European strategy. EU alternative-fuel rules accelerate electric-van procurement and hydrogen corridor construction, enabling carriers to cut Scope 3 emissions and charge green premiums. Latin America rides a nearshoring boom as manufacturers hedge China exposure by adding Mexican capacity; MercadoLibre's USD 2.5 billion logistics spend exemplifies how regional champions integrate warehousing and last mile under one pane of glass.
In the Middle East and Africa, infrastructure gaps spur leapfrogging mobile wallets and pickup lockers offset limited home addressing systems. Yet geopolitical conflict along major air corridors injects cost volatility, compelling operators to pre-position stock in Gulf free-zones to sidestep airspace closures. Collectively, regional diversification cushions the On-demand logistics market against localized shocks, ensuring global providers can re-route volume to whichever lanes remain fluid.