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市場調查報告書
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1849966

歐洲汽車租賃：市場佔有率分析、行業趨勢、統計數據和成長預測（2025-2030 年）

Europe Vehicle Rental - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

歐洲汽車租賃市場預計到 2025 年將創造 159.2 億美元的收入，到 2030 年將達到 231.4 億美元，年複合成長率為 7.76%。

歐洲車輛租賃市場-IMG1

市場成長主要得益於數位化預訂管道的快速轉型、訂閱服務的普及以及租賃車輛電氣化的加速發展。營運商正投資於以用戶為中心的行動平台，這些平台整合了動態定價、會員獎勵和輔助銷售，從而提升了平均交易額。隨著歐盟「Fit-for-55」目標的臨近，電氣化正從試點階段走向大規模應用，但充電基礎設施和殘值風險仍不容忽視。地中海旅遊業的復甦導致旺季車輛供應趨緊，而企業永續性政策則引導市場對低碳旅遊方案的需求。

歐洲汽車租賃市場趨勢與洞察

數位原民旅行者的激增推動了線上預訂量的成長。

線上交易正以每年 11.2% 的速度成長，動態定價和便利的行動行程正在重塑歐洲汽車租賃市場。西歐超過 85% 的智慧型手機普及率使得即時比價成為可能，幫助那些以數位化為先導的營運商獲得更高的價格並降低獲客成本。數位化預訂通常能透過演算法主導的提升銷售將平均收入提高 23%，促使傳統品牌加快 API 連接和應用程式重新設計。隨著消費者對不透明定價的接受度降低，透明的數位化工作流程對於品牌股權至關重要。

歐盟「Fit for 55」強制令加速車輛電氣化進程

「Fit-for-55」標準中提出的零排放車隊目標，促使各大租賃集團制定了多年資本投資計劃，其中許多集團的目標是到2030年實現50%至70%的車輛電氣化。歐盟創新基金和歐盟委員會撥款10億歐元用於基礎設施和自動駕駛試點計畫的汽車行動計劃，部分抵消了前期的高昂成本。像Alval的Vehicle-to-Grid）計畫這樣的夥伴關係——該計畫旨在建造70萬個充電樁——體現了整個生態系統的融合。

歐盟更嚴格的消費者保護法規增加了合規成本。

歐盟進行的一項「小型抽查」顯示，僅45%的中介網站完全合規，迫使業者對其後端預訂引擎進行全面改造，規範保險揭露，並取消預先勾選的附加元件。小型企業在成本與收入方面受到的影響尤其嚴重，這將加速市場整合，但最終將提振消費者信心。

細分市場分析

到 2024 年，歐洲汽車租賃市場規模將主要依賴線下管道，但隨著智慧型手機用戶優先考慮即時確認和透明定價，線上入口網站將加速擴張，到 2024 年市場佔有率將達到 65.20%。線下預訂仍吸引企業差旅部門和直接到店的客戶，但隨著網路和行動介面日趨成熟，其市佔率正逐年下降。

預計到2030年，線上平台將以11.20%的複合年成長率成長，這主要得益於它們擴大採用人工智慧引擎，以同步即時需求和空席狀況，從而提高產量比率並促進提升銷售。用戶數預計將從2023年的6,300萬增加到2027年的8,000萬以上，顯示歐洲汽車租賃市場正在向數據主導生態系統演進。與航空公司和線上旅行社(OTA)的API夥伴關係將擴大覆蓋範圍，而浮動定價將緩解旺季車輛短缺問題，並實現車輛稀缺的商業化。

到2024年，機場門市將佔據55.10%的市場。特許經營費通常高達毛利的12%，會降低淨利率，但車輛數量有保障。受都市區堵塞費和消費者偏好本地取車的推動，包括郊區樞紐和宅配服務在內的非機場門市預計將超越歐洲整體汽車租賃市場的成長速度。

預計到 2030 年，非機場領域將以 7.50% 的複合年成長率成長，因為對於希望抓住本地需求和偏好便利都市區位置的企業客戶而言，非機場領域具有戰略意義，同時還能降低與機場營運相關的高成本。

預計到2024年，30天或以下的短期租賃仍將佔據70.25%的市場佔有率，主要反映在休閒和商務旅遊方面。然而，訂閱模式正在模糊租賃和租約之間的界限，將固定期限合約轉變為包含維護、保險以及在某些情況下包含收費的按月協議。目前，訂閱模式在歐洲汽車租賃市場的需求成長中佔了兩位數的佔有率。

隨著企業重新評估其車隊，到 2030 年，長期經營租賃也將以 38.55% 的複合年成長率成長。租賃公司正在利用遠端資訊處理技術來管理里程限制，滿足客戶的靈活性需求，同時實現較高的殘值回收率。

歐洲汽車租賃市場按預訂類型（線下與線上）、租賃管道（機場內與機場外）、租賃期限（短期與長期）、用途（休閒/旅遊、其他）、車輛級別（經濟型、緊湊型、其他）、動力傳動系統（內燃機、其他）、服務模式（傳統汽車租賃、其他）、最終用戶和國家進行細分。市場預測以美元計價。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 數位原民旅行者的激增推動了西歐各地的線上預訂。
    • 歐盟「Fit-for-55」計畫加速汽車租賃業者的車輛電氣化進程
    • 城市中心訂閱式汽車服務模式的興起
    • 企業永續性計畫優先考慮低碳租賃方案
    • 地中海旅遊業復甦帶動休閒租賃市場成長。
    • 電動車充電基礎設施的快速擴張促進了車輛電氣化。
  • 市場限制
    • 歐盟嚴格的消費者保護和價格透明度規定推高了合規成本。
    • 電動車的快速普及正在改變內燃機汽車的殘值，降低車隊投資報酬率（ROI）。
    • 都市區汽車共享和叫車蠶食城市租車市場
    • 電動車購置成本上升和充電基礎設施投資增加，對資本配置構成壓力。
  • 監理與技術展望
  • 波特五力模型
    • 新進入者的威脅
    • 買方的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場規模與成長預測

  • 按預訂類型
    • 離線
    • 線上
  • 租賃頻道
    • 機場內部
    • 機場外
  • 按租賃期限
    • 短期（最多 30 天）
    • 長期租賃（30天或以上）
  • 透過使用
    • 休閒/旅遊
    • 商業/企業
  • 按車輛類別
    • 經濟
    • 袖珍的
    • SUV 與跨界車
    • 豪華/高級
    • 輕型商用貨車和卡車
  • 按動力傳動系統
    • 內燃機（ICE）
    • 混合動力電動車（HEV/PHEV）
    • 電池電動車（BEV）
  • 按服務模式
    • 傳統車輛租賃
    • 車輛訂閱
    • 汽車共享
  • 最終用戶
    • 自駕
    • 包含驅動程式
    • 企業車輛外包
  • 按地區
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
    • 北歐國家（瑞典、挪威、丹麥、芬蘭）
    • 其他歐洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略性舉措（併購、夥伴關係、船隊投資）
  • 市佔率分析
  • 公司簡介（包括全球概覽、市場層級概覽、核心業務部門、財務狀況、策略資訊、市場排名/佔有率、產品和服務、近期發展動態）
    • Europcar Mobility Group
    • Enterprise Holdings Inc.
    • SIXT SE
    • Avis Budget Group Inc.
    • Hertz Global Holdings Inc.
    • OK Mobility Group
    • Goldcar Rental SL
    • Auto Europe LLC
    • Buchbinder Rent-a-Car
    • BlaBlaCar
    • Ayvens
    • Finn Auto GmbH
    • Leasys SpA
    • Ubeeqo Carsharing GmbH
    • Green Motion International
    • Share Now GmbH
    • DRIVALIA Car Rental
    • Dollar Thrifty Automotive Group
    • National Car Rental
    • Alamo Rent A Car
    • ACE Rent A Car

第7章 市場機會與未來展望

簡介目錄
Product Code: 50155

The Europe vehicle rental market generated USD 15.92 billion in 2025 and is on track to reach USD 23.14 billion by 2030, expanding at a 7.76% CAGR.

Europe Vehicle Rental - Market - IMG1

The market's growth is underpinned by a rapid shift to digital booking channels, proliferating subscription offers, and accelerating electrification of rental fleets. Operators are investing in user-centric mobile platforms that bundle dynamic pricing, loyalty benefits, and ancillary sales, thereby lifting average transaction values. Electrification is moving from pilot to scale as EU Fit-for-55 targets approach, even though charging infrastructure and residual-value risks remain material. A rebound in Mediterranean tourism has tightened peak-season vehicle supply, while corporate sustainability policies are steering demand toward low-carbon packages.

Europe Vehicle Rental Market Trends and Insights

Surge in Digital-Native Travellers Boosting Online Bookings

Online transactions are growing at an 11.2% annual clip, reshaping the Europe vehicle rental market through dynamic pricing and frictionless mobile journeys. Western Europe's 85%+ smartphone penetration enables real-time comparison, helping digital-first operators secure premium rates and reduce acquisition costs. Digital bookings typically generate 23% higher average receipts thanks to algorithm-driven upselling, prompting legacy brands to accelerate API connectivity and app redesigns. As customer tolerance for opaque pricing falls, transparent digital workflows have become central to brand equity.

EU Fit-for-55 Mandates Accelerating Fleet Electrification

Zero-emission fleet targets embedded in Fit-for-55 have triggered multiyear capex plans among leading rental groups, many aiming for 50-70% electrification by 2030. Higher upfront costs are partially offset by EU innovation funds and the European Commission's EUR 1 billion automotive action-plan allocation to infrastructure and autonomous pilots. Partnerships such as Arval's vehicle-to-grid build-out, targeting 700,000 charge points, illustrate ecosystem convergence.

Stricter EU Consumer-Protection Rules Inflating Compliance Costs

An EU "mini-sweep" showed only 45% of intermediary sites are fully compliant, compelling operators to overhaul back-end booking engines, standardise insurance disclosures, and eliminate pre-ticked add-ons. Smaller firms face disproportionately higher cost-to-income impacts, accelerating market consolidation but ultimately enhancing consumer confidence.

Other drivers and restraints analyzed in the detailed report include:

  1. Rise of Subscription-Based "Car-as-a-Service" Models
  2. Corporate Sustainability Programmes Favouring Low-Carbon Rentals
  3. Volatile ICE Residual Values Amid Rapid EV Uptake

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The Europe vehicle rental market size tilted heavily toward offline channels in 2024, yet online portals are scaling faster and command 65.20% market share in 2024 as smartphone-enabled users value instant confirmation and transparent pricing. Offline bookings continue to appeal to corporate travel desks and walk-up customers but are losing share each year as web and mobile interfaces mature.

Online platforms is expected to foresee a growth of 11.20% CAGR by 2030 owing to increasingly embed artificial-intelligence engines that synchronise real-time demand with fleet availability, lifting yield and supporting ancillary upsell. Users are expected to rise from 63 million in 2023 to more than 80 million by 2027, illustrating how the Europe vehicle rental market is evolving into a data-driven ecosystem. API partnerships with airlines and OTAs extend reach, while variable pricing smooths peak-season shortages and monetises vehicle scarcity.

On-airport stations accounted for 55.10% market share in 2024 because of captive travellers accept premium pricing. Concession fees, often as high as 12% of gross revenue, reduce margins but guarantee volume. Off-airport outlets, including suburban hubs and delivery-to-door concepts, are forecast to outpace overall Europe vehicle rental market growth, supported by urban congestion charges and consumers' preference for local pickups.

The off-airport segment is expected to register a CAGR of 7.50% by 2030, as it is becoming increasingly strategic for operators seeking to mitigate the high costs associated with airport operations while capturing local demand and corporate accounts that prefer convenient urban locations.

Short-term hires of up to 30 days stayed dominant with 70.25% Market share in 2024 with , mirroring leisure travel and corporate trips. However, the subscription segment is eroding the boundary between rental and leasing, converting fixed-term contracts into rolling monthly agreements that include maintenance, insurance, and sometimes charging. Subscriptions now represent a double-digit share of incremental Europe vehicle rental market demand.

Longer operating leases are also expanding at 38.55% CAGR through 2030 as corporates rethink fleet ownership. Rental companies leverage telematics to manage mileage caps and predictive servicing, ensuring high residual-value recovery while fulfilling clients' flexibility requirements.

The Vehicle Rental Market in Europe Report is Segmented by Booking Type (Offline and Online), Rental Channel (On-Airport and Off-Airport), Rental Duration (Short Term and Long Term), Application Type (Leisure/Tourism and More), Vehicle Class (Economy, Compact, and More), Powertrain (ICE, and More), Service Model (Traditional Car Rental and More), End-User, and Country. The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

  1. Europcar Mobility Group
  2. Enterprise Holdings Inc.
  3. SIXT SE
  4. Avis Budget Group Inc.
  5. Hertz Global Holdings Inc.
  6. OK Mobility Group
  7. Goldcar Rental S.L.
  8. Auto Europe LLC
  9. Buchbinder Rent-a-Car
  10. BlaBlaCar
  11. Ayvens
  12. Finn Auto GmbH
  13. Leasys S.p.A.
  14. Ubeeqo Carsharing GmbH
  15. Green Motion International
  16. Share Now GmbH
  17. DRIVALIA Car Rental
  18. Dollar Thrifty Automotive Group
  19. National Car Rental
  20. Alamo Rent A Car
  21. ACE Rent A Car

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in digital-native travellers boosting online bookings across Western Europe
    • 4.2.2 EU Fit-for-55 mandates accelerating fleet electrification among rental operators
    • 4.2.3 Rise of subscription-based car-as-a-service models in urban centres
    • 4.2.4 Corporate sustainability programmes favouring low-carbon rental packages
    • 4.2.5 Mediterranean tourism rebound inflating leisure-rental volumes
    • 4.2.6 Rapid expansion of EV charging infrastructure enabling fleet electrification
  • 4.3 Market Restraints
    • 4.3.1 Stricter EU consumer-protection & pricing-transparency rules inflating compliance costs
    • 4.3.2 Volatile ICE residual values amid rapid EV uptake denting fleet ROI
    • 4.3.3 Urban car-sharing & ride-hailing cannibalising intra-city rentals
    • 4.3.4 High EV acquisition costs and charging infrastructure investments straining capital allocation
  • 4.4 Regulatory & Technological Outlook
  • 4.5 Porter's Five Forces
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value)

  • 5.1 By Booking Type
    • 5.1.1 Offline
    • 5.1.2 Online
  • 5.2 By Rental Channel
    • 5.2.1 On-Airport
    • 5.2.2 Off-Airport
  • 5.3 By Rental Duration
    • 5.3.1 Short-Term ( up to 30 days)
    • 5.3.2 Long-Term / Operating Lease (over 30 days)
  • 5.4 By Application
    • 5.4.1 Leisure / Tourism
    • 5.4.2 Business / Corporate
  • 5.5 By Vehicle Class
    • 5.5.1 Economy
    • 5.5.2 Compact
    • 5.5.3 SUVs & Crossovers
    • 5.5.4 Luxury / Premium
    • 5.5.5 Light Commercial Vans & Trucks
  • 5.6 By Powertrain
    • 5.6.1 Internal Combustion Engine (ICE)
    • 5.6.2 Hybrid Electric Vehicle (HEV/PHEV)
    • 5.6.3 Battery Electric Vehicle (BEV)
  • 5.7 By Service Model
    • 5.7.1 Traditional Car Rental
    • 5.7.2 Vehicle Subscription
    • 5.7.3 Car Sharing
  • 5.8 By End-User
    • 5.8.1 Self-Driven
    • 5.8.2 Chauffeur-Driven
    • 5.8.3 Corporate Fleet Outsourcing
  • 5.9 By Geography
    • 5.9.1 Germany
    • 5.9.2 United Kingdom
    • 5.9.3 France
    • 5.9.4 Spain
    • 5.9.5 Italy
    • 5.9.6 Netherlands
    • 5.9.7 Nordics (Sweden, Norway, Denmark, Finland)
    • 5.9.8 Rest of Europe

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves (M&A, Partnerships, Fleet Investments)
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles {includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Information, Market Rank/Share, Products & Services, Recent Developments}
    • 6.4.1 Europcar Mobility Group
    • 6.4.2 Enterprise Holdings Inc.
    • 6.4.3 SIXT SE
    • 6.4.4 Avis Budget Group Inc.
    • 6.4.5 Hertz Global Holdings Inc.
    • 6.4.6 OK Mobility Group
    • 6.4.7 Goldcar Rental S.L.
    • 6.4.8 Auto Europe LLC
    • 6.4.9 Buchbinder Rent-a-Car
    • 6.4.10 BlaBlaCar
    • 6.4.11 Ayvens
    • 6.4.12 Finn Auto GmbH
    • 6.4.13 Leasys S.p.A.
    • 6.4.14 Ubeeqo Carsharing GmbH
    • 6.4.15 Green Motion International
    • 6.4.16 Share Now GmbH
    • 6.4.17 DRIVALIA Car Rental
    • 6.4.18 Dollar Thrifty Automotive Group
    • 6.4.19 National Car Rental
    • 6.4.20 Alamo Rent A Car
    • 6.4.21 ACE Rent A Car

7 Market Opportunities & Future Outlook

  • 7.1 White-Space & Unmet-Need Assessment