企業汽車租賃市場：依租賃類型、車輛類型和地區分類

預計2025年企業租車市場價值將達到367.4億美元，到2032年將達到506.7億美元，2025年至2032年的年複合成長率（CAGR）為4.7%。

該市場涵蓋各種汽車租賃服務，涵蓋傳統短期租賃以外的領域，包括長期租賃協議、車隊管理解決方案以及專業的企業移動性方案。企業租賃服務能夠提高業務效率、控制成本，並與企業差旅和費用管理系統無縫整合。該市場已從提供基礎車輛發展到提供包括高級預訂平台、即時車輛追蹤、維護服務和客製化報告功能在內的完整出行解決方案。

市場動態

隨著業務日益全球化，企業需要能夠在不同地區使用的出行服務，這推動了對企業交通解決方案的需求。市場對成本最佳化和業務效率的重視，促使企業將交通需求外包。企業差旅管理的數位轉型也推動了整合預訂平台和自動化費用報告系統的採用，使企業租車服務更易於存取且管理更有效率。商務旅行的擴張，尤其是在新興市場，也為服務提供者創造了新的商機。然而，現有企業之間的價格競爭正在影響利潤率並限制定價彈性。經濟不確定性和對潛在經濟景氣衰退的擔憂也可能減少企業差旅預算，從而影響對企業租車服務的需求。儘管如此，市場相關人員應努力將電動和混合動力汽車整合到企業車隊中，以滿足企業的永續性計畫和環境合規要求。全面的出行即服務平台的發展為服務差異化和增強客戶價值提案提供了機會。

本次調查的主要特點

• 本報告對全球企業汽車租賃市場進行了詳細分析，展示了預測期（2025-2032 年）的市場規模（十億美元）和年複合成長率（CAGR%），以 2024 年為基準年。
• 它還強調了各個領域的潛在商機，並說明了針對該市場的引人注目的投資提案。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。
• 該報告根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，概述了全球企業汽車租賃市場的主要企業參與者。
• 本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
• 本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
• 透過用於分析全球企業汽車租賃市場的各種策略矩陣，相關人員將發現決策更容易。

目錄

第1章：調查目標和先決條件

• 調查目的
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要

第3章：市場動態、法規與趨勢分析

• 市場動態
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 市場機會
• 監管情景
• 主要進展
• 產業趨勢

4. 全球企業租車市場（依租賃類型分類），2020 年至 2032 年

• 短期
• 長期
• 包括司機

5. 2020 年至 2032 年全球企業租車市場（依車型分類）

• 經濟型轎車
• SUV和MUV
• 行政車
• 豪華轎車
• 其他

6. 2020 年至 2032 年全球企業汽車租賃市場（按地區）

• 北美洲
  • 美國
  • 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 歐洲
  • 德國
  • 英國
  • 西班牙
  • 法國
  • 義大利
  • 俄羅斯
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • ASEAN
  • 其他亞太地區
• 中東
  • 海灣合作理事會國家
  • 以色列
  • 其他中東地區
• 非洲
  • 南非
  • 北非
  • 中部非洲

第7章 競爭態勢

• Enterprise Holdings
• Hertz Global Holdings
• Avis Budget Group
• Sixt SE
• Europcar Mobility Group
• Localiza
• Uber Technologies
• ANI Technologies
• Carzonrent
• Auto Europe
• Budget Rent a Car
• Fox Rent A Car
• Zipcar
• EMMANKO AG
• Alamo Rent a Car

第 8 章分析師建議

• 機會
• 分析師觀點
• Coherent Opportunity Map

第9章參考文獻與調查方法

• 參考
• 調查方法
• 關於出版商

Enterprise Car Rental Market is estimated to be valued at USD 36.74 Bn in 2025 and is expected to reach USD 50.67 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032.

The market includes different vehicle rental services other than traditional short-term rentals, including long-term leasing arrangements, fleet management solutions, and specialized corporate mobility programs. Enterprise car rental services offer operational efficiency, cost management, and smooth integration with corporate travel policies and expense management systems. The market has grown a lot from offering basic vehicle provision to providing complete mobility solutions that include advanced booking platforms, real-time fleet tracking, maintenance services, and customized reporting capabilities.

Market Dynamics

The increasing globalization of business operations has created a lot of demand for corporate transportation solutions, as companies need mobility services available in different geographic locations. The market is seeing a focus on cost optimization and operational efficiency, which has pushed organizations to outsource their transportation needs. Digital transformation initiatives within corporate travel management have also added to the adoption of integrated booking platforms and automated expense reporting systems, making enterprise car rental services more accessible and administratively efficient. The expansion of business travel, particularly in emerging markets, has also created new opportunities for service providers to explore. Still, the price competition seen among established players has affected profit margins and limited pricing flexibility. Also, economic uncertainties and potential recession concerns can reduce corporate travel budgets, thus, by extension, impacting demand for enterprise rental services. Nevertheless, market players should work on the integration of electric and hybrid vehicles into enterprise fleets, addressing corporate sustainability initiatives and environmental compliance requirements. The development of comprehensive mobility-as-a-service platforms presents opportunities for service differentiation and enhanced customer value propositions.

Key Features of the Study

• This report provides in-depth analysis of the global enterprise car rental market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global enterprise car rental market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Enterprise Holdings, Hertz Global Holdings, Avis Budget Group, Sixt SE, Europcar Mobility Group, Localiza, Uber Technologies, ANI Technologies, Carzonrent, Auto Europe, Budget Rent a Car, Fox Rent A Car, Zipcar, EMMANKO AG, and Alamo Rent a Car
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global enterprise car rental market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global enterprise car rental market

Market Segmentation

• Rental Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Short Term
  • Long Term
  • Chauffeur Driven
• Vehicle Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Economy Cars
  • SUVs & MUVs
  • Executive Cars
  • Luxury Cars
  • Others
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Enterprise Holdings
  • Hertz Global Holdings
  • Avis Budget Group
  • Sixt SE
  • Europcar Mobility Group
  • Localiza
  • Uber Technologies
  • ANI Technologies
  • Carzonrent
  • Auto Europe
  • Budget Rent a Car
  • Fox Rent A Car
  • Zipcar
  • EMMANKO AG
  • Alamo Rent a Car

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Enterprise Car Rental Market, By Rental Type
  • Global Enterprise Car Rental Market, By Vehicle Type
  • Global Enterprise Car Rental Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Enterprise Car Rental Market, By Rental Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Short Term
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Long Term
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Chauffeur Driven
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Enterprise Car Rental Market, By Vehicle Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Economy Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• SUVs & MUVs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Executive Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Luxury Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Enterprise Car Rental Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• Enterprise Holdings
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hertz Global Holdings
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Avis Budget Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sixt SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Europcar Mobility Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Localiza
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Uber Technologies
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• ANI Technologies
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Carzonrent
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Auto Europe
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Budget Rent a Car
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fox Rent A Car
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Zipcar
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• EMMANKO AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alamo Rent a Car
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us