自由職業平台－市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Freelance Platforms - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 114 Pages | 商品交期: 2-3個工作天內

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簡介目錄

自由職業平台市場規模預計在 2025 年為 76.5 億美元，預計到 2030 年將達到 165.4 億美元，預測期內（2025-2030 年）的複合年成長率為 16.66%。

自由職業平台是一個將技術熟練、才華橫溢的自由工作者與企業聯繫起來的市場。企業可以利用自由工作平台，根據經驗和技能等多種因素搜尋自由工作者來僱用臨時勞動力。此外，希望成為自由工作者的個人可以在平台上建立個人資料並與雇主聯繫。

關鍵亮點

隨著企業尋求靈活地適應不斷變化的需求，對靈活勞動力的日益成長的需求正在推動全球對自由職業平台和服務的需求。自由職業平台還可以讓企業快速獲得專業技能，而不受全職工作的束縛，從而有效地擴大規模並控制成本。
對靈活勞動力的需求日益成長，使得企業可以藉助自由職業平台接觸來自不同地區的具有不同技能的專業人士。透過僱用具有專業技能的承包商和自由工作者，公司可以利用他們的專業知識，而無需支付全職薪水。這使得企業能夠保持領先地位並為客戶提供優質的產品和服務。這一趨勢正在推動對自由職業平台和服務的需求
對專業技能的需求日益成長，促使企業將自由職業平台作為一種策略解決方案，為企業提供一個可以找到熟練的專業人員來服務各個行業的市場。隨著產業因各種業務需求而不斷發展，自由職業平台對這些企業的作用已變得至關重要。
平台交易費、付款延遲以及複雜的外匯流程是造成付款流程缺乏信任和不確定性的關鍵因素，這可能會阻礙企業和自由工作者使用該平台，並影響自由工作者的收入。
由於這種情況，公司開始關注遠距工作和自由職業的好處，並開始重新思考他們的工作方式。在意識到這些效率後，許多公司開始使用臨時工來滿足其企劃為基礎的需求，從而促使其人才獲取策略發生轉變。根據西班牙國家能源局（INE）的報告，到2023年，從事混合角色的工人比例將從2020年的4.2％上升到7％。

自由職業平台市場的趨勢

服務業顯著成長

該市場提供的服務包括託管服務和技術服務。這些服務涵蓋了業務的不同方面。託管服務包括人才參與、策略諮詢、人力資源和組織諮詢、工程服務和自由工作者招募。
同時，市場參與企業提供的技術服務包括雲端、品質保證、應用和資訊安全服務。這些服務支持並增強了自由職業體驗，使企業和自由工作者的工作更加輕鬆。
此外，遠距工作的興起進一步加速了對自由職業服務的需求，使得人們能夠不受地理限制地接觸到多樣化的人才庫。這一趨勢與工作性質的演變相一致，強調企劃為基礎的協作以及根據特定計劃要求組建團隊的能力。
根據英國國家統計局的數據，到2023年，約有442萬英國員工將在僱傭合約中享受靈活的工作安排。英國第二種最常見的彈性工作安排是年薪，即員工每年可以工作指定的小時數，而不是每週或每月工作相同的小時數。

預計亞太地區將出現顯著成長

亞太地區自由職業平台市場的成長主要得益於零工經濟的成長、不收取服務費的機會的出現以及數位化的快速發展。
此外，年輕且多元化的勞動力正在推動靈活工作安排的趨勢，創造大量潛在的自由工作者，並使該地區成為自由職業平台的主要市場。
隨著自由工作者數量的快速成長以及企業轉向自由職業平台聘請專家從事特定工作，自由職業平台的使用正在獲得發展勢頭。根據新加坡政府發布的勞工報告，新加坡有257,000名自由工作者，包括全職專業和學生。
此外，根據專業平行職業自由工作者協會進行的一項線上調查，選擇在日本從事自由職業的主要原因包括「時間和地點的靈活性」、「能夠更好地發揮技能和能力」以及「能夠根據自己的判斷開展工作」。

自由職業平台產業概覽

自由職業平台市場比較分散，許多參與企業在全球開展業務。市場上的主要企業包括 Upwork Global Inc.、Fiverr International Ltd.、Guru.com、Skyword Inc. 和 Freelancer Limited。這些公司面臨激烈的競爭，並積極推行合併、收購和聯盟等無機策略。

2023 年 12 月，SAP Fieldglass 和 Flextrack 宣布計畫與 Upwork 合作，提供更全面、更統一的勞動力管理方法。這些整合和夥伴關係有望幫助 Upwork 客戶提高效率並最佳化和擴大其整個勞動力隊伍，包括工人、獨立員工和永久員工。
2023 年 8 月，WorkGenius 以 1.5 億美元收購了總部位於柏林的科技公司 Expertlead，該公司以將技術自由工作者與公司進行匹配以及P2P即時編碼評估而聞名。 Expertlead 的服務和產品（包括其評估技術）將完全融入 WorkGenius，擴大 WorkGenius 在技術自由職業市場的影響力。 WorkGenius 和 Expertlead 的客戶都將受益於合併平台的協同效應。

其他福利

Excel 格式的市場預測 (ME) 表
3個月的分析師支持

Freelance platforms are the marketplaces that connect skilled and qualified freelancers and businesses. Businesses can leverage freelance platforms for hiring temporary workforce by searching for freelancers based on several factors like experience, skill, and others. Moreover, individuals looking to freelance can create their profiles on the platform and contact employers.

Key Highlights

The growing need for a flexible workforce is driving demand for freelance platforms and services globally as businesses look for agility in adapting to changing demands. Also, the quick access to specialized skills by freelance platforms without the commitment of full-time hires allows companies to scale efficiently and manage costs effectively.
A rising need for a flexible workforce enables businesses to access a diverse pool of skilled professionals from different geographic regions with the help of freelance platforms. By hiring contract workers or freelancers with specialized skills, businesses benefit from their expertise without having to pay full-time salaries. This allows businesses to stay ahead and deliver high-quality products and services to their customers. With this trend, the demand for freelance platforms and services is increasing.
The increasing demand for specialized skills is driving businesses to turn to freelance platforms as a strategic solution, which provides a marketplace where companies can find skilled professionals for various business functions. As industries continuously evolve with different business needs, the role of freelance platforms becomes essential for these businesses.
Platform transaction fees, payment delays, and complex currency exchange processes are primary factors creating a lack of trust and uncertainty in the payment process, deterring businesses and freelancers from using platforms, and potentially impacting freelancer income.
The outbreak has prompted businesses to reevaluate their work structures, highlighting the advantages of remote work and freelance setups. Recognizing the efficiency, many have turned to temporary workers for project-based needs, prompting a shift in talent acquisition strategies. INE (Spain) reports that the percentage of workers in hybrid roles rose from 4.2% in 2020 to 7% by 2023.

Freelance Platforms Market Trends

Services Component to Witness Major Growth

The service offerings in the market comprise managed and technology services. These services cover different aspects of freelancing work. The managed services include talent engagement, strategy consulting, people and organization consulting, engineering services, and freelance recruiting.
Meanwhile, technological services offered by the market players include cloud, quality assurance, application, and information security services. These services support and enhance the freelancing experience, making it easier for businesses and freelancers.
Additionally, the rise of remote work has further accelerated the demand for freelance services, enabling access to a diverse talent pool regardless of geographical constraints. This trend aligns with the evolving nature of work, emphasizing project-based collaboration and the ability to assemble teams based on specific project requirements.
According to the Office for National Statistics UK, around 4.42 million UK employees had flexible working arrangements on employment contracts in 2023. The second most common practice of flexible arrangement in the United Kingdom was an annualized hours contract, which allowed employees to work a specified number of hours per year rather than the same number of hours weekly or monthly.

Asia-Pacific Expected to Witness Significant Growth

The growth of the freelance platform market in the Asia-Pacific region is mainly attributed to the growth of the gig economy, the introduction of platforms that offer opportunities without service charges, and rapid growth in digitalization.
Further, the large and diverse population with a younger workforce is increasingly seeking flexible work options, creating a large pool of potential freelancers and making the region a key market for freelance platforms.
Due to the rapidly increasing number of freelancers and the use of freelance platforms by businesses to hire professionals for specific work, the use of freelance platforms is gaining momentum. According to a labor report published by the Government of Singapore, there were 257 thousand freelancers in Singapore, including full-time professionals, students, and others.
According to an online survey conducted by the Professional and Parallel Career Freelance Association, in Japan, the key reasons for choosing to work freelance by people include the need for flexibility in time and place, better use of skills and abilities, and work on own discretion.

Freelance Platforms Industry Overview

The freelance platforms market is fragmented, with numerous players operating globally. Key players in the market include Upwork Global Inc., Fiverr International Ltd, Guru.com, Skyword Inc., and Freelancer Limited. These companies face intense competition and are actively pursuing inorganic strategies such as mergers, acquisitions, and partnerships.

December 2023: SAP Fieldglass and Flextrack announced that they are planning to partner with Upwork to deliver a more comprehensive and unified approach to workforce management. These integrations and partnerships would help Upwork customers drive efficiency and optimize and scale their overall workforces, including workers, independent talent, and full-time employees.
August 2023: WorkGenius acquired Expertlead, a Berlin-based technology firm known for matching tech freelancers with companies and offering peer-to-peer live coding assessments, for USD 150 million. Expertlead's services and products, including their assessment technology, will be fully integrated into WorkGenius, expanding WorkGenius's reach in the technology freelance market. Both WorkGenius and Expertlead's clients will benefit from the synergies of the combined platforms.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitutes
- 4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of Impact of COVID-19 on Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Growing Need for Flexible Workforce
- 5.1.2 Increasing Demand for Specialized Skills
5.2 Market Challenges
- 5.2.1 Lack of Trust and Uncertainty about Payments

6 MARKET SEGMENTATION

6.1 By Component
- 6.1.1 Platform
- 6.1.2 Services
6.2 By Application
- 6.2.1 Project Management
- 6.2.2 Sales and Marketing
- 6.2.3 IT
- 6.2.4 Web and Graphic Design
- 6.2.5 Other Applications
6.3 By End User
- 6.3.1 Employers
- 6.3.2 Freelancers
6.4 By Geography
- 6.4.1 North America
- 6.4.2 Europe
- 6.4.3 Asia
- 6.4.4 Australia and New Zealand
- 6.4.5 Latin America
- 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Upwork Global Inc.
- 7.1.2 Fiverr International Ltd
- 7.1.3 Skyword Inc.
- 7.1.4 Guru.com
- 7.1.5 Freelancer Limited
- 7.1.6 People Per Hour Ltd
- 7.1.7 DesignCrowd
- 7.1.8 Contently Inc.
- 7.1.9 WorkGenius
- 7.1.10 WorkMarket Inc.