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市場調查報告書
商品編碼
1843870
2025年全球自由職業平台市場報告Freelance Platforms Global Market Report 2025 |
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近年來,自由業平台市場發展迅速,預計將從2024年的73.3億美元成長到2025年的83.5億美元,複合年成長率達14.0%。這段時期的成長歸因於全球化和遠距辦公趨勢、技能專業化、創業文化、經濟不確定性以及人們對遠距人才接受度的提高。
預計未來幾年自由業平台市場將快速成長,到2029年市場規模將達到167.6億美元,複合年成長率(CAGR)為19.0%。預測期內的成長可歸因於零工經濟的擴張、對多元化和整體性的日益重視、區塊鏈和智慧合約的運用、垂直領域平台的興起以及政府政策的推動。預測期內的關鍵全球趨勢包括全球擴張、人工智慧和自動化技術的整合、協作工作空間和計劃管理工具的普及、遠距辦公的靈活性以及零工工作者的權利和社會福利。
自由職業平台是連接合格且技能嫻熟的自由工作者和工作機會的線上平台,使他們能夠在世界任何地方工作並獲得報酬。這些平台提供了接觸全球人才的機會,這對千禧世代尤其具有吸引力,並且還提供其他各種優勢。
自由職業平台主要分為雲端基礎和網頁平台兩大類。雲端基礎應用程式和平台是網頁應用程式的升級版。雲端基礎自由工作平台幫助企業招募、尋找和管理自由工作者,並簡化發票合併和支付自動化流程。這些平台通常提供按小時或按月付費的模式,滿足大型企業、中小企業和個人自由工作者的需求。
美國關稅的突然上調以及由此引發的貿易摩擦,在2025年春季對資訊科技產業,尤其是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅提高,並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間週期和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該行業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性並簡化成本管理。
這份自由職業平台軟體市場研究報告是商業研究公司最新報告系列的一部分,提供自由職業平台軟體市場的統計數據,例如全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢以及自由職業平台軟體行業的商機。這份自由職業平台軟體市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析,為您提供所需的一切全面資訊。
未來五年19.0%的成長率預測較我們先前的預測略微下調了0.2個百分點。這一下調主要歸因於美國與其他國家之間關稅的影響。雲端儲存基礎設備和邊緣網路工具關稅的上漲可能會增加美國自由職業平台的後端營運成本,從而影響其定價和擴充性。此外,相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易的負面影響可能會更加廣泛。
預計自由職業平台市場的成長將主要得益於成熟企業對自由職業平台的日益普及。以特定產品、流程、服務或平台著稱的現有企業正轉向自由職業平台,將其作為連接合格且技能嫻熟的自由工作者的線上管道,幫助他們遠端找到工作並獲得報酬。透過使用自由工作平台,成熟企業無需聘用全職員工即可為計劃或緊急任務聘用臨時工,從而節省成本、減少管理費用並獲得專業人才。成熟企業對自由工作平台的使用近期呈現顯著成長。例如,連接中東地區優秀IT專業人士與國際雇主的WINaTALENT報告稱,截至2022年7月,超過48%的財富500強企業使用自由職業平台聘用自由工作者。此外,根據美國DDIY(Don't Do It Yourself,即「不要自己動手」)報告,2023年美國自由工作者人數將達到7,330萬,比2022年的7,040萬增加約300萬。現有公司擴大採用自由職業平台是推動自由職業平台市場發展的主要動力。
電子商務的蓬勃發展預計將推動自由職業平台市場的未來成長。電子商務是一個充滿活力的領域,涉及透過網際網路進行商品和服務的買賣,包括線上零售、電子支付和數位交易。自由職業平台在電子商務產業中扮演著至關重要的角色,它們為企業提供擁有多元技能的自由工作者。這促進了創新,並推動了數位內容和服務的快速發展,而這些對於在不斷發展的電子商務環境中取得成功至關重要。例如,根據美國人口普查局2023年11月發布的報告,2023年第三季電子商務銷售額佔零售總額的15.6%,較2022年同期成長7.6%。該季度零售總額估計為18,253億美元,較2023年第二季成長1.5%。 2023年第三季電子商務銷售額預估較2022年第三季成長7.8%(+1.2%),而同期零售總額成長2.0%(+0.4%)。因此,電子商務活動的激增是推動自由職業平台市場成長的關鍵因素。
產品創新是自由職業平台市場的一大趨勢。該領域的主要企業正積極開發新的解決方案以鞏固自身地位。總部位於馬紹爾群島的自由工作者網路公司DeeLance便是這一趨勢的典型代表。 2023年3月,DeeLance推出了基於Web3的平台,該平台是全球首個去中心化的自由工作者網路。這個創新平台旨在重新定義自由工作者和潛在雇主之間的聯繫。該平台設想在元宇宙中建立一個微型社區,為創新作品的買家和賣家提供了一個交流、聯繫和建立長期合作關係的空間。此外,該平台還包含一個NFT市場,為自由職業產業增添了另一個創新元素。
自由職業平台市場包括企業透過向技能嫻熟的自由工作者提供合適的工作或向頂尖專業人士提供隨選招聘服務所獲得的收入。市場價值還包括服務供應商銷售的或包含在服務產品中的相關商品的價值。僅包括在企業之間交易或銷售給最終消費者的商品和服務。
Freelance platforms are online hubs that connect qualified and skilled freelancers with job opportunities, allowing them to work and receive payment from any location globally. These platforms provide access to talent worldwide, appealing particularly to millennials, and offer various other benefits.
The primary types of freelance platforms are categorized as cloud-based and web-based. Cloud-based applications or platforms represent more advanced versions of web-based apps, evolving from their web-based counterparts. A cloud-based freelance platform assists companies in deploying, sourcing, and managing freelancers. It also facilitates the consolidation of invoices and automates payments. These freelance platforms typically offer models based on hourly or monthly rates, catering to the needs of large enterprises, small and medium enterprises (SMEs), as well as individual freelancers.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The freelance platforms software market research report is one of a series of new reports from The Business Research Company that provides freelance platforms software market statistics, including freelance platforms software industry global market size, regional shares, competitors with a freelance platforms software market share, detailed freelance platforms software market segments, market trends and opportunities, and any further data you may need to thrive in the freelance platforms software industry. This freelance platforms software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The freelance platforms market size has grown rapidly in recent years. It will grow from $7.33 billion in 2024 to $8.35 billion in 2025 at a compound annual growth rate (CAGR) of 14.0%. The growth in the historic period can be attributed to globalization and remote work trend, skill specialization, entrepreneurial culture, economic uncertainty, increasing acceptance of remote talent.
The freelance platforms market size is expected to see rapid growth in the next few years. It will grow to $16.76 billion in 2029 at a compound annual growth rate (CAGR) of 19.0%. The growth in the forecast period can be attributed to gig economy expansion, increased focus on diversity and inclusion, blockchain and smart contracts, rise of niche platforms, government policies and regulations. Major trends in the forecast period include global expansion, integration of AI and automation, collaborative workspaces and project management tools, remote work flexibility, and gig workers' rights and benefits.
The forecast of 19.0% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Higher tariffs on cloud storage infrastructure and edge networking tools may raise backend operational costs for US-based freelance platforms, impacting pricing and scalability. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated growth of the freelance platform market in the future is expected to be propelled by the increasing adoption of freelance platforms by established companies. Established companies, recognized for their specific products, processes, services, or platforms, are turning to freelance platforms as online connections where qualified and skilled freelancers can find work and receive payment remotely. These platforms enable established companies to hire temporary workers for projects and immediate openings without the need for permanent employment, leading to cost savings, the elimination of overhead costs, and access to specialized talent. The use of freelance platforms by established companies has witnessed significant growth recently. For example, in July 2022, WINaTALENT, an Estonia-based company connecting talented IT professionals from the Middle East to international employers, reported that over 48% of Fortune 500 companies utilized freelance platforms for hiring freelancers in 2022. Furthermore, in 2023, Don't Do It Yourself (DDIY), a US-based company offering advice and reviews to help businesses grow, noted that the number of freelancers in the U.S. reached 73.3 million, marking an increase of almost 3 million from 70.4 million in 2022. The increasing adoption of freelance platforms by established companies serves as a driving force for the freelance platform market.
The anticipated growth of the freelance platform market in the future is expected to be propelled by the e-commerce boom. E-commerce, which involves the buying and selling of goods and services over the internet, including online retail, electronic payments, and digital transactions, is a dynamic sector. Freelance platforms play a crucial role in the e-commerce landscape by providing businesses access to a diverse pool of skilled freelancers. This facilitates innovation and enables the rapid development of digital content and services essential for thriving in the ever-evolving e-commerce environment. For instance, according to the Bureau of the Census in November 2023, e-commerce sales accounted for 15.6% of total retail sales in the third quarter of 2023, reflecting a 7.6% increase from the same period in 2022. The total retail sales for this period were estimated at $1,825.3 billion, marking a 1.5% increase from the second quarter of 2023. The third quarter of 2023 saw a 7.8% (+-1.2%) rise in e-commerce estimates compared to the third quarter of 2022, while total retail sales increased by 2.0% (+-0.4%) during the same timeframe. Therefore, the surge in e-commerce activity is a key driver for the growth of the freelance platform market.
Product innovations are a significant trend gaining traction in the freelance platform market. Leading companies within this sector are actively working on developing new solutions to enhance their positions. An example of this trend is evident in the actions of DeeLance, a freelancing network company based in the Marshall Islands. In March 2023, DeeLance launched a Web3-based platform, which stands out as the world's first decentralized freelance network. This innovative platform aims to redefine the connection between freelancers and potential employers. The envisioned micro-communities within a metaverse on this platform provide a space where sellers and buyers of creative works can network, connect, and establish long-term relationships. Additionally, the platform includes an NFT marketplace, adding another layer of innovation to the freelance industry.
Major companies in the freelance platform market are concentrating on the development of innovative solutions, including a tech-powered platform specifically designed to assist companies in efficiently finding, hiring, and managing top freelance marketers. A tech-powered platform refers to a digital infrastructure or system driven and enabled by advanced technology to facilitate various functionalities or services. As an example, in September 2023, Growth Collective, a US-based company specializing in connecting businesses with freelance marketers, introduced Growth Collective Freelance-a tech-powered platform. Distinguishing itself in the freelance platform market, this platform offers features such as fast white-glove matching, collaborative tools, and a rigorous focus on vetting and certifying top marketing talent. The timely launch of Growth Collective Freelance addresses the increasing demand for streamlined freelance solutions, providing businesses with an efficient tech-powered platform to seamlessly connect with and manage skilled freelance marketers.
In October 2023, Freelancer.com, a global services provider based in Australia that facilitates connections between businesses and freelancers, successfully acquired STA Group LLC for an undisclosed amount. This strategic move by Freelancer.com aims to augment its freelance platform with additional IT skills, an expanded talent pool, an ergonomic Software as a Service (SaaS) platform, broader payroll management, and IT consulting services. The acquisition positions Freelancer.com to achieve a turnover exceeding €1 billion in 2023, consolidating its position as a prominent player in the competitive freelance platform market. STA Group LLC, the acquired company, is based in the United States and specializes in providing IT services, covering areas such as application development, cloud computing, network consulting, system integration, data management, and technology solutions.
Major companies operating in the freelance platforms market include Freelancer, Upwork Global Inc., Fiverr International Ltd., TaskRabbit Inc., Field Nation LLC, Bark Ltd., Dribbble, Bark.com Global Limited., 99Designs, Designhill, Gigster LLC, Freelancer Technology Pty Limited, WorkMarket Inc., Guru, Skyword Inc., Expert360, Catalant Technologies Inc., ContentlyInc., People Per Hour Ltd., YunoJuno Limited, DesignCrowd, WriterAccess, DesignContest LLC, CrowdSPRING LLC, WorkGenius, Peeridea Inc., CloudDevs, Working Nomads s.r.o., Soy Freelancer, WhoIsHiring.io, Dice Enterprises Private Limited, Remotive SARL, Showwcase Creators Inc., AngelList Talent Inc., Pangea
North America was the largest region in the freelance platforms market in 2024. The regions covered in the freelance platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the freelance platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The freelance platforms market includes revenues earned by companies by providing skilled freelancers with the right work, top professionals with on-demand hiring services, and others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Freelance Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on freelance platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for freelance platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The freelance platforms market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.